Assistance to Assistance to Fire DepartmentsFire Departments

Revenue Revenue Generation:Generation:

Expansion & Expansion & DiversificationDiversification

Interpretations Advisor Group

Laura Anne Miller, Executive Director

New Paradigm in GivingNew Paradigm in Giving Passing on VALUES through Passing on VALUES through

valuablesvaluables Not “check book charity”Not “check book charity” Social InvestmentSocial Investment Gets the donor what he/she wantsGets the donor what he/she wants Transforms the transaction into a Transforms the transaction into a

relationshiprelationship Fire Service history – built by the Fire Service history – built by the

community – let them continuecommunity – let them continue

Are you Peddling or Are you Peddling or Promoting?Promoting?

PROMOTION:PROMOTION: Personal Personal Face-to-FaceFace-to-Face Fundraiser as a Fundraiser as a

trusted advisortrusted advisor AmbassadorsAmbassadors NetworkingNetworking

PEDDLING:PEDDLING: Focuses on a Focuses on a

product not product not related to the related to the missionmission

Does not connect Does not connect with donorwith donor

It’s a transaction, It’s a transaction, not a relationshipnot a relationship

Low productivity Low productivity for $$ receivedfor $$ received

Donors are looking for a long-term relationship with meaning! Respond to that desire and you will get their long-term support.

Phase I – Define Projects & Phase I – Define Projects & ProgramsPrograms

Identify “must haves”Identify “must haves” Define future Define future

enhancementsenhancements Build the compelling case Build the compelling case

for support:for support:– Clarify the benefits to the Clarify the benefits to the

communitycommunity– Focus on current strengths & Focus on current strengths &

valuesvalues– Identify gaps and deficienciesIdentify gaps and deficiencies

Risk to life and propertyRisk to life and property Impact if plan is implementedImpact if plan is implemented

Phase II – Partners & Phase II – Partners & ResourcesResources

Federal Grants & ProgramsFederal Grants & Programs– FEMA – AFG, SAFER, FP&SFEMA – AFG, SAFER, FP&S– USDAUSDA– US Treasury & Etc.US Treasury & Etc.

Corporate FoundationsCorporate Foundations Community FoundationCommunity Foundation Private FoundationsPrivate Foundations Small Businesses – owners have problems you Small Businesses – owners have problems you

can solve can solve Insurance, disaster recovery professionalsInsurance, disaster recovery professionals Attorneys, CPAs, Financial ConsultantsAttorneys, CPAs, Financial Consultants Chamber of CommerceChamber of Commerce

The 12-month PlanThe 12-month Plan Grant writingGrant writing General Public RelationsGeneral Public Relations

– 12-month editorial calendar12-month editorial calendar– General media – stories about the General media – stories about the

firefighters and the departmentfirefighters and the department– Email + other social mediaEmail + other social media

Philanthropy PlusPhilanthropy Plus– Network FundraisingNetwork Fundraising– coaching/materialscoaching/materials

Individuals – Year 1Individuals – Year 1 Focus on small businessesFocus on small businesses

– Chamber of Commerce Chamber of Commerce relationshipsrelationships

– Rotary, Lions, KiwanisRotary, Lions, Kiwanis– Church GroupsChurch Groups– Senior Groups/Assisted LivingSenior Groups/Assisted Living– Farm BureauFarm Bureau

FP&S desk calendar and other FP&S desk calendar and other semi-permanent products to semi-permanent products to help public – direct help public – direct fundraisingfundraising

Workshops with philanthropic Workshops with philanthropic purposepurpose

Transform the transaction Transform the transaction into a relationshipinto a relationship

Individuals – Year 2Individuals – Year 2

Work with local estate Work with local estate attorneys and financial attorneys and financial professionalsprofessionals– Cultivate as referral sources Cultivate as referral sources

for legacy giftsfor legacy gifts– Host professional CEU credits Host professional CEU credits

workshopsworkshops Cultivate community Cultivate community

foundationfoundation– Referral source for the FDReferral source for the FD– FD a referral source for the FD a referral source for the

Community FoundationCommunity Foundation

Fundraising Methods – Fundraising Methods – Getting you to the MOST Getting you to the MOST

effectiveeffective Media/AdvertisingMedia/Advertising ““Door-to-Door”Door-to-Door” Special Events (are you stuck here?)Special Events (are you stuck here?) Impersonal telephone/telemarketingImpersonal telephone/telemarketing Telethon/Radiothon/WebathonTelethon/Radiothon/Webathon Impersonal letter/direct mail/internetImpersonal letter/direct mail/internet Telephone solicitation – warmer Telephone solicitation – warmer

prospectsprospects Personalized letter/direct mail/internetPersonalized letter/direct mail/internet Personal letter/personal telephone callPersonal letter/personal telephone call Face-to-face (transition to long-term)Face-to-face (transition to long-term)

Annual funding vehicles from least effective to most effective.

Interpretations Advisor Interpretations Advisor GroupGroup

We partner with you to . . .We partner with you to . . . Create & Communicate the Create & Communicate the

compelling case for supportcompelling case for support 4 Grant Requests4 Grant Requests PhilanthropyPlus ™ programPhilanthropyPlus ™ program

– 12-month project for 12-month project for fundraisingfundraising

– Network Fundraising & Network Fundraising & Partnership PlanPartnership Plan

$1450/year – paid in advance$1450/year – paid in advance 100% ROI guarantee ***100% ROI guarantee ***

*** what is this? Contact us to learn more – firefunding@hotmail.com

InterpretationInterpretations s

Advisor GroupAdvisor Group

Laura Anne MillerLaura Anne Miller

Carroll, Ohio, USACarroll, Ohio, USA

614.915.4324614.915.4324

firefunding@hotmail.comfirefunding@hotmail.com

Firedeptfunding.wordpress.coFiredeptfunding.wordpress.comm