ATCA – Maximizing Performance

Alan PercyDirector of Business

DevelopmentAudioCodes, Inc.Alan.percy@audiocodes.comBooth #822

AudioCodes – A VoIP Leader 13 Years of Operation Focusing on VoIP Media

Gateway & Media Server Technology Field proven technology: Over 12 Million

Channels shipped to over 100 Countries Enabling the VoIP leading OEM’s and TEM’s Key originator of ITU G.723.1 standard for VoIP Leader in Innovation and Density of VoIP

Solutions Financially strong and stable

The Big Picture

New Applications

More than “just connectivity” Applications create value Applications create “stick”

Differentiation = Long-Term Customers

Example: Nextel’s PTT

Unleashing the Applications

Advanced Applications Require: Additional computing

resources Host Processor Signal Processing

Automatic Speech Recognition (ASR)

Text to Speech (TTS) Conferencing

Depend on access to faster and denser CPU resources

Reliability

Problem: Bigger cards cause bigger problems

Solution: Redundancy and fail-over

Carrier Business Model

Recipe For Growth:1.Build Phase I

Infrastructure2.Add customers3.Grow revenue4.Repeat

All on One Card

Solution for some carriers: All functionality on one card Add more of the same as demand

increases Each card contains all needed

resources Cost savings through commonality Leverage AMC Modules

Redundancy Strategy Similar to Internet – Route around bad

equipment

Mix-n-Match

Alternative Solution: Dedicated cards for specific

functions Network Interface CPU Media Gateways Media Server

N+1 Redundancy Harder to scale More Expensive More Reliable

Redundancy Strategy: Fail-over and Hot-swap

Managing Shelf Expenses

Increased Density Reduces OPX costs: Managed Facilities cost $$$$

Physical Space Heating / Cooling / Lighting Physical Security and Access

Less shelf space = more customers in the same space

Re-using older facilities Need room for both during transition

Cost of Connecting

Connectivity is a Major Expense to Carriers

PSTN Interfaces IP Connections Wiring Multiplexers Switches

Higher Density Reduces Costs: Example: One OC3 costs less

than 84 separate T1 circuits

Density Comparison

51 57

140

0

20

40

60

80

100

120

140

PCI cPCI ATCA

SquareInches

Graph showing square inch comparison between PCI, cPCI and ATCA

Reduced Development Effort

Using standard ATCA platforms: Saves development time Reduces CAPX for lab equipment Eliminates most homologation testing Reduces inventory costs

Why wait for proprietary hardware designs?

Modular Solution Approach

4032 ch. 2016 ch. with AMC CPU+HDD

Summary

Motivation behind advanced applications Two approaches to solutions Advantages of ATCA for applications

Looking forward to hearing about your application!

Thanks

Alan PercyDirector of Business

DevelopmentAudioCodes, Inc.Alan.percy@audiocodes.comBooth #822

Come and meet us at the Keynote!

Thursday @ 5:15