Assignment on Social Responsiblity

8/8/2019 Assignment on Social Responsiblity

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A RESEARCH ORIENTED REPORT ON SOCIAL RESPONSIBILITY

OF A MANAGER

OF PAKISTAN TOBACCO COMPANY

By

Tanzeel-ur-Rehman Qazi

Qazi Roll No.AH525452

A research project submitted to

Allama Iqbal Open University

Islamabad,H-8

A Research Project Submitted in Partial Fulfillment of the 2nd Assignment

of Management


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Acknowledgement

I wish to thank to Almighty Allah, who gave me this opportunity to acquire all this

knowledge. It is His blessing for me that I am able to do all this.

I want to thank all those people whose support and cooperation was essential in this

project. It is very important to thank to my supervisor, Ms Qlandar whose help and

advice helped me a lot. Without his guidance and support, it was impossible for me to do

this project.

Lastly but most importantly I am indebted to my Parents and entire family who gave me

confidence, support, love and care. Their emotional support, care and help were helpful

for me throughout difficult time. All of them are blessings for me.

I want to dedicate this research project to my Dearest Parents without whom I am

nothing.

Tanzeel ur Rehman Qazi


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Abstract

As a student of master in Business administration (MBA-IT) in my course of

management. Our respected teacher Sir Qalandar has given me a project which is about

Social responsibilities of a business manager. For this project I have consulted

different articles in global and Pakistans perspective that how a concept of social

responsibility emerged in business sector and its importance in it

Then I have chosen Pakistan Tobacco Company a major player in tobacco industry by

keeping thousands of people employed; and by contributing to the annual GDP of

Pakistan through the large amount of taxes paid on cigarette manufacturing and sales. By

having the mission of being the first choice for everyone PTC is obviously portraying

itself as a very focused determined and goal-oriented company .its objectives are not only

related to sales and profit, but are also reflective of the of the excellent corporate culture

and the high level of ethical responsibility that the company takes on. Then from facts

and figures and data through internet and PTC, I have analyzed that how PTC is paying

its primary attention towards social welfare and retaining its image. On the basis of this, I

have critically analyzed this company regarding its social concern and also given

recommendations for it.


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BACKGROUND

Who is Manager..??

A Manager is the person responsible for planning and directing the work

of a group of individuals, monitoring their work, and taking correctiveaction when necessary.

OrA manager is not a person who can do the work better than his men; he

is a person who can get his men to do the work better than he can.

Frederick W. Smith.

What is Social responsibility..??

Social responsibility is an ethical ideology or theory that an entity, be it

an organization or individual, has an obligation to act to benefit society at large. Thisresponsibility can be passive, by avoiding engaging in socially harmful acts, or active, by

performing activities that directly advance social goals.

What is CSR..??

Corporate social responsibility (CSR) is social responsibility as applied to businesses. It

involves businesses acting in accordance with social principles. This could come in the

form of outright philanthropy or modified practices, and involves the appliance

of business ethics in determining business policy.

For each business, different measures are taken in consideration to classify a business as

"socially responsible". Each business attempts to reach different goals. There are four

areas that should be measured regardless of the outcome needed: Economic function,

Quality of life, Social investment and Problem solving.[1] that are trying to be achieved

should be measured to see if it meets with the cost guidelines that the business is willing

to contribute.
http://www.brainyquote.com/quotes/quotes/f/frederickw201583.htmlhttp://www.brainyquote.com/quotes/quotes/f/frederickw201583.html


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Emerging Normative Status of Social Responsibility

Social responsibility as a non-binding, or soft law principle has received some normative

status in relation to private and public corporations in the United Nations Educational,

Social and Cultural Organization (UNESCO) Universal Declaration on Bioethics and

Human Rightsdeveloped by the UNESCO International BioethicsCommittee particularly in relation to child and maternal welfare.(Faunce and Nasu 2009)

The International Organization for Standardization (ISO) is developing an international

standard to provide guidelines for adopting and disseminating social responsibility: ISO26000 - Social Responsibility. Due for publication in 2010, this standard will "encourage

voluntary commitment to social responsibility and will lead to common guidance on

concepts, definitions and methods of evaluation." (ISO, 2009) The standard describesitself as a guide for dialogue and action, not a constraining or certifiable management

standard.

