Movie Reproduction of the Mind Mernielyn Deeds

FA102a, Research and Brand Development

Movie Reproduction of the Mind Mernielyn Deeds

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Research

“How To Make Movies Of What The Brain Sees”

http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Research

-Reproduction made using functional Magnetic Resonance Imaging (fMRI) and computational models

http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Research

-An fMRI is a technique that measures brain activity by detecting changes in blood flowhttp://psychcentral.com/lib/2007/what-is-functional-magnetic-resonance-imaging-fmri/

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Research

-”It paves the way for reproducing the movies inside your heads that no one else sees, like dreams and memories.”http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-videos-playing-inside-peoples-brains.html

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Description of Future Product or Service

Movie Reproduction of the Mind

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Two, Naming Process

Movie Reproduction of the Mind

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Two, Naming Process

Selected Words from the original post: mind, read, brain, movie, reproduce, dreams, memories, window, visual

Generated Names:DreamMindr (created by combining dream and mind; sounds like reminder)iDRM (created by using acronym for Dream Recorded Movie; plays off of apple product names like iPhone, iPad, etc; sounds like "I dream")Mind Moviemaker (created by combining mind and movie; alliteration)ReaMindr (created by combining read and mind; sounds like "reminder")Moviemind (created by combining movie and mind)Redreamer (created by combining read and dream)DreamPlay (created combining dream and play, as in "playing a movie"; includes word "replay": dREamPLAY)

Selected Name: DreamPlay

Justification:Literally suggests what the product does ("it replays dreams"), and the words are both visually appealing and easy to play around with (good for puns). Easy to say and remember. Would encourage interest, purchase, and usage.

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Two, Brand Character Diagram

Character/Persona

Playful Insightful

Inspiring Friendly

Tone

Honest Easy

Virtual Direct

Language

Fun Insider

Visual Whimsical

Purpose

Entertain Remind

Inform Read

DreamPlay

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Three, Logotype Research, Playful

Playful

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Three, Logotype Research

http://www.skype.com

http://www.nick.com

http://www.youtube.com

Movie Reproduction of the Mind Mernielyn Deeds

Assignment Three, Finished Logotype