Juhani Risku, architect SAFA, designer CCO Stone Chapel Vivamo Lohja FinlandArchitecture design construction stone structure wood wooden church religin orthodox ekumeeninen ecumenic

Innovation CenterNokia

Arctic, Tropic, Equator

Proposal 1986, 2008

Juhani Risku, architect SAFA

Club NokiaNokia Innovation CenterNokia Owners Club Center of CommunicationNokia Research Center

Synopsis Research in art and humanities; conservation and leadership institute, museum

Museum of modern and contemporary international art

Volkswagen headquarters. Theme park, museum, architectural site

Institute for biological studies

Benetton communication research centre

Research center in physical, computational, and social sciences

Nokia at the cutting edge of enabling life and human communication

Pros New and consistent architecture. Arts, leadership and research as focus

Strong brand with diversity. Best contemporary architecture and content offering

Growing in brand asset and product portfolio. Best level of innovation and business

Calm and quiet environment for modern biotechnology with history

Benetton offers a cross-cultural forum with design management leadership

Center was an early environment and tool for innovations

Nokia can create a total offering aligned with present and future intents

Cons History in oil, Getty´s dramatic personal life

Art is sometimes marginal

Too large and entertaining

Hidden location but visited by enthusiasts

Pictorial and vague in end-users´perspective

Glory days behind, wrong timing in productizing

New concept for Nokia, no example and concept but Risku´s Center to Lapland

Vistors/a 1.2 million 3.0 million (global) 1.2 million ? ? ? est. 1.0 million

The Getty Center Los Angeles, California

Autostadt, Volkswagen Wolfsburg, Germany

Salk Institute La Jolla, California

Guggenheim MuseumBilbao, Spain New York, USA

Nokia Innovation Center Architecture, Juhani Risku, architect SAFAProposal 1986, 2008 Lapland Finand

Comparisonof branded centers

Architecture Juhani Risku

Nokia Innovation Center Architecture, Juhani Risku, architect SAFAProposal 1986, 2008 Lapland Finand

Locationalternatives

Center profile- free nature, clean air- friends and action- science and culture

Global positioning - highlands, wilderness- earth, air, fire, water- mobile but local

Club Nokia

Nokia Innovation Center

Nokia Owners Club

Center of CommunicationNokia Research

Center

America

Europe

Asia

Arctic

Tropic

Equator

or orEurope

America

China

a b c

a

b

c

Club Nokia

Nokia Innovation Center

Nokia Owners Club

Center of CommunicationNokia Research Center

distance ca. 500 m

distance ca. 200 m

distance ca. 800 m

distance ca. 200 m

Campus profile- free nature, clean air- friends and action- science and culture

Center profile- free nature, clean air- friends and action- science and culture

Global positioning - highlands, wilderness- earth, air, fire, water- mobile but local

Global positioning - highlands, wilderness- earth, air, fire, water- mobile but local

Nokia Innovation Center Architecture, Juhani Risku, architect SAFAProposal 1986, 2008 Lapland Finand

One campusall interest groups

Nokia Innovation Center Architecture, Juhani Risku, architect SAFAProposal 1986, 2008 Lapland Finand

Profilesof premises

”Nokia Archaeology”Profile: To record, research and present human communication habits, formats and ways of communication and the history of communication.

In collaboration with a university and national Board of Antiquities the sponsorship of Nokia gets an outstanding facade and intellectual level for worldwide exhibitions and occasions. Nokia Center with all facilities is the best forum for conferencies and meetings.

Brand impact: Nokia gets a cultural and intellectual forum for brand implementation. Also our sponsoring projects get a new dimension and directions to focus on.

”Innovative and vital Nokia”Profile: To strengthen the attitude of loyal customers and gives action for real commitment to our brand.

Club Nokia members have competitions and goal-oriented action, they get prizes and they can spend time at Club Campus.

Escapes to the nature are arranged daily.

Brand impact: Adds value to customer experience and strengthens USP and ESP arguments of Nokia products.

New architecture shows how a Club can be like jazz.

Club members want to commit to the vital and innovative Nokia.

”Nokia Human Touch”Profile: To strengthen and encourage Nokia people to new challenges in the ever changing future. Implements Nokia Brand Image to all Nokia products

Synergy and tacit knowledge are the generators of a creative community. This Learning Center respects all human factors and tries to achieve the inner powers to enthusiastic teamwork.

The architecture shows the stable and permanent dimensions in human life and communication.

Nature, complexity and mystical dimensions are parts in the comprehensive experience.

Brand impact: Nokia people as creative community supports the Nokia Brand.

”Creativity by Nokia”Profile: To give the impression of highest research and development in business.

Visiting researchers and university faculty presence gives the center new driving force and connections for the achievements.

Brand impact: Nokia gets the best and most innovative researchers in our network. This gives the leading position for future concept, product and process creation. The brand is based on real contents of future ideas.

”Proud to own Nokia Shares”Profile: To strengthen the interest to own Nokia shares, phones and Brand signs.

Nokia owners can meet each other close to the nature, beside the interesting and exciting buildings at Nokia Center.

The owners can visit the open parts of NRC and Learning Center.

Brand impact: Nokia gets new dimensions and arguments in stock exchange and brand value.

Owner Club becomes the center of the mobile information society discussions. Ideas and the spirit gets Nokia brand coefficient.

Architect: Laïa Karelïa, Finland Architect: Frank Gehry, USAArchitect: Laïa Karelïa, FinlandArchitect: Santiago Calatrava, SpainArchitect: Masaharu Takasaki, Japan

Club NokiaNokia Innovation CenterNokia Owners Club Center of CommunicationNokia Research Center

"All is enough"Juhani Risku

Juhani RiskuFacts

Juhani Risku, CCO, architect SAFA, designerInari – Lapland, FinlandTel +35 850 62326 arkkitehti.risku(a)sci.fihttp://uusinokia.livejournal.comhttp://kritiikkiblogi.wordpress.com/

Photo: Bohyun Han 한보현

Nokia Innovation Center, concept 2006 by RiskuMaison Björk, Iceland, concept 2006 by Risku

Juhani Risku’s biographyJuhani Risku a.k.a. Laïa Karelïa has a career in arts & crafts, drama and technology. He started as a toolmaker in a power plant, continued as an architect where he planned and constrcuted buildingins according to his own theory of architecture He has engineered several concert halls and music studios as an acoustician, and finally he run his own carpenter´s workshop as cabinetmaker. Beside arts & crafts Risku has been teaching scenography, stage and costume design at Tampere university´s Drama studio for seven years. He has worked at several public theaters and directed documentary films.

Architect Risku´s nine years at Nokia consisted of Usability, User Experience Design and Innovation management. During some Nokia years he executed training for 3,5 million Forum Nokia developers and run Nokia showroom supporting operator, investor, analyst and journalist relations. After leaving Nokia in 2009 he wrote a book "New Nokia - the manuscript" which describes Nokia´s biggest problems and how to solve them. Risku has his own concept of Creative Organisation for future product creation.

Today Risku acts as strategist for companies in design and consumer product based businesses. He is Chief Creative Officer at Divalo ltd.