Social Responsibility of business management

Social responsibility is the awareness that business activities have an impact on society,and the consideration of that impact by firms in decision making. Besides emphasizingprofits, firms concerned with social responsibility voluntarily engage in activities that

benefit society. A socially responsible firm makes deliberate, regular efforts to increase

its positive impact on society while reducing its negative impact.

EmployeesBusinessActivities

Consumers

Investors

Environment


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1. RESPONSIBILITY TO CONSUMERS

Pressure from consumers and special interest groups has prompted many

business firms to adopt socially responsible policies. Consumerism includes the

activities of individuals, groups and organizations aimed at protecting consumerrights. Consumer groups perform many activities, including testing and

reporting on the safety and performance of products and service firms,informing the public and government officials of consumer issues, and

advocating legislation.

Evolution Of Consumer Movement :

The consumer movement gained momentum during the 1920s and 1930s.

During the Great Depression, many consumers blamed business firms for

joblessness and difficult economic times. During this time, President John F.Kennedy established the consumer Bill of rights, which includes the right to

safety, the right to be informed, the right to choose and the right to be heard.

These four rights underlie many of the goals espoused by people andorganizations active in consumerism today.

The Right to Safety :The most basic consumer right is the right to products that are safe to possess

and use. To ensure safety of goods, manufacturers should test them and provide

buyers with explicit directions for use. In 1972 the federal government createdthe consumer product safety commission (CPSC) to monitor the safety of

thousands of products sold to consumers. Many state and local agencies also

regulate product safety.

The Right to Be Informed :Consumers have the right to receive information available about a product

before they purchase it. Necessary information for goods includes ingredients

and detailed instructions for use.The Right to Choose :

Consumers have the right to choose and make purchases from a variety of

products at competitive prices. They also have the right to expect quality at a

fire price.

The Right to Be Heard :Consumers also have the right to have their opinions considered in theformation of government policies and in business firms decisions that affect

them. A number of large firms have established consumer affairs departments to

address consumer concerns.

2.RESPONSIBILITY TO EMPLOYEES :

Like consumers, employees hold certain expectations of business firms. Theyexpect safe working conditions, fair compensation, equal opportunities and

adequate benefits.

Safety in the Workplace :In 1970 congress passed the occupational safety and Health Act, which created

the occupational Safety and Health Administration (OSHA), Charged with the

primary purpose of ensuring safe working conditions.


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Equality in the Workplace :Individuals also expect to be treated equally in the workplace. The Civil Rights

Act of 1964 guarantees equal employment opportunities for all people

regardless of age, race, sex, religion, or national origin. This act established theEqual Employment Opportunity Commission (EEOC) a federal agency whose

purpose is to increase job opportunities for women and minorities.The Hard-Core Unemployed :

Some organizations also have taken active steps to train the hardcord

unemployed. These are individuals with little training or few skills and a longhistory of unemployment.

3. RESPONSIBILITY TO THE ENVIRONMENT :

Business decisions have a profound impact on the environment. One vitalenvironmental concern is pollution, the contamination of water, air and land. As

with other social concerns, laws and regulations play a critical part in

environmental issues.

Water Pollution :Water pollution is caused by the dumping of toxic chemicals, sewage andgarbage into rivers and streams. Toxins and pollutants from buried industrial

waste can also find their way into underground water supplies. A recent concern

is the liberal use of agricultural fertilizers and pesticides, which drain into watersupplies.

Air Pollution :Air pollution is caused by carbon monoxide and hydrocarbons that come from

motor vehicles and by smoke and other pollutants from manufacturing plants.The clean Air Act of 1970 and the 1977 clean Air Act Amendment provide

stringent emission standards for automobiles, airplanes and factories. Land Pollution :

Land pollution results from strip mining of coal and minerals, forest fires,

garbage disposal and dumping of industrial wastes, Land pollution often resultsin water pollution because toxic wastes drain into water.

4. RESPONSIBILITY TO INVESTORS :

Firms have a responsibility to manage funds properly so as to return a fair profit

to investors. Mishandling of funds goes beyond penny stock scams. Managers

have a responsibility to thoroughly investigate their investments and to clearlypresent all facts and risks to investors. When mismanagement causes investors

to lose large sums of money, the results can be disastrous. Firms have the

responsibility to make stock information available to all potential investors.

