asq-user-manual 9.40.53 AM - Education Professionals · Understanding ASQ and ASQ PLUS/ASQ PLUS Express and Planning Your Study Contents 5 Chapter 1 Which Study Should You Do? 7 Chart

User Manual ADMITTED STUDENT QUESTIONNAIRE® ADMITTED STUDENT QUESTIONNAIRE PLUSTM

ADMITTED STUDENT QUESTIONNAIRE PLUS EXPRESS

Understanding ASQ® and ASQ PLUS™/ASQ PLUS Express and Planning Your Study

_____________________________ Discontinued

�

�

About the College Board7KH�&ROOHJH�%RDUG�LV�D�PLVVLRQ�GULYHQ�QRW�IRU�SURƮW�RUJDQL]DWLRQ�WKDW�connects students to college success and opportunity. Founded in 1900, the College Board was created to expand access to higher education. Today, the membership association is made up of more than 6,000 of the world’s leading educational institutions and is dedicated to promoting excellence and equity in education. Each year, the College Board helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success—including the SAT®

and the Advanced Placement Program®��7KH�RUJDQL]DWLRQ�DOVR�VHUYHV�WKH�education community through research and advocacy on behalf of students, educators, and schools.

For further information, visit collegeboard.org.

© 2017 The College Board. College Board, Admitted Student Questionnaire, Advanced Placement Program, ASQ, SAT, and the acorn logo are registered trademarks of the College Board. Admitted Student Questionnaire PLUS, ASQ PLUS, and Enrollment Planning Service are trademarks owned by the College Board. All other marks are the property of their respective owners. Visit the College Board on the web: collegeboard.org.

Understanding ASQ and ASQ PLUS/ASQ PLUS Express and Planning Your Study 2

Understanding ASQ and ASQ PLUS/ASQ PLUS Express and Planning Your Study

Contents 5 Chapter 1 Which Study Should You Do?

7 Chart Comparing ASQ, ASQ PLUS, and ASQ PLUS Express

9 Sample ASQ Questionnaires

17 Chapter 2 How to Customize Your Survey

18 Examples of Clearly Written Local Questions

20 List of Optional Characteristics, Images, and Sources of Information for ASQ PLUS

25 Chapter 3 What the Reports and Optional Data Tell You

26 Chart Comparing ASQ, ASQ PLUS, and ASQ PLUS Express Highlights Reports

28 Sample of Information from ASQ Highlights Report

29 Sample of Information from ASQ Detailed Report

30 Sample of Information from ASQ Norms Report

32 Sample of ASQ PLUS/ASQ PLUS Express Competitor Analysis Report

34 Sample of an ASQ Trend Report

37 Chapter 4 How to Design Your Survey

41 Chapter 5 How Often Should a Survey Be Conducted?

43 Chapter 6 How to Use the Web Option

47 Chapter 7 How to Do Your Part of the Survey

48 Sample Cover Letter

50 Sample FollowUp Letter

51 Table of 2016 ASQ/ASQ PLUS Response Rates

54 Timelines for Completing ASQ and ASQ PLUS Surveys

56 Chapter 8 Commonly Asked Questions

57 For More Information or Assistance

3


CHAPTER 1

Which Study Should You Do?

Admitted Student Questionnaire® (ASQ®), Admitted Student Questionnaire PLUS™ (ASQ PLUS™), and ASQ PLUS Express are College Board market research tools that help you learn how your admitted students—enrolling and QRQHQUROOLQJŜSHUFHLYH�DQG�UDWH�\RXU�LQVWLWXWLRQ�LQ�DUHDV�WKDW�LQưXHQFH�WKHLU��decision to enroll. ASQ, ASQ PLUS, and ASQ PLUS Express are most commonly sent to admitted freshmen. Versions of the surveys are also designed for transfer students and other nontraditional student populations, including graduatelevel students.

ASQ, ASQ PLUS, and ASQ PLUS Express give you data on the personal and educational backgrounds of your admitted students and on their comparison of your institution to others they’ve considered, or to competing institutions you choose. The information from these questionnaires gives you invaluable market data in easytoread reports that you can use to support decisions to make changes DW�\RXU�VFKRROŜVXFK�DV�UHIRFXVLQJ�\RXU�UHFUXLWPHQW�HƬRUWV�DQG�PDWHULDOV�RU��FKDQJLQJ�FDPSXV�IDFLOLWLHV��FRXUVH�FXUULFXOD��RU�ƮQDQFLDO�DLG�RƬHULQJVŜWR�LPSURYH��yield. The results of these surveys can also tell you where you are strong and what not to change. ASQ, ASQ PLUS, and ASQ PLUS Express results can also be used to support your competitive position in bond rating evaluations.

You can’t get a better market survey. You can save much of the cost of conducting D�FRPSDUDEOH�VWXGHQW�VXUYH\�\RXUVHOI��<RX�VDYH�VWDƬ�WLPH��DQG�\RX�GRQŞW�QHHG��H[SHUWLVH�WR�DQDO\]H�WKH�UHVHDUFK�GDWD�DQG�SURGXFH�WKH�UHSRUWV��7KH�&ROOHJH�%RDUG��SUHSDUHV�WKH�TXHVWLRQQDLUHV��DQDO\]HV�WKH�UHVXOWV��DQG�JHQHUDWHV�VHYHUDO�YDOXDEOH��reports from the data—in a turnaround time that’s faster and costs far less than any other study.

ASQ, ASQ PLUS, and ASQ PLUS Express are easy to administer. All you do is FKRRVH�ZKLFK�$64�VXUYH\�VXLWV�\RX�DQG�GHFLGH�KRZ�\RX�ZDQW�WR�FXVWRPL]H�LW��:H��prepare the survey website for you. You invite your admitted students with a cover message containing a link to the survey, manage the followup email reminders to students who haven’t responded, and then tell us when you’re ready to close the survey.

,I�\RX�FKRRVH�WR�KDYH�\RXU�VWXGHQWV�ƮOO�RXW�D�SDSHU�TXHVWLRQQDLUH��LQVWHDG�RI�RU��LQ�DGGLWLRQ�WR�RƬHULQJ�WKH�ZHE�YHUVLRQ��ZH�SUHSDUH�WKH�TXHVWLRQQDLUHV�DQG�VHQG��them to you. You send them to students with a cover letter, manage the mailed or emailed followup reminders to students who haven’t responded, and then send the completed questionnaires to us. Paper and web surveys will be combined for the analysis.

We take it from there. The College Board checks your students’ responses from WKH�FRPSOHWHG�VXUYH\V��DQDO\]HV�WKH�GDWD��DQG�VHQGV�\RX�WKH�UHVXOWV�SXEOLVKHG��LQ�VHYHUDO�VWDQGDUG�DQG�FXVWRPL]HG�UHSRUWV��:H�FDQ�DOVR�JLYH�\RX�WKH�UDZ�GDWD��LQ�D�YDULHW\�RI�ƮOH�IRUPDWV��<RX�DXWRPDWLFDOO\�UHFHLYH�WKUHH�UHSRUWV�ZLWK�DQ�$64��survey and four with ASQ PLUS or ASQ PLUS Express. Other valuable reports are available for an additional cost.

5

�

� �

�

Chapter 1 Which Study Should You Do?

:KDWoV�WKH�'LƬHUHQFH�%HWZHHQ�$64��$64�3/86��DQG�$64�3/86�([SUHVV":KHQ�\RX�IXOO\�XQGHUVWDQG�WKH�GLƬHUHQFH�EHWZHHQ�$64��$64�3/86��DQG�$64�PLUS Express you’re better equipped to choose the survey that will give you the information you need.

7KH�$64�6XUYH\This study is especially valuable to your institution if you haven’t conducted an ASQ or other collegechoice student survey in your current market environment. ASQ focuses on the general strengths and weaknesses of your institution compared to all other schools considered by your admitted students. This information gives you a clear picture of your school’s reputation among students. Your ASQ reports will include a list of your top crossadmit competitor colleges. This list can help you choose your major competitors for an ASQ PLUS or ASQ PLUS Express study in the future.

7KH�$64�3/86�DQG�$64�3/86�([SUHVV�6XUYH\VASQ PLUS and ASQ PLUS Express go beyond a general market survey and let you make direct, pointbypoint comparisons between your college and competing institutions or groups of institutions. ASQ PLUS Express takes WKH�VDPH�DSSURDFK�DV�$64�3/86��EXW�LV�VSHFLƮFDOO\�GHVLJQHG�WR�EH�XVHG�RQ�D�mobile device. It is shorter than the traditional ASQ PLUS and is more easily FXVWRPL]HG��,I�\RXU�LQVWLWXWLRQ�KDV�H[SHULHQFH�ZLWK�PDUNHW�UHVHDUFK�DQG�\RX�know who your major competitors are, we recommend you use ASQ PLUS or ASQ PLUS Express.

%RWK�6XUYH\V�*LYH�<RX�9DOXDEOH�)LQDQFLDO�$LG�Information Both the ASQ and ASQ PLUS surveys ask students how much aid they were awarded, in four categories, by the college they plan to attend. In addition, ERWK�VXUYH\V�DVN�VWXGHQWV�KRZ�WKHLU�SDUHQWV�RU�JXDUGLDQV�SODQ�WR�ƮQDQFH�WKH�SRUWLRQ�RI�WKHLU�HGXFDWLRQ�QRW�FRYHUHG�E\�ƮQDQFLDO�DLG��

ASQ reports give you comparative ratings of your college in terms of cost, amount of aid, and amount of scholarships or grants. ASQ PLUS/ASQ PLUS Express reports examine the components of the aid package and give you a rating of the cost of attending your college as compared to the others rated by the respondent.



7 Understanding ASQ and ASQ PLUS/ASQ PLUS Express and Planning Your Study

�

�

�

�

�

$64��$64�3/86��DQG�$64�3/86�([SUHVV�&RPSDULVRQ�ASQ ASQ PLUS ASQ PLUS Express

1. Medium Paper and web (via Same as ASQ Web (via computer, tablet, computer or tablet) or mobile phone)

2. Overlap Up to six other schools Up to 12 other schools Up to 12 other schools Applications/Admission Details on admission

status (waitlist, withdrawn Admit/nonadmit only Admit/nonadmit only

application, etc.)

Students rankorder top Students rankorder top three college choices three college choices

3. Most Widely Held Students rate your school Students rate your school Students rate your school and College Images on 23 standard* images and and two competitors they one competitor they choose***

one written in by students choose** on 20 images—14 on 16 images you select DUH�VWDQGDUG��\RX�FKRRVH�ƮYH��students can write in one

4. Ratings of Students rate importance of Students rate importance of 16 Students rate importance of Important College 20 characteristics in college characteristics in college choice— 12 characteristics in college Characteristics FKRLFH��VWDQGDUG�OLVW� ��VWDQGDUG��\RX�FKRRVH�WKUHH� FKRLFH��\RX�VHOHFW�DOO�

Ratings: very, somewhat, Ratings: not, somewhat, Same not important very important

5. Ratings of Students rate your school on 20 Students rate 16 characteristics Students rate 12 characteristics 6SHFLƮF�&ROOHJH characteristics in college choice DW�\RXU�VFKRRO�DQG�DW�WZR�VSHFLƮF� at your school and one Characteristics competitors chosen by student competitor they choose

Standard list Same list as in #4, above Same list as in #4, above

Ratings: best, better, Ratings: poor/fair, good, Same as ASQ PLUS same, worse, worst very good, excellent

6. Importance of Students rate importance of six Not covered Not covered Others’ Opinions opinions about your school

Ratings: very, somewhat, not important

7. Ratings ofOthers’ Opinions

Students rate your school compared to others considered according to six others’ opinions

Not covered Not covered

Ratings: best, better, same, worse, worst

8. Ratings ofSources ofInformation

Students rate quality of information received from 14 sources of information at your school, compared to other colleges considered

Students rate quality of 14 sources RI�LQIRUPDWLRQŜ��VWDQGDUG��\RX�choose 6—at your school and at two competitors chosen by student

Students rate impact of 12 sources of information—you select all—on interest in attending your school and one competitor chosen by student

Standard listing 8 standard, you choose 6 You choose 12

5DWLQJV��QRW�RƬHUHG�XVHG��EHVW��better, same, worse, worst

5DWLQJV��QRW�RƬHUHG�XVHG��SRRU��fair, good, very good, excellent

Ratings: mostly negative, little impact, somewhat positive, highly positive

�

�

�

�

�

�

� � �


$64��$64�3/86��DQG�$64�3/86�([SUHVV�&RPSDULVRQ��continued) ASQ ASQ PLUS ASQ PLUS Express

9. Financial Aid$SSOLFDWLRQV�2ƬHUV

$SSOLFDWLRQV�WR��RƬHUV�IURP $SSOLFDWLRQV�WR��RƬHUV�IURP� $SSOLFDWLRQV�WR��RƬHUV�IURP�our college/any other college, our college/two competitors our college/one competitor including noneed merit awards chosen by student, including chosen by student, including

merit awards, plus package merit awards, plus package details (grants, loans, work) details (grants, loans, work)

5DWLQJV�RI�ƮYH�DVSHFWV�RI�RXU� Ratings of net cost at our Ratings of net cost at our college’s costs and prices college and two competitors college and one competitor compared with other colleges (very low to very high) (very low to very high) considered (best to worst)

$PRXQW�RI�DLG�RƬHUHG�E\� Same as ASQ Not covered college attending, in four categories plus total

([SHFWHG�PHDQV�RI�ƮQDQFLQJ� Same as ASQ Not covered parental contribution

10. Personal Sex**** Same as ASQ Included Characteristics

Grades Not covered

Test scores (SAT®, ACT®)***** Included

Resident of state Not covered

Distance from home Not covered

High school type Not covered

Zip code Included

Parents’ income Not covered

Racial/ethnic background Included

11. Custom Up to 40 singleanswer Same as ASQ Up to three questions: Questions****** multiplechoice questions singleanswer, multiple

response, or openended

* Standard means same list on all questionnaires—participant has no choice

** Students are instructed to rate the same two competitors for all items on the ASQ PLUS questionnaire (see sample questionnaire below)

3DUWLFLSDQW�LGHQWLƮHV�WDUJHW�OLVW�RI�XS�WR��VFKRROV�IRU�FRPSDULVRQ��VWXGHQW�FDQ�UDWH�DQ\�RQH�RI�WKH�WDUJHW�VFKRROV�WKH\ŞYH�applied to

**** Singlesex colleges may choose to omit this question from the survey

***** Participants may choose to omit test scores from the ASQ or ASQ PLUS survey

****** There is a fee to include custom questions. For the ASQ and ASQ PLUS, questions in some other format on the web version—additional text boxes, multiple response, rankings, etc.—will incur an additional charge




� � � � � � � � � � � � � � � � � � ��

� � � � � � � � � � � �

� � � � � ��

� � � ��

� � � � ��

� � � ��

� � � ��

� � � ��

� � � ��

� � � � � � � � ��

� � � � � � � � ��

� � � ��

� � � ��

� � � ��

� � � ��

� � ��

� ��

� � � � � � ��

� � � ��

� � � ��

� � � � � � � � ��

ADMITTED STUDENT QUESTIONNAIRE ®

0DQ\ FKDUDFWHULVWLFV RI FROOHJHV DUH LPSRUWDQW WR VWXGHQWV LQ PDNLQJ FROOHJH FKRLFHV� 6RPH RI WKHVH FKDUDFWHULVWLFV DUH OLVWHG EHORZ�3OHDVH LQGLFDWH LQ FROXPQ $ KRZ LPSRUWDQW HDFK FROOHJH FKDUDFWHULVWLF ZDV WR \RX LQ FKRRVLQJ WKH FROOHJH WKDW \RX ZLOO DWWHQG� ,QFROXPQ % LQGLFDWH KRZ RXU FROOHJH FRPSDUHG WR RWKHU FROOHJHV WKDW \RX FRQVLGHUHG seriously� &LUFOH WKH QXPEHUV WKDW EHVW UHSUH�sent your ratings.

B. HOW OUR COLLEGE COMPARED COLLEGE CHARACTERISTICS A. IMPORTANCE TO YOU TO OTHERS YOU CONSIDERED

9HU\� Important

6RPHZKDW� Important

1RW� Important Best

%HWWHU� than Most

$ERXW WKH� Same

3RRUHU� than Most Worst

&DQ·W Compare

�� 4XDOLW\ RI IDFXOW\� 1 2 3 1 2 3 4 5 0

�� 4XDOLW\ RI PDMRUV RI LQWHUHVW to you

1 2 3 1 2 3 4 5 0

�� 2YHUDOO DFDGHPLF UHSXWDWLRQ 1 2 3 1 2 3 4 5 0

�� 4XDOLW\ RI DFDGHPLF IDFLOLWLHV �OLEUDU\� ODERUDWRULHV� FRPSXWHUV�HWF��

1 2 3 1 2 3 4 5 0

�� 9DULHW\ RI FRXUVHV 1 2 3 1 2 3 4 5 0

�� $FFHVV WR IDFXOW\ 1 2 3 1 2 3 4 5 0

�� &RQFHQWUDWLRQ RQ XQGHUJUDGXDWH HGXFDWLRQ

1 2 3 1 2 3 4 5 0

�� 3URPLQHQW LQWHUFROOHJLDWH DWKOHWLFV 1 2 3 1 2 3 4 5 0

�� &RVW WR \RXU IDPLO\ � KRZ PXFK \RX DQG \RXU IDPLO\ ZRXOG KDYH WR SD\DIWHU JUDQWV DQG VFKRODUVKLSV �LI DQ\�DUH VXEWUDFWHG IURP WRWDO FROOHJH FRVWV

1 2 3 1 2 3 4 5 0

�� $WKOHWLF SURJUDPV LQ ZKLFK \RX� ZRXOG OLNH WR SDUWLFLSDWH

1 2 3 1 2 3 4 5 0

�� $YDLODELOLW\ RI H[WUDFXUULFXODU DFWLYLWLHV �FOXEV� GHEDWH� GUDPD�PXVLF� HWF��

1 2 3 1 2 3 4 5 0

�� $FFHVV WR RII�FDPSXV FXOWXUDO DQG UHFUHDWLRQDO RSSRUWXQLWLHV

1 2 3 1 2 3 4 5 0

�� $YDLODELOLW\ RI UHOLJLRXV DFWLYLWLHV 1 2 3 1 2 3 4 5 0

�� 4XDOLW\ RI VRFLDO OLIH 1 2 3 1 2 3 4 5 0

�� $WWUDFWLYHQHVV RI FDPSXV 1 2 3 1 2 3 4 5 0

�� 6XUURXQGLQJV �QHLJKERUKRRG� WRZQ RU FLW\�

1 2 3 1 2 3 4 5 0

�� 3DUW RI WKH FRXQWU\ LQ ZKLFK WKH FROOHJH LV ORFDWHG

1 2 3 1 2 3 4 5 0

�� 4XDOLW\ RI RQ�FDPSXV KRXVLQJ 1 2 3 1 2 3 4 5 0

�� (DVH RI JHWWLQJ KRPH 1 2 3 1 2 3 4 5 0

�� &KDQFH WR EH ZLWK VWXGHQWV IURP� 1 2 3 1 2 3 4 5 0 GLIIHUHQW EDFNJURXQGV [40]

