Embed Size (px)
Citation preview
Áron LOSONCZINPP Annual Conference
Reykjavík11th November, 2009
INTRODUCTIONLITRACON – A NEW BUILDING MATERIAL
2009 Ambassador of the European Year of Creativity and Innovation
2004 founding Litracon Ltd.
2001-2003 Royal University College of Fine ArtsSchool of Architecture, Stockholm, SWEDEN
2001 M.Sc. in Architecture and Building Engineering
Technical University of Budapest, HUNGARY
1999/2000 Royal Technical UniversitySchool of Architecture, Stockholm, SWEDEN
1995–2001 Technical University of Budapest, HUNGARYDept. of Architecture
Áron LOSONCZI (32)Architect M.Sc.
Csongrád, HUNGARY
INTRODUCTIONPERSONAL
2001, M.Sc. Degree in Architecture - first important milestone:
Working as an architect in Budapest
or
Starting a postgraduate course in Stockholm ?
HOW IT STARTEDYEAR 2001
KKH SKEPPSHOLMEN, STOCKHOLMPOSTGRADUATE COURSE 2001-2003
INSPIRING ENVIROMENT & TIME TO THINK LACK & LUCK
CREATIVITY
concrete
BASIC IDEA - 2001
optical fibres light-transmitting concrete
+ =
20 MILLIONS OF SINGLE FIBRES PER SQUAREMETERS
INSPIRATION
Luigi St. Vargha:Breaking of Light into Concrete2000
FIRST PROTOTYPE - 2001
IDEA – BUSINESS / 2001 - 2004POSITIVE FEEDBACKS AND SUPPORT
•FRIENDS, SCHOOL•SWEDISH STATE SUPPORT•SUCCESSFUL PATENTING•WINNING TWO BUSINESS PLAN CONTESTS•EXHIBITIONS•WORLDWIDE MEDIA FEEDBACK
•RETURN TO HUNGARY IN 2003•FIRST ORDER•FOUNDING A COMPANY IN 2004
“The combination of normally opposing features
– heaviness and transparency –
in one and the same building material
creates the possibility of a new architecture
never seen before”
Architect M. Johansson
SUCCESS OF LITRACONCONTRAST: HEAVINESS AND TRANSPARENCY
SUCCESS OF LITRACONCONTRAST: CONCRETE AND LIGHT
SUCCESS OF LITRACONHOMOGENEOUS
SUCCESS OF LITRACONSURREALISTIC: THICK AND TRANSPARENT
THE LITRACON COMPANY 2004 – 2009COMPANY ‘MODEL’ IN 2004
•ONE-MAN COMPANY
•WORKERS: FRIENDS
•SEASONAL WORK
•NO EXPERIENCE IN:•HOW TO BUILD UP A BUSINESS•NEGOTIATION WITH PARTNERS•BUSINESS LAW, PATENT LAW
•OWN PRODUCTION, MARKETING AND SALES
•NO DISTRIBUTORS
THE LITRACON COMPANY 2004 – 2009PROJECTS – MONTBLANC / TOKYO, KYOTO
THE LITRACON COMPANY 2004 – 2009PROJECTS – MONTBLANC / TOKYO, KYOTO
THE LITRACON COMPANY 2004 – 2009PROJECTS – COMPANY LOGO WALLS
THE LITRACON COMPANY 2004 – 2009PROJECTS – PRIVATE CLIENTS
THE LITRACON COMPANY 2004 – 2009PROJECTS – CELLA SEPTICHORA / PÉCS, HUNGARY
THE LITRACON COMPANY 2004 – 2009PROJECTS – CELLA SEPTICHORA / PÉCS, HUNGARY
THE LITRACON COMPANY 2004 – 2009PROJECTS – CELLA SEPTICHORA / PÉCS, HUNGARY
THE LITRACON COMPANY 2004 – 2009PROJECTS – IBERVILLE VETERANS MEMORIAL / LOUISIANA, USA
THE LITRACON COMPANY 2004 – 2009PROJECTS – IBERVILLE VETERANS MEMORIAL / LOUISIANA, USA
THE LITRACON COMPANY 2004 – 2009PROJECTS – IBERVILLE VETERANS MEMORIAL / LOUISIANA, USA
THE LITRACON COMPANY 2004 – 2009PROJECTS – IBERVILLE VETERANS MEMORIAL / LOUISIANA, USA
THE LITRACON COMPANY 2004 – 2009PROJECTS – RECEPTION DESKS
THE LITRACON COMPANY 2004 – 2009PROJECTS – BICYCLE SIGNS FOR MALMÖ CITY
THE LITRACON COMPANY 2004 – 2009PROJECT IN PROCESSFALLEN PEACE OFFICER’S MONUMENT / HALIFAX, CANADA
THE LITRACON COMPANY 2004 – 2009FUTURE PROJECTS – WTC MEMORIAL / NYC