5.ADVANCING SOCIAL RESPONSIBILITY :

Many firms recognize the importance of social responsibility and take steps tosee that their policies and activities make a positive impact on society.

Community Support :Business firms throughout the world provide support for a wide variety of

activities designed to improve their communities. Both large and small


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businesses contribute to the arts, build parks, donate equipment to schools and

sponsor academic scholarships.

Self- Regulation :The business community can also advance social responsibility by establishingstandards of conduct and ensuring that individuals follow them.

The Social Audit :Some firms conduct a systematic review of their performance of social

responsibility activities through a social audit. A social audit looks at the firms

short and long-run contributions to society. Activities safety and the impact ofbusiness practices on the environment.

PAKISTAN TOBACCO COMPANY

Introduction:Pakistan Tobacco Company Limited (PTC) is a part of British American Tobacco - the

world's most international tobacco group - with brands sold in 180 markets around theworld. Pakistan Tobacco's operations in Pakistan began in 1947, making it one of

Pakistan's first foreign investments.

Principal line of business:The company produces high quality tobacco products to meet the diverse preferences of

millions of consumers, and it works in all areas of the business - from seed to smoke.The company provides a number of reputed brands of cigarettes to consumers in

Pakistan, including Benson and Hedges, Embassy, Gold Flake, Capstan and Gold Leaf.

Location:

Registered Office:

Pakistan Tobacco Company Limited

Dubai Plaza, Plot No. 5

Street 20, Salman Market, F-11/2

P.O. Box 2549Islamabad-44000

Telephone: +92 (51) 2083200, 2083201

Fax: +92 (51) 2111913Web: www.ptc.com.pk

Regional Sales Offices:

North Punjab & N.W.F.P.House # 57-A/6, Satellite Town

Rawalpindi

Telephone: +92 (51) 4582390-91Fax: +92(51) 4582392
http://www.ptc.com.pk/http://www.ptc.com.pk/


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Total Number of Employees:

Total number of employees as at December 31, 2008 was 1,655 (2007: 1,668).

Reason for decreasing Employees Organizational restructuring

Telecom sector attracted many employees of the company at high pays, as a result

high turnover of employee observed. This issue is somewhat now resolved by the

company as it has started paying more incentives to the employees and also

giving training and development courses to its employees.Awards Won in the current year:The Company was awarded the following Awards:

Corporate Excellence Award by the Management association of Pakistan

BATs Global Environmental Health & Safety Award

BATs Global Leaf Award.

25th Corporate Excellence Award in Business and Industry Category

PTC Annual Report for 2007 was recognized as the best in its category by ICAP


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CORPORATE STRUCTURE OF PTC


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Focus of the OrganizationThe Company focuses on the following operational targets:

Continued strong volume and profit growth.

Increased focus on productivity savings.

Launch of the 3rd cycle of our social reporting dialogues.

Improved corporate governance.

Environment, Health & Safety

PTC and Corporate Social Responsibility

Maintaining a large scale Corporate Social Responsibility (CSR) program in the

midst of political change and economic uncertainty was not only a challenge but also apersonal stretch for the people involved. In the past, we have seen and surmounted many

hurdles, however, the kind of problems we faced in NWFP in 2008 were unprecedented.

In this context, it is indeed a testament to the steadfast nature of our resolve that we

remain partners of first choice for our communities, and our CSR initiatives continueundeterred, with the same energy and resolve as before. Our afforestation program

continues, with an expansion of the total plantation area and increased distribution ofsaplings. In the area of public health, we have completed construction of 8 water filtration

units, with 5 more planned in 2009. Our Mobile Doctors Units continued to operate

extensively treating patients in the underprivileged areas; this was in addition to the 19

medical camps organized in the year. We also held free eye camps and diabeticscreenings in partnership with various organizations such as Merck and Layton

Rehmatullah Benevolent Trust. In education, the Companys Learning Resource Centers

saw 588 more students graduate, with an 11% increase in the number of female students.Some 200 students have been provided with the Adult Basic Education Society

scholarships during the course of the year. We also continued our tradition to engage withour stakeholders, having initiated Stakeholder Dialogue at the end of 2008. Our wellestablished sustainability agenda will see us publishing a Stakeholder Report in 2009.

