reinventedRETAIL

content4. Creative Projection

6. Face Analysis

8. Interactive Digital Showroom

10. Augmented Reality

12. RFID & NFC

14. Interactive Window

16. Interactive Table

18. Digital Signage

20. Interactive Kiosk

22. Virtual reality

Welcome

Astec Technology is a market leading innovations company specialising in creative technology solutions for vertical markets. For those without a dictionary, that means we consult, design and produce cutting-edge technology to help companies flourish in their sector.

We’re unique in that we’re not an Audio Visual company; in fact we’re proud to be acknowledged as creative technologists passionate about reinventing and reviving customer experiences and retail areas. We help clients increase footfall, dwell time, and customer engagement resulting in increased average spend, cross sell and customer loyalty.

Our clients range from small independent retailers through to globally recognised brands. Their objectives, vision and resources vary wildly meaning our highly skilled people and streamlined organisation are equipped to advise, service and support every project no matter the complexity.Through creativity and expert commercial understanding, we bring great innovative ideas to life, working with stakeholders in a clear, concise and jargon free manner. Whether you require hardware, software or a complete ‘integrated experience’ we can design, build, deliver and support technology that works for you; just get in touch to talk through your requirements and ideas.

Don’t worry if you’re not very techie, that’s our job!

Phil AstellManaging Director

creativeprojection

Project onto any surface in-cluding walls, floors, ceilings, windows, buildings, water, trees, people and mannequins.

• Interact with projection using other technologies such as touch, gesture, face analysis and RFID

• ‘Wrap’ a room and set a scene for the ultimate retail experience

• Showcase HD video, images, colour, branding, animations...anything you like really

Virtual Test Drive

Using Creative Projection onto all glass panels to simulate a test drive on a winding country road. Cut grass essence circulates the car and a live feed camera records your experience for upload to social media.

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faceanalysis

Small cameras and clever software measure demographics without recording personal data.

• Is this person a existing customer?

• How many times has this person visited in a given period?

• Measure and track footfall and dwell time.

• Analyse data to better serve your consumers

Demographic

Age: 25-30

Sex: Female

Existing customer: No

Mood: Surprised

Dwell: 10.2 secs

Targeted Digital Signage

Face analysis data can be instantly and autonomously relayed. Digital signage content designed to appeal to that specific demographic audience helping to increase dwell time and footfall.

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interactive digitalshowroomCreate a customer centric experience and wow factor.

• Grab attention

• Combine touch, gesture and augmented reality

• Pick up an product to trigger an action such as digital signage or sound

• Show video, images, social networking, adverts, live camera feeds, news and art

Interactive Staff Training

Engage staff with digital content that everyone can see and benefit from in a paperless way. Operate software that allows them to design store layouts, map customer journey and plan shelf faces easily and efficiently. Combine our Visual Awareness Service to scientifically heat map where the consumer will look between 3 and 5 seconds to maximise effectiveness.

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augmentedreality

Combines live and computer generated imagery which integrates the real-world with the virtual world.

• Hold up your tablet to a poster advert to trigger a video about the product

• Turn a normal looking mirror into a television, just by looking at it

• Try on a t-shirt in the changing rooms and the mirror will show you what it looks like in a different colour

Department Store Mirror

This sports retailer provides a large mirror for customers to try and view shoes and clothing. But, this is no ordinary mirror, place the shoe near the mirror and it will change into a digital display showing you the full design and colour options for the product. You can check stock availability and even order from the mirror to collect in store or request home delivery.

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rfid & nfc

A data chip and reader are used to present or trigger information. The two must pass or touch in order to ‘exchange’.

• Wave your mobile device in front of a digital sign to receive the advert or promotional code

• Trigger a loyalty message to a customer’s mobile phone upon entering your store

• Place your mobile on a shelf label to get recipes, videos and product information

Interactive Shelf Labels

This retailer encourages its customers to use their mobile phone when shopping. By placing their mobile on the shelf label they can review all of the nutritional information, recipe ideas, ‘farm to fork’ journey plus more.

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interactive window

Turn your shop front glass into an interactive screen, just like the sci-fi movies. Consumers can touch or gesture at the window to explore products, information and muti-media… even sound.

• Strengthen the relationship with the consumer and your brand / message

• Learn more about your audience by analysing behaviour and preferences

• Produce targeted messages and content based on analytics

Estate Agent Property Search

This estate agent uses an interactive window to help differentiate from its local competitors. This helps to win new business but also enhances the customer experience. Now, home hunters can look through properties 24 hours a day. They can even receive the property details to their phone through the glass for later reading.

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interactive table

Encourage multi-user collaboration in almost any environment for almost any application. Interactive tables use latest generation display technology for ultimate performance and reliability.

• Differentiate from your competitors, engage your consumers and build relationships

• Showcase your products, services, marketing and ordering system in a quick, stylish and paperless way

• Increase rates of up-sell and cross-sell, acting as a reliable knowledgeable sales person

Explore and build your car

Using an interactive table, consumers at this car dealership can learn about each aspect of a particular vehicle in the range. They can see every colour, interior finishes, alloy wheels, accessories, they can even build and spec their car to include pricing. Finally, if it’s raining, the used cars on the forecourt can be perused on the table in the warm and dry.

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digital signage

Display digital content and multi-media in public places, museums, retail stores, hotels, restaurants and corporate buildings.

• Endless options of display sizes, colours, styles and methods of mounting

• Easy to manage software that can be used remotely for example at a head office

• Cost effective, future proof and proven way of attracting your target market

Airport Terminal Concessions

The airport terminal offers a high footfall of consumers that are in holiday mode and have money to spend. Content scheduling means the targeted digital signage will display adverts for the food outlets around meal times. A built in RFID reader means people can wave their mobile phone in front to receive the promotion or product information.

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interactive kiosk

A computer terminal with specialist hardware and software designed to communicate information in high footfall areas.

• Suitable for indoor and outdoor applications

• Notify consumers which shops are in the high street and what they stock

• Provide consumers with incentives or promotions for a particular store

• Provide an interactive way finding map

• Combine mobile technology to share data

Shopping Centre Way Finding

An interactive kiosk in a shopping centre can help consumers quickly search for a product and then be shown which shops stock it. This improves the customer experience, helps ensure that retailer don’t miss out on sales yet still allows for window

shopping and dwell time

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virtual reality

A computer simulated environment that simulates a physical presence in the real world • Create a fully immersive

customer experience

• Simulate and interact with a virtual environment

• Position tracking accurately maps real world head movements

• Intelligent ‘virtual people’ can act as staff. They can answer questions, communicate messages or even provide advice on your products… and they look real!

Holiday Resort Tour

By visiting his local travel agent, Mandeep could ‘look around’ potential holiday destinations before booking. He was going to book online but the experience, extra information and customer service he received in store meant he booked there and then. The sales advisor build a good relationship with Mandeep and he’s already told his friends about the travel agent and his amazing shopping experience!

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+44 (0)8000 150 971 | +44 (0) 1424 460721info@astectechnology.co.uk | www.astectechnology.co.uk

Whether you’re refitting a retail unit, developing an experiential strategy or launching a product, our creative technologists and business consultants are here to help you.

Innovate. Inspire. Create. Support.