� � � � � � � � � � � � � ��

� � � � � � � � � � � � � � � � � � � � � � � ��

� � � � �

� � � �

� � ��

� � � ��

� ��

� � ��

� � ��

� � � � � � � � � � � � � � � � � � � ��

� � � � � � � � � � � �

� � � � ��

� � � ��

� � � � ��

� � � � ��

� � � � � � � � � � � � � � � � � � � � �

� � ��


6WXGHQWV RIWHQ WDNH LQWR DFFRXQW WKH RSLQLRQV RI RWKHU SHRSOH ZKHQ PDNLQJ FROOHJH FKRLFHV� 7KH\ PD\ DOVR WDNH LQWR DFFRXQW KRZWKH\ WKLQN FROOHJHV DUH YLHZHG E\ SRWHQWLDO HPSOR\HUV RU E\ JUDGXDWH VFKRROV� 3OHDVH LQGLFDWH LQ FROXPQ $ KRZ LPSRUWDQW VXFKRSLQLRQV ZHUH WR \RX LQ FKRRVLQJ WKH FROOHJH WKDW \RX ZLOO DWWHQG� ,Q FROXPQ % LQGLFDWH KRZ RXU FROOHJH WHQGV WR EH FRPSDUHG WRRWKHU FROOHJHV WKDW \RX FRQVLGHUHG seriously� &LUFOH WKH QXPEHUV WKDW EHVW UHSUHVHQW \RXU UDWLQJV�

OPINIONS A. IMPORTANCE TO YOU

Very Somewhat Not ,PSRUWDQW� ,PSRUWDQW� ,PSRUWDQW�

�� 0\ SDUHQWV RU JXDUGLDQV� 1 2 3

�� 0\ JXLGDQFH FRXQVHORU 1 2 3

�� 0\ KLJK VFKRRO WHDFKHU�V� 1 2 3

�� 0\ IULHQGV 1 2 3

�� 3RWHQWLDO IXWXUH HPSOR\HUV 1 2 3

�� *UDGXDWH DQG SURIHVVLRQDO VFKRROV

1 2 3

B. HOW OUR COLLEGE TENDS TO BE COMPARED TO OTHERS YOU CONSIDERED

Better About the Poorer %HVW� WKDQ 0RVW� 6DPH� WKDQ 0RVW� :RUVW� 'RQ·W .QRZ

1 2 3 4 5 0

1 2 3 4 5 0

1 2 3 4 5 0

1 2 3 4 5 0

1 2 3 4 5 0

1 2 3 4 5 0

[52]

7R KHOS LPSURYH WKH LQIRUPDWLRQ ZH PDNH DYDLODEOH WR VWXGHQWV� SOHDVH UDWH WKH TXDOLW\ RI WKH LQIRUPDWLRQ ZH SURYLGHG WR \RX�)RU HDFK VRXUFH OLVWHG� LQGLFDWH KRZ RXU LQIRUPDWLRQ FRPSDUHG WR WKDW SURYLGHG E\ RWKHU FROOHJHV \RX FRQVLGHUHG seriously. &LUFOH WKH QXPEHU WKDW UHSUHVHQWV \RXU UDWLQJ IRU HDFK LQIRUPDWLRQ VRXUFH� ,I D JLYHQ W\SH RI LQIRUPDWLRQ ZDV QRW DYDLODEOH IURP RXUFROOHJH RU QRW XVHG E\ \RX� FLUFOH ]HUR�

INFORMATION SOURCES HOW OUR COLLEGE COMPARED TO OTHERS YOU CONSIDERED

Not Offered Better About the Poorer or Not Used Best than Most Same than Most Worst

�� 9LVLWV E\ DGPLVVLRQV VWDII DW \RXU KLJK VFKRRO� 0 1 2 3 4 5 �� &ROOHJH�VSRQVRUHG PHHWLQJV LQ \RXU KRPH DUHD� 0 1 2 3 4 5 �� &ROOHJH SXEOLFDWLRQV �FDWDORJV� EURFKXUHV� HWF�� 0 1 2 3 4 5 �� &ROOHJH YLGHRV RU &'�520V 0 1 2 3 4 5 �� &ROOHJH ZHE VLWH 0 1 2 3 4 5 �� &RPPXQLFDWLRQV DERXW ÀQDQFLDO DLG 0 1 2 3 4 5

�QRW WKH DLG GHFLVLRQ� �� (OHFWURQLF FRPPXQLFDWLRQ ZLWK WKH FROOHJH 0 1 2 3 4 5 �� 9LVLW WR FDPSXV 0 1 2 3 4 5 �� 2Q�FDPSXV LQWHUYLHZ ZLWK DGPLVVLRQV VWDII 0 1 2 3 4 5 �� &RQWDFW ZLWK WKH FROOHJH DIWHU \RX ZHUH DGPLWWHG 0 1 2 3 4 5 �� &RQWDFW ZLWK IDFXOW\ IURP WKH FROOHJH 0 1 2 3 4 5 �� &RQWDFW ZLWK FRDFKHV 0 1 2 3 4 5 �� &RQWDFW ZLWK JUDGXDWHV RI WKH FROOHJH 0 1 2 3 4 5 �� &RQWDFW ZLWK VWXGHQWV ZKR DWWHQG WKH FROOHJH 0 1 2 3 4 5

[66]

)URP WKH OLVW EHORZ� SOHDVH FLUFOH DOO ZRUGV RU SKUDVHV WKDW \RX ZRXOG VD\ DUH WKH PRVW ZLGHO\�KHOG LPDJHV RI RXU FROOHJH�

�� &DUHHU�RULHQWHG�� 3HUVRQDO� �� &RQVHUYDWLYH� �� 6RFLDO� �� ,QWHQVH� �� ,VRODWHG�

�� 5HOD[HG� �� 6QREELVK� �� )XQ� �� ,PSHUVRQDO� �� 3UHVWLJLRXV� �� %DFN�XS �VFKRRO�

�� /LEHUDO� �� &KDOOHQJLQJ� �� 1RW �ZHOO�NQRZQ�� )ULHQGO\� �� $YHUDJH� �� &ORVH�NQLW�

�� 3DUW\LQJ

�� ,QWHOOHFWXDO �� $WKOHWLFV

�� &RPIRUWDEOH

�� ([FLWLQJ

�� 2WKHU

�

[90]




� � � � � � � � � � �

� � � � � � �

� � � � � � � � �

� � � � � � � � � � �

� � � � � � � � � � � � ��

� � � � � � � � � � � � � � � � � � � � � ��

� � � � �

� � � �

� � � �

� � � �

� � � �

� � � �

� � � � � � � � � � � �

� � � � � � � � � � � � � � � ��

� � � � � � � ��

� � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � ��

� � � � �

� � � � �

� � � � � � � � ��

� � � � � � ��

� � � � � � � ��

� � � � ��

� � ��

� � � ��

3OHDVH SURYLGH WKH IROORZLQJ LQIRUPDWLRQ DERXW WKH FROOHJHV WR ZKLFK \RX DSSOLHG�

�� Including our college� WR KRZ PDQ\ LQVWLWXWLRQV GLG \RX DSSO\"

�� Including our college� WR KRZ PDQ\ RI WKHVH LQVWLWXWLRQV ZHUH \RX DGPLWWHG"

�� 'R \RX SODQ WR HQUROO LQ FROOHJH ZLWKLQ WKH QH[W �� PRQWKV"� 1 Yes 2 No

,I ´\HV�µ SOHDVH LQGLFDWH WKH QDPH RI WKH FROOHJH \RX SODQ WR DWWHQG� &ROOHJH 1DPH� &LW\�6WDWH

3OHDVH OLVW EHORZ XS WR ILYH other FROOHJHV WR ZKLFK \RX DSSOLHG DQG LQGLFDWH WKH DFWLRQV WDNHQ E\ WKHVH FROOHJHV RQ \RXUDSSOLFDWLRQV� ,I \RX DSSOLHG WR PRUH WKDQ ÀYH RWKHU FROOHJHV� OLVW WKRVH \RX ZHUH PRVW LQWHUHVWHG LQ DWWHQGLQJ� Do not list our college or the college you plan to attend.

Withdrew $GPLWWHG� :DLW�/LVWHG� 1RW $GPLWWHG� $SSOLFDWLRQ� +DYHQ·W +HDUG

�� 1 2 3 4 5 &ROOHJH 1DPH� &LW\�6WDWH





[124]

3OHDVH SURYLGH WKH IROORZLQJ LQIRUPDWLRQ DERXW FROOHJH FRVWV DQG ÀQDQFLDO DLG� ZKHUH DSSOLFDEOH�

OUR COLLEGE ANY OTHER COLLEGE �� 'LG \RX DSSO\ WR DQ\ FROOHJH IRU ÀQDQFLDO DLG"� 1 Yes 2 No 1 Yes 2 No �� :HUH \RX RIIHUHG ÀQDQFLDO DLG E\ DQ\ FROOHJH" 1 Yes 2 No 1 Yes 2 No �� 'LG DQ\ FROOHJH RIIHU \RX D VFKRODUVKLS VSHFLÀFDOO\ 1 Yes 2 No 1 Yes 2 No

in UHFRJQLWLRQ RI \RXU DWKOHWLF� PXVLFDO� RU DFDGHPLF WDOHQW"

�� :HUH HLWKHU ÀQDQFLDO DLG RU FROOHJH FRVWV VLJQLÀFDQW IDFWRUV LQ \RXU GHFLVLRQ WR HQUROO LQ WKH FROOHJH \RX SODQ WR DWWHQG"

1 Yes 2 No [131]

3OHDVH GHVFULEH KRZ RXU FROOHJH FRPSDUHG WR RWKHU FROOHJHV \RX FRQVLGHUHG LQ WHUPV RI FRVW DQG ÀQDQFLDO DLG DPRXQWV� &LUFOH WKHQXPEHUV WKDW EHVW UHÁHFW FRPSDUDWLYH FRVW DQG DLG DPRXQWV� ,I \RX GLG QRW DSSO\ IRU ÀQDQFLDO DLG RU LI \RX KDYH QRW \HW EHHQQRWLÀHG DERXW DLG DZDUGV� FLUFOH ]HUR�

COST AND FINANCIAL AID HOW OUR COLLEGE COMPARED TO OTHERS YOU CONSIDERED Highest Higher About Lower Lowest Does Not Amount than Most the Same than Most Amount Apply

�� 7RWDO LQVWLWXWLRQDO SULFH �EHIRUH ÀQDQFLDO DLG�� 1 2 3 4 5

�� 7RWDO FRVW WR \RX DQG \RXU IDPLO\ DIWHU JUDQWV� 1 2 3 4 5 0 DQG VFKRODUVKLSV

�� 7RWDO GROODU DPRXQW RI ÀQDQFLDO DLG RIIHUHG 1 2 3 4 5 0 �� 3RUWLRQ RI WRWDO ÀQDQFLDO DLG WKDW ZDV VFKRODUVKLS 1 2 3 4 5 0

or grant �� $PRXQW RI ÀQDQFLDO DLG JLYHQ LQ UHFRJQLWLRQ RI 1 2 3 4 5 0

DWKOHWLF� PXVLFDO� RU DFDGHPLF WDOHQW �� 3OHDVH DQVZHU WKH IROORZLQJ TXHVWLRQV VSHFLÀFDOO\ DERXW the college you are planning to attend:

&KHFN KHUH LI \RX GLG QRW DSSO\ IRU ÀQDQFLDO DLG DW WKH FROOHJH \RX ZLOO DWWHQG� OR &KHFN KHUH LI \RX DSSOLHG IRU EXW GLG QRW UHFHLYH DQ\ ÀQDQFLDO DLG IURP WKH FROOHJH \RX ZLOO DWWHQG� ,I \RX ',' UHFHLYH ÀQDQFLDO DLG IURP WKH FROOHJH \RX ZLOO DWWHQG� SOHDVH OLVW WKH DPRXQWV RI ÀQDQFLDO DLG DZDUGHG E\ WKDW FROOHJH IRU WKH ÀUVW \HDU�

:RUN� �� 1HHG�EDVHG VFKRODUVKLS�JUDQW� �

6WXGHQW ORDQ� �� 0HULW�EDVHG VFKRODUVKLS� �

727$/ � [162]

� � � � � � � � � � ��

� � � � �

� � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � ��

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � ��

� � � � � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � ��

� � � � � � ��

� � � � � � � � � � � � � � � �

� � � � � � � �

� � � � � � � � � � � � � � � � � � �

� � � � � � �

�


�� +RZ DUH \RXU SDUHQWV�JXDUGLDQV ÀQDQFLQJ WKHLU FRQWULEXWLRQ WRZDUG \RXU FROOHJH HGXFDWLRQ" �&LUFOH DOO WKDW DSSO\� 1 )URP FXUUHQW LQFRPH� 4 )URP RWKHU SDUHQW ORDQV �LQFOXGLQJ KRPH HTXLW\ FUHGLW OLQH� FUHGLW FDUGV� HWF�� 2 )URP SDVW VDYLQJV �LQFOXGLQJ WXLWLRQ SUHSD\PHQW� 5 +HOS IURP UHODWLYHV� IULHQGV� HWF�

SODQV� 8QLIRUP *LIWV WR 0LQRUV� HWF�� 6 (PSOR\HU·V WXLWLRQ EHQHÀW 3 )URP SDUHQW HGXFDWLRQDO ORDQV �H�J�� )HGHUDO

3/86� HWF�� :KDW LV \RXU VH[" 1 )HPDOH� 2 0DOH

�� :KLFK RI WKH IROORZLQJ FDWHJRULHV EHVW UHSUHVHQWV \RXU DYHUDJH JUDGHV LQ KLJK VFKRRO" �&LUFOH RQH DQVZHU� 1 $ �� 2 % �� 3 & �� 4 ' RU EHORZ �� RU EHORZ�

�� :KDW ZHUH \RXU KLJKHVW VFRUHV RQ WKH IROORZLQJ FROOHJH DGPLVVLRQ WHVWV" 6$7�&ULWLFDO 5HDGLQJ� 6$7�0DWK� 6$7�:ULWLQJ� $&7 &RPSRVLWH

�� $UH \RX +LVSDQLF�/DWLQR �LQFOXGLQJ 6SDLQ�"

1 Yes 2 No5HJDUGOHVV RI \RXU DQVZHU WR WKH SULRU TXHVWLRQ� SOHDVH VHOHFW RQH RU PRUH RI WKH IROORZLQJ WKDW EHVW GHVFULEH \RX� 1 $PHULFDQ ,QGLDQ RU $ODVND 1DWLYH �LQFOXGLQJ DOO 2ULJLQDO 3HRSOHV RI WKH $PHULFDV�2 $VLDQ �LQFOXGLQJ ,QGLDQ VXEFRQWLQHQW DQG 3KLOLSSLQHV�3 %ODFN RU $IULFDQ $PHULFDQ �LQFOXGLQJ $IULFD DQG &DULEEHDQ�4 1DWLYH +DZDLLDQ RU 2WKHU 3DFLÀF ,VODQGHU �2ULJLQDO 3HRSOHV�5 :KLWH �LQFOXGLQJ 0LGGOH (DVWHUQ�

�� $UH \RX D UHVLGHQW RI WKH VWDWH LQ ZKLFK RXU FROOHJH LV ORFDWHG"� 1 Yes 2 No �� +RZ IDU LV RXU FROOHJH IURP \RXU KRPH" �&LUFOH RQH DQVZHU�

1 /HVV WKDQ �� PLOHV� 2 �� WR �� PLOHV� 3 �� WR �� PLOHV� 4 �� WR �� PLOHV� 5 0RUH WKDQ �� PLOHV

�� :KLFK RI WKH IROORZLQJ EHVW GHVFULEHV WKH W\SH RI KLJK VFKRRO \RX DWWHQGHG" �&LUFOH RQH DQVZHU� 1 3XEOLF� 2 ,QGHSHQGHQW� 1RW 5HOLJLRXVO\ $IÀOLDWHG� 3 ,QGHSHQGHQW� &DWKROLF� 4 2WKHU ,QGHSHQGHQW� 5HOLJLRXVO\ $IÀOLDWHG

�� :KDW ZDV WKH DSSUR[LPDWH LQFRPH RI \RXU SDUHQWV RU JXDUGLDQV EHIRUH WD[HV ODVW \HDU" �&LUFOH RQH DQVZHU� 1 /HVV WKDQ �� 3 �� WR �� 5 �� WR �� 7 �� WR �� 2 �� WR �� 4 �� WR �� 6 �� WR �� 8 �� RU KLJKHU

�� :KDW LV WKH ]LS FRGH RI \RXU KRPH DGGUHVV"� [196]

3OHDVH XVH WKH VSDFH EHORZ IRU DQ\ FRPPHQWV \RX ZRXOG OLNH WR VKDUH ZLWK XV DERXW RXU FROOHJH·V DGPLVVLRQ SURJUDP�

7KDQN \RX YHU\ PXFK IRU FRPSOHWLQJ WKLV TXHVWLRQQDLUH�

�� [252] [262]




� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

�

�

��

��

�

��

�� $FDGHPLF� UHSXWDWLRQ 1 2 31 2 3

�� $YDLODELOLW\ �RI �VSHFLDO �DFDGHPLF �SURJUDPV ��LQGHSHQGHQW� VWXG\�� KRQRUV� SURJUDPV�� HWF��

1 2 3

1 2 3

1 2 3�� $YDLODELOLW\ �RI �UHFUHDWLRQDO� IDFLOLWLHV� RQ� FDPSXV 1 2 3

1 2 3�� 6XUURXQGLQJV� �QHLJKERUKRRG�� WRZQ� RU� FLW\� 1 2 3

�� $WWUDFWLYHQHVV� RI� FDPSXV� 1 2 31 2 3

�� 4XDOLW\� RI �VRFLDO �OLIH

�� &RVW� WR� \RXU� IDPLO\� ��KRZ� PXFK� \RX� DQG� \RXU� IDPLO\� ZRXOG� KDYH� WR� SD\�� DIWHU� JUDQWV� DQG� VFKRODUVKLSV� �LI� DQ\�� DUH� VXEWUDFWHG� IURP� WRWDO� FROOHJH� FRVWV

1 2 3�� $FFHVV� WR� RII�FDPSXV� FXOWXUDO� DQG� UHFUHDWLRQDO� RSSRUWXQLWLHV 1 2 3

�� 2SSRUWXQLWLHV� WR� SDUWLFLSDWH� LQ� H[WUDFXUULFXODU� DFWLYLWLHV 1 2 314. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 315. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 316. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 3

� �� $YDLODEOLOLW\ �RI �PDMRUV �RI �LQWHUHVW �WR �\RX�� 3HUVRQDO� DWWHQWLRQ� WR� VWXGHQWV�

� �� 4XDOLW\� RI� DFDGHPLF� IDFLOLWLHV� �OLEUDU\�� ODERUDWRULHV�� HWF�� 4XDOLW\� RI� RQ�FDPSXV� KRXVLQJ��

�

� � � � � � � � � � �

��

��

� � ��

� � � � ��

� ��

� � �

� � ��

� � ��

��

� � ��

� � ��

� � ��

ADMITTED STUDENT QUESTIONNAIRE PLUS ™0DQ\ FKDUDFWHULVWLFV RI FROOHJHV DUH LPSRUWDQW WR VWXGHQWV LQ PDNLQJ FROOHJH FKRLFHV� 6RPH RI WKHVH FKDUDFWHULVWLFV DUH OLVWHG EHORZ� 3OHDVHLQGLFDWH EHORZ KRZ LPSRUWDQW HDFK FROOHJH FKDUDFWHULVWLF ZDV WR \RX LQ FKRRVLQJ WKH FROOHJH WKDW \RX ZLOO DWWHQG� &LUFOH WKH QXPEHUV WKDW EHVWrepresent your ratings.