THE LITRACON COMPANY 2004 – 2009ONGOING ORDERS / WORLDWIDE DELIVERY
THE LITRACON COMPANY 2004 – 2009INTERNATIONAL DESIGN AWARDS
THE LITRACON COMPANY 2004 – 2009THE ‘HEIDELBERGCEMENT FILE’ 2005-2008
•POPPING UP OF DIFFERENT PARTNER-CANDIDATES FROM 2004
•TEMPORARY COOPERATIONS WITH SUMITA AND LAFARGE
•OFFER FROM GERMAN HEIDELBERGCEMENT AG IN 2004
•NEGOTIATIONS AND AGREEMENT IN 2005
•HEIDELBERGCEMENT QUITS IN AUGUST 2005
THE LITRACON COMPANY 2004 – 2009THE ‘HEIDELBERGCEMENT FILE’ 2005-2008
•2006 SEPTEMBER: HEIDELBERGCEMENT LAUNCHES ‘LUCCON’
•AGRESSIVE ATTACK AGAINST THE LITRACON PATENTS
THE LITRACON COMPANY 2004 – 2009THE ‘HEIDELBERGCEMENT FILE’ 2005-2008
3VS
WORLD’S 3RD LARGESTCEMENT COMPANY 3 EMPLOYEES
THE LITRACON COMPANY 2004 – 2009THE ‘HEIDELBERGCEMENT FILE’ 2005-2008
PLAN ‘A’ – THE LEGAL ANSWER:
•DEFENSE OF THE LITRACON PATENTS•UTILITY MODEL PROTECTION IN GERMANY•FILING A PATENT INFRINGEMENT LAW SUIT IN MUNICH IN 2007•ONE ORAL HEARING IN 2008 SUMMER•JUDGEMENT – OCTOBER 2008:
LITRACON WINS:
•HEIDELBERGCEMENT HAS TO STOP PRODUCTION,MARKETING AND SALES AND IS OBLIGED TO PAY COMPENSATION
PLAN ‘B’ – THE ‘CRATIVE’ ANSWER – COMING LATER…
THE LITRACON COMPANY 2004 – 2009THE ‘HEIDELBERGCEMENT FILE’ 2005-2008
WINNING AGAINST THE STRONGEST COMPETITOR:
•EXAMPLE FOR SMALL COPIERS (4-5 companies in Europe)
•INCREASED VALUE OF THE LITRACON PATENTS
•INCREASED VALUE OF THE LITRACON BRAND
•HUNGARIAN STATE SUPPORT
•LICENSE AGREEMENT WITH LUCCON GMBH AUSTRIA, 2009
THE LITRACON COMPANY 2004 – 2009PLAN ‘B’
THE ‘CREATIVE’ ANSWER:
A NEW PRODUCT, CHEAPER AND ‘BETTER’
2007
THE LITRACON COMPANY 2004 – 2009LITRACON pXL - 2007
KÜLÖNBSÉGEK - FÉNYVEZETŐ KÖZEGTHE LITRACON COMPANY 2004 – 2009LITRACON pXL – LIGHT GUIDES
special plastic units optical fibres
360 x 120cmREINFORCED
60 x 30cm
KÜLÖNBSÉGEK - MÉRET, VASALÁSTHE LITRACON COMPANY 2004 – 2009LITRACON pXL – LARGER SIZE
KÜLÖNBSÉGEK - MEGJELENÉSTHE LITRACON COMPANY 2004 – 2009LITRACON pXL – DIFFERENT APPEARANCE
THE LITRACON COMPANY 2004 – 2009LITRACON pXL – DIFFERENT PRICE
EUR 500.- / sqm EUR 1300.- / sqm
THE LITRACON COMPANY 2004 – 2009LITRACON pXL – DIFFERENT APPLICATIONS
LARGER SURFACES
LARGER SCALE
NORMAL BUDGET
SMALLER ‘TOUCH’ SURFACES
SMALLER SCALE
EXCLUSIVE
LARGE-SIZED PLAIN PANELS
THE LITRACON COMPANY 2004 – 2009LITRACON pXL – PRODUCT RANGE
LIGHT PATTERN OR LOGO
THE LITRACON COMPANY 2004 – 2009LITRACON pXL – PRODUCT RANGE
‘3D’ OBJECTS
THE LITRACON COMPANY 2004 – 2009LITRACON pXL – PRODUCT RANGE
THE LITRACON COMPANY - 2009PRESENT SITUATION
INDIPENDENT COMPANY
TWO PATENT PROTECTED PRODUCT TYPES
PATENT RIGHTS, CLEAR LEGAL BACKGROUND
STRONG FOREIGN LICENSE PARTNER FOR LITRACON
STRONG LOCAL PRODUCTION PARTNER FOR PXL
WORLDWIDE REPUTATION
POTENTIAL TO GROW
THE LITRACON COMPANY - 2009FUTURE PLANS
MAIN ACTIVITIES OF THE LITRACON COMPANY:
R&D:•CONTINUOUS DEVELOMENT•PROTOTYPING•PATENTING
MARKETING•BRAND CARE•SERVICE FOR DISTRIBUTORS
CUSTOMER SERVICE•DIRECT OR INDIRECT SERVICE FOR DESIGNERS•LECTURING
SALES•DISTRIBUTORS•MIDDLEMAN POSITION
PRODUCTION•OWN SMALL SCALE DESIGN PRODUCTS
THE LITRACON COMPANY - 2009OWN DESIGN PRODUCTS
THE LITRACON COMPANY - 2009OWN DESIGN PRODUCTS
CONTACT
www.litracon.hu
copyright © Áron LOSONCZI 2001-2009