PTC is well aware of the unique challenge of operating in the field, and is committed to

rise to the occasion. I commend their efforts in the year past, and am confident that

despite some testing times ahead, we will continue to contribute to the communities thatwe work with. People The people in PTC have always been one of our greatest asset and

we will continue to invest in the same through various initiatives that help us build a

winning organization. These include programs such as WAADA focusing on shop flooremployee morale, continuous investment in focused functional/leadership training

programs and coaching programs for first line leader such as TLDW (Team Leader

Development Program). An Employer Branding campus campaign by the name ofBattle of Minds was also launched in 2008, focusing on attracting the right talent to our

organization, and this was met with great success. Demand for our highly developed

local talent also remained high and during 2008, 15 of our managers were sent out forlong and short term assignments to various Operating Companies of BAT around the

globe. Environment Health & Safety.


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PTC has always been a leader in the field of Environment, Health & Safety. EHS

principles are woven into the fabric of our organization and have now become part of the

culture in all areas of our business from seed to smoke. Our endeavor to improveenvironmental programs has been recognized repeatedly by the Parent Group (BAT) with

PTC being awarded the annual EHS Excellence award for the fourth consecutive year in

2008 and also, being awarded the accident free award for 2008 with No LostWork day Case incident reported across the organization during the year.

CORPORATE SOCIAL RESPONSIBILITY IN TOBACCO

COMPANY

ACCORDING TO THEM.We abide by this philosophy each step of the way:from appropriate marketing and consumer information to supporting sensible tobaccoregulation; from respecting workplace human rights and reducing our environmental

impact to contributing to local communities. We seek to work continuously to engage

with our stakeholders, to balance their views and to align our business decision-making

with the reasonable societal expectations of a modern tobacco company.

We recognize that Corporate Social Responsibility (CSR) presents particular challenges

for a tobacco company. Tobacco products pose real risks to health and raise importantquestions about how best to define responsible product stewardship. We, therefore,

believe that for our business, the only meaningful approach to CSR is one based squarely

on our products, on the issues around them and on ways of responding to the sometimesstrongly held views of our stakeholders.

We also hope that more corporations include CSR in their strategic planning processes

and understand that their businesses provoke a social cost which has to be balanced bykeeping in mind the interests of all the stakeholders and communities involved.

SOCIAL REPORTINGSocial reporting is a relatively new discipline that, put simply, is the process of

listening and responding to stakeholders. We are pleased to have evolved this

process for the third cycle of reporting here in Pakistan, as we have moved to an

issues based dialogue.

In reaching consensus on many of the issues that surround our operations, social

reporting has proven to be an effective mechanism to objectively and robustly addresssociety's needs while embedding the idea of engagement into all areas of business.

The process provides a structured approach for us to:

Understand more about the expectations of our stakeholders.

Enable our stakeholders to listen to each other.

Ensure that these expectations are given due consideration in the company's

decision making.

Demonstrate with actions that we are responsive to reasonable stakeholder

expectations and concerns.

We have chosen to follow the most rigorous international standard, AA1000, setby the Institute of Social and Ethical Accountability. In addition, in order to


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ensure full compliance with AA1000 and verify the entire reporting process, we

have selected Bureau Veritas Quality International as our social and ethical

auditor.

Youth Smoking Prevention

We strongly believe children should not smoke, and smoking should only be foradults who understand the risks associated with it.

British American Tobacco Group companies support and run programmes worldwide

tackling underage smoking. Due to concerns expressed on youth smoking, PakistanTobacco Company has taken initiatives on several fronts such as voluntary withdrawal

from electronic media, prohibiting the use of celebrities in marketing material and

embedding a robust marketing code; the International Marketing Standards (IMS).

We were the first company to pilot a retailer education programme in 1999 andcontinue to do so. Additionally, our packs and advertising materials have a voluntary

inscription with the legend under-age sale prohibited. We have supported the

Government in raising the minimum age limit from 16 to 18 through changes in tobacco

legislation.

Education programmes aim: to give young people life skills to deal with the manychallenges they face during adolescence, including peer pressure to smoke. Such

programmes are amongst the initiatives that British American Tobacco Group companies

sponsor worldwide and support to help convince young people not to smoke. We arewilling to work with the Ministry of Education and the Ministry of Health to develop

educational modules for incorporation in the national curricula, but we feel the

programme content is best left to experts and its delivery to teachers or youth leaders.