COLLEGE CHARACTERISTICS IMPORTANCE TO YOU Not Somewhat Very

Important Important Important

[16]

3OHDVH SURYLGH WKH IROORZLQJ LQIRUPDWLRQ DERXW WKH FROOHJHV WR ZKLFK \RX DSSOLHG�

�� Including our college� WR KRZ PDQ\ LQVWLWXWLRQV GLG \RX DSSO\"

�� Including our college� WR KRZ PDQ\ RI WKHVH LQVWLWXWLRQV ZHUH \RX DGPLWWHG"

�� D � 'R \RX SODQ WR HQUROO LQ FROOHJH ZLWKLQ WKH QH[W �� PRQWKV" 1 Yes 2 No

,I ´\HVµ� ZKHUH" �1DPH� �&LW\�6WDWH�

E �� 2Q WKH OLQHV EHORZ SOHDVH OLVW \RXU WRS WKUHH FKRLFHV DPRQJ DOO WKH FROOHJHV to which you were admitted. ,QFOXGH WKH FROOHJH \RX ZLOO EH DWWHQGLQJ LI LW ZDV RQH RI \RXU WRS WKUHH FKRLFHV�

First �1DPH�� &LW\�6WDWH�

6HFRQG� �1DPH�� &LW\�6WDWH�

7KLUG� �1DPH�� &LW\�6WDWH�

�� 2Q WKH UHPDLQLQJ OLQHV SOHDVH OLVW DQ\ RWKHU FROOHJHV WR ZKLFK \RX DSSOLHG� &LUFOH YES IRU HDFK FROOHJH IURP ZKLFK \RX KDYH UHFHLYHG IRUPDOQRWLÀFDWLRQ RI DGPLVVLRQ�

Admitted? Admitted? Yes Yes

&ROOHJH 1DPH� &LW\�6WDWH� &ROOHJH 1DPH &LW\�6WDWH

Yes Yes &ROOHJH 1DPH� &LW\�6WDWH� &ROOHJH 1DPH &LW\�6WDWH

Yes Yes &ROOHJH 1DPH� &LW\�6WDWH� &ROOHJH 1DPH &LW\�6WDWH

Yes Yes &ROOHJH 1DPH� &LW\�6WDWH� &ROOHJH 1DPH &LW\�6WDWH [77]

� � � � � � � � � � � � � � � � � � � � � � � � � � � � ��

��

�

� � � � � � � � � � � � � � � � � � � � � � � � � �

��

��

��

��

��

1 2 3 4

0

Poor/Fair

Good Very

Good

Excell

ent

&DQ·W�UDWH�

Poor/Fair

Good Very

Good

Excell

ent

&DQ·W�UDWH�

Poor/Fair

Good Very

Good

Excell

ent

&DQ·W�UDWH�


)URP \RXU OLVW RI FROOHJHV LQ TXHVWLRQ �� DERYH� LQ FROXPQV $ DQG % EHORZ SULQW WKH QDPHV RI WZR RWKHU FROOHJHV WR ZKLFK \RX ZHUH DGPLWWHG� 8VLQJ WKHVFDOH VKRZQ EHORZ� SOHDVH UDWH RXU FROOHJH DQG &ROOHJHV $ DQG % RQ HDFK RI WKH FROOHJH FKDUDFWHULVWLFV� ,I \RX ZHUH DGPLWWHG WR RXU FROOHJH DQG RQH RWKHUFROOHJH RQO\� GR QRW XVH FROXPQ %� ,I�\RX�FDQ·W�UDWH�D�FKDUDFWHULVWLF�IRU�RQH�RI�WKH�FROOHJHV�RU�LW�GRHV�QRW�DSSO\��SOHDVH�FLUFOH�]HUR�IRU�WKDW�FROOHJH��

COLLEGE CHARACTERISTICS OUR COLLEGE A: B:

�� $FDGHPLF� UHSXWDWLRQ� 1 2 3 4 0 1 2 3 4

0

�� $YDLODELOLW\� RI� PDMRUV� RI� LQWHUHVW� WR� \RX 1 2

3 4 0 1 2

3 4 0 1 2

3 4 0

�� $YDLODELOLW\� RI� VSHFLDO� DFDGHPLF� SURJUDPV� �� LQGHSHQGHQW� VWXG\�� KRQRUV� SURJUDPV�� HWF��

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 3HUVRQDO� DWWHQWLRQ� WR �VWXGHQWV� � 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 4XDOLW\� RI �DFDGHPLF� IDFLOLWLHV� �OLEUDU\�� ODERUDWRULHV�� HWF��

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� $YDLODELOLW\� RI� UHFUHDWLRQDO� IDFLOLWLHV� �� RQ �FDPSXV

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 4XDOLW\� RI �RQ�FDPSXV� KRXVLQJ �� 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 6XUURXQGLQJV� �QHLJKERUKRRG�� WRZQ �RU �FLW\� �� 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� $WWUDFWLYHQHVV� RI �FDPSXV �� 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� &RVW �WR �\RXU �IDPLO\� ��KRZ �PXFK �\RX �DQG �� \RXU �IDPLO\ �ZRXOG �KDYH �WR �SD\ �DIWHU� JUDQWV �DQG �VFKRODUVKLSV� �LI �DQ\� �DUH� VXEWUDFWHG� IURP �WRWDO �FROOHJH �FRVWV

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 4XDOLW\� RI �VRFLDO �OLIH �� 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� $FFHVV� WR �RII�FDPSXV� FXOWXUDO� DQG �� UHFUHDWLRQDO� RSSRUWXQLWLHV

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

�� 2SSRUWXQLWLHV� WR �SDUWLFLSDWH� LQ �� H[WUDFXUULFXODU� DFWLYLWLHV

1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

34. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 35. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0 36. (QWHU� &ROOHJH� &KDUDFWHULVWLF 1 2 3 4 0 1 2 3 4 0 1 2 3 4 0

[133]

Please continue to rate the same colleges as A and B throughout the questionnaire.

)URP WKH OLVWV EHORZ� SOHDVH FLUFOH DOO ZRUGV RU SKUDVHV WKDW \RX ZRXOG VD\ DUH WKH PRVW ZLGHO\�KHOG LPDJHV RI RXU FROOHJH DQG FROOHJHV $ DQG %�

�� OUR COLLEGE

,VRODWHG� 3UHVWLJLRXV� )XQ� ,QWHOOHFWXDO�

&DUHHU�RULHQWHG� 1RW� ZHOO�NQRZQ� &RPIRUWDEOH� %DFN�XS� VFKRRO�

6HOHFWLYH� $WKOHWLFV� )ULHQGO\� 3DUW\LQJ�

$YHUDJH� &KDOOHQJLQJ� &ROOHJH� ,PDJH� &ROOHJH� ,PDJH�

&ROOHJH� ,PDJH &ROOHJH� ,PDJH &ROOHJH� ,PDJH 2WKHU

�� COLLEGE A:



6HOHFWLYH� $WKOHWLFV� )ULHQGO\� 3DUW\LQJ�



�� COLLEGE B:



6HOHFWLYH�$WKOHWLFV� )ULHQGO\� 3DUW\LQJ�



[201]




� � � � � � � � � � � � � � � � � � � � � � � � � ��

�

�

� � � � � � � � � � � � � � � � � � � �

��

� � � � � �

� � � � �

� � � � � � � � � � � � � � � �

� � � � �

� � � ��

� � � � �

� � � � � ��

� � � � � � � � � � � � � � � � � � � � � � � � � � � �

� � � � � � �

� � ��

� � � ��

0

1 2 3 4

0 1 2 3 4

0

1 2 3 4

0 1 2 3 4

Not use

d

Poor/Fair

Good

Very G

ood

Excell

ent

Not use

d

Poor/Fair

Good

Very G

ood

Excell

ent

Not use

d

Poor/Fair

Good

Very G

ood

Excell

ent

7KLV VHFWLRQ DVNV \RX WR FRPSDUH RXU FROOHJH ZLWK FROOHJHV $ DQG % RQ WKH TXDOLW\ RI LQIRUPDWLRQ SURYLGHG WR \RX� )RU HDFK VRXUFH OLVWHG� UDWH WKHTXDOLW\ RI LQIRUPDWLRQ SURYLGHG WR \RX E\ RXU FROOHJH DQG E\ FROOHJHV $ DQG %� ,I�D�JLYHQ�W\SH�RI�LQIRUPDWLRQ�ZDV�QRW�DYDLODEOH�IURP�RQH�RI�WKH�FROOHJHV�RU�QRW�XVHG�E\�\RX��FLUFOH�]HUR�IRU�WKDW�FROOHJH��

SOURCES OF INFORMATION OUR COLLEGE A: B:

�� &ROOHJH �SXEOLFDWLRQV� �FDWDORJV�� EURFKXUHV�� HWF��

0 1 2 3 4

�� &ROOHJH �ZHE �VLWH� 0 1 2 3 4

�� &RPPXQLFDWLRQV� DERXW �ÀQDQFLDO �DLG � 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� (OHFWURQLF �FRPPXQLFDWLRQ� ZLWK �WKH �FROOHJH� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &DPSXV �YLVLW �� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &RQWDFW �ZLWK �WKH �FROOHJH �DIWHU �\RX �ZHUH� admitted

0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &RQWDFW �ZLWK �IDFXOW\ �IURP �WKH �FROOHJH� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &RQWDFW �ZLWK �VWXGHQWV �ZKR �DWWHQG �WKH� � FROOHJH

0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &ROOHJH� 6RXUFH� � 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &ROOHJH� 6RXUFH� � 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &ROOHJH� 6RXUFH� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

51. &ROOHJH� 6RXUFH� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

52. &ROOHJH� 6RXUFH� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4

�� &ROOHJH� 6RXUFH�� 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 [251]

3OHDVH SURYLGH WKH IROORZLQJ LQIRUPDWLRQ DERXW FROOHJH FRVWV DQG ÀQDQFLDO DLG� LI DSSOLFDEOH� DW RXU FROOHJH DQG FROOHJHV $ DQG %�

�� :DV HLWKHU ÀQDQFLDO DLG RU WKH FRVW RI DWWHQGLQJ D VLJQLÀFDQW IDFWRU LQ \RXU GHFLVLRQ WR HQUROO LQ WKH FROOHJH \RX SODQ WR DWWHQG"

1 Yes 2 No

OUR COLLEGE A: B:

�� 'LG \RX DSSO\ IRU QHHG�EDVHG ÀQDQFLDO DLG"� 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No

�� :HUH \RX RIIHUHG QHHG�EDVHG ÀQDQFLDO DLG"� 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No

�� :HUH \RX RIIHUHG D QRQ�QHHG�EDVHG VFKRODUVKLS by the college 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No LQ UHFRJQLWLRQ RI \RXU DWKOHWLF� PXVLFDO� DUWLVWLF� RU DFDGHPLF WDOHQW"

�� 'LG \RXU ÀQDQFLDO DLG SDFNDJH LQFOXGH�

*UDQWV RU VFKRODUVKLSV" 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No

2QH RU PRUH VWXGHQW ORDQV"� 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No

� $ ZRUN SDFNDJH RU FDPSXV MRE" 1 Yes 2 No 1 Yes 2 No 1 Yes 2 No

�� $IWHU VXEWUDFWLQJ JUDQW DQG VFKRODUVKLS DZDUGV� LI DQ\� SOHDVH UDWH WKH FRVW WR \RX DQG \RXU IDPLO\ RI DWWHQGLQJ HDFK FROOHJH� XVLQJ D VFDOH RI1 �9HU\ ORZ� WR 8 �9HU\ KLJK��

OUR COLLEGE: A: B:

�� 3OHDVH DQVZHU WKH IROORZLQJ TXHVWLRQV VSHFLÀFDOO\ DERXW WKH�FROOHJH�\RX�DUH�SODQQLQJ�WR�DWWHQG��

&KHFN KHUH LI \RX GLG QRW DSSO\ IRU ÀQDQFLDO DLG DW WKH FROOHJH \RX ZLOO DWWHQG� OR &KHFN KHUH LI \RX DSSOLHG IRU EXW GLG QRW UHFHLYH DQ\ ÀQDQFLDO DLG IURP WKH FROOHJH \RX ZLOO DWWHQG� ,I \RX ',' UHFHLYH ÀQDQFLDO DLG IURP WKH FROOHJH \RX ZLOO DWWHQG� SOHDVH OLVW WKH DPRXQWV RI ÀQDQFLDO DLG DZDUGHG E\ WKDW FROOHJH IRU�WKH�ÀUVW�\HDU�

:RUN� �� 1HHG�EDVHG VFKRODUVKLS�JUDQW� �

6WXGHQW ORDQ� �� 0HULW�EDVHG VFKRODUVKLS� �

727$/ �

[307]

� � � � � � � � � � ��

� � � � � � � � � � � � � � � ��

� � � � � � � � � � � � ��

� ��

��

� � �

��

� � � � � � � � � � � � � � � � � � �

� � � � � � � � � � � � � � � � � � � � � � � ��

��

��

� � � � � � � � � � � � � � �

��

� � � � � � � � � � �

��

� � � � � � � � � ��

��

��

� � � � � � � � � � � � � � � � � � �

�

� � � � � � � � � � �


�� +RZ DUH \RXU SDUHQWV�JXDUGLDQV ÀQDQFLQJ WKHLU FRQWULEXWLRQ WRZDUG \RXU FROOHJH HGXFDWLRQ" �&LUFOH DOO WKDW DSSO\�

1 )URP FXUUHQW LQFRPH� 4 )URP RWKHU SDUHQW ORDQV �LQFOXGLQJ KRPH HTXLW\ FUHGLW OLQH� FUHGLW FDUGV� HWF�� 2 )URP SDVW VDYLQJV �LQFOXGLQJ WXLWLRQ SUHSD\PHQW� 5 +HOS IURP UHODWLYHV� IULHQGV� HWF�

SODQV� 8QLIRUP *LIWV WR 0LQRUV� HWF�� 6 (PSOR\HU·V WXLWLRQ EHQHÀW 3 )URP SDUHQW HGXFDWLRQDO ORDQV �H�J�� )HGHUDO

3/86� HWF��

�� :KLFK RI WKH IROORZLQJ FDWHJRULHV EHVW UHSUHVHQWV \RXU DYHUDJH JUDGHV LQ KLJK VFKRRO" �&LUFOH RQH DQVZHU�

1 � $ �� 2 % �� 3 & �� 4 ' RU EHORZ �� RU EHORZ�

�� :KDW ZHUH \RXU KLJKHVW VFRUHV RQ WKH IROORZLQJ FROOHJH DGPLVVLRQ WHVWV"

6$7�&ULWLFDO 5HDGLQJ� 6$7�0DWK� 6$7�:ULWLQJ� $&7 &RPSRVLWH

�� $UH \RX +LVSDQLF�/DWLQR �LQFOXGLQJ 6SDLQ�"

1 Yes 2 No 5HJDUGOHVV RI \RXU DQVZHU WR WKH SULRU TXHVWLRQ� SOHDVH VHOHFW RQH RU PRUH RI WKH IROORZLQJ WKDW EHVW GHVFULEH \RX�

1 $PHULFDQ ,QGLDQ RU $ODVND 1DWLYH �LQFOXGLQJ DOO 2ULJLQDO 3HRSOHV RI WKH $PHULFDV� 2 $VLDQ �LQFOXGLQJ ,QGLDQ VXEFRQWLQHQW DQG 3KLOLSSLQHV� 3 %ODFN RU $IULFDQ $PHULFDQ �LQFOXGLQJ $IULFD DQG &DULEEHDQ� 4 1DWLYH +DZDLLDQ RU 2WKHU 3DFLÀF ,VODQGHU �2ULJLQDO 3HRSOHV� 5 :KLWH �LQFOXGLQJ 0LGGOH (DVWHUQ�

�� $UH \RX D UHVLGHQW RI WKH VWDWH LQ ZKLFK RXU FROOHJH LV ORFDWHG"� 1 Yes 2 No

�� +RZ IDU LV RXU FROOHJH IURP \RXU KRPH" �&LUFOH RQH DQVZHU�

1 /HVV WKDQ �� PLOHV� 2 �� WR �� PLOHV� 3 �� WR �� PLOHV� 4 �� WR �� PLOHV� 5 0RUH WKDQ �� PLOHV

�� :KLFK RI WKH IROORZLQJ EHVW GHVFULEHV WKH W\SH RI KLJK VFKRRO \RX DWWHQGHG" �&LUFOH RQH DQVZHU�

1 3XEOLF� 2 ,QGHSHQGHQW� 1RW 5HOLJLRXVO\ $IÀOLDWHG� 3 ,QGHSHQGHQW� &DWKROLF� 4 2WKHU ,QGHSHQGHQW� 5HOLJLRXVO\ $IÀOLDWHG

�� :KDW ZDV WKH DSSUR[LPDWH LQFRPH RI \RXU SDUHQWV RU JXDUGLDQV EHIRUH WD[HV ODVW \HDU" �&LUFOH RQH DQVZHU�

1 /HVV WKDQ �� 3 �� WR �� 5 �� WR �� 7 �� WR �� 2 �� WR �� 4 �� WR �� 6 �� WR �� 8 �� RU KLJKHU

�� :KDW LV WKH ]LS FRGH RI \RXU KRPH DGGUHVV"

�� :KDW LV \RXU VH["� 1 )HPDOH� 2 0DOH [341]

3OHDVH XVH WKH VSDFH EHORZ IRU DQ\ FRPPHQWV \RX ZRXOG OLNH WR VKDUH ZLWK XV DERXW RXU FROOHJH·V DGPLVVLRQ SURJUDP�

7KDQN \RX YHU\ PXFK IRU WDNLQJ WKH WLPH WR FRPSOHWH WKLV TXHVWLRQQDLUH�

�� [397] [407]



�

�

�

�

�

�

�

�

CHAPTER 2

+RZ�WR�&XVWRPL]H�<RXU�6XUYH\

$64��$64�3/86��DQG�$64�3/86�([SUHVV�FDQ�EH�FXVWRPL]HG�LQ�VHYHUDO�ZD\VŜ�VRPH�DUH�UHTXLUHG�DQG�VRPH�DUH�RSWLRQDO��,QGLFDWH�KRZ�\RX�ZDQW�WR�FXVWRPL]H�\RXU�questionnaire on your order form.

$GG�<RXU�6FKRRO�/RJRYour logo will be printed at the top of both paper and web questionnaires. Submit \RXU�ORJR�HOHFWURQLFDOO\��*,)�RU��-3(*�LPDJHV�DUH�SUHIHUUHG�IRU�WKH�ZHE��(36�RU�.TIFF for paper. Logos intended for use with the web version may be in color, but black and white logos work best for paper copies.

