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Trive
Page 1
“Truth Discovery Network”
truth discovered …
™
“We solve the “someone is wrong on the internet” problem.
Scalable, Unbiased, Transparent, Crowd Sourced.”
Fake news is a serious problem for consumers and media
ConsumersActing on wrong information has real costs.
Information verification requires more time and attention than most can afford.
Media revenue models monetize attention without a provable correlation to truth.
There is NO accountability loop for poor media quality.
“Fake News” and information challenges all age groups, across every demographic.
Media
Trust and income are at all time lows and dropping.
Perception of bias and lack of transparency reduces trust and income.
Newsroom Verification costs are high.
Page 2
Trive solves problems for Consumers
Spending time and resources appraising news and information for truth value.
Media monetization of time and attention without regard to quality of product!
Reliance on media models antithetical to a changing environment.
Low media trust.
Need to trust in a centralized third party.
Trive Solves:
Page 3
Trive solves problems for Media
Trive Solves This!
Higher Income –
Truth Hive Engine increases trust.
Higher Consumer Trust equals Higher Revenue.
Cost Effective –
Pay as you go Source Verification.
Fractional variable costs.
NO fixed overhead.
Improved Reputation Through –
Eliminated perception of bias
Total Transparency
Page 4
A Global decentralized truth discovery engine
Crowd sourced, swarm driven, “Truth Hive” resultant information system.
Deriving revenue from media consumption and production.
Exponentially scalable, decentralized, transparent, non-biased by design.
Game engine based on Nash Equilibrium and antagonistic incentives.
Using checks and balances to ensure quality with TriveCoin rewards and counterincentives
Anonymously collusion proof, with wallets tied to reputation scores that nullify manipulation.
Preserving ALL data as original content, hashed and stashed, in the blockchain, forever…
Serving both Industry and Consumer Needs. Win/Win/Win.
Trive Is
- Creation Verification Distribution Collation Curation Aggregation Preservation -
Page 5
•CEO @ OMP
•CTO @ Bigstar
•Sr.Consultant@IBM
•Columbia MBA
•Bitcoin since 2013
David Mondrus
CEO
•CryptoCFO@Twitter
•CPA@Ernst&Young
•CEO@Prue Leith
•CFO@X-Plor Group
•Bitcoin since 2013
Murray Barnetson
CFO
•CEO@CoinOutlet
•PM@NorthPoint
•DevMgr@Nielsen
•US Navy
•Bitcoin since 2012
Eric Grill
CTO
•Founder@
•ValdezHeliCamps.com
•Bitcoin Since 2014
Matt White
COO
Executive Team
Page 6
David Orban
•Founder Network Society Ventures
•Faculty and Advisor Singularity University
Matt McKibbin
•Chief of Decentralization @d10e
•Advisor to Humaniq
Keith Ng
•CEO Gametize
•#7 ranked Gametizationexpert worldwide
Jeffrey Tucker
• managing partner Vellum Capital
• founder Liberty.me
• policy adviser Heartland Institute
• advisor to Factom
• Five time author.
Wiley Mathews
•MD@Blis
•Founder @ InAppMedia
•USMobileDir @ OMD
Advisors
Page 7
Page 8
News readers
World wide 3 Billion
300 million serviceable
15,000,000 customer at
5% penetration
Market – Total, Serviceable, Obtainable
Monthly Revenue
# of salesPrice per
saleTotal
Browser Plugin 15000000 $1 $ 15,000,000
Custom Hired Research
150 $25,000 $ 3,750,000
Priority Licensing (annual)
1 $1,000,000 $ 1,000,000
Total $19,750,000
Competition
Page 9
Trive WikiTribune Politifact Snopes
Scalable Yes Yes No No
Transparent Yes No No No
Hash/Stash Yes No No No
Crowd Sourced Yes Yes No No
Decentralized Yes No No No
Bounties Yes No No No
Unbiased Yes Maybe? Partly No
Investment Opportunity
• SAFT Round
• Raising $