Audience Connect programme

Join the discussion#AudienceConnect

Audience Connect will help film and media professionals understand the creative and business potential that comes from understanding the changing relationship between content and audience.

The event is designed for producers, filmmakers, exhibition and distribution professionals, those working in film and media education and students, as well as professionals in other media and arts interested in widening the market value of their intellectual property.

It will offer compelling ideas on building consumer relationships in a demand-driven age and will look at ways in which audience knowledge can be turned into value from the earliest stages of development to exhibition.

The day will consider what changing patterns of demand mean for the way that film and media content is distributed and exhibited, and for the kind of films funded and produced.

And the programme will offer ideas on how to put audience understanding, interaction and engagement at the heart of a dynamic, diverse and sustainable film culture.

Royal Welsh College of Music & Drama, Cardiff19th April 2013


09:00

09:45

10:00

11:30

14:00

11:00

12:50

12:30

ProgrammeCoffee & networking

Aims of the Day

Creative Skillset sponsoredHow can we create a diverse film culture with deep connections, with strong bonds between film-maker and audience? The wide-ranging presentation will look at how audiences can be developed and nurtured through education and social media, and at the future opportunities for an engaged and informed film industry.

Sponsored by Creative Skillset CymruUnderstanding and reaching your audience. This session will look at the creative and business potential that comes with understanding changing patterns of consumer demand and creating new links with audiences. The discussion will focus on the challenges and opportunities for all forms of media and film distribution and exhibition.

How to make films and cross-media content with, rather than for, audiences. The session will explore ways that audiences can become collaborators and partners in the development of content. Weiler will argue that the commercial and cultural potential of a changing media landscape begins, not with technology, but with a different view of the relationship between media and consumer.

Registration

Introduction

Keynote speaker and interview: Lord Puttnam

Demand and the Film Industry

Keynote: Lance Weiler

Break

Lunch

Feedback & Key Findings

16:35

15:25

16:50

18:30

20:30

Jon Kingsbury, the Creative Economy Programme Director at innovation agency NESTA will summarise the key themes emerging during the day and look at the challenges ahead in a changing market.

Drinks & buffet

Presented by Chapter Arts CentreF. W. Murnau’s grand and visually captivating treatment of this gothic tale will be accompanied by a live soundtrack created and performed by Steepways Sound Collective using acoustic instrumentation and processed audio.

Sponsored by MEDIAThis session looks at how changing demand and audience knowledge can influence the films that we make. Itwill look at the importance of audience knowledge and interaction in content and talent development and production, and how a more audience focused approach shifts business models.

Summary Thoughts

Reception

Screening: Faust with live accompaniment

Understanding and reaching your audience

DrinksPrincipal funder:

with additional funding from

in association with


Angus FinneyAngus Finney is a leading film industry expert who runs the Film London Production Finance Market, an annual film finance market in London. He teaches at Cambridge University and Cass Business School, City University London; and lectures and trains international film-makers and financiers in South Africa, Scandinavia and the UAE.

Michael GubbinsChair, Film Agency for WalesMichael Gubbins is a media and film industry analyst and journalist and the founder of SampoMedia, a partnership dedicated to helping creative media businesses connect with audiences. He works with agencies across Europe on digital change and is author of influential reports, including the CineRegio Digital Revolution series. He is the former editor of both Screen International and Music Week.

Lord David PuttnamDavid Puttnam is the chairman of Atticus Education, an online education company based in Ireland. Atticus, through a unique arrangement with BT Ireland, delivers interactive seminars on film and a variety of other subjects to educational institutions around the world.

www.davidputtnam.com

Keynotes

Lance WeilerStoryteller / Thought LeaderLance Weiler is a storyteller, entrepreneur and thought leader. A Sundance Screenwriters Lab alum and pioneer in combining storytelling with technology, Weiler has been described by Businessweek as ‘one of the 18 people who changed Hollywood.’

Jon KingsburyCreative Economy Programme Director, NESTAJon Kingsbury leads an inter-disciplinary team that designs, commissions and delivers multi-million pound innovation programmes that help the creative and digital sector. He previously worked at BBC Online as Head of External Supply.