$GG�<RXU�2ZQ�4XHVWLRQVYou have the important option of adding questions of your own (called local questions) to the end of the ASQ, ASQ PLUS, or ASQ PLUS Express questionnaires for an additional cost. Include the questions when you submit your order form. Local questions for the paper survey must not be more than WKUHH�LQFKHV�GHHS�RU�WKH\�ZLOO�QRW�ƮW�WKH�VSDFH�DYDLODEOH��7KHUH�DUH�QR�VSDFH�restrictions on the web version, but other format restrictions may apply. On the paper survey, multipleresponse questions, numeric rankings, etc., are permitted at no additional cost. Writein responses that must be converted into a more limited set of responses (e.g., intended major) may be included on the paper survey, but must be coded prior to being shipped back for processing. The web version of \RXU�VXUYH\�PD\�LQFOXGH�XS�WR��VLQJOH�DQVZHU�UHJXODU�PXOWLSOH�FKRLFH�TXHVWLRQV��other formats will incur an additional charge.

You can use local questions to explore certain topics in greater depth. Examples RI�WRSLFV�IRU�ORFDO�TXHVWLRQV��7KH�LQưXHQFH�RI�QR�QHHG�VFKRODUVKLSV�RQ�VWXGHQWVŞ�HQUROOPHQW�GHFLVLRQV��VWXGHQWVŞ�LPSUHVVLRQV�RI�\RXU�UHFUXLWPHQW�SXEOLFDWLRQV��WKHLU�LQWHUHVW�LQ�SDUWLFXODU�PDMRUV�RU�FDUHHUV��DQG�WKHLU�DZDUHQHVV�RI�\RXU�FXUULFXOXP��

Test your local questions with students for clarity and possible ambiguity:

� Do students understand each question?

� Do words in the question have more than one meaning?

� ,V�D�TXHVWLRQ�OLNHO\�WR�EH�LQWHUSUHWHG�GLƬHUHQWO\�E\�GLƬHUHQW�VWXGHQWV"�

� Can a student reasonably give two or more answers to a question? If so, specify how many answers the student should provide.

Don’t use compound questions like, “How important to you are small classes that PHHW�IUHTXHQWO\�IRU�VKRUW�SHULRGV"š�6WXGHQWV�FRXOG�KDYH�GLƱFXOW\�FKRRVLQJ�RQH�answer for a question that really asks for two answers.

Questions such as “What did you like best about your campus visit?” that require students to write in the answers can be printed on paper questionnaires but can’t EH�DQDO\]HG�LQ�WKH�VWDQGDUG�$64�RU�$64�3/86�SURFHVVLQJ��<RX�FDQ�DQDO\]H�WKHP�yourself when the questionnaires are returned to you. Openended questions on the web version will incur an additional charge. Responses to openended TXHVWLRQV�RQ�D�ZHE�VXUYH\�ZLOO�EH�PDGH�DYDLODEOH�WR�\RX�LQ�DQ�([FHO�ƮOH��

17

�

�

�

�

Chapter 2 How to Customize Your Survey

,QFOXGH�<RXU�/RFDO�4XHVWLRQV�ZLWK�<RXU�2UGHUA draft of your local questions must accompany the order form so they can be printed on your paper questionnaires or added to the web version. You can FDOO�&ROOHJH�%RDUG�UHSUHVHQWDWLYHV��WR�ZRUN�RXW�WKH�ƮQDO�GHWDLOV�of your order.

,I�<RX�'RQoW�$VN�/RFDO�4XHVWLRQVIf you don’t use the option to ask local questions, students will be asked to use the space on the paper questionnaire to comment on your admission program. The College Board will not code these comments, but you’ll be able to review and code them when the questionnaires are returned to you after processing. Note: On the web version of the survey you may have both local questions and a comments section.

Below are examples of questions that colleges have used in their recent ASQ or ASQ PLUS studies. These examples are written in formats that elicit clear answers.

([DPSOHV�RI�&OHDUO\�:ULWWHQ�/RFDO�4XHVWLRQVHow familiar was your guidance counselor with our college?

1. Not familiar 3. Very familiar

2. Somewhat familiar

+RZ�GLG�\RX�ƮUVW�OHDUQ�DERXW�RXU�FROOHJH"��&LUFOH�RQH�DQVZHU��

1. Web 6. Always knew about 2. A college recruitment fair 7. Other advertising 3. 5DQNLQJV�PDJD]LQH�JXLGHERRN� 8. An admission counselor

4. A mailing from us 9. Other 5. Parents/family/friends

$W�ZKDW�SRLQW�LQ�\RXU�FROOHJH�VHDUFK�GLG�\RX�ƮQG�WKH�LQIRUPDWLRQ�\RX�UHFHLYHG�most helpful or convincing? (Circle one answer)

1. Prior to your junior year 4. Summer before your senior year

2. Fall of your junior year 5. Fall of your senior year 3. Spring of your junior year 6. After December of your junior

year

,I�\RX�DSSOLHG�IRU�ƮQDQFLDO�DLG��KDYH�\RX�FKRVHQ�WR�DWWHQG�WKH�FROOHJH�WKDW�RƬHUHG�\RX�WKH�PRVW�grant aid?

1. Yes 2. No

+RZ�GLG�WKH�IDFW�WKDW�RXU�FROOHJH�LV�D�ZRPHQŞV�FROOHJH�LQưXHQFH�ZKHWKHU�RU�not you chose to enroll at our college?

1. 1R�LQưXHQFH�2. Made me more likely to enroll

3. Made me less likely to enroll


Chapter 2 +RZ�WR�&XVWRPL]H�<RXU�6XUYH\�


� �

�

�

+RZ�VLJQLƮFDQW�ZHUH�ZLQQLQJ�DWKOHWLF�WHDPV�LQ�\RXU�GHFLVLRQ�WR�HQUROO�RU�QRW�WR�enroll at our college?

1. 9HU\�VLJQLƮFDQW� 3. 1RW�VLJQLƮFDQW�2. 6RPHZKDW�VLJQLƮFDQW�

+RZ�LPSRUWDQW�ZHUH�D�FROOHJHŞV�VWXG\�DEURDG�RƬHULQJV�LQ�\RXU�GHFLVLRQ�WR�DWWHQG"�

1. Very important 3. Not important

2. Somewhat important

In what way would each of the following have strengthened your desire to attend our college?

Not at All Somewhat Very Much

New student center 1 2 3

Performing arts center 1 2 3

Oncampus teacher certifcation program 1 2 3

Expanded business program 1 2 3

Expanded communication program 1 2 3

:KDW�ZDV�WKH�PRVW�VLJQLƮFDQW�IDFWRU�LQ�\RXU�GHFLVLRQ�WR�DSSO\�WR�RXU�FROOHJH"�(Circle one answer)

1. Campus visit

2. Availability of major

3. Location of campus

4. 6L]H�RI�FDPSXV�

5. Financial aid/scholarship package 6. Interaction with admission counselor

7. Interaction with current student 8. ,QưXHQFH�RI�SDUHQW�RU�JXLGDQFH�FRXQVHORU�9. College website

10. Other

:KHQ�GLG�\RX�GHFLGH�WKDW�\RXU�ƮUVW�FKRLFH�FROOHJH�ZDV�\RXU�ƮUVW�FKRLFH"�

1. 3ULRU�WR�\RXU�ƮQDO�\HDU�LQ�KLJK�VFKRRO�2. September, October, or November of your senior year

3. 'HFHPEHU��-DQXDU\��RU�)HEUXDU\�RI�\RXU�VHQLRU�\HDU�

4. March, April, or May of your senior year


&XVWRPL]LQJ�WKH�&KDUDFWHULVWLFV�DQG�,PDJHV�IRU�$64�3/86�RU�$64�3/86�([SUHVVOn ASQ PLUS surveys, you must choose 3 of the 16 college characteristics, 5 of the 19 images, and 6 of the 14 sources of information from the sets listed on the following pages. Students will rate your college and two others they were admitted to on all the characteristics and images.

For ASQ PLUS Express, you must choose all 12 characteristics, all 16 images, and all 12 sources of information. You may select from the lists of suggestions or write your own. You can’t choose characteristics or images on ASQ—all of them are standard on this survey.

/LVW�RI�2SWLRQDO�&KDUDFWHULVWLFV��,PDJHV��DQG�6RXUFHV�RI�,QIRUPDWLRQ�IRU�$64�3/86�College Characteristics1. Quality of faculty 2. Quality of majors of interest to you

3. Variety of courses 4. Access to faculty 5. Concentration on undergraduate education 6. Prominent intercollegiate athletics

7. Athletic programs in which you would like to participate

8. Availability of religious activities 9. Part of the country in which the college is located

10. Ease of getting home

11. &KDQFH�WR�EH�ZLWK�VWXGHQWV�IURP�GLƬHUHQW�EDFNJURXQGV�

12. 6L]H�RI�DFDGHPLF�FODVVHV�

13. Number of students enrolled at the college

14. Student/faculty ratio 15. Faculty commitment to teaching undergraduates

16. Male/female ratio

17. Value for the price 18. Acceptance rates by graduate/professional schools 19. Preparation for career following graduation 20. Reputation of college with potential employers

21. Oncampus jobs

22. Performance/exhibition opportunities

23. Availability of coop programs

24. Opportunities for internships 25. Opportunities for study abroad 26. Availability of computer facilities

27. Quality of computer facilities

28. Availability of housing on campus

29. Personal safety on campus

30. $YDLODELOLW\�RI�VFKRODUVKLSV�EDVHG�RQ�PHULW��QRW�ƮQDQFLDO�QHHG�




� �

31. Academic calendar (e.g., semesters, quarters)

32. General education requirements

33. Emphasis on humanities and the arts

34. Emphasis on science and technology

35. Emphasis on business and management

36. Emphasis on the social sciences

37. Emphasis on the helping professions (education, nursing, social work, etc.)

38. Flexibility of the curriculum

39. Opportunity to participate in college decision making

40. Environment that stresses academic excellence

41. Environment that stresses superior academic achievement

42. Friendliness of students 43. Chance to be with students from similar backgrounds

44. Presence of fraternities or sororities 45. Absence of fraternities or sororities 46. Social background of students 47. 5HOLJLRXV�DƱOLDWLRQ�RI�WKH�FROOHJH�

48. Religious climate of the college

College Images1. Personal 2. Impersonal

3. Conservative 4. Liberal 5. Social 6. Intense 7. Relaxed 8. Snobbish 9. Closeknit

10. Exciting 11. Religious 12. Supportive 13. “Spirit” school 14. Large 15. Small

16. Politically active 17. 'LƱFXOW�

18. Manageable academics

19. Highly respected 20. Overrated 21. Social pressure 22. Academic pressure

23. Liberal arts 24. National 25. Regional


26. Cosmopolitan

27. Strict 28. Expensive 29. Inexpensive 30. School for the wealthy 31. Researchoriented 32. Sensitive 33. Openminded

34. Traditional 35. Nontraditional 36. ([FLWLQJO\�GLƬHUHQW�37. Intimidating

38. Diverse

Sources of Information 1. 9LVLWV�E\�DGPLVVLRQ�VWDƬ�DW�\RXU�KLJK�VFKRRO�

2. Collegesponsored meetings in your home area

3. College videos/CDs/DVDs 4. Oncampus admission interview

5. Contact with coaches 6. Contact with graduates of the college 7. &RQWDFW�ZLWK�WKH�DGPLVVLRQ�RƱFH�

8. Campus tour

9. Oncampus recruitment events

10. College recruitment fair

11. Graduate school forum

12. Information about transfer application/admission process

13. Information about transfer credit evaluations

14. Visits to galleries or museums in the area

15. Social networking sites (Facebook, Twitter, YouTube, etc.) 16. College blogs, podcasts 17. High school guidance counselor 18. Private/independent admission consultant

19. College guidebooks (Peterson’s, Fiske, etc.) 20. College rankings publications 21. Online college guides (collegeboard.org, College Prowler, etc.) 22. College advertising (radio, TV, internet, etc.) 23. Graduate and professional schools 24. Potential employers

25. Professionals in your area of study




� �

� �

�

�

�

� �

��

&KRRVLQJ�&RPSDULVRQV�IRU�WKH�&RPSHWLWRU�$QDO\VLV�5HSRUWInstitutions giving you the most accurate information include those you have a 35%–55% (students enroll at your school about half the time and at the other about half the time) win rate against. Competitors that enroll a large proportion of the students you both admit and institutions that you dominate in overlap competition will not give you reliable marketing data. If the number of students rating a competitor is small relative to the number of students admitted to it, the comparison results may not accurately represent the true relationship between your school and the competitor. The larger the percentage of crossadmitted students rating a competitor, the more reliable the results.

If you have done an ASQ study, you can get a list of your top crossadmit schools from the ASQ Highlights Report and use it to select your competitors for an ASQ PLUS study, or your target group for an ASQ PLUS Express study. You can also base your ASQ PLUS competitor selections on the list of institutions rated most frequently by your ASQ PLUS respondents.

)RU�WKH�$64�3/86�([SUHVV��\RX�PXVW�LGHQWLI\�\RXU�WDUJHW�JURXS�RI�ƮYH �competitors in advance, perhaps selecting them on the basis of previous ASQ or ASQ PLUS studies. Your admitted students will list up to 12 schools they’ve DSSOLHG�WR��DQG�DQ\�RI�WKRVH�VFKRROV�WKDW�DSSHDU�RQ�\RXU�WDUJHW�OLVW�ZLOO�EH�RƬHUHG�to them as a school to be rated on their survey.

,PSRUWDQW�GLƬHUHQFHV�IURP�WKH�$64�3/86��

� If none of your target schools appear on a student’s list of schools applied to, that student will only rate your school on characteristics, images, etc. No other comparison data will be available.

� If your target list includes more than one of the schools a student has applied WR��WKH�VWXGHQW�ZLOO�RQO\�EH�DEOH�WR�UDWH�RQH�RI�WKHP��6WXGHQWV�DUH�GLUHFWHG�ƮUVW�to choose one from among the target schools they were admitted to. If they applied to one or more but were admitted to none, they are asked to choose one that they applied to.

� For the Competitor Analysis Report, the default is to use all ratings, whether or not the student was admitted to the target school, but you’ll have the option to limit the analysis to students who were admitted.

� $64�3/86�GDWD�ƮOHV�LQFOXGH�UDWLQJV�IRU�XS�WR�WZR�VFKRROV�SHU�VWXGHQW��ZKHWKHU�or not the schools rated were included in the Competitor Analysis Report. ASQ 3/86�([SUHVV�GDWD�ƮOHV�RQO\�LQFOXGH�UDWLQJV�IRU�WKH�WDUJHW�VFKRROV��

7KH�HƬHFW�RI�WKH�DSSURDFK�WDNHQ�E\�WKH�$64�3/86�([SUHVV�LV�WR�REWDLQ�D�ODUJHU�pool of ratings for a smaller pool of competitor schools, in comparison to the ASQ PLUS. Having respondents rate only one other school greatly reduces the number of responses and the time required for a student to complete the survey.

Note that if you are interested in exploring students’ interest in institutions that may be new to your top crossapp or crossadmit lists, the traditional ASQ PLUS may provide a better opportunity to understand them since data are collected for all schools rated by the students, not just those in your target group of 10.

�:LWK�ERWK�WKH�$64�3/86�DQG�$64�3/86�([SUHVV�\RX�PD\�FKRRVH�WR�UHTXHVW�PRUH�WKDQ�ƮYH�FRPSDULVRQV�in your Competitor Analysis Report (for an additional fee), but for the ASQ PLUS Express, the additional WDUJHW�VFKRROV�ZRXOG�KDYH�WR�EH�LGHQWLƮHG�EHIRUH�\RXU�VXUYH\�LV�ODXQFKHG��<RXU�WDUJHW�JURXS�PD\�LQFOXGH�XS�WR��VFKRROV��EXW�\RX�DUH�QRW�REOLJDWHG�WR�LQFOXGH�PRUH�WKDQ�ƮYH�FRPSDULVRQV�LQ�WKH�&RPSHWLWRU�$QDO\VLV�Report.

�

�


7UHDWLQJ�*URXSV�RI�&ROOHJHV�DV�D�6LQJOH�&RPSHWLWRU�IRU�$64�3/86�RU�$64�3/86�([SUHVV,I�\RX�GRQŞW�KDYH�ƮYH�FRPSHWLWRUV�ZLWK�VXƱFLHQWO\�ODUJH�QXPEHUV�RI�FRPPRQ�admits, or if you wish to compare ratings of your school with those of a group of schools similar to yours, you can group institutions together as the basis IRU�RQH�RU�PRUH�RI�WKH�ƮYH�FRPSDULVRQV�LQ�WKH�&RPSHWLWRU�$QDO\VLV�5HSRUW��Grouping criteria could include, for example, small colleges from a particular religious denomination, colleges in a particular geographic area, or regional public institutions. ASQ PLUS/ASQ Express will report comparisons of your institution with all the colleges in the group as a single competitor. Watch out for two potential problems:

� Grouping institutions that are fundamentally dissimilar—an example would be to group together two and fouryear public institutions in your state.

� Creating a group that includes a small segment that will dominate the results of the survey because it represents a large percentage of overlapping admits—an example might be combining all the institutions in your city, where there might be a single institution that is your principal competitor.



�

�

CHAPTER 3

:KDW�WKH�5HSRUWV�DQG� 2SWLRQDO�'DWD�7HOO�<RX

ASQ, ASQ PLUS, and ASQ PLUS Express reports and the User Guides make it easy for you to understand the results of the questionnaires and present the results to administrators and faculty. Based on your data, you get two reports with the ASQ—Highlights and Detailed—and three with the ASQ PLUS/ASQ Express— Highlights, Detailed, and Competitor Analysis. With ASQ and ASQ PLUS studies you also receive a Norms Report. You’ll receive all reports in an electronic format, along with spiralbound copies and unbound originals if desired.

8VHU�*XLGHV�Available on the College Board’s ASQ website (http://professionals.collegeboard.com/ highered/recruitment/asq), the ASQ User Guide and the ASQ PLUS User Guide help you use your reports fully in the following ways:

� Interpret your reports

� Use the information to the fullest advantage

� 'R�DGGLWLRQDO�DQDO\VHV�ZLWK�DQ�RSWLRQDO�GDWD�ƮOH�

� Incorporate ASQ, ASQ PLUS, and ASQ PLUS Express information into your student databases

+LJKOLJKWV�5HSRUWThe Highlights Report for all three surveys calculates the impact of student responses on admission yield, compares the responses of enrolling and QRQHQUROOLQJ�VWXGHQWV��DQG�VKRZV�VWDWLVWLFDOO\�VLJQLƮFDQW�GLƬHUHQFHV�EHWZHHQ�the two groups. The report presents the information in easytoread tables and graphs. The Highlights Report gives you an analysis of all students combined and calculates admission yield for each question.

