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icf.com we are August 8, 2019 Applying Ideas from Behavioral Economics with Transitioning Service Members Prepared by Emily Appel-Newby, ICF 1

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Page 1: Applying Ideas from Behavioral weare Economics with ... · AJCs provide services ranging from in-person resume help to interviews, networking skills, and specialized training. It’s

icf.com

we are

A u g u s t 8 , 2 0 1 9

Applying Ideas from Behavioral Economics with Transitioning Service Members

Prepared by Emily Appel-Newby, ICF

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Agenda

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Introduction to the Transitioning Service Member (TSM)

Engagement Pilot

Lessons from Behavioral Economics

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TSM Pilot Goals

▪Pilot goals: ▪ Increase (TSMs) engagement (awareness,

take-up) with DOL services

▪ Encourage engagement to occur earlier/

throughout transition period

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Participate in DOL

Employment Workshop earlier in transition

period

Connect with an AJC

Enroll in Career

Exploration and Planning

Track

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TSM Engagement – Current Approach

▪Established in 2017

▪Population: All TSMs in VDEI▪ About 20,000 per month, 75% are E1-E6

▪ Timing: When VETS receives VDEI

data (time to separation varies)

▪Dosage: Single email

▪Call to action: Access DOL

resources

▪Platform: DOL Outlook

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Hello,

A successful transition to civilian life can be challenging. Recently you indicated that you would like more information about the resources available. The U.S. Department of Labor (DOL) can help.

Below are some free and easy to use resources from DOL’s Veterans’ Employment and Training Service, to help make your transition easier.

- Start at www.dol.gov/veterans. You’ll find the employment resources and information you need. - Download the free Career One Stop mobile app or the DOL Employment Workshop eBook on Amazon. This gives you access to valuable employment resources at your fingertips. - Visit an American Job Center (or AJC) at one of over 2400 locations across the country. You’ll connect with personalized career assistance available to Veterans and their families. AJCs provide services ranging from in-person resume help to interviews, networking skills, and specialized training. It’s all designed to help you find a meaningful job, no matter where you live.

Remember--as a Veteran you will receive priority of service at any AJC so be sure to let them know that you have served. Your spouse can find training and employment assistance there too.

Best wishes for a successful transition. Contact us at [email protected] if you ever need additional assistance. Remember, we are always here to help you!

Thank you for your service to our nation!

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TSM Engagement – Pilot Approach

▪Pilot: November 2018 – June 2019

▪Population: TSMs at E1-E6 in VDEI

▪ Timing: When VETS receives VDEI

data (time to separation varies)

▪Dosage: Single email

▪Call to action: Tailored to their interval

to separation (0-3 months; 4-6 months;

7+ months)

▪Platform: Granicus GovDelivery

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TSM Engagement – Tailored Calls to Action

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• TSMs who are 7+ months from separation

• Call to action: Participate in DOL EW earlier in transition period

7+ month message

• TSMs who are 4-6 months from separation

• Call to action: Enroll in Career Exploration and Planning Track

4-6 month message

• TSMs who are 0-3 months from separation

• Call to action: Connect with an AJC

0-3 month message

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TSM Engagement - Treatment vs. Control

Hello,

A successful transition to civilian life can be challenging. Recently you indicated that you would like more information about the resources available. The U.S. Department of Labor (DOL) can help.

Below are some free and easy to use resources from DOL’s Veterans’ Employment and Training Service, to help make your transition easier.

- Start at www.dol.gov/veterans. You’ll find the employment resources and information you need. - Download the free Career One Stop mobile app or the DOL Employment Workshop eBook on Amazon. This gives you access to valuable employment resources at your fingertips. - Visit an American Job Center (or AJC) at one of over 2400 locations across the country. You’ll connect with personalized career assistance available to Veterans and their families. AJCs provide services ranging from in-person resume help to interviews, networking skills, and specialized training. It’s all designed to help you find a meaningful job, no matter where you live.

Remember--as a Veteran you will receive priority of service at any AJC so be sure to let them know that you have served. Your spouse can find training and employment assistance there too.

Best wishes for a successful transition. Contact us at [email protected] if you ever need additional assistance. Remember, we are always here to help you!

Thank you for your service to our nation!

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Control: Existing Email in Outlook Treatment: Mock-up of 3 Month Email in GovDelivery

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Sources for Message Development

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Literature on the veteran employment experience

Behavioral economics research

2017 focus group with recently

separated veterans

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Literature on Veterans’ Barriers to Readjusting to the Civilian Workforce

Sources: Clemens and Milsom, 2008; Keeling, Kintzle and Castro, 2018; Morin, 2011;

Simpson and Starla, 2009. Full citations at end of deck.

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Lessons from Behavioral Economics

▪Nudges - subtle interventions

designed to encourage desired

behavior

▪Personalization

▪Minimal and relevant information

▪ Few and relevant choices for

action

▪ Immediate opportunity for action

▪Quote from a recent veteran

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Lessons from Behavioral Economics

▪ Labeling a service as free

▪Clear action steps

▪One clear call to action

▪Official signatory

(Full citations at end of deck.)

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Focus Group with Recently Separated Veterans

▪Sender is a more significant indicator of a message’s importance than

the subject line

▪Advertising an incentive (“$25 if you respond”) decreases trust in

message

▪ Include name, job title/duty title, and contact information for the trusted

sender

▪ Include information about a specific AJC they could contact (including

address)

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Applications for AJCs

▪Use insights from behavioral economics - like personalization and clear

calls to action - in written communication with recently separated

veterans

▪ Look for the pilot evaluation report in 2020 at

https://www.dol.gov/asp/evaluation/completedstudies.htm

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Questions?

[email protected]

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Works CitedBanerjee, A. V. (1992). A simple model of herd behavior. The Quarterly Journal of Economics, 107(3), 797-817.

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Burnett-Zeigler, I., Valenstein, M., Ilgen, M., Blow, A. J., Gorman, L. A., & Zivin, K. (2011). Civilian employment among recently returning Afghanistan and Iraq National

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Works CitedKamarck, K. N. (2018). Transition Assistance Program (TAP): An Overview. (CRS Report No. 7-5700). Washington, DC: Congressional Research Service. Retrieved from

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Works CitedSimpson, A. and Starla A. (2009). From the Military to the Civilian Work Force: Addressing Veteran Career Development Concerns. Career Planning and Adult

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