SpeakersAnna GodasCEO, Dogwoofborn in Barcelona, lived in USA and France. Anna ensures that Dogwoof grows as a Business. She has a Masters in screenwriting, production and an Executive MBA from Cass Business School – City University. She is a co-Founder of Dogwoof.

Alex StolzLottery Distribution & Exhibition, BFIA passionate advocate of how new technologies can positively impact film consumers, Alex previously worked at the UK Film Council where he helped implement the groundbreaking Digital Screen Network project as well as the Digital Innovation Fund.

Mark CosgroveHead of Programme, WatershedMark Cosgrove is currently Head of Programme at Watershed in Bristol, UK, a cross-artform venue and creative producer which shares, develops and showcases exemplary cultural ideas and talent across film, music, visual art, and the creative and technology sectors.

Peter BuckinghamSampo MediaThinker, strategist, analyst and doer in film and media, with particular focus on connecting audiences with creative work. Peter has as covered all aspects of production, distribution and exhibition and includes high-profile projects, including the creation of the world’s first Digital Screen Network (DSN) in the UK and the pioneering Find Any Film website.

Catryn Ramasutie ie ProductionsFounder of ‘ie ie productions’, a Cardiff-based production company she set up with her partner Gruff Rhys in 2006. Prior to this she worked in various roles within radio, television, print and advertising for BBC Radio 1, Marmalade Magazine and M&C Saatchi.

Damiano Vukotic RSADamiano Vukotic is the head of sales, the lead agent at RSA Films, London. He promotes the film production company’s 100 directors to traditional advertising, digital & media agencies and brands in UK & the world.

Peter de MaegdPotemkinoPeter De Maegd is an independent film producer who focus on the new opportunities of the converging media. Over the last decade, Peter was involved in the production and marketing of over a dozen feature films.

Ben RobertsDirector of Film Fund, BFIBen Roberts is responsible for overseeing the BFI’s Lottery investments in film development, production and distribution, and leading the BFI’s international activities. He has 15 years film industry experience across international sales, studio acquisitions, UK distribution and film finance.


A Deep Culture of Storytelling

Funded by the Arts Council of Wales, Welsh Government and the BFI, the Film Agency for Wales is committed to supporting sustainable growth in the Welsh film sector and improving access to film and its benefits for the people of Wales.

We work across the sector supply chain, supporting film development, production, cinemas, film festivals and film and media education. We offer advice, funding, skills advancement and advocacy.

Development and production funding is available for British qualifying feature films that benefit Wales, with a particular emphasis on building the infrastructure of Welsh talent, especially producers, writers and directors. Increasingly we’re supporting the broader business ethos of companies, offering bespoke mentored programmes such as Film Junction and by encouraging and co-financing the production of complimentary intellectual property, such as book publishing, soundtracks, and television and stage adaptation.

Audiences across Wales have improved access to independent film through cinemas and festivals supported by the Film Agency, and through multiple film and media education opportunities from school based initiatives such as FilmClub, through to the BIG Lottery supported community project, Film in Afan.

www filmagencywales.com

@FilmAgencyWales

/FilmAgencyWales

In 2010 the Film Junction programme was designed by The Film Agency for Wales and Programme Leader Angus Finney as a bespoke training scheme for Feature Film Producers.

Focusing on Creative Management, Business Planning and Reaching the user, the training was supported by mentors Ed Guiney and Andrew Lowe (Element Pictures), Paul Trijbits (Ruby Films), Andrea Calderwood (Slate Films), Robin Gutch (Warp), Laurence Bowen (Feelgood Fiction) and Julie Baines (Dan Films).

Market Mentors

In 2012 -13 Production companies with a feature film focus had the unique opportunity to be mentored by established distribution executives, thanks to the second iteration of Film Junction.

The Film Junction - Market Mentors programme partnered promising feature film producers, who had made one or more films or equivalent creative content, with established distributors who acted as personal mentors throughout the programme duration. Participants were able to consider the development of their projects with direct market knowledge at an early stage, whilst also considering their company and business planning. Consideration was given to the evolving market and business practices, including the producer/distributor relationship and deal terms, whilst presenting networking and opportunities to share knowledge with the cohort.

