23
April–June 2006 Windows Hosting Seminar Series Marketing Your Windows® Hosting Services Anne Greenwald Business Development Manager Microsoft EMEA Communications Sector

April–June 2006 Windows Hosting Seminar Series Marketing Your Windows ® Hosting Services Anne Greenwald Business Development Manager Microsoft EMEA Communications

Embed Size (px)

Citation preview

April–June 2006

Windows Hosting Seminar SeriesWindows Hosting Seminar Series

Marketing Your Windows® Hosting Services Marketing Your Windows® Hosting Services

Anne GreenwaldBusiness Development ManagerMicrosoft EMEA Communications Sector

Introducing Marketing Playbook for Hosters Introducing Marketing Playbook for Hosters

Provides key information to help you market your Windows Hosting offers

The Marketing PlaybookThe Marketing Playbook

Education Section Market Opportunity

The Microsoft Solution

Service Provider Licensing

Offering Roadmap

Microsoft Brand Guidelines

Hosting Partners

Key Links

Resources Section General Marketing

Search Engine Optimization

Hosting Web Site Template

FeedbackFeedback

What do think of the Marketing Playbook?

What kind of additional information do you need and in what format?

What are your challenges in marketing Windows offerings?

Let me know - [email protected]

Choose Your Channel and Get Your Message OutChoose Your Channel and Get Your Message Out Online Advertising – banner ads in industry

publications

Print Advertising – print ads in consumer and developer publications

Search Engine Optimization – finding the right key words

Your Website – offering more to your customer

Note: Microsoft offers the range of materials and free on-line courses on each listed channel as well as on building the right message

Hosting – Marketing Playbook Hosting – Marketing Playbook

© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

AgendaAgenda

Focus on Your Marketing Target audience

Building your offers

Choose the channel

Get your message out

Engaging with Microsoft Brand guidelines

The Marketing Playbook What is included in the Playbook

Hosting – Focus on Your MarketingHosting – Focus on Your Marketing

Identify Your Target Markets

Build Your Offers

Choose Your Channel

Get Your Message Out

Identify Your Target Markets Identify Your Target Markets

We Offer: Multiple approaches to understanding your customer

included in the Marketing Playbook

Sample Customer Segmentation Consumer: Free, ad-based, or inexpensive and easy to

use; more price sensitive but will pay for useful features

Small or Home Office (SOHO): 1 to 5 employees, hoster choice by word-of-mouth or Internet search

Developer: Web agencies and traditional Web developer

Small and Medium-Sized Businesses (SMBs): 5 to 100 employees

Resellers: Can be technical or sales oriented

Windows Hosting Offers OverviewWindows Hosting Offers Overview

Windows Web Hosting offers are packaged for specific customer requirements. Packages are:

Consumer SOHO (Small Office, Home Office) Developer Small and Medium-sized Business Reseller

All of our Windows Web Hosting offers include the following:

Microsoft® Windows Server® 2003 Microsoft ASP.NET 2.0 Microsoft FrontPage® Server Extensions 2002 Web e-mail Daily backups 24/7 support, Web server statistics, and site reporting

Windows Hosting Sample Offers OverviewWindows Hosting Sample Offers Overview

The Microsoft Solution for Windows-based Hosting includes technical samples and documentation to help you design and develop offerings for your customers.

Consumer

Small or Home Business

Small and Medium-sized Business

Developer

Windows Hosting Sample Offer: ConsumerWindows Hosting Sample Offer: Consumer Features

5 GB of disk space and 250 gigabytes (GB) of data transfer per month

Five e-mail accounts

Site activity reporting

Web server statistics, and site reporting

Choice of Site Builder Tools: SWsoft SiteBuilder

Akmin SiteGalore

IRUN Hosted Sitebuilder

Windows Hosting Sample Offer: Small or Home BusinessWindows Hosting Sample Offer: Small or Home Business Features

10 GB of disk space and 300 GB of data transfer per month

10 e-mail accounts

A 20-MB Microsoft SQL Server™ 2005 database

Site reporting

Choice of Site Builder Tools: SWsoft SiteBuilder

Akmin SiteGalore

IRUN Hosted Sitebuilder

Windows Hosting Sample Offer: Small and Medium-sized BusinessWindows Hosting Sample Offer: Small and Medium-sized Business Features

50 GB of disk space and 300 GB of data transfer per month

100 e-mail accounts

Unlimited FTP uploads

Provides a fully featured hosting environment that can easily be enabled for e-commerce applications

Windows Hosting Sample Offer: DeveloperWindows Hosting Sample Offer: Developer Features

100 GB of disk space and 1000 GB of monthly data transfer

Five e-mail accounts

A 20-MB Microsoft SQL Server 2005 database

Tools Microsoft Visual Web Developer™

Third-party Web applications optimized for the Windows environment options can be offered at no extra cost: DotNetNuke Telligent Community Server

Sample Offer Page from the Hosting Website TemplateSample Offer Page from the Hosting Website Template

Example Offers Example Offers

Microsoft Brand GuidelinesMicrosoft Brand Guidelines

Overview of Microsoft Brand Guidelines

Working with Microsoft Trademarks

Working with Windows Brand Products and Services

Working with Microsoft .NET

OEMs Working with Microsoft

Overview of Microsoft Brand GuidelinesOverview of Microsoft Brand Guidelines

Partners have access to brand strategy Web site Information on visual, strategy, messaging, and

legal guidelines that form the foundation of all Microsoft brand identities

As partners you can use Microsoft collateral in your campaigns

Microsoft’s key brand proposition: realizing potential for you and your consumers

Overview of Microsoft Brand GuidelinesOverview of Microsoft Brand Guidelines

Brand Guidelines: Working with Microsoft Trademarks http://www.microsoft.com/mscorp/ip/trademarks/gnlguide.asp

Brand Guidelines: Working with Windows Brand Products and Services http://www.microsoft.com/mscorp/ip/trademarks/winguide.asp

Brand Guidelines: Working with Microsoft .NET http://www.microsoft.com/mscorp/ip/trademarks/netguide.asp

Hosting Web Site Template Hosting Web Site Template