Mobile Doctor

Our dedicated mobile doctor teams take pride in providing health care in areaswhere there are no medical facilities. Since the early 1980s we have been running a

mobile doctors program in the areas where health care facilities are lacking and

basic health care needs are the most acute.

The program has grown over the years and treats close to 7,000 patients on a monthlybasis. The facilities provide free medical check-ups and diabetic screening as well as eye

care and general health advice in the areas around our factories and the leaf growing

regions which have poor or absent medical facilities.Medical camps have also been arranged in collaboration with LRBT and Merck, and we

continue to partner with NGOs in our attempts to cater to patients' needs more

effectively. In the aftermath of the earthquake, we established a state of the art

Rehabilitation Center in Batagram in partnership with CHAL.

LEARNING RESOURCE CENTRES

Keeping in mind the need to invest in education and the non-availability of quality

institutes, the company has established free Learning Resource Centres (LRCs) in

our Leaf Areas in the Punjab (Gujarat), and the NWFP (Mansehra, Yar

Hussein, and Buner).


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In addition, since we lack separate institutes for women, the LRC at Adam Zai in the

vicinity of our factory in Akora Khattak was set up to provide opportunities to local

women. The primary objective was to provide access to IT education free of cost to ourstakeholder's families. It was also agreed to use these centers in the future for imparting

vocational training and generating health and hygiene awareness.

Our LRCs are affiliated with the Skill Development Council which falls under the ambitof the Ministry of Labour and Welfare. Currently, we have seven LRCs, at our factories

and in the leaf growing areas. These centres provide state-of-the-art IT skills to the

children of our employees and to the members of our community. 4,307 students havegraduated from our centres so far.

The expected benefits of the programme are summarized below:

Contribute in the development of skilled resources in the country.

Help participants obtain employment.

Generate awareness about technology and its uses.

Bridge the information gap by providing access to the internet.

Provide women with training and awareness, as there are no separate centres for

women in remote areas. Provide a communal forum to discuss and resolve issues.

Bring people with diverse interests and backgrounds together in a common forum.

In addition to our involvement in providing learning opportunities within our

community in the leaf growing areas of Pakistan, we have also partnered with TheCitizens Foundation in sponsoring two schools, one in earthquake ravaged

Bherkund and the other in Nowshera.

Health and Safety Measurements..Almost everything we handle tobacco, paper, board is grown in the natural

environment, so it makes good economic and environmental sense for us to make

sure our use of raw materials is completely sustainable.

We believe good environmental practice is good business practice. Businesses can

enhance efficiency through environmentally sound technology, optimizing products andprocesses and conserving energy and natural resources. We monitor measure and report

our progress against targets and aim at continuously improving our performance.

We seek to control and reduce our impact via the 3 Rs principle: Reduce, Recover, andRecycle. Our programmes cover energy conservation, water, air and soil protection,

afforestation, minimizing waste and minimizing the use of natural resources,

agrochemicals and raw materials. Important aspects include reducing water and energy

consumption and CO2 equivalent and managing our impact on biodiversity.We are committed to conducting our business operations in a manner that sustains the

environment and protects the health and safety of our employees, by adopting a proactive

approach to using cleaner technologies and safer systems of work while ensuringcompliance with all applicable National laws and regulations and British American

Tobacco's Environment, Health and Safety (EHS) policy.

Our EHS programme ensures a safe work place for our employees, contributing to

improvements in environment with a focus on minimizing natural resource depletion


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through various initiatives such as, reduction of energy usage, water use and discharge

management, waste reduction, waste recycle and controlled air emissions. We are very

proud to say that all our discharges to the environment are well within the NationalEnvironmental Quality Standards (NEQS) limits set by the Government of Pakistan.

Our manufacturing sites ensure compliance with the following national legislations:

Pakistan Environmental Protection Act 1997

Factories Act 1934 & Provincial Govt. Factories Rules 1978

Electricity Rules, 1937

Boiler and Pressure Vessels Ordinance 2002

Over and above all this, Pakistan Tobacco Company ensures compliance with the

stringent British American Tobacco EHS policy which is a compilation of

International Standards and Best Practices.

As a part of the British American Tobacco Group, we are also involved in

monitoring and reporting our environmental performance for the Global

Reporting Initiative (GRI) whereby we publicly communicate our economic,

environmental, and social performance.