This programme built on and was complimentary to the previous Film Junction producer mentoring scheme, whilst also standing alone as a programme for new applicants from across the UK.

Each producer identified a slate of projects in their application. Prior to the first session, producers were matched with distributors, and they discussed their slate with their mentor and agreed which project to concentrate on during the programme. They then subsequently met three times as the project package was developed for market.

This scheme was funded by the Creative Skillset Film Skills Fund as part of ‘A Bigger Future 2’, the UK film skills strategy. The Creative Skillset Film Skills Fund is supported by the National Lottery through the BFI and the film industry through the Skills Investment Fund.

@FilmJunction

film-junction.co.ukW

www.filminafan.com

VISIT US ON FACEBOOK

/FilminAfan

FOLLOW US ON TWITTER

@FilminAfanWhether you want to run the cinema or learn how to make films for yourself, it’s all possible! No matter what age you are, filmmakers and industry specialists will be on hand to teach you all about film, from animation to documentary, or even learning how to teach others through film.

Deep in the Afan Valley, the Film in Afan van is making its way through the forest park. With a full tank and the projector on board, you can sit back and enjoy the show! The moving pictures will pull up to Cymer, Pen Afan and Glyncorrwg School every month. That’s not all though, when the handbrake is on, you can take advantage of all the extra opportunities on offer at the local community centres.

Welcome to Film in Afan

where the pictures

are on the move!

On DVD

Submarine

All these titles are available to buy from the Film Agency for Wales stand in the foyer

The Gospel of Us

Mugabe and the White African

A Boy Called Dad Third Star

Separado!

INDEPENDENT DISTRIBUTION PRESENTS A WESTERN EDGE PICTURES PRODUCTION IN ASSOCIATION WITH MEMORY BOX FILMS WITH THE FILM AGENCY FOR WALES & MATADOR PICTURES IN ASSOCIATION WITH CINEMA ONE REGENT CAPITAL & BBC CYMRU WALES STARRING TOM BURKE BENEDICT CUMBERBATCH JJ FEILD ADAM ROBERTSON “THIRD STAR” CASTING DIRECTION CELESTIA FOX CATHERINE WILLIS MAKE-UP & HAIR JO EVANS COSTUME DESIGN MARIANNE AGERTOFT PRODUCTION DESIGN RICHARD CAMPLING ORIGINAL MUSIC BY STEPHEN HILTON EDITED BY PETER CHRISTELIaS DIRECTOR OF PHOTOGRAPHY CARLOS CATALAN ASSOCIATE PRODUCER ADAM ROBERTSON EXECUTIVE PRODUCERS KATE CROWTHER CHARLOTTE WALLS PAUL HIGGINS EXECUTIVE PRODUCERS MARGARET MATHESON NIGEL THOMAS PAULINE BURT PRODUCED BY KELLY BROAD & VAUGHAN SIVELL WRITTEN BY VAUGHAN SIVELL DIRECTED BY HATTIE DALTON

T O M B U R K E B E N E D I C T C U M B E R B A T C H J J F E I L D A D A M R O B E R T S O N

“A HUGE, SWEEPING FILM WITH A KNOCKOUT CENTRAL P E R F O R M A N C E B Y B E N E D I C T C U M B E R BAT C H ” HHHH

KATE MUIR, THE TIMES

I N C I N E M A S N AT I O N W I D E M AY 2 0

www.thirdstarfilm.com

©Cinema One SPV4 Ltd 2010 All Rights Reserved

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[email protected] www.mediadeskuk.eu

MEDIA Antenna Wales is pleased to support the Audience Connect Film Summit.

Supporting Europe’s Film, Television & Interactive Industries

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Diwydiannau CreadigolBuddsoddi mewn sgiliau a thalent yn y

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Professional courses in the creative media industries.Cyrsiau proffesiynol yn y diwydiannau cyfryngau creadigol.

www filmagencywales.com

@FilmAgencyWales

/FilmAgencyWales

Documents

Audience Connect programme