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DON, SKYLER, ENXI, NATE
TEXAS TRIUMPH
WHY TEXAS? - LAND
268,820 square miles
WHY TEXAS? - POPULATION GROWTH
WHY TEXAS? - HOUSE DEVELOPMENT
INCREASE MARKET SHARE
WHERE WE ARE – TOTAL IIF
THE FOCUS - SOURCE OF GROWTH
Increased Homeowners IIF
Renewal IIF New IIF New IIF
WHERE WE ARE – NEW IIF
WHERE WE WILL BE - 2.1% GROWTH
WHERE WE HOPE TO BE
Current IIF: 1,711,279
Projected 2016: 1,748,597
Goal: 1,796,843
Difference: 48,246
THE OBJECTIVE
We are going to aggressively expand Allstate’s Texas market through a fast paced customer acquisition strategy, focusing our efforts in areas with low Loss Ratios, high Retention Rates, and
low Applications per Agent.
REGIONAL RANKINGS
Loss Ratio Retention Apps Per Agent
5yr avg. Rank 5yr avg. Rank 5yr avg. Rank
Austin 30.6 1 87.4 6 29.9 7
Fort Worth 39.1 3 89.2 4 29.6 6
Dallas 36.8 2 88.5 5 27.9 5
San Antonio 40.3 4 90.6 3 24.2 4
Amarillo 51.1 6 93.3 1 19.4 3
El Paso 45.4 5 91.8 2 19.0 2
Houston 75.9 7 82.1 7 18.7 1
Texas 43.5 89.2 25.1
SCORING ALGORITHM - EXPLANATION
● A region earns points proportionate to its score on ranking metrics
● Region is assigned goals based on percentage of total score in Texas
.5 (100 LOSS RATIO)
.4 (RETENTION RATE 80)
.1 (30 APA)
REGIONAL SCORES
Loss Ratio Retention APA Score Percentage
Austin 30.02 87.52 29.33 38.065 17.49%
Dallas 36.7 88.29 27.86 35.18 16.17%
San Antonio 41.28 90.9 24.33 34.287 15.76%
Fort Worth 39.97 89.44 30.27 33.764 15.52%
El Paso 46.35 91.91 18.98 32.691 15.02%
Amarillo 52.12 93.37 19.79 30.309 13.93%
Houston 77.4 82.08 18.32 13.3 6.11%
.5 .4 .1 217.596 100.00%
TARGET GOALS
REGION GROWTH GOAL 2015 YE IIF 2016 GOAL GROWTH %
Austin 14968 242,168 257136 6.18%
Dallas 13833 231,858 245691 5.97%
San Antonio 13482 291,389 304871 4.63%
Fort Worth 13276 310,254 323530 4.28%
El Paso 12854 214,820 227674 5.98%
Amarillo 11918 280,019 291937 4.26%
Houston 5229 140,770 145999 3.72%
● 5% Goal = 85,564 new IIF
● Region’s Growth Goal = 85,564 x Scoring%
CUSTOMER SENTIMENT
REFERRAL BONUS
EFFICIENCY OF ONLINE PURCHASE
● Three Tabs + Popup windows
● A total of 23 questions
● Two Tabs● A total of 19 questions
ESTIMATED IMPACT
ESTIMATED COST - EX. AUSTIN
CATEGORY 1:AUSTIN, DALLAS, FT WORTH
Regions with VERY LOW loss ratio, but high APA and average retention
Growth will be harder to achieve, but will be more
profitable
CATEGORY 2:SAN ANTONIO, AMARILLO, EL PASO,
Average Loss Ratio, Higher than normal Retention and Low
APA make these regions easy targets for growth.
While they will not be quite as profitable as
other regions, acquiring new business and keeping
it will be easier than Category 1 regions
CATEGORY 3:HOUSTON Growth in Houston is high
risk for multiple reasons!
High Loss Ratio and Low Retention
The only reason we suggest growth in this region is to maintain a presence, especially
against other competitors.
CONCLUSION - GOALS
Region Growth Goals
Austin 6.22%
Dallas 5.99%
San Antonio 4.62%
Fort Worth 4.28%
El Paso 5.95%
Amarillo 4.21%
Houston 3.75%
We will reach our overall goal of 5% homeowner growth focusing on aggressive expansion of areas with low Loss Ratios, high Retention Rates, and low
Applications per Agent.
Reference
• How do people choose their insurance plan? http://www.finweb.com/insurance/how-do-people-choose-their-home-insurance-company.html#axzz40LaxpSEJ
• Quick Facts: Resident Demorgraphic https://nmhc.org/Content.aspx?id=4708
• How does Web page affect conversions: http://www.webperformancetoday.com/2014/04/09/web-page-speed-affect-conversions-infographic/
• House Developement and Population Data https://www.google.com/publicdata/directory
• Houston Area Developmenthttps://blog.allstate.com/buying-a-new-home/
