Assessing the impact of Objective One on Creative Industry enterprises in Cornwall

2000-2006

Objective One Investment

£43m was invested in the Creative Industries in Cornwall£33m was invested in capital projects – including £30m

to the Tremough Campus for University College Falmouth

£9.88m was invested in business and skills support programmes stimulated the sector to generate an estimated £104m extra income

350 beneficiary companies and 2,500 individual beneficiaries

Preparing the WayPre 1999 no Investment

1999 ACT (Social Enterprise) + Perfect Moment (Private Sector)

Cornwall Arts Marketing (5b ERDF) £120k Training for Arts (5b ESF) £100k

OBJECTIVE ONE £33m capital Investment + £9.88 Business and Skills Investment

Cornwall Arts Forum

2001 Creative Industries Task Force (Private, Public and Third Sector Partnership)

CREATIVE VALUE Report 2003

Evaluations

COUNTING ON CREATIVITY Report 2007

CONVERGENCE

Krowji European Region of Culture Key Sector for Regeneration

The Research

Establish impact of Objective One on Cornwall’s creative sector enterprises

Evaluate appropriateness and effectiveness of the sector’s support programmes

Inform future public sector funded investments in the Creative Industries’ sector, including Convergence

Disseminate findings to other sectors within Cornwall

Research structure

Existing national, regional and local data:

Agency records and project return

Interviews at strategy level

with delivery organisation

in depth with 19 Beneficiary companies

150 telephone questionnaires

Big picture findings – size of investment

£43 million directly invested in the Creative Industries

12.8% of Objective One funds

£3m to £9m of generic support

Big picture findings – where the money went

£33 million in capital projects – incl. nearly £30 million to the Tremough campus for UCF

£9.88 million in support programmes to develop the sector:

Cornwall Arts Marketing Creative Skills Cornwall Film Creative Kernow

Big picture findings 350 companies and 2,400

individual beneficiaries 10,200 employed in sector

incl. freelancers & sole traders

Employment up 19% (ABI) 2000- 2004. Compares to 3% growth nationally for the sector

Big picture findings – changes in the sector

GVA up 34% between 2000-2004, compared with 7% nationally

GVA per head £28,540 Turnover grew from £326

million to £421 million between 2000 and 2004 – 29% growth

(ABI statistics)

Big picture findings- markets

30% of Creative Industry businesses earn 100% of their income from Cornwall

42% earn at least half of their income from outside Cornwall

10% export outside the UK

Big picture findings – beneficiary profile

53% over 36 years old & only 5% under 25

75%+ of beneficiaries located in the area bounded by Penzance, St Ives, Truro and Falmouth

Two thirds of beneficiaries were women

Perceived changes in the sector Profile and visibility of CIs increased inside and

outside Cornwall Quantity of work and people engaged in the work –

simply more happening Confidence, ambitions and aspirations are higher Greater connectedness and coherence as a sector Greater professionalism That prosperity had not increased in real terms

Self-perceptions

The main reasons for increased income were identified as: Networking Marketing Funding/finance

But the highest priorities for the future were: Skills & Competencies Products & Services

The profile of CIs in Cornwall

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No. of Businesses

£10k £10-20k

£20-50k

£50-100k

£100-200k

£200-500k

£500-750k

£750-1m

£1-5m £5-10m

Turnover Band

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Combined Turnover £m

£10k £10-20k

£20-50k

£50-100k

£100-200k

£200-500k

£500-750k

£750-1m

£1-5m £5-10m

Turnover Band

Resources

Projects

EvaluationReflection

Lobbying