25

Responses for enrolling, nonenrolling, and total Same Same

Admission yield for all responses Same Same

Demographic characteristics and type of high school

Same Demographic characteristics

Geographic distribution (including Enrollment Planning Service™ [EPS] markets)

Same Same

Average high school grades and admission test scores

Same Admission test scores

�

Importance of college characteristics DQG�LQưXHQWLDO�SHRSOH�

Importance of college characteristics

Same as ASQ PLUS

Ratings of your school compared to all other institutions

Ratings of your school and up to two others admitted to

Ratings of your school and one other applied to

2SLQLRQV�RI�LQưXHQWLDO�SHRSOH�RU�LQVWLWXWLRQV� Not available Not available

College characteristics associated with yield Same Same

Opinions associated with yield Not available Not available

College images Same Same

Exposure to information sources Same Same

Ratings of quality of information from your school’s information sources

Same as ASQ Ratings of impact of your college’s information sourceson interest in attending

Number of applications and admissions to other colleges

Same Same

Application and admission overlap with other colleges—top 12 competitors

Same Same

Win/loss analysis, for colleges with greatest number of crossadmissions with your colleges

Same Same

Not available Institutions attended by enrolling students

Same as ASQ PLUS

Not available Top choice schools Same as ASQ PLUS

Not available Preference rank of institutions attended by

all admitted students

Same as ASQ PLUS

Not available Applications, admission, and enrollment by

institutional sector

Same as ASQ PLUS

Chapter 3 What the Reports and Optional Data Tell You

$64��$64�3/86��DQG�$64�3/86�([SUHVV�+LJKOLJKWV�5HSRUWV�ASQ ASQ PLUS ASQ PLUS Express Highlights Report Highlights Report Highlights Report

1. Student Background Information

2. Perceptions of College Characteristics DQG�,QưXHQFH�RQ�College Choice

3. Information Sources

4. Other Colleges




Financial aid applications and awards Same Same

�6HOI�UHSRUWHG�LQưXHQFH�RI�ƮQDQFLDO�DLG�or college cost on institution chosen

Same Same

Not available �6HOI�UHSRUWHG�LQưXHQFH�RI�ƮQDQFLDO�DLG�RU�FRVW�RQ�FROOHJHchoice, by EPS market

Same as ASQ PLUS

Ratings of cost and aid features by enrolling and nonenrolling students

Rating of cost by enrolling and nonenrolling students

Same as ASQ PLUS

Yield in relation to ratings of college FRVWV�DQG�RI�FRVW�DQG�ƮQDQFLDO�DLG�

�,QưXHQFH�RQ�\LHOG�RI� ratings of the cost of

attending your institution

Same as ASQ PLUS

�6HOI�UHSRUWHG�DPRXQW�RI�DLG�RƬHUHG�E\�FROOHJH� attending: work, student loan, needbased

scholarship/grant, meritbased scholarship

Same as ASQ Not available

0HWKRGV�RI�ƮQDQFLQJ�SDUHQWDO�FRQWULEXWLRQ� Same as ASQ Not available

Not available Importance and rating of college characteristics

Same as ASQ PLUS

Not available College images Same as ASQ PLUS

Not available Financial aid applications and awards

Same as ASQ PLUS

Not available Win/loss analysis for colleges with greatest number of crossadmissions with our school

Same as ASQ PLUS

Overlap with other institutions Same Same

Technical notes Same Same

�

ASQ ASQ PLUS ASQ PLUS Express Highlights Report Highlights Report Highlights Report

5. FinancialAid andCollege Costs

�

6. High-AchievingStudents

7. Appendixes

�

�

+ Quality of faculty 85% 92% 83% 30%

Quality of majors of interest 84% 81% 85% 27%

+ Access to faculty 73% 79% 70% 30%

�

�

� �


6DPSOH�RI�,QIRUPDWLRQ�IURP�$64�+LJKOLJKWV�5HSRUW([KLELW�%��,PSRUWDQFH�RI�&ROOHJH�&KDUDFWHULVWLFV�DQG�,QưXHQWLDO�3HRSOH�

� What college characteristics did our admitted students rate as very important to them in choosing the college that they would attend?

� +RZ�IUHTXHQWO\�GLG�DGPLWWHG�VWXGHQWV�UDWH�RSLQLRQV�RI�LQưXHQWLDO�SHRSOH�and institutions as very important?

� :KDW�\LHOGV�ZHUH�UHDOL]HG�IRU�VWXGHQWV�ZKR�UDWHG�HDFK�RI�WKHVH�characteristics or opinions as very important?

� Which of these factors rated as very important by admitted students were UDWHG�GLƬHUHQWO\�E\�HQUROOLQJ�DQG�QRQHQUROOLQJ�VWXGHQWV"�

Characteristic All Admitted

Students Enrolling Students

Nonenrolling Students Yield

College Characteristics Most Often Rated as Very Important

Undergraduate emphasis

66% 65% 67% 27%

Overall academic reputation 64% 65% 64% 28%

Quality of academic facilities 61% 57% 62% 26%

Variety of courses 58% 56% 59% 27%

Cost of attendance 55% 49% 49% 28%

Quality of social life 49% 49% 49% 28%

Part of the country 47% 47% 48% 27%

College Parents 55% 55% 54% 28%

+ Graduate/professional schools 52% 58% 50% 31%

+ Potential employers 46% 52% 44% 32%

Guidance counselor 15% 14% 15% 26%

Friends 14% 12% 14% 23%

High school teachers 12% 15% 11% 35%

Characteristics Most Often Rated as Very Important

7KH��FROOHJH�FKDUDFWHULVWLFV�OLVWHG�LQ�WKH�ƮUVW�SDQHO�DERYH�DUH�WKRVH�PRVW�IUHTXHQWO\�UDWHG�ŠYHU\�important” by admitted students—shown in decreasing order of frequency. See the Detailed Report for summaries of student ratings of other college characteristics.

For both characteristics and opinions, percentages shown for student groups are the percentages reporting that the given factor was “very important.” Yields are the yields attained for those students who rated a given factor as “very important.”

+ and – Indicate factors for which percentages of enrolling students and nonenrolling students LQGLFDWLQJ�ŠYHU\�LPSRUWDQWš�GLƬHU�E\�VWDWLVWLFDOO\�VLJQLƮFDQW�DPRXQWV��)DFWRUV�UHSRUWHG�DV�ŠYHU\�LPSRUWDQWš�E\�VLJQLƮFDQWO\�ODUJHU�SHUFHQWDJHV�RI�HQUROOLQJ�VWXGHQWV�DUH�PDUNHG��S��RU��S��7KRVH�UHSRUWHG�DV�ŠYHU\�LPSRUWDQWš�E\�ODUJHU�SHUFHQWDJHV�RI�QRQHQUROOLQJ�VWXGHQWV�DUH�PDUNHG�ś��S��RU�ś�ś��S��




6DPSOH�RI�,QIRUPDWLRQ�IURP�$64�'HWDLOHG�5HSRUW�5DWLQJV�RI�&ROOHJH�&KDUDFWHULVWLFV�

All Admitted Nonenrolling Students Enrolling Students Students

Quality Of Faculty—Importance N (%) 1584 (99%) 439 (99+%) 1145 (99%)

Very important 85% 92% 83%

Somewhat important 14% 8% 17%

Not important *% 0% *%

100% 100% 100%

Best 12% 27% 6%

Better than most 41% 50% 37%

About the same 44% 24% 52%

Poorer than most 4% 0% 5%

Worst *% 0% *%

Quality Of Faculty—How We Compare N (%) 1384 (86%) 400 (90%) 984 (85%)

100% 100% 100%

Very important 84% 81% 85%

Somewhat important 15% 18% 14%

Not important 1% *% 1%

Quality Of Majors Of Interest—Importance N (%) 1582 (99%) 437 (99%) 1145 (99%)

100% 100% 100%

Best 10% 24% 5%

Better than most 32% 43% 27%

About the same 46% 31% 52%

Poorer than most 12 % 2% 15%

Worst 1% 0% 1%

Quality Of Majors Of Interest— How We Compare N (%) 1475 (92%) 417 (94%) 1058 (91%)

100% 100% 100%

*% represents a percentage that is greater than 0 but less than 0.5

�

�

�


1RUPV�5HSRUWThe Norms Reports for ASQ and ASQ PLUS compare your results with national norms. These reports let you see how your results compare to institutions similar to yours that conducted an ASQ or ASQ PLUS study during the last seven years for the ASQ and the last four years for the ASQ PLUS.

The Norms Report gives you perspective on your results. The data are VXPPDUL]HG�DFFRUGLQJ�WR�WKH�IROORZLQJ�PRGLƮHG�&DUQHJLH�LQVWLWXWLRQDO�FODVVLƮFDWLRQV��SXEOLF�GRFWRUDO��RWKHU�IRXU�\HDU�SXEOLF��SULYDWH�GRFWRUDO��SULYDWH�master’s, and baccalaureate. The report includes comparisons of admission yield for each of the survey questions, as well as the actual percentages of students providing each response. A sample of information from an ASQ Norms Report is shown below. Yield rates are shown on the following page.

6DPSOH�RI�,QIRUPDWLRQ�IURP�$64�1RUPV�5HSRUW�&ROOHJH�,PDJHVt5HVSRQVH�3HUFHQWDJHV�IRU�$OO�$GPLWWHG�6WXGHQWV�

Other Total Doctoral Four-Year Doctoral Master’s Baccalaureate

College Images (N%)

155,702 (89%)

Public

45,124 (87%)

36,797 (85%)

16,130 (95%)

Private

31,021 (93%)

26,629 (93%)

Careeroriented 44% 45% 45% 52% 49% 33%

Personal 40% 36% 35% 35% 45% 52%

Conservative 16% 12% 10% 24% 20% 22%

Social 47% 56% 54% 36% 42% 37%

Intense 11% 5% 11% 31% 9% 14%

Isolated 19% 20% 17% 25% 14% 20%

Relaxed 44% 56% 48% 23% 41% 36%

Snobbish 5% 5% 4% 8% 4% 6%

Fun 46% 55% 51% 39% 37% 37%

Impersonal 3% 4% 3% 3% 3% 3%

Prestigious 20% 8% 14% 53% 19% 29%

Backup school 20% 27% 21% 9% 18% 16%

Liberal 23% 17% 22% 16% 24% 38%

Challenging 31% 22% 26% 57% 30% 40%

Not wellknown 23% 15% 20% 16% 28% 37%

Friendly 60% 63% 56% 48% 63% 64%

Average 22% 28% 27% 8% 22% 14%

Closeknit 26% 19% 17% 34% 32% 41%

Partying 14% 20% 22% 9% 6% 6%

Intellectual 35% 25% 24% 63% 35% 47%

Athletics 24% 27% 19% 35% 23% 20%

Comfortable 53% 59% 52% 38% 57% 49%

Exciting 31% 36% 38% 31% 25% 23%




��

�

6DPSOH�RI�,QIRUPDWLRQ�IURP�$64�1RUPV�5HSRUW��continued)

&ROOHJH�,PDJHVt<LHOG��3HUFHQWDJH�ZLWK�*LYHQ�5HVSRQVH�WKDW�(QUROOHG��

Other Total Doctoral Four-Year Doctoral Master’s Baccalaureate

College Images 33%

Public

33% 38% 42%

Private

30% 24%

Careeroriented 42% 42% 51% 43% 39% 32%

Personal 40% 40% 47% 56% 37% 28%

Conservative 29% 31% 41% 43% 25% 17%

Social 43% 41% 44% 61% 40% 35%

Intense 47% 47% 61% 45% 45% 33%

Isolated 21% 25% 26% 22% 16% 13%

Relaxed 37% 36% 41% 56% 36% 26%

Snobbish 33% 52% 33% 38% 16% 14%

Fun 44% 40% 46% 61% 44% 37%

Impersonal 18% 17% 26% 13% 21% 6%

Prestigious 44% 51% 48% 51% 40% 33%

Backup school 13% 16% 16% 13% 7% 5%

Liberal 37% 38% 43% 56% 32% 28%

Challenging 45% 45% 54% 50% 43% 35%

Not wellknown 23% 25% 28% 28% 19% 19%

Friendly 39% 39% 44% 54% 37% 28%

Average 20% 23% 27% 24% 13% 7%

Closeknit 40% 40% 49% 55% 38% 30%

Partying 33% 31% 34% 54% 24% 38%

Intellectual 42% 45% 49% 48% 38% 31%

Athletics 41% 37% 45% 51% 40% 38%

Comfortable 40% 40% 44% 55% 37% 30%

Exciting 51% 47% 50% 70% 52% 44%

$64�3/86�&RPSHWLWRU�$QDO\VLV�5HSRUW7KH�&RPSHWLWRU�$QDO\VLV�5HSRUW��DYDLODEOH�IRU�$64�3/86�DQG�$64�3/86�([SUHVV�VXUYH\V��VXPPDUL]HV�WKH�FRPSDULVRQ�EHWZHHQ�VWXGHQWVŞ�UDWLQJV�RI�\RXU�LQVWLWXWLRQ�DQG�RI�ƮYH�FRPSHWLQJ�VFKRROV�RU�JURXSV�RI�LQVWLWXWLRQV�\RX�FKRRVH�IURP�DPRQJ�WKH�VFKRROV�\RXU�DGPLWWHG�VWXGHQWV�KDYH�UDWHG��7KH�UHSRUW�DOVR�LQFOXGHV�D�GHPRJUDSKLF�SURƮOH�RI�VWXGHQWV�ZKR�KDYH�UDWHG�HDFK�VFKRRO�DQG�FRPSDUHV�WKDW�VXEJURXS�WR�WKH�SURƮOH�RI�DOO�DGPLWWHG�VWXGHQWV��7KH�&RPSHWLWRU�$QDO\VLV�Report gives you comparisons in the following areas:

� $SSOLFDWLRQ�DQG�DGPLVVLRQ�RYHUODSŜ'HPRJUDSKLF�SURƮOH�RI�UHVSRQGHQWV�

� Comparative importance of college characteristics—Ratings of college characteristics

� College images selected

� Exposure to sources of information—Financial aid and cost

� Financial aid awards (traditional ASQ PLUS only)

�

��

Our college rated higher Us Them Competitor rated higher

Student/faculty ratio 31% 5% Academic facilities 18% 47%

Personal safety on campus 42% 19% Quality of social life 16% 43%

Personal attention 27% 9% Campus attractiveness 16% 43%

Cost of attendance 49% 39% Special academic programs 26% 45%

Availability of oncampus housing 49% 42% Academic reputation 17% 36%


6DPSOH�RI�$64�3/86�$64�3/86�([SUHVV�&RPSHWLWRU�$QDO\VLV�5HSRUW�([KLELW�+��6XPPDU\�RI�&RPSDULVRQ�ZLWK�WKLV&RPSHWLWRU7KLV�H[KLELW�GLVSOD\V�XS�WR�ƮYH�FROOHJH�FKDUDFWHULVWLFV��ƮYH�LPDJHV��DQG�IRXU�LQIRUPDWLRQ�VRXUFHV�VKRZLQJ�WKH�ODUJHVW�GLƬHUHQFHV�EHWZHHQ�RXU�FROOHJH�DQG�this competitor.

&ROOHJH�&KDUDFWHULVWLFV��([FHOOHQW��

Us Them

&ROOHJH�,PDJHV��0DUNLQJ��

Marked more often Marked more often for our college Us Them for competitor Us Them

Inexpensive 82% 52% Partying 17% 68%

Average 42% 13% Athletics 13% 53%

Backup school 44% 19% Fun 48% 71%

Not wellknown 16% 0% Challenging 20% 37%

Personal 19% 4% Selective 8% 22%

Sources of Information

% using % using Marked more often % using % using More contact with our college ours theirs for competitor ours theirs

Contact with coaches 26% 18% Contact with students 52% 64%

Postadmit communications 88% 83% High school visits 38% 48%

Oncampus interview 16% 15% College website 70% 79%

College videos/CDs 24% 32%

6RXUFHV�RI�,QIRUPDWLRQ��([FHOOHQW�RI�7KRVH�8VLQJ�6RXUFH� �

Our college rated higher Us Them Competitor rated higher Us Them

Contact with coaches 40% 6% Contact with graduates 8% 33%

Postadmit communications 27% 18% High school visits 3% 17%

Contact with students 29% 24% Campus visit 24% 36%

Fin aid communications 13% 9% Electronic communication 18% 26%

Note: Each panel shows the percentage for our college followed by the percentage for the competitor.

* In the ASQ PLUS Express Competitor Analysis Report, this panel shows the percent rating highly positive impact of information from source.




�

� �

�

�

��

�

�

�

�

2WKHU�6HUYLFHV�In addition to the standard reports included in the ASQ, ASQ PLUS, or ASQ PLUS Express surveys, the following sources of valuable information are available for additional fees:

$GGLWLRQDO�$64�3/86�$64�3/86�([SUHVV�&RPSHWLWRU�$QDO\VLV�5HSRUWVThe standard Competitor Analysis Report includes comparisons between your LQVWLWXWLRQ�DQG�ƮYH�RWKHU�LQVWLWXWLRQV�RU�JURXSV�RI�LQVWLWXWLRQV��<RX�FDQ�DGG�RQH�RU�two competitor analyses to your original report or you can order additional sets of ƮYH�FRPSHWLWRUV��<RXU�DQDO\VHV�ZLOO�EH�PRUH�PHDQLQJIXO�WKH�JUHDWHU�WKH�QXPEHU�RI�students rating each competing school.

6XEJURXS�5HSRUWVYou can order Highlights, Detailed, or Competitor Analysis Reports for any VWXGHQW�VXEJURXS��<RX�GHƮQH�WKH�VXEJURXS��([DPSOHV�DUH�D�+LJKOLJKWV�5HSRUW�IRU�all female students (males could form a second subgroup), a Highlights Report and D�'HWDLOHG�5HSRUW�IRU�VWXGHQWV�ZLWK�FRPELQHG�6$7�VFRUHV�DERYH�VRPH�FXWRƬ��RU�D�&RPSHWLWRU�$QDO\VLV�5HSRUW�IRU�RXW�RI�VWDWH�VWXGHQWV��XVLQJ�WKH�VDPH�RU�GLƬHUHQW�competitors as in your standard Competitor Analysis).

,I�\RX�ZDQW�WR�DQDO\]H�D�VPDOO�VXEJURXS�RI�VWXGHQWV��\RX�FDQ�DOVR�RUGHU�D�UHSRUW�RU�set of reports based on data on that subgroup from two or more years combined so you have a larger sample and, therefore, a more reliable result.

7UHQG�5HSRUWIf you conducted an ASQ or ASQ PLUS survey for at least two years, the Trend Report is very useful. This report displays sidebyside responses to all the standard questions in your survey, but not your local questions. The Trend Report VKRZV�WKH�GLƬHUHQFHV�LQ�SHUFHQWDJHV�EHWZHHQ�WKH�ƮUVW�DQG�ODVW�\HDU�HDFK�TXHVWLRQ�was asked. It’s not possible to combine ASQ and ASQ PLUS data in the same 7UHQG�5HSRUW�EHFDXVH�RI�WKH�GLƬHUHQFHV�LQ�WKH�WZR�VXUYH\V��7KH�7UHQG�5HSRUW�IRU�each survey includes the 20 institutions that the greatest number of your admitted students applied to, the 20 the greatest number were accepted to, and the 20 institutions that the greatest number of your nonenrolling students are attending. The report also provides your 20 most common Enrollment Planning Service (EPS) PDUNHWV��EDVHG�RQ�WKH�VWXGHQWVŞ�]LS�FRGHV��1RWH�WKDW�WKH�$64�3/86�7UHQG�5HSRUW�only compares the ratings of your college (no competitor data are included), and only uses the standard characteristics, images, and sources of information. The additional items you chose to include in your survey are not displayed.


