BRAND ENDORSEMENT & SPONSORSHIP 2012

ACADEMY OF PASTRY ARTS MALAYSIA

Academy of Pastry Arts Malaysia is a premier institute offering you a unique opportunity to learn the Art of Bakery and Pastry making in a professional setting. We are committed to groom the best, “Ready to perform” professionals, entering the industry and related fields.

We teach authentic European style Pastry & Bakery.  Our master chefs classes involve Pastry Chefs from France, UK, USA and other countries right here to Malaysia.

OUR TEAM - INHOUSE CHEFS

Niklesh Sharma,Executive Pastry

ChefFocus: Bakery,

Cakes, Chocolate

Guillaume Lejeune,Director of Pastry

StudiesFocus: Bakery &

French Pastry

Frederic Oger,Executive Pastry

ChefFocus: Chocolate, Desserts, Cakes

Tan Wei Loon,Pastry Chef

Focus: Chocolate & Sugar

Hong Yik Kong,Executive Pastry

ChefFocus:

Cake Decorating, Sugar Art

Chong KoWai,Pastry Chef Assistant

Focus: Cakes, Pastry, Cake Deco

Azura Khairuddin,

Asst. Pastry Chef

OUR TEAM – GUEST CHEFS

Jean-Marie Auboine, MOF Finalist &

American Chocolate Master 2005Focus: Chocolate & Pastry

Stéphane Tréand, MOF & World Pastry Champion

2008Focus: Sugar , Pastry &

Chocolate Art

Michel Willaume, Pastry World Champion

Focus: Cakes & Pastry

Matthias SchuebelPastry Olympic Gold MedalFocus: Chocolate, Petit

Four

Keith Hurdmann, Master Pastry ChefFocus: Chocolates

Christophe Morel, MOF Finalist 2011Focus: Chocolate

NATIONAL ACHIEVEMENTS

At Culinaire Malaysia 2011, the region’s largest culinary competition, Chefs from Academy of Pastry Arts Malaysia won following medals and awards:

MOST OUTSTANDING PASTRY CHEF AWARD 2011 (Chef Tan Wei Loon)

Award for Most Outstanding Sugar Showpiece and Chocolate Cake Challenge

Gold Medal for Dress the Cake Category Gold Medal for Pastry Bakery Showpiece Bronze for Chocolate Showpiece Diploma for Dress the Cake Category Diploma for Free Style Confectionary

INTERNATIONAL ACHIEVEMENTS

NATIONAL PASTRY TEAM:Two of our lecturers have been selected to represent Team Malaysia in international competitions. MONDIAL DES ARTS SUCRES, March 2012 in Paris :  Chef Tan Wei Loon, our in-house Pastry Chef representing Team Malaysia for this prestigious competition in March 2012. RESULTS: Malaysia under TOP 5 Pastry Team of the world!

ASIA PASTRY CUP, April 2012, Singapore :  Chef Hong Yik Kong will be representing Team Malaysia in Asia Pastry Cup in Singapore in April 2012.

FULL TIME PROGRAMS

VOCATIONAL TRAININGWe are committed to groom the next generation of outstanding Chefs. Awarding Body: UK based City & Guilds!

Full time Pastry & Bakery Programs:- International Advanced Diploma (9 months)- International Diploma (6 months)- Certificate (3 months)

With additional 3 months industrial training after graduation

PART TIME WEEKEND PROGRAM

PART-TIME CERTIFICATE PROGRAMS Suitable for working adults & College students: PASTRY & BAKERY PROGRAM: 12 Weekend sessions SUGARCRAFT PROGRAM: 6 Weekend sessions

SHORT CLASSES - Suitable for enthusiasts of any age group: Semi professionals, hobby bakers, lifestyle explorers etc.- ½ day, 1 day, 2 day classes, i.e.: Christmas Bakery, Macarons, Croquembouche, Healthy Breads, Quiches, Opera Cake

CONTINUING EDUCATION FOR PROFESSIONALS

Short term workshops for professional Bakers, Pastry Chefs, Chocolatiers, Cake Artists, i.e.:- Sugar Art- Chocolate Making- Advanced Breakfast Pastries- Petit Fours- Breads

Professionals from hotels , Pastry colleges andretails from Asia-Pacific region and Middle East attending these workshops!

CONTINUING EDUCATION

OUR FACILITIES

Academy of Pastry Arts On approx. 11,000 sqf. : 6 specialized kitchens and The Studio/Showroom

Academy of Culinary ArtsGrand Opening: May 2012

ENROLMENT STATUS

Enrollments 2011: 60 full time 300 part-time 100 professionals

Expected 2012:120 full time 500 part-time200 Professionals Demonstration worksop for 26 Executive

Pastry Chefs of Marriott Hotels Asia-Pacific at Academy in Jan , 2012

Academy’s growth Your benefit

Academy is Positioned as the Finest Pastry school in Malaysia and Asia Pacific.

All the Final trials and presentations of Natioanl Pastry Team are finalised in Academy.

Academy has a strong Team of Visiting Guest chefs like world champions , MOF , chocolatiers & World chocolate Masters

From Year 2013 Academy will be organising , a Week Long Annual Asia Pastry Forum , One of its own Kind in Asia.

Sponsoring Company Branding with the right Kind of school & Pastry Chefs

Our Monthly Marketing strategy through National newspaper , Expat Magazines & Food Magazines

Our Professional programs are highly recognised from Professionals and Aspiring Entrepreneurs.

A bigger reach through our Chefs participation in competitions, demonstrations etc.

ACADEMY AS BRAND PARTNERTo ensure that all brands of Sponsoring Company are reaching the right people

Featured as sponsorers in all our Marketing tools

Academy’s growth Your benefit

Sponsoring of Pastry Equipments , Tools , Moulds as per Academy standard looking at following-

Malaysian Team for World cup 2013 Asia Pastry Forum in 2013 reaching

professionals from Asia-Pacific region.

Sponsors logo on each equipment exposed to more than 1000 students at Academy

Introduce your equipment in a hands-on experience to new customers supervised by our experienced Chefs

Organize demonstration sessions at Academy with your own Chef

Extensive Feature in Academy’s website with link to your website

Features in Academy’s monthly advertisements in national newspapers & magazines as sponsor

Taking in consideration up-coming Southeast Asia Pastry Forum in 2013 reaching professionals from Asia-Pacific region.

PASTRY EQUIPMENTS & REFRIGERATION

ADVERTISEMENT

Sponsor will be featured in advertisements nationwide