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April–June 2006
Windows Hosting Seminar SeriesWindows Hosting Seminar Series
Marketing Your Windows® Hosting Services Marketing Your Windows® Hosting Services
Anne GreenwaldBusiness Development ManagerMicrosoft EMEA Communications Sector
Introducing Marketing Playbook for Hosters Introducing Marketing Playbook for Hosters
Provides key information to help you market your Windows Hosting offers
The Marketing PlaybookThe Marketing Playbook
Education Section Market Opportunity
The Microsoft Solution
Service Provider Licensing
Offering Roadmap
Microsoft Brand Guidelines
Hosting Partners
Key Links
Resources Section General Marketing
Search Engine Optimization
Hosting Web Site Template
FeedbackFeedback
What do think of the Marketing Playbook?
What kind of additional information do you need and in what format?
What are your challenges in marketing Windows offerings?
Let me know - [email protected]
Choose Your Channel and Get Your Message OutChoose Your Channel and Get Your Message Out Online Advertising – banner ads in industry
publications
Print Advertising – print ads in consumer and developer publications
Search Engine Optimization – finding the right key words
Your Website – offering more to your customer
Note: Microsoft offers the range of materials and free on-line courses on each listed channel as well as on building the right message
© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
AgendaAgenda
Focus on Your Marketing Target audience
Building your offers
Choose the channel
Get your message out
Engaging with Microsoft Brand guidelines
The Marketing Playbook What is included in the Playbook
Hosting – Focus on Your MarketingHosting – Focus on Your Marketing
Identify Your Target Markets
Build Your Offers
Choose Your Channel
Get Your Message Out
Identify Your Target Markets Identify Your Target Markets
We Offer: Multiple approaches to understanding your customer
included in the Marketing Playbook
Sample Customer Segmentation Consumer: Free, ad-based, or inexpensive and easy to
use; more price sensitive but will pay for useful features
Small or Home Office (SOHO): 1 to 5 employees, hoster choice by word-of-mouth or Internet search
Developer: Web agencies and traditional Web developer
Small and Medium-Sized Businesses (SMBs): 5 to 100 employees
Resellers: Can be technical or sales oriented
Windows Hosting Offers OverviewWindows Hosting Offers Overview
Windows Web Hosting offers are packaged for specific customer requirements. Packages are:
Consumer SOHO (Small Office, Home Office) Developer Small and Medium-sized Business Reseller
All of our Windows Web Hosting offers include the following:
Microsoft® Windows Server® 2003 Microsoft ASP.NET 2.0 Microsoft FrontPage® Server Extensions 2002 Web e-mail Daily backups 24/7 support, Web server statistics, and site reporting
Windows Hosting Sample Offers OverviewWindows Hosting Sample Offers Overview
The Microsoft Solution for Windows-based Hosting includes technical samples and documentation to help you design and develop offerings for your customers.
Consumer
Small or Home Business
Small and Medium-sized Business
Developer
Windows Hosting Sample Offer: ConsumerWindows Hosting Sample Offer: Consumer Features
5 GB of disk space and 250 gigabytes (GB) of data transfer per month
Five e-mail accounts
Site activity reporting
Web server statistics, and site reporting
Choice of Site Builder Tools: SWsoft SiteBuilder
Akmin SiteGalore
IRUN Hosted Sitebuilder
Windows Hosting Sample Offer: Small or Home BusinessWindows Hosting Sample Offer: Small or Home Business Features
10 GB of disk space and 300 GB of data transfer per month
10 e-mail accounts
A 20-MB Microsoft SQL Server™ 2005 database
Site reporting
Choice of Site Builder Tools: SWsoft SiteBuilder
Akmin SiteGalore
IRUN Hosted Sitebuilder
Windows Hosting Sample Offer: Small and Medium-sized BusinessWindows Hosting Sample Offer: Small and Medium-sized Business Features
50 GB of disk space and 300 GB of data transfer per month
100 e-mail accounts
Unlimited FTP uploads
Provides a fully featured hosting environment that can easily be enabled for e-commerce applications
Windows Hosting Sample Offer: DeveloperWindows Hosting Sample Offer: Developer Features
100 GB of disk space and 1000 GB of monthly data transfer
Five e-mail accounts
A 20-MB Microsoft SQL Server 2005 database
Tools Microsoft Visual Web Developer™
Third-party Web applications optimized for the Windows environment options can be offered at no extra cost: DotNetNuke Telligent Community Server
Sample Offer Page from the Hosting Website TemplateSample Offer Page from the Hosting Website Template
Microsoft Brand GuidelinesMicrosoft Brand Guidelines
Overview of Microsoft Brand Guidelines
Working with Microsoft Trademarks
Working with Windows Brand Products and Services
Working with Microsoft .NET
OEMs Working with Microsoft
Overview of Microsoft Brand GuidelinesOverview of Microsoft Brand Guidelines
Partners have access to brand strategy Web site Information on visual, strategy, messaging, and
legal guidelines that form the foundation of all Microsoft brand identities
As partners you can use Microsoft collateral in your campaigns
Microsoft’s key brand proposition: realizing potential for you and your consumers
Overview of Microsoft Brand GuidelinesOverview of Microsoft Brand Guidelines
Brand Guidelines: Working with Microsoft Trademarks http://www.microsoft.com/mscorp/ip/trademarks/gnlguide.asp
Brand Guidelines: Working with Windows Brand Products and Services http://www.microsoft.com/mscorp/ip/trademarks/winguide.asp
Brand Guidelines: Working with Microsoft .NET http://www.microsoft.com/mscorp/ip/trademarks/netguide.asp