6DPSOH�RI�DQ�$64�7UHQG�5HSRUW�&ROOHJH�,PDJHV�0DUNHG�

Change 2011 2012 2013 2014 2015 2016 11–16

RESPONSE PERCENTAGES FOR ALL ADMITTED STUDENTS

COLLEGE 2012 1985 1978 2118 2232 2200 IMAGES (N%) (88%) (83%) (85%) (82%) (81%) (83%)

Careeroriented 20% 25% 28% 29% 23% 41% +21%

Personal 52% 52% 55% 50% 49% 51% − 1%

Conservative 42% 48% 50% 49% 49% 52% +10%

Social 44% 42% 39% 39% 31% 38% − 6%

Intense 27% 30% 28% 35% 29% 26% − 1%

Isolated 37% 35% 38% 33% 31% 39% +2%

Relaxed 16% 16% 16% 11% 15% 14% − 1%

Snobbish 14% 12% 12% 14% 13% 14% +0%

Fun 38% 37% 41% 40% 36% 36% − 2%

Impersonal 3% 1% 2% 2% 1% 2% − 1%

Prestigious 34% 34% 31% 28% 25% 21% − 13%

Backup school 22% 17% 18% 19% 17% 17% − 5%

Liberal 18% 16% 12% 19% 13% 14% − 5%

Challenging 48% 48% 51% 50% 51% 52% +4%

Not wellknown 38% 37% 37% 37% 37% 37% − 1%

Friendly 65% 68% 69% 73% 65% 72% +7%

Average 14% 10% 17% 15% 14% 17% +3%

Closeknit 45% 47% 41% 42% 44% 41% − 4%

Partying 22% 18% 17% 24% 13% 16% − 6%

Intellectual 61% 64% 66% 65% 60% 56% − 5%

Athletics 18% 23% 21% 21% 21% 20% +2%

Comfortable 50% 51% 56% 57% 50% 52% +2%

Exciting 24% 25% 18% 19% 17% 16% − 8%




6DPSOH�RI�DQ�$64�7UHQG�5HSRUW��continued)&ROOHJH�,PDJHV�0DUNHG�

2011 2012 2013 2014 2015 2016

YIELD (PERCENTAGE WITH GIVEN RESPONSE THAT ENROLLED)

COLLEGE IMAGES 40% 44% 39% 39% 37% 34%

Careeroriented 38% 53% 41% 46% 48% 42%

Personal 47% 52% 44% 47% 47% 40%

Conservative 33% 36% 32% 33% 33% 30%

Social 48% 54% 50% 51% 52% 43%

Intense 51% 52% 51% 53% 46% 47%

Isolated 19% 14% 14% 36% 15% 12%

Relaxed 44% 53% 51% 52% 41% 33%

Snobbish 21% 26% 25% 35% 22% 25%

Fun 49% 58% 42% 54% 51% 50%

Impersonal

Prestigious

Backup school

Liberal

14%

46%

15%

57%

[0%]

53%

6%

56%

5%

50%

4%

54%

25%

48%

18%

60%

10%

46%

11%

47%

[5%]

42%

8%

43%

Challenging

Not wellknown

44%

33%

53%

34%

45%

38%

45%

46%

43%

30%

41%

32%

Friendly

Average

Closeknit

48%

14%

48%

51%

11%

52%

45%

9%

50%

47%

14%

47%

43%

6%

45%

40%

6%

41%

Partying

Intellectual

45%

45%

49%

52%

43%

48%

59%

44%

56%

46%

36%

43%

Athletics 45% 53% 47% 45% 43% 45%

Comfortable 48% 52% 47% 49% 46% 40%

Exciting 61% 70% 72% 67% 69% 66%

��

� ��

�

��

�

�

�

�


'DWD�)LOHV�<RXU�GDWD�ƮOH�FDQ�KHOS�\RX�H[DPLQH�WKH�UHODWLRQVKLSV�EHWZHHQ�WKH�TXHVWLRQV�RQ�WKH�VXUYH\�DPRQJ�D�YDULHW\�RI�GLƬHUHQW�VWXGHQW�VXEVHWV��7KHVH�VXEVHWV�PLJKW�EH�EDVHG��IRU�H[DPSOH��RQ�VH[��UDFH�HWKQLFLW\��ƮQDQFLDO�DLG�VWDWXV��\RXU�local questions, or students who considered certain characteristics to be “very LPSRUWDQWš�LQ�WKHLU�HQUROOPHQW�GHFLVLRQV��<RX�FDQ�FRPSDUH�WKH�SURƮOHV�RI�\RXU�LQVWLWXWLRQ�LQGLFDWHG�E\�GLƬHUHQW�VXEVHWV�RI�VWXGHQWV�EDVHG�RQ�WKHLU�WHVW�VFRUHV�or on other schools the students were admitted to. You can also assess the HƬHFWLYHQHVV�RI�\RXU�UHFUXLWLQJ�SURJUDPV�DQG�FRPSDUH�WKH�UDWLQJV�RI�VWXGHQWV�who were exposed to your recruiting program with those who were not. Your GDWD�ƮOH�DOVR�OHWV�\RX�FRPSDUH�WKH�UDWLQJV�RI�\RXU�VFKRRO�FKDUDFWHULVWLFV�E\�VWXGHQWV�ZKR�GLG�DQG�WKRVH�ZKR�GLG�QRW�FRQVLGHU�FRVW�RU�DLG�D�VLJQLƮFDQW�factor.

'DWD�)LOHV�RQ�&'�You can order a CD that contains all the data on your survey, including your ORFDO�TXHVWLRQV��DV�WH[W��6366��RU�([FHO�ƮOHV��7KHVH�ƮOHV�FDQ�EH�DGDSWHG�HDVLO\�to other data formats. Both ASQ and ASQ PLUS/ASQ PLUS Express CDs LQFOXGH�ƮOH�OD\RXWV�DQG�SURFHGXUH�FRPPDQGV�IRU�6366��HDVLO\�FRQYHUWLEOH�to SAS) so you can do your own analyses. The ASQ and ASQ PLUS CDs also contain, respectively, the Windows®based ASQ Analyst or ASQ PLUS Analyst software program so you can recreate the report displays and do some simple analyses that don’t require knowledge of software packages such as SPSS or SAS. If you order an ASQ PLUS CD, you’ll also get a data ƮOH�FRQWDLQLQJ�RQH�UHFRUG�IRU�HDFK�VFKRRO�UDWHG�E\�D�VWXGHQW��LQFOXGLQJ�WKRVH�selected for your ASQ PLUS Competitor Analysis Report. Note: If you order WKH�([FHO�ƮOH�\RXŞOO�DOVR�JHW�WKH�WH[W�ƮOH�WKDW�ZRUNV�ZLWK�WKH�$64�$QDO\VW�software program.



� � �

�

��

�

�

CHAPTER 4

+RZ�WR�'HVLJQ�<RXU�6XUYH\�

:KLFK�6WXGHQWV�WR�6XUYH\ASQ/ASQ PLUS is designed to give you information about both enrolling and nonenrolling students. If you survey either group alone, you can’t take full advantage of the surveys because you can’t compare the two groups.

)UHVKPHQ�9HUVXV�7UDQVIHU�6WXGHQWV�Transfer students should be surveyed separately from freshmen in an ASQ or ASQ PLUS/ASQ PLUS Express survey. The reasons students transfer from one FROOHJH�WR�DQRWKHU�DUH�XVXDOO\�GLƬHUHQW�IURP�WKH�UHDVRQV�IUHVKPHQ�FKRRVH�D�FROOHJH�to attend. Omit transfers entirely or, if your transfer pool is large enough, survey them separately, using the version designed for transfer students. A transfer pool of about 300 students is usually enough to give you meaningful data for an ASQ VWXG\��DUH�HQRXJK�IRU�DQ�$64�3/86�$64�3/86�([SUHVV�VXUYH\��

+RZ�0DQ\�6WXGHQWV�6KRXOG�%H�6XUYH\HG�IRU�0HDQLQJIXO�$64�3/86�$64�3/86�([SUHVV�5HVXOWV"$�JURXS�RI�DERXW��UHVSRQVHV�XVXDOO\�SURYLGHV�HQRXJK�LQIRUPDWLRQ�WR�DQDO\]H�DW�OHDVW�ƮYH�LQGLYLGXDO�FRPSHWLWRUV�ZLWK�HQRXJK�UDWLQJV�IRU�PHDQLQJIXO�UHVXOWV��,I�your admitted applicant pool is relatively small and the number of other schools the students applied to is also limited—that is, most of your admitted students were also admitted to the same few schools—ASQ PLUS/ASQ PLUS Express can still give you useful information. On the other hand, if you know that your competition consists of many distinctive, relatively small institutions, you may ƮQG�WKDW�DQ\�JLYHQ�FRPSHWLWRU�SURGXFHV�WRR�IHZ�FDVHV�IRU�UHOLDEOH�FRPSDULVRQV�in ASQ PLUS/ASQ PLUS Express. One way to avoid this situation is to combine competitor institutions into a group to compare with your institution. If these groups are too small or are not homogeneous, however, your results may not be stable and reliable. In these instances, ASQ PLUS/ASQ PLUS Express may not deliver its full value and you should use the standard ASQ.

6KRXOG�:H�6XUYH\�D�6DPSOH�RU�WKH�(QWLUH�3RRO�RI�$GPLWWHG�)UHVKPHQ"�For most institutions, a survey of all students is needed to have enough responses to represent the entire pool fairly and to permit comparisons of subsets. Large institutions can reduce the cost of the project by surveying a sample of admitted students.

:KHQ�WR�&RQGXFW�<RXU�6XUYH\ASQ and ASQ PLUS/ASQ PLUS Express give you the most useful information around the time when students have heard from all the institutions they’ve applied to and are deciding where to enroll. The best time to launch your survey is close to the time when students make their decisions, which is relatively late in the decision process. For nonenrolling students, the longer the time between their

37

�

��

�

��

�

�

� �

Chapter 4 How to Design Your Survey

enrollment decisions and the receipt of your questionnaire, the less likely they will be to respond. Institutions that begin their surveys between April 15 and May 15 seem to have the best results. Those with rolling admission should begin earlier.

Most institutions send their questionnaires to all admitted applicants at one time and some include a link to their ASQ or ASQ PLUS/ASQ PLUS Express survey with their letters of acceptance. If you have rolling admission, including the survey with letters of acceptance has the advantage of reaching students when their involvement with your institution is very high, and they are the most likely to complete the survey. The disadvantage is that you may be reaching them before they have been accepted at other institutions. ASQ analyses treat respondents who don’t indicate where they’ve decided to enroll as nonenrolling students, so it is important that you take this factor into account.

0DLOLQJ�6WUDWHJLHVMail paper questionnaires or launch your web survey as close as possible to your candidates’ reply date.

� Advantages��5HDFKHV�VWXGHQWV�FORVH�WR�GHFLVLRQ�SRLQWV��IHHOLQJ�RI LQYROYHPHQW�LV�XVXDOO\�KLJK��HYHQ�IRU�QRQHQUROOLQJ�VWXGHQWV��PRVW students are still available at their home addresses.

� Disadvantages: Doesn’t work if your college has rolling admission or if admission continues throughout the summer.

� Solution��6XUYH\�WKH�EXON�RI�WKH�VWXGHQWV�ODWH�LQ�WKH�VSULQJ��WKHQ�DGG�students to the survey pool as they are admitted.

Mail questionnaires with the admission packet.

� Advantages��6HSDUDWH�PDLOLQJ�QRW�QHHGHG��PD\�UHDFK�VWXGHQWV�YHU\�FORVH�WR�GHFLVLRQ�SRLQW��VXLWDEOH�IRU�UROOLQJ�DGPLVVLRQ��PRVW�VWXGHQWV�DUH�VWLOO�available at their home addresses.

� Disadvantages: Students may put questionnaires aside if they haven’t PDGH�D�GHFLVLRQ�WR�HQUROO��VWXGHQWV�PD\�ƮOO�RXW�TXHVWLRQQDLUHV�EHIRUH�WKH\�make their enrollment decisions.

� Solution: Send a followup mailing later in the admission cycle to students ZKR�KDYHQŞW�UHVSRQGHG��LQFOXGH�VWXGHQW�LGHQWLƮFDWLRQ�LQIRUPDWLRQ�RQ�questionnaires so their enrollment status can be determined later. You can also use a paper questionnaire as the student’s enrollment decision reply form by attaching a form to the questionnaires that says, “I intend to HQUROO�DW�BBBBBBBB�&ROOHJH�IRU�WKH�IDOO�VHPHVWHU��HQFORVHG�LV�D�GHSRVLW�of ________,” (or) “I’m not enrolling at ________ College.” This method can yield a very high response rate among enrolling students and a higher than average response rate among nonenrolling students, even though students can return the deposit and the questionnaire without completing the survey. This method will only work with paper questionnaires, as the web version of the survey is not set up to accept payments.

Administer questionnaires to enrolling students during spring or summer orientation and mail questionnaires to the nonenrolling group.

� Advantages: Usually results in high response rates for the “captive audience” of enrolling students.




�

��

�

�

�

� Disadvantages: It is so far from the decision point, the experience of actually EHLQJ�RQ�FDPSXV�PD\�FRORU�UHFROOHFWLRQV�RI�FROOHJH�FKRLFH�GHFLVLRQV��PD\�QRW�cover all enrolling students.

Administer questionnaires to enrolling students during fall orientation and contact the nonenrolling students during the summer.

� Advantages: Usually results in a high response rate for enrolling students �FDSWLYH�DXGLHQFH��QR�GDQJHU�RI�PLVFODVVLƮFDWLRQ�GXH�WR�D�FKDQJH�LQ�GHFLVLRQ��

� Disadvantages��,W�LV�TXLWH�IDU�IURP�WKH�GHFLVLRQ�SRLQW��LPSUHVVLRQV�RI�VWXGHQWV�RQFH�WKH\ŞUH�DFWXDOO\�RQ�FDPSXV�DUH�TXLWH�GLƬHUHQW�IURP�WKRVH�RI�VWXGHQWV�ZKR�have only visited the campus.

:KLFK�6XUYH\�)RUP�WR�6HQG"ASQ and ASQ PLUS questionnaires are available in two versions—Form 1 and )RUP��7KH�GLƬHUHQFH�LV�WKDW�)RUP��DVNV�VWXGHQWV�ZKHWKHU�WKH\�SODQ�WR�HQUROO�LQ�college in the next 12 months and, if so, where. Form 1 doesn’t ask that question.

Form 1. Since you can’t tell from the information on the survey whether the student is enrolling or nonenrolling, this form should only be given to enrolling students.

Form 2. Use this form for nonenrolling students or for students whose status is unknown, because it asks about their college plans. Although Form 2 may be sent to all students (respondents will be sorted into the proper category at the time of analysis based on their responses to the question about their college plans), don’t use this form if you administer the questionnaire to enrolling students at orientation. After the students are actually on campus, they could be confused by the question that asks them if they plan to attend college. This question has been interpreted by some enrolled students as a query about their plans to transfer to another school.

Important: Even if you use Form 2 for all students, you must include the number of enrolling and nonenrolling students you surveyed when you shut down your ZHE�VXUYH\�RU�VHQG�\RXU�ƮQDO�VKLSPHQW�RI�FRPSOHWHG�SDSHU�TXHVWLRQQDLUHV�EDFN�for processing, so the proper response rates and case weights can be calculated. If possible, keep track of the numbers of enrolling and nonenrolling students to whom you mailed surveys (don’t count followup mailings, and don’t forget to subtract any undeliverable surveys). If you can’t distinguish between the two groups at the time the surveys are originally mailed, approximate the number of enrolling students by applying your admission yield rate to the total number of admitted students surveyed. The ASQ PLUS Express questionnaire uses a single form for all admitted students and asks if and where they plan to attend college.

&KRRVH�,GHQWLƮFDWLRQ�0DUNLQJV<RX�PXVW�SXW�LGHQWLƮFDWLRQ�PDUNHUV�RQ�\RXU�SDSHU�TXHVWLRQQDLUHV�LI�\RX�SODQ�WR�GR�any of the following:

� Send followup mailings to students who have not responded to your initial mailing

� Merge your ASQ/ASQ PLUS data with your institutional databases

� Verify the status of respondents who have not indicated their intention to enroll in your school

� Check for duplicate responses (students who complete both a paper and a web survey)

�

�

�

�


You can use students’ Social Security numbers (though this is not recommended), college ID numbers, name and address labels (for paper questionnaires), or special codes (for example, a sixdigit number followed by a number or letter representing a school or a major).

Past experience has shown that ID numbers on the questionnaires don’t DGYHUVHO\�DƬHFW�\RXU�UHVSRQVH�UDWHV��-XVW�WHOO�VWXGHQWV�ZK\�WKH�,'�QXPEHUV�are there and reassure them that this is only a way of keeping track of the questionnaires and that their privacy will not be compromised. A sample cover letter mentioning ID numbers appears in Chapter 7.

Note that ID numbers are required for the web survey. If you’re using both paper and web questionnaires, it’s strongly recommended that you use the VDPH�,'�QXPEHUV�RQ�ERWK�VR�WKDW�GXSOLFDWHV�FDQ�EH�LGHQWLƮHG�DQG�UHPRYHG��

Attaching ID Numbers to 3DSHU�4XHVWLRQQDLUHV<RX�FDQ�SXW�LGHQWLƮFDWLRQ�LQIRUPDWLRQ�RI�XS�WR��FKDUDFWHUV��QXPEHUV�RU�letters) on paper questionnaires by hand, by a computergenerated label, or with a numbering machine. For an additional charge, sequential numbers can also be stamped on the questionnaires when they are printed.

If you use the ID numbers to match ASQ data with other institutional data, the numbers must be identical in both data sets. ID numbers or labels should be placed in the lower righthand corner of the back page of the questionnaire. When the questionnaires are processed, the numbers will be included in any RSWLRQDO�GDWD�ƮOHV�\RX�SXUFKDVH�XQOHVV�\RX�UHTXHVW�WKDW�WKH\�EH�RPLWWHG��7KH�ORJLQ�,'�XVHG�IRU�ZHE�UHVSRQGHQWV�ZLOO�DOVR�EH�VWRUHG�LQ�WKH�GDWD�ƮOH��

If you use ID numbers for followup mailings and you are using Forms 1 and 2, separate the lists of enrolling and nonenrolling students in the original PDLOLQJ�WR�PDNH�LW�HDVLHU�WR�FKHFN�RƬ�UHVSRQGHQWV�ZKHQ�WKH�TXHVWLRQQDLUHV�are returned.



�

�

�

�

�

��

� �

�

CHAPTER 5

+RZ�2IWHQ�6KRXOG�D�6XUYH\�Be Conducted?

You can use ASQ or ASQ PLUS/ASQ PLUS Express to document shifts in your DGPLVVLRQ�HQYLURQPHQW�DQG�WR�DVVHVV�WKH�HƬHFW�RI�\RXU�RZQ�PDUNHWLQJ�LQLWLDWLYHV��How frequently you conduct ASQ or ASQ PLUS/ASQ PLUS Express studies depends on the volatility of your markets. If the demographic composition of your markets is changing or if your competitors are engaged in active marketing programs, you need to keep track of the changes with annual surveys. If you plan WR�PDNH�VLJQLƮFDQW�FKDQJHV�LQ�DFDGHPLF�RƬHULQJV��FDPSXV�IDFLOLWLHV��RU�PDUNHWLQJ�strategies, you can gauge the impact of these changes on admitted students by GRLQJ�VXUYH\V�EHIRUH�DQG�DIWHU�WKH�FKDQJHV��,I�\RXU�RƬHULQJV�DQG�SROLFLHV�DUH�LQ�D�stable period, you can conduct ASQ or ASQ PLUS/ASQ PLUS Express every two or three years.

ASQ and ASQ PLUS/ASQ PLUS Express are designed so that you can DGPLQLVWHU�WKHP�LQ�GLƬHUHQW�\HDUV�DQG�QRW�ORVH�FRUH�GDWD�RQ�\RXU�DGPLVVLRQ�markets. Alternating the surveys every year lets you monitor your position in the marketplace and keeps you in touch with what your students think about you and your competition.

