Appendices cp 23 06 2013

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CP appendices

Text of Appendices cp 23 06 2013

  • Where everyone is an artist!

    APPENDIX

    Cultural Project for the Masters Degree in Arts and Cultural Management July 2013 presented by: Eva Altmeyer

    Estella Polonara Tutor: James Douet

    Kommentar [E1]: logo auf den seiten hher!

    -seitenzahlen artists CV how long foundation gives moeny

    Kommentar [E2]: TO DO forward agreement map staff plan layout -

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    Table of Content

    A. Executive Summary ..................................................................................................................................................................... 4

    ................................................................................................................................................................................................. 4 A.1 Vision

    .................................................................................................................................................................................................. 4 A.2 Values

    ............................................................................................................................................................................................. 4 B.1 Location

    B.1.1 Map .............................................................................................................................................................................................. 4

    B.1.2 Things to know about Ancona ....................................................................................................................................... 5

    ....................................................................................................................................................................... 5 B.2 Sectorial Dynamics

    B.2.1 Cultural Statistics about the citizens of Ancona and the Marche region ................................................. 5

    B.2.2 Organization of the public administration responsible for culture ........................................................ 10

    B.2.3 Tax deductions for Cultural Patronage .................................................................................................................. 10

    ................................................................................................................................................................................ 11 B.3 Pest Analysis

    .................................................................................................................................................................................. 12 B.4 Competitors

    B.4.1 List of events taking place annually or every two years in and around Ancona .............................. 12

    B.4.2 Porters Model .................................................................................................................................................................... 13

    .......................................................................................................................................................................................... 14 B.5 Partners

    B.5.1 Lists of galleries and museums in and around Ancona ................................................................................. 14

    .............................................................................................................................................................................................. 15 B.6 Survey

    C. Diagnosis of the Starting Point ............................................................................................................................................... 22

    D. Conceptualization of the Project...................................................................................................................................... 23

    ....................................................................................................................................................................... 23 D.1 Logo and Slogan

    ................................................................................................................................................................................................... 23 D.2 Date

    ............................................................................................................................................................................................... 24 D.3 Venue

    D.3.1 Location of Piazza Pertini ............................................................................................................................................. 24

    D.3.2 Survey about Piazza Pertini by the Experimental Center of Design Poliarte .................................... 24

    ........................................................................................................................................ 25 D.3.3 Floor Plan of Piazza Pertini

    ............................................................................................................................................................................ 26 D.4 Event Program

    D.4.1 Detailed Description of school activities .............................................................................................................. 26

    D.4.2 Detailed description of the adult activities ......................................................................................................... 27

    ......................................................................................................................... 28 D.5 Curriculum Vitae of the invited Artists

    D.5.3 Judo Pluto .............................................................................................................................................................................. 29

    D.5.5 Kurnacool .............................................................................................................................................................................. 30

    D.5.6 DJ Matic .................................................................................................................................................................................. 30

    D.5.7 DJ Apeless ............................................................................................................................................................................. 30

    E. Marketing Plan ............................................................................................................................................................................... 31

    .............................................................................................................................................................................. 31 E.1 Marketing Mix

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    E.1.1 Promotional material ...................................................................................................................................................... 31

    E.1.2 Guests of Honor .................................................................................................................................................................. 31

    E.1.3 Merchandise Products .................................................................................................................................................... 32

    E.1.4 CreACTivity Facebook Page ......................................................................................................................................... 33

    E.1.5 Press Release ....................................................................................................................................................................... 36

    F. Operational Plan ................................................................................................................................................................................. 38

    ................................................................................................................................................................................. 38 F.1 Supply Chain

    ............................................................................................................................................................................ 38 F.2 Service Process

    ...................................................................................................................................................................... 39 F.3 Human Resources

    .............................................................................................................................................. 39 F.3.1 Detailed Job Descriptions

    ............................................................................................................................................................ 40 F.3.2 Employees Profile

    ..................................................................................................................................................... 40 F.3.3 Detailed Staff Salaries

    ............................................................................................................................................................... 42 F.4 Volunteer Agreement

    ........................................................................................................................................................................................... 43 F.4 Logistics

    F.4.1 Location of the CURA offices ......................................................................