Furthermore, both our production facilities were re-certified with ISO 14001 earning

an Evergreen status. We have consistently sustained our accreditation in the last elevensurveillance audits with zero major and minor non-conformances.

The initiatives taken by Pakistan Tobacco Company in the area of Environment, Health

and Safety have been recognized at national and international forums. We are therecipients of the annual Environment Excellence Award by the National Forum for

Environment & Health awarding the Company for a second consecutive time.

Our endeavor to improve on our environmental program has been recognized globally bythe British American Tobacco Group and we have been awarded the EHS Excellence

Awards in the following areas in 2006 and 2007.

Use of Cleaner Technologies Water Re-use

Energy Conservation

Our focus on accident prevention and lost work day case reduction has come a long

way by managing our Environmental Health & Safety programmes which involve

extensive health & safety training, safety audits, incident investigation, and safety

communications. Utilising all these components has helped us maintain a zero lost workday case during 2007 and to date. Both of our manufacturing facilities are the recipients

of British American Tobacco's EHS Golden Award for successfully completing and

exceeding 5 million working hours without a lost work day case incident.

Data Collection Method

The method for data collection is the central theme of the study no study will be

completed without using the scientific and systematic ways to get the latest knowledge

about the study


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Primary Data Collection

Secondary Data Collection

Primary Data Collection

In primary data collection I used the technique of: Personal observation

I also used unstructured interview techniques when I faced any problem during

work

Secondary Data Collection

In secondary data collection method I got information from:

Annual report of different years.

Brochures from the company

PTC website

Different articles and journal about the company from internet and newspaper.

SWOT ANALYSIS OF PAKISTAN TOBACCO COMPANY

Strengths

Strong market position.

Geographically diversified.

Decentralization at each level of management.

PTC provides opportunities for professional and career growth.

Large brand portfolio and strong market share. Social responsibilities activities by implementing international market standards.

Continuous market research by AC Nelson to develop future plans and strategies.

Multinational company connected with BAT worldwide.

Weaknesses Resource allocation for rural communication is not according to number of outlets

in a village which is improper utilization of resources.

Slow in new brand development.

Salesman commission is low.

Offices should be maintained according to PTC standards. (Regional Office)

Lack of advertisement due to controversial industry.

Opportunities

As most of the population is in low social economic class, there is an opportunity

for PTC to increase market share in this segment through focus strategy.

Light cigarettes.


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Market potential in rural areas.

Rising popularity of smokeless tobacco.

Promoting IMS implementation can enhance the relationship with governmentand other regulatory authorities.

Participation in social activities can enhance the corporate image.

Intense competition provides opportunity for continuous improvement in thequality of brand.

Threats

Strict laws and regulations by Government.

Increase in Taxes.

Increasing health concerns. Competitor strategies

Contraband and counterfeit cigarettes

Philip Morris International acquired Lakson Tobacco Company.


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RECOMMENDATIONSOn the basis of facts and figures and keen observations following are the

recommendations that can be put forward for the companys improvement:

PTC should increase best practice sharing within its system to enhance thetransfer and sealing of the most efficient and innovative initiatives.

It should integrate companys values into key people programs form hiring to

training to career development.

It should continue to enhance its employment value propositions to drive

employee engagement in the companys value added social programs.

It should continue to enhance childrens well being through programs and

initiatives that provide fun with a purpose.

CONCLUSION

In conclusion it can be said that social responsibility is one of the most importantfactors for any company in todays corporate business environment. Companies are

investing their billions fro social marketing. The basic aim beside this activity is to

present itself a socially responsible company among masses and to differentiate itselffrom those of competitors.

Pakistan Tobacco Company also indulged itself in social causes. The company is

involved in anti-smoking policy for under ages, building schools in far areas, plantation

and women training programs. The basic aim behind is to minimize its negative image ofbeing a non-cooperative and dangerous company for the citizens.

PTC acts responsibly and respectfully towards the people and authorities

in different societies and aims to contribute to social and economic development. It givesits employees reasons to be proud of the way PTC demonstrates Corporate

Responsibility. This is the essences of its commitment to Corporate Responsibility.


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REFERENCES

Retrieved from www.ptc.com.pk

The News

Annual Reports 21007 and 2008 of PTC
http://www.ptc.com.pk/http://www.ptc.com.pk/

Documents

Assignment on Social Responsiblity