,PSRUWDQFH�RI�&RQGXFWLQJ�6XUYH\V�RQ�D�5HJXODU�%DVLVThere are two important reasons to conduct surveys on a regular basis. One is that your data are more meaningful because you can compare consecutive years and WUDFN�FKDQJHV�LQ�VWXGHQW�DWWLWXGHV��WKH�HƬHFWV�RI�FKDQJHV�RQ�FDPSXV��RU�FKDQJHV�among your competitors. Another is that current data are more reliable and convincing when given to your administrators to validate your proposed changes.

,I�\RX�ZDQW�WR�DQDO\]H�\RXU�$64�RU�$64�3/86�$64�3/86�([SUHVV�GDWD�IURP�VXUYH\V�LQ�SUHYLRXV�\HDUV��\RX�FDQ�RUGHU�D�&'�WKDW�FRQWDLQV�WKH�GDWD�ƮOHV��,Q�addition, an optional Trend Report, which shows sidebyside comparisons of data from any two to any six years of ASQ or ASQ PLUS, is available. A Trend Report for the ASQ PLUS Express is not currently available. Data from an ASQ study can’t be combined with ASQ PLUS data in the same Trend Report.

,I�\RX�ZDQW�WR�DQDO\]H�WKH�UHVXOWV�IURP�D�YHU\�VPDOO�VXEVHW�LQ�D�JLYHQ�\HDU��IRU�example, students with SAT scores of 1600 or students in a particular race or HWKQLF�JURXS��\RX�FDQ�FRPELQH�GDWD�IURP�WZR�\HDUV�WR�LQFUHDVH�WKH�VL]H�RI�WKH�subgroup. Standard reports can be prepared with combined data as though all the VWXGHQWV�KDG�EHHQ�VXUYH\HG�LQ�WKH�VDPH�\HDU��,I�\RXU�LQVWLWXWLRQ�KDG�VLJQLƮFDQW�changes during one of the years of your survey, you may not be able to combine responses from that year with those from surveys taken before the changes occurred because the students will not be responding to the same conditions.

�

Chapter 5 How Often Should a Survey Be Conducted?

6XUYH\V�RI�6XEJURXSV�&RXOG�%H�,PSRUWDQW�WR�<RXEven if you don’t administer ASQ or ASQ PLUS to all admitted students HYHU\�\HDU��\RX�PD\�ZLVK�WR�VXUYH\�VSHFLƮF�VXEJURXSV�IRU�VHYHUDO�\HDUV�WR�accumulate enough data to permit analyses of those subgroups. For example, perceptions of your institution by minority students might shift if a competing college develops a particularly attractive program for such students during the period covered by your multiyear analysis. As mentioned in the chapter on reports, you can order ASQ or ASQ PLUS/ASQ PLUS Express reports for any VXEJURXS�\RX�ZDQW��DV�ORQJ�DV�WKH�VWXGHQWV�RI�LQWHUHVW�FDQ�EH�LGHQWLƮHG��



�

CHAPTER 6

+RZ�WR�8VH�WKH�:HE�2SWLRQ�

2QH�PHWKRG�RI�FXVWRPL]LQJ�DQ�$64�RU�$64�3/86�VWXG\�LV�WR�LQFRUSRUDWH�WKH�ZHE�as a way for students to complete the questionnaire. You can choose from the following:

� Send the original mailing to students using email only, paper surveys only, or a combination of both.

� Send followup reminders by email only, mail only (e.g., postcard or letter), or a combination of both.

� Send a followup mailing that includes a second paper questionnaire, regardless of how you sent the original one. Note that the ASQ PLUS Express is only available on the web.

$GGLQJ�WKH�:HE�2SWLRQ�WR�<RXU�$64�$64�3/86�6WXG\�+DV�6HYHUDO�$GYDQWDJHV�� Data from the electronic version of the survey will be more accurate because it does not allow students to put answers in the wrong place or to answer more times than required.

� Survey response rates may be higher because many students are more comfortable using a computer for correspondence. It is also easier for students to mail the completed survey by clicking on the Submit button instead of putting the completed paper questionnaire in an envelope and taking it to a mailbox.

� Fewer paper surveys returned means less time packing up the responses and shipping them back for analysis—as well as much lower postage costs.

� Web responses come in quickly, giving you faster turnaround for followup reminders.

$GYDQWDJHV�RI�8VLQJ�WKH�:HE�2QO\�$64�3/86�([SUHVV�� The survey is designed to be used on mobile phones, as well as computers or tablets.

� Clicking on the survey link takes the respondent directly to the login page ZLWK�WKH�,'�SUHƮOOHGŜWKH�UHVSRQGHQW�MXVW�QHHGV�WR�FOLFN�RQ�Continue to log in.

� The survey is considerably shorter than the traditional ASQ PLUS.

� You select or compose all characteristics, images, and information sources to be rated.

� Targeting of competing institutions to be rated (see Chapter 2) yields ample VDPSOH�VL]HV�IRU�FRPSHWLWRU�DQDO\VHV��

� Realtime application and admission overlap information is available while your survey is open.

43

� �

��

�

� �

� �

�

Chapter 6 How to Use the Web Option

*HWWLQJ�6WDUWHG�ZLWK�WKH�:HE�2SWLRQOnce you decide to use the ASQ PLUS Express, or the web version of the ASQ or ASQ PLUS, make sure to send the College Board an electronic logo to be included on the site for your survey. Once all materials for your order KDYH�EHHQ�UHFHLYHGŜORJR��FXVWRPL]HG�ORFDO�TXHVWLRQV��LI�GHVLUHG��LPDJH��characteristic, and information source choices (for the ASQ PLUS)—your ASQ or ASQ PLUS website should be available within a few days. At that point, you’ll be able to see what the questionnaire will look like and try it IRU�\RXUVHOI��)RU�WKH�$64�3/86�([SUHVV��\RXŞOO�GHƮQH�\RXU�WDUJHW�JURXS�RI�competitor colleges and select all your ratings options yourself once your website has been established.

$XWKRUL]LQJ�$FFHVV�WR�WKH�$64�$64�3/86�$64�3/86�([SUHVV�:HEVLWHYour admitted students will be able to log on to their own ASQ or ASQ PLUS/ ASQ PLUS Express web survey when they provide a login ID that is on the list RI�VWXGHQWV�DXWKRUL]HG�WR�DFFHVV�\RXU�VXUYH\�VLWH��<RX�PD\�SURYLGH�WKLV�OLVW�LQ�DQ\�RQH�RI�VHYHUDO�GLƬHUHQW�IRUPDWVŜ06�([FHO��06�$FFHVV��FRPPD�GHOLPLWHG�text, etc. The login ID can be up to 10 characters (letters and/or numbers) long, and should be unique for each individual. For example, the ID number \RXU�FROOHJH�DVVLJQV�WR�DQ�DSSOLFDQW�ZRXOG�EH�DFFHSWDEOH��ELUWK�GDWH��]LS�FRGH��or last name would not be. For the ASQ or traditional ASQ PLUS, a password is not required, but is recommended for additional security.

If you have chosen to use both Forms 1 and 2 of the ASQ or ASQ PLUS (see &KDSWHU��SOHDVH�LQGLFDWH�HDFK�VWXGHQWŞV�HQUROOPHQW�VWDWXV�LQ�WKH�ƮOH�\RX�send. For example, you may provide two worksheets (one for enrolling and RQH�IRU�QRQHQUROOLQJ�VWXGHQWV��LQ�DQ�([FHO�ƮOH��RU�\RX�PD\�SURYLGH�D�VLQJOH�list where each student on the list is marked as enrolling or nonenrolling. You don’t need to provide an address or additional identifying information in the ID ƮOH��DOO�FRPPXQLFDWLRQ�DERXW�WKH�VXUYH\�ZLOO�EH�EHWZHHQ�\RX�DQG�WKH�VWXGHQW��

7KH�ORJLQ�,'�\RX�KDYH�VSHFLƮHG�ZLOO�EH�VWRUHG�LQ�WKH�GDWD�ƮOH�LQ�WKH�VDPH�position as IDs printed on paper surveys (note that any password used for WKH�ZHE�VXUYH\�ZLOO�QRW�EH�VWRUHG�LQ�WKH�GDWD�ƮOH��,I�\RX�RUGHU�D�&'�RI�\RXU�ASQ or ASQ PLUS data, you’ll be able to distinguish between paper and web responses, should you wish to do so.

8VLQJ�/RFDO�4XHVWLRQV�RQ�WKH�:HEYou can design your own questions to be added to the end of the web ASQ, ASQ PLUS, or ASQ PLUS Express, just as you can with the paper TXHVWLRQQDLUH��+RZHYHU��WKHUH�DUH�VRPH�GLƬHUHQFHV�EHWZHHQ�WKH�WZR�YHUVLRQV��

6SDFH�LV�OLPLWHG�RQ�WKH�SDSHU�VXUYH\��\RXU�TXHVWLRQV�PXVW�ƮW�LQWR�WKH��ő�space available on the back of the form. There is no space limitation on the web version of the ASQ or ASQ PLUS, but bear in mind that too many additional extra question pages may depress response rates.

Local questions on the ASQ or ASQ PLUS web survey must be in singleanswer, multiplechoice format in order to keep the programming simple and costs low. Multipleresponse, writein, and ranking questions will incur an additional charge. There is a limit of three local questions for the ASQ PLUS Express, but they can be in singleanswer multiplechoice, multipleresponse, or openended format.




�

�

�

�

�

�

�

��

�

�

�

Note: The data representing the answers to your local questions must not exceed 40 characters in length (the amount of space available in the standard GDWD�ƮOH��UHJDUGOHVV�RI�WKH�VXUYH\�IRUPDW�XVHG��6HH�WKH�VHFWLRQ�FDOOHG�Š$GG�\RXU�own questions” in Chapter 2 for further information and samples of acceptable questions.

p0DLOLQJq�<RXU�:HE�$64�RU�$64�3/866WXGHQWV�FDQ�EH�QRWLƮHG�RI�WKH�RSWLRQ�WR�UHVSRQG�XVLQJ�WKH�ZHE�E\�HPDLO��UHJXODU�mail (e.g., as part of the admission packet), or both.

,I�\RX�DUH�XVLQJ�ERWK�ZHE�DQG�SDSHU�VXUYH\V��\RX�FDQ�PD[LPL]H�WKH�OLNHOLKRRG�that students will complete the online version by notifying them about it prior to mailing the paper surveys. Send the students an email message that contains a link to the survey site. The message should also include the login information (user ID and password, if any) needed to access the survey site. Experience has shown that your ASQ or ASQ PLUS website will receive “hits” within minutes of your mailing.

About a week to 10 days later, mail the paper surveys. They’ll serve as a followup for students who received the email but haven’t yet responded, and reach students who don’t have a valid email address. The paper mailing should LQFOXGH�D�QRWLFH�DERXW�WKH�ZHE�RSWLRQ��DORQJ�ZLWK�WKH�VWXGHQWŞV�SHUVRQDOL]HG�ORJLQ�information.

Consider carefully the timing of your email message that contains the link to WKH�$64�ZHEVLWH��6RPH�FROOHJHV�ƮQG�WKDW�VHQGLQJ�WKH�PHVVDJH�VR�WKDW�VWXGHQWV�receive it mid to late afternoon (right after school) or around 10 p.m. will increase LWV�FKDQFHV�RI�EHLQJ�UHDG��6HQGLQJ�LW�ƮUVW�WKLQJ�LQ�WKH�PRUQLQJ�PD\�PHDQ�WKDW�LW�will be buried by spam by the time the students get to it.

Some colleges choose to use paper surveys alone for the original mailing, but RƬHU�WKH�ZHE�VXUYH\�DV�DQ�RSWLRQ�LQ�D�IROORZ�XS�PHVVDJH�VHQW�HLWKHU�E\�PDLO�RU�by email. Additional email reminders are highly recommended. Plan to send at least three email reminders, seven to 10 days apart. You might vary the time sent, e.g., schedule one reminder to go out on a weekend and another early in the HYHQLQJ��%H�DZDUH�WKDW�PRVW�RI�WKH�ZHE�UHVSRQVHV�ZLOO�FRPH�LQ�GXULQJ�WKH�ƮUVW��GD\V��DQG�WKH�ƮUVW�ZHHN�DIWHU�D�UHPLQGHU��ZKLOH�SDSHU�UHVSRQVHV�ZLOO�WDNH�ORQJHU��You’ll see a surge in web responses after each reminder.

6RPH�FROOHJHV�KDYH�IRXQG�LW�HƬHFWLYH�WR�RƬHU�VWXGHQWV�DQ�LQFHQWLYH�WR�FRPSOHWH�WKH�survey. If an incentive is part of your survey plan, be sure to include a description RI�WKH�SUL]H�RU�JLIW�LQ�\RXU�PHVVDJH��DQG�VWDWH�FOHDUO\�DQ\�FRQGLWLRQV�WKDW�KDYH�to be met in order to qualify. If you are planning to use the web survey only, we recommend that you send three or four email reminders at 7 to 10day intervals. 7KH�ƮUVW�UHPLQGHU�VKRXOG�EH�VHQW�DERXW�D�ZHHN�DIWHU�WKH�LQLWLDO�PDLOLQJ��5HPHPEHU�that a paper questionnaire sitting on a student’s desk is a visual reminder of a task to be completed. A web survey, on the other hand, requires a student to search through old email messages for the link and login information, and without periodic reminders very few responses will come in more than 10 days after a mailing.

�

�

��


8VLQJ�WKH�$64�RU�$64�3/86�p$GPLQLVWUDWRU�3DJHqOnce your website is available, you’ll be able to log on to it using a special administrator ID, then go to the questionnaire itself. You’ll also see lists of students who have visited each page of the survey. You can download those lists to identify who gets a followup mailing and what kind it should be. There’s also a statistics page, where you can see the number and percentage of students who have visited the survey site, the number completing each page, and more.

The ASQ PLUS Express doesn’t have an Administrator menu. When you log in with your college code and PIN you can choose to see college overlap information or response summary information. The response summary includes the number of responses by date (which will help you time your UHPLQGHUV�HƬHFWLYHO\��DQG�OLVWV�RI�UHVSRQGHQWV�DQG�QRQUHVSRQGHQWV��7KH�college overlap information includes the number of crossapplications and crossadmissions for the 25 institutions with the highest number of crossapplications among your respondents, and the number of ratings for your target competitors and the percentage of those actually admitted to each competitor.

Please note: A “completed” web survey is a survey that the student has locked from further changes. Clicking on the Submit button does not guarantee WKDW�WKH�VXUYH\�KDV�EHHQ�ƮOOHG�RXW�FRPSOHWHO\��&RQYHUVHO\��D�VXUYH\�WKDW�KDV�EHHQ�ƮOOHG�RXW�FRPSOHWHO\�PD\�QRW�KDYH�EHHQ�ŠVXEPLWWHGš�LI�WKH�VWXGHQW�LV�still considering their answers. Partially completed web surveys are subject to the same criteria for inclusion in the analysis as partially completed paper responses.



�

�

�

�

CHAPTER 7

+RZ�WR�'R�<RXU�3DUW�RI�WKH�6XUYH\

Although the College Board does most of the ASQ and ASQ PLUS/ASQ PLUS ([SUHVV�VXUYH\V��\RX�ZLOO�QHHG�VRPH�VWDƬ�WLPH�DQG�PDWHULDOV�WR�FRPSOHWH�D�successful survey. Remember that all contact with the students will come from you.

6WDƬ�You will need someone to do the following:

� Place your questionnaire order with the College Board.

� Follow up with the College Board if you don’t receive acknowledgements or materials when you expect them.

� Supervise the production of letters, envelopes, mailing labels, reminder cards, etc., if you are using paper questionnaires.

� Supervise choosing the ID to use and having it placed on the questionnaires, DQG�SURYLGLQJ�WKH�,'�ƮOH�IRU�XVH�ZLWK�WKH�ZHE�YHUVLRQ��

� Prepare cover email messages for the web launch and supervise merging the login information into them.

� Log in completed surveys.

� Produce and send followup email messages.

� Send completed paper questionnaires (if used) and transmittal forms to the College Board for processing.

0DWHULDOV�For studies using paper questionnaires:

� ,I�\RX�FKRRVH�WR�VHQG�SDSHU�VXUYH\V��RUGHU�HQRXJK�TXHVWLRQQDLUHV�IRU�ƮUVW�DQG�followup mailings.

� 3UHSDUH�FRSLHV�RI�FRYHU�OHWWHUV�IRU�WKH�ƮUVW�DQG�IROORZ�XS�PDLOLQJV��

� If you are using paper surveys, prepare mailing envelopes and postagepaid return envelopes.

� Prepare reminder postcards and emails. Prepare mailing and ID labels.

� +DYH�SRVWDJH�IRU�DOO�PDLOLQJVŜƮUVW�FODVV�SRVWDJH�LV�VWURQJO\�UHFRPPHQGHG��

Mailing envelopes: We suggest that envelopes have your college logo and the UHWXUQ�DGGUHVV�RI�WKH�DGPLVVLRQ�RƱFH�VR�XQGHOLYHUHG�TXHVWLRQQDLUHV�ZLOO�EH�returned to you.

Return envelopes: You will increase student responses by enclosing selfaddressed stamped envelopes for returning completed questionnaires.

47

��

��

�

�

�

� �

Chapter 7 How to Do Your Part of the Survey

&RPPXQLFDWLRQ�ZLWK�6WXGHQWV�The communications with students in cover letters and followup messages are very important to the success of your survey. These FRPPXQLFDWLRQV�JUHDWO\�LQưXHQFH�WKH�UHVSRQVH�UDWHV��ZKLFK�GHWHUPLQH�WKH�YDOLGLW\�RI�\RXU�UHVXOWV��7KH�IROORZLQJ�WLSV�ZLOO�KHOS�\RX�FUHDWH�HƬHFWLYH�communications that will inspire students to complete your questionnaires and send them back.

&RYHU�/HWWHUV�DQG�(PDLO�0HVVDJHVA cover letter introduces your questionnaire to students and is one of the most important components of your ASQ project—it often determines whether or QRW�VWXGHQWV�ƮOO�RXW�WKH�VXUYH\��(ƬHFWLYH�FRYHU�PHVVDJHV�SHUVXDGH�VWXGHQWV�WR�ƮOO�RXW�WKH�TXHVWLRQQDLUH�E\�EULHư\�GHVFULELQJ�ZKDW�WKH�VXUYH\�LV�DQG�ZK\�it is important for them to complete it. Including colorful graphics in your messages can add energy and excitement to your request. Here are some persuasive techniques to encourage students to complete the questionnaire:

� Because you successfully completed the admission process at our school, you are in a unique position to provide valuable insight that will help us LPSURYH�RXU�DGPLVVLRQ�SURFHVV�DQG�VFKRRO�RƬHULQJV�IRU�VWXGHQWV�LQ�WKH�future.

