Apple Think Different Ankit Tripathi( Apeejay)

7/29/2019 Apple Think Different Ankit Tripathi( Apeejay)

1/18

Apple Inc.

Presented by:-

Sumit kr. SinhaVivek Shukla

Shrish Shukla

Siddharath pranav Singh

Vaivbav nigam

Shivam tyagi


2/18

ABOUT COMPANY

April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 156 Billion


3/18

Apple was established on April 1, 1976 by Steve Jobs, Steve

Wozniak and Ronald Wayne to sell the Apple I personal computer kit

The Apple II was introduced on April 16, 1977 at the first WestCoast Computer Faire

The company introduced the ill-fated Apple III in May 1980 in an

attempt to compete with IBM and Microsoft in the business and

corporate computing market

On December 12, 1980, Apple went public at $22 per share

History


4/18

The different products of Apple Inc can be mainly divided as:

Mac

iPod

iPhone

iPad

iTunes

The success of Apple lied in its change in the products.

Apple uniqueness is in providing the most innovative product

until the time with a very good design, best quality.

Products


5/18

SWOT ANALYSIS

STRENGTHS

One of the oldest hardwaremanufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal toapple

Product diversification

WEAKNESSES

Focusing on internal engg.more than marketing

High price

Consumer faced problemswith faulty batteries

Had difficulties on some ofits products quality control

Not issued dividends


6/18

SWOT ANALYSIS

OPPORTUNITIES

Less expensive new productlines with quality.

Product line is functional andattractive.

Flexibility to its users.

ipods are able to communicate.

New car models with ipodconnectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapidrate.

Forced to develop newproducts.


7/18

RIVALRY

Windows OS and media player for playing music andvideo ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)


8/18

Market Capitalization


9/18

Apple Inc. is getting bigger

internationally

The Company manages its business

primarily on a geographic basis.

Accordingly, the Company has

determined that its reportable

operating segments, which aregenerally based on the nature and

location of its customers, consist

of the

Americas, Europe, Japan, Asia-Pacific and Retail. The results of

the Americas, Europe, Japan and

Asia-Pacific reportable segments

do not include the results of the

Retail segment.


10/18

Net Sales by Operating Segment Sales

Americas 38,315,000

Europe 27,778,000

Asia Pacific 22,592,000

Retail net sales 14,127,000

Japan 5,437,000


11/18

Americas

During 2011, net sales in the Americas segment increased $13.8 billion or 56%

compared to 2010.

The primary contributors to the growth in net sales was a significant year-over-year

increase in iPhone revenue from carrierexpansion and strong demand for iPhone 4

and increased sales of iPad and Macs, partially offset by a decrease in iPod net sales.

Higher sales of third-party digital content and applications from the iTunes Store

and App Store also drove an increase in sales during 2011.

The Americas segment represented approximately 35% and 37% of the Companys

total net sales for 2011 and 2010, respectively.


12/18

Europe

For 2011, net sales in the Europe segment increased $9.1 billion or

49%, compared to 2010.

The increase in net sales during 2011 was attributable primarily to

the continued year-over-yearincrease in iPhone revenue from carrier

expansion and strong demand for iPhone 4, and increased sales of iPadand Macs, partially offset by a decrease in iPod net sales.

The Europe segment represented 26% and 29% of total net sales

for 2011 and 2010, respectively


13/18

Japans net sales increased $1.5 billion or 37% during 2011 compared

to 2010.

The key contributors to Japans net sales growth were increased

iPhone revenue, strong sales of iPad, increased sales of Macs, and

strength in the Japanese Yen relative to the U.S. dollar.

The Japan segment represented 5% and 6% of total net sales for

2011 and 2010, respectively

Japan


14/18

Retail

Retail segment net sales increased $4.3 billion or 44% during 2011 compared

to 2010.

The increase in net sales was driven primarilyby strong demand for iPad,

higher sales of Macs, and an increase in iPhone revenue.

The Company opened 40 new retail stores during 2011, 28 of which were

outside the U.S., ending the year with 357 stores open compared to 317 stores at

the end of 2010.

As of September 24, 2011, the Company had a total of 245 U.S. retail storesand 112 international retail stores


15/18

2011 2010 2009

Americas $38,315 $24,498 $18,981

Europe $27,778 $18,692 $11,810

Japan $5,437 $3,981 $2,279

Asia-Pacific $22,592 $8,256 $3,179

Retail $14,127 $9,798 $6,656


16/18

Global economic conditions could materially

adversely affect the Company

The Companys operations and performance depend significantly on worldwide

economic conditions.

Uncertainty about global economic conditions poses a risk as consumers and

businesses postpone spending in response to tighter credit, unemployment,negative financial news and/or declines in income or asset values, which could

have a material negative effect on demand for the Companys products and

services.

Demand also could differ materially from the Companys expectations becausethe Company generally raises prices on goods and services sold outside the U.S. to

offset the effect of a strengthening of the U.S. dollar


17/18

There are various changes in the slogans of

Apple according to the products. But , still

the slogan Think Different is morepopular and is used and inherited in the

organization.


18/18

Thank You

Documents

Apple Think Different Ankit Tripathi( Apeejay)