� :HŞUH�JLYLQJ�\RX�D�FKDQFH�WR�LQưXHQFH�RXU�DGPLVVLRQ�SURFHVV�DQG�VFKRRO�RƬHULQJV�E\�WHOOLQJ�XV�ZKDW�\RX�OLNH�DQG�GRQŞW�OLNH�DERXW�WKHP��

� Your response is important to us since each person has a unique perspective. We want to represent students who have your particular interests in our survey data and, ultimately, in the changes we make to RXU�SURFHGXUHV�DQG�RƬHULQJV��

6DPSOH�&RYHU�/HWWHUDear ________:

We have selected you to be part of a group of recently admitted freshmen at ________ College to help us improve our admission process and FDPSXV�RƬHULQJV�VR�ZH�FDQ�VHUYH�VWXGHQWV�EHWWHU��:H�ZDQW�WR�NQRZ�what you like about our admission process, courses, facilities, and costs, and what you think we can improve. I have enclosed a questionnaire GHVLJQHG�WR�JLYH�XV�WKDW�LQIRUPDWLRQ��3OHDVH�ƮOO�LW�RXW�DQG�UHWXUQ�LW�WR�us in the enclosed SASE. Your identity and personal information will UHPDLQ�VWULFWO\�FRQƮGHQWLDO��7KH�,'�QXPEHU�RQ�WKH�VXUYH\�ZLOO�EH�XVHG�for research purposes only and will help us use your responses to gain a broader understanding of our admitted students. Thank you for taking the time to help us make ________ College better.




�

�

�

6DPSOH�&RYHU�(PDLO�0HVVDJHVDear ________,

Greetings from ________! I hope that you are enjoying the last few weeks of summer and looking forward to the opportunities that await you in the fall. Because you successfully completed the admission ________ process at ________, you are in a unique position to provide us with valuable insight.

Below are a link and a survey ID for the Admitted Student Questionnaire (ASQ) PLUS. I encourage you to complete and submit the ASQ PLUS as quickly as possible whether or not you plan to attend ________ this fall. Your responses will help us understand your experiences during the college admission process, in general, and with ________ in particular.

ASQ PLUS Link: ________

Survey ID: XXXXXX

The survey ID ensures that your identity and personal information will remain VWULFWO\�FRQƮGHQWLDO��

Please provide your responses by ________. If you have any questions about the ASQ PLUS, please reply to this email. Thank you for sharing your thoughts with us.

Sincerely,

The following message is for nonenrolling students only, and includes an incentive.

Dear ________,

:H�UHFHLYHG�QRWLƮFDWLRQ�RI�\RXU�GHFLVLRQ�QRW�WR�HQUROO�DW�BBBBBBBB��$OWKRXJK�we are sorry you will not be with us, we do appreciate the opportunity to have worked with you over the past year.

We have already begun recruiting students for the next school year. Please help us improve our services by taking a few minutes to complete an online survey. Since you experienced our admission process this past year, your insight is extremely valuable.

By completing this survey you will be entered into a drawing for ________.

Go here�WR�EHJLQ�WKH�VXUYH\��<RXU�XVHU�,'�LV�BBBBBBBB��\RXU�SDVVZRUG�is ________.

If you previously completed this survey, please disregard this message.

Sincerely,

:KR�6KRXOG�6LJQ�WKH�&RYHU�/HWWHUVUsually the director of admission signs both letters, but the dean, provost, LQVWLWXWLRQDO�UHVHDUFKHU��RU�SUHVLGHQW�FDQ�DOVR�VLJQ�WKHP��7R�HPSKDVL]H�WKDW�WKH�research is important, the person who signs the letters should have an important position at your school. The person should also be someone the students UHFRJQL]H�RU�PHW�GXULQJ�WKH�DGPLVVLRQ�SURFHVV��

�

�

� �

�

��

�

�

�

�


)ROORZ�8S�0HVVDJHVAny kind of followup after your initial mailing will improve your response rate. The response rate chart for 2016 shows this clearly.

Some institutions that use paper surveys send postcard reminders to all students one or two weeks after the initial mailing. Sending reminders to students who have returned the questionnaire is a waste of your time and postage and can be annoying to students who have responded. The most HƬHFWLYH�ZD\�WR�JHW�JRRG�UHVSRQVH�UDWHV�LV�WR�PDLO�D�IROORZ�XS�OHWWHU�ZLWK�D�second questionnaire only to students who have not responded. Use your ID to keep track of the questionnaires that have been returned so you know which students need a reminder.

A postcard reminder tends to improve the response rates of enrolling students more than those of nonenrolling students, who are more likely to discard the questionnaire initially.

(PDLO�0HVVDJHVWhether you are using the web option, paper surveys, or both, contacting VWXGHQWV�ZKR�KDYH�HPDLO�DGGUHVVHV�FDQ�EH�D�YHU\�HƬHFWLYH�ZD\�WR�JHW�WKHLU�attention, when regular mail may not, and convince them to complete your questionnaires and mail them back to you. One of the advantages of email is that VWXGHQWV�FDQ�LQWHUDFW�ZLWK�DGPLVVLRQ�VWDƬ�DQG�JHW�TXLFN�DQVZHUV�WR�TXHVWLRQV�DERXW�WKH�TXHVWLRQQDLUH�WKDW�PD\�KDYH�SUHYHQWHG�WKHP�IURP�ƮOOLQJ�LW�RXW��6HQGLQJ�UHPLQGHUV�E\�HPDLO�LV�DOVR�YHU\�FRVW�HƬHFWLYH��,I�\RX�DUH�XVLQJ�WKH�ZHE�RSWLRQ��be sure to include the clickable link to your ASQ website in your email message, along with any information they need in order to access the survey.

7KH�%HVW�7LPH�WR�)ROORZ�8SIf you are using paper questionnaires, you get the best results by sending a reminder seven to 10 days after the initial mailing, and a followup letter with D�VHFRQG�TXHVWLRQQDLUH�DERXW�IRXU�ZHHNV�DIWHU�WKH�ƮUVW�PDLOLQJ��7KH�UHPLQGHU�could be sent to all students, but the second mailing is best sent only to those who have not responded. If you are using the web option, send three to four email reminders seven to 10 days apart.

6DPSOH�)ROORZ�8S�/HWWHUDear _____________________:

Hello again!

Recently I sent you a questionnaire that will help us improve the DGPLVVLRQ�SURFHVV�DQG�FROOHJH�RƬHULQJV�DW�BBBBBBBBBBBBBBBB�&ROOHJH��I know how busy you are so I am enclosing another copy of the TXHVWLRQQDLUH��KRSLQJ�\RX�FDQ�ƮQG�WLPH�QRZ�WR�FRPSOHWH�DQG�UHWXUQ�LW�LQ�the enclosed SASE. We want your thoughts and ideas to be part of our survey. As I stressed in my previous letter, your responses will be kept VWULFWO\�FRQƮGHQWLDO�E\�WKH�UHVHDUFK�VWDƬ��

Our goal is to make _________________ College as responsive to student QHHGV�DV�SRVVLEOH��<RXU�SDUWLFLSDWLRQ�LQ�WKLV�UHVHDUFK�HƬRUW�FDQ�KHOS�XV�PRYH�closer to that goal. Thank you for your time and enjoy the rest of the summer.

A followup email message would be similar.




��

3KRQH�DQG�*LYHDZD\�,QFHQWLYHVYou can experiment with a variety of followup strategies from telephone calls WR�RƬHULQJ�LQFHQWLYHV��,QFHQWLYHV�FRXOG�LQFOXGH�D�SHQFLO�IRU�ƮOOLQJ�RXW�WKH�VXUYH\��VRPH�FDVK�IRU�D�FXS�RI�FRƬHH�RU�VRGD�WR�GULQN�ZKLOH�ƮOOLQJ�LW�RXW��RU�DQ�HQWU\�IRUP�WR�D�GUDZLQJ�IRU�D�FROOHJH�VZHDWVKLUW�RU�DQ�RQOLQH�JLIW�FHUWLƮFDWH��

:KDW�5HVSRQVH�5DWH�&DQ�<RX�([SHFW"The response rates for the ASQ/ASQ PLUS service in 2016 are shown in this chart. Unless otherwise noted, the percentages are shown for traditional ASQ PLUS only.

% % ENROLLING NONENROLLING

Response Rates

AVERAGE OVERALL 2016 RESPONSE RATE

� $64��1� ��RI��SDUWLFLSDQWV�� 41% 10%

� $64�3/86��1� �� 50% 16%

� $64�3/86�([SUHVV��1� �� 46% 12%

INSTITUTIONAL CHARACTERISTICS (ASQ PLUS only)

� Public (29%) 34% 8%

� Private (71%) 56% 19%

� College (50%) 57% 18%

� University (50%) 42% 14%

� Public college (14%) 41% 8%

� Public university (17%) 28% 7%

� Private college (35%) 62% 17%

� Private university (34%) 49% 17%

� Coeducational (96%) 49% 15%

� Women’s college (4%) 65% 22%

� Up to twothirds in state (80%) 53% 18%

� More than twothirds in state (20%) 35% 7%

� SAT CR+M up to 1300 (52%) 41% 9%

� SAT CR+M 1310 or higher (48%) 57% 22%

SURVEY PROCEDURES

� First mailing prior to April (7%) 60% 18%

� April (7%) 55% 21%

� May (54%) 47% 16%

� -XQH�� 48% 12%

� -XO\�� 59% 14%

� $IWHU�-XO\�� 51% 18%

(Cont.)

�


% % ENROLLING NONENROLLING

Response Rates

� Used paper surveys only (2%) 50% 5%

� Used web only (88%) 47% 16%

� Used both web and paper (10%) 50% 16%

� No followup (3%) 40% 5%

� One or more (97%) 50% 16%

� One only (11%) 48% 11%

� Two (26%) 52% 17%

� Three or four (36%) 47% 16%

� Five or more (26%) 55% 17%

� Did not use an incentive (49%) 51% 17%

� Used an incentive (51%) 48% 15%

� For all surveyed (0% of those using incentive) – –

� For all responded (2%) 33% 10%

� For all “completed” (7%) 56% 17%

� 6LQJOH�SUL]H�� 50% 18%

� 2QH�RI�VHYHUDO�SUL]HV�� 45% 14%

� Enrolling and nonenrolling (27%) 51% 15%

� Other (7%) 47% 16%

� First followup within 1 week of initial mailing (25%) 52% 19%

� 1–2 weeks (44%) 50% 15%

� 2–4 weeks (26%) 51% 18%

� More than 4 weeks (6%) 47% 12%

In attempting to understand this table, it may be helpful to know the characteristics of the 2016 participating institutions:

2016 ASQ PLUS/ASQ PLUS Express participants with overall response rates up to 13% (N = 21):

� Public or private university (38% each)

� 40% had more than twothirds instate students

� Used web only (91%)

� ,QLWLDO�PDLOLQJ�PLG�0D\�WR�HQG�RI�-XQH��

� Conducted any followup (90%)

� Conducted three or four followups (50%)

� Had lower SAT CR+M scores (85% up to 1300)

� 6HQW�ƮUVW�IROORZ�XS�RQH�WR�WZR�ZHHNV�DIWHU�LQLWLDO�PDLOLQJ��

� Included an incentive (50%)

� 5HVSRQGHQW�ZDV�HQWHUHG�LQWR�D�GUDZLQJ�IRU�RQH�RI�VHYHUDO�SUL]HV��RI�those using incentive)




�

�

�

2016 ASQ PLUS/ASQ PLUS Express participants with overall response rates 14%–21% (N = 26):

� Private university (35%)



� Initial mailing by May 15 (54%)






� 5HVSRQGHQW�ZDV�HQWHUHG�LQWR�D�GUDZLQJ�IRU�RQH�RI�VHYHUDO�SUL]HV��RI�WKRVH�using incentive)

2016 ASQ PLUS/ASQ PLUS Express participants with overall response rates 22%–34% (N = 21):

� Private college (62%)



� ,QLWLDO�PDLOLQJ�PLG�0D\�WR�HQG�RI�-XQH��


� &RQGXFWHG�PXOWLSOH�IROORZ�XSV��WZR�RU�DW�OHDVW�ƮYH��HDFK��




� 5HVSRQGHQW�ZDV�HQWHUHG�LQWR�D�GUDZLQJ�IRU�D�VLQJOH�SUL]H�RU�IRU�RQH�RI�VHYHUDO�SUL]HV��HDFK�RI�WKRVH�XVLQJ�LQFHQWLYH��

2016 ASQ PLUS/ASQ PLUS Express participants with overall response rates over 34% (N = 25):

� Private college (56%)



� Initial mailing by May 15 (52%)



� Had higher SAT CR+M scores (92% over 1300)


� Did not include an incentive (32% did use one)

� 5HVSRQGHQW�ZDV�HQWHUHG�LQWR�D�GUDZLQJ�IRU�D�VLQJOH�SUL]H�RU�IRU�RQH�RI�VHYHUDO�SUL]HV��HDFK�RI�WKRVH�XVLQJ�LQFHQWLYH��

�


2UJDQL]LQJ�<RXU�6XUYH\�3URFHVV<RXU�SDUW�RI�WKH�VXUYH\�SURFHVV�ZLOO�EH�YHU\�VPRRWK�LI�LWŞV�RUJDQL]HG��This timeline can help you plan your procedure.

Timeline for Completing ASQ and ASQ PLUS Using Paper Surveys Only

Make Decisions Detailed in Chapter 2 Calculate Resource Requirements Draft Local Questions Send Final Shipment Place Order at Least Four Weeks Before of Completed Mailing Date Questionnaires for

Processing, Along Include Logo with Completed Final

Compose Cover Letters; Produce Transmittal Form Mailing Labels, Cover Letters, and Receive Questionnaires, Envelopes (Mail Out and Return); Enter ID Number, and Design Mailing and Check-in Mail to Students Process (Weeks 2–6) Surveys Processed

(Weeks 14–19) Questionnaires Printed (Weeks 2–5)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Check in Returns Mail Reminders Mail First Batch of Completed

Questionnaires for Processing Mail Follow-Up Letter and Second Questionnaire

Through Week 20

Receive Standard Reports, Optional Data File, and Optional Reports Prepare Reports for Distribution to Campus Constituencies Start Using Data for Marketing Planning




1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

Continue to Check in Web Returns and Send Second and Third Email Reminders (Weeks 5–7)

Send Final Email Reminder to Nonrespondents (Week 8, or When You’re Ready to End the Survey)

Timeline for Completing ASQ and ASQ PLUS Web Studies

Make Decisions Detailed in Chapter 2 Calculate Resource Requirements Draft Local Questions Place Order at Least Two Weeks Before Mailing Date

Include Electronic Logo (.GIF or .JPEG)

Assign Unique ID and Password to Each Student; Compose Cover Email Message (Include ID and Password); Design Mailing and Check-in Process

Questionnaire Developed (Week 1)

Receive Standard Reports, Optional Data File, and Optional Reports (Week 13)

Prepare Reports for Distribution to Campus Constituencies; Start Using Data for Marketing Planning (Week 13 on)

Prepare and Send File Containing ID and Password Information (Flag Enrolling Students, if Known) (Week 2)

Email Reminder to Nonrespondents (Week 4)

Surveys Processed (Weeks 10–12)

Send Final Transmittal Form (Week 9; Website Will Be Closed)

Upon Receipt of All-Clear, Send Notification Email (Including ID and Password)

Check in Web Responses and Remove Respondents from List for Follow-Up Mailing (Week 3)

� �

�

�

CHAPTER 8

&RPPRQO\�$VNHG�4XHVWLRQV�

The following are questions users often ask. If you have a question that is not answered below, please contact a College Board ASQ representative. Contact information is at the end of this manual.

&DQ�,�VXUYH\�HQUROOLQJ�RU�QRQHQUROOLQJ�VWXGHQWV�RQO\",I�\RX�ZDQW�WR�VXUYH\�RQH�JURXS�RI�VWXGHQWV�RQO\��\RX�ZLOO�QRW�EHQHƮW�IXOO\�IURP�WKH�service because you won’t be able to compare the two groups and, therefore, have a context to interpret your results in. ASQ or ASQ PLUS/ASQ PLUS Express can only provide you with a set of frequency distributions for either one of the groups.

'R�WKH�GDWD�IRU�RXU�LQVWLWXWLRQ�GHSHQG�RQ�RXU�FKRVHQ�FRPSHWLWRUVo�SDUWLFLSDWLRQ�LQ�$64�3/86�$64�3/86�([SUHVV"No. All information about other institutions is gathered only from responses to questionnaires mailed by your school to your admitted students. The ASQ PLUS/ASQ PLUS Express Competitor Analysis Report compares ratings of a given competing school by your admitted students to the ratings of your institution by the same students.

&DQ�,�RUGHU�SULQWHG�TXHVWLRQQDLUHV�IURP�WKH�&ROOHJH�Board and do the analysis myself?No. The ASQ service is a complete service that creates the questionnaires, DQDO\]HV�WKH�UHVXOWV��DQG�SUHSDUHV�UHSRUWV�RQ�WKH�GDWD��

,V�LW�LPSRUWDQW�WR�NQRZ�KRZ�PDQ\�RI�RXU�DGPLWWHG�VWXGHQWV�DSSO\�WR�RXU�VFKRRO�RQO\"Yes, knowing the number can help you choose the right ASQ survey. If a large percentage of your admitted students, including early decision applicants, apply to your institution only, the ASQ survey can give you a richer comparative perspective. Most singleschool applicants usually consider other options even LI�WKH\�GRQŞW�DFWXDOO\�DSSO\�WR�RWKHU�VFKRROV��VR�WKHLU�DQVZHUV�ZLOO�UHưHFW�WKHLU�considerations and the reasons for their decision to apply to your school only. ASQ PLUS asks students to rate only those institutions they were admitted to, so singleschool applicants don’t provide competitive information that can be included in the ASQ PLUS Competitor Analysis Report.

,V�LW�LPSRUWDQW�WR�NQRZ�KRZ�ODUJH�RXU�DGPLWWHG�DSSOLFDQW�SRRO�LV"�:KDW�LV�WKH�FRPSRVLWLRQ�RI�WKH�VHW�RI�LQVWLWXWLRQV�that our admitted students are likely to rate?These two questions relate to the number of ratings that will be available for each comparison in the ASQ PLUS/ASQ PLUS Express Competitor Analysis Report. If your school has a small admit pool, with a heterogeneous set of crossadmit schools, or if you expect a low response rate, the ASQ will give you the most reliable data.


Chapter 8 Commonly Asked Questions


�

)RU�0RUH�,QIRUPDWLRQ�RU�$VVLVWDQFH�Learn more about the ASQ and ASQ PLUS/ASQ PLUS Express at the College Board website (http://professionals. collegeboard.com/highered/recruitment/ asq), where you can look for general information or print out order forms for both surveys.

Please call 6099240464 or email [email protected] if you have any questions about ASQ or ASQ PLUS, or ASQ PLUS Express.

ASQ, ASQ PLUS, and ASQ PLUS Express are part of the College Board’s complete suite of enrollment solutions. Our solutions are designed to move you deftly from recruitment to retention using the College Board’s unique combination of collegebound student data, advanced technology, and expert help. College Board enrollment solutions are integrated to empower every DVSHFW�RI�\RXU�HQUROOPHQW�V\VWHPŜUHFUXLWPHQW��DGPLVVLRQ��ƮQDQFLDO�DLG��placement, and retention.

The College Board 11955 Democracy Drive Reston, VA 20190

Tel: 6099240464 Fax: 6099242025

Email: [email protected]

Documents

asq-user-manual 9.40.53 AM - Education Professionals · Understanding ASQ and ASQ PLUS/ASQ PLUS Express and Planning Your Study Contents 5 Chapter 1 Which Study Should You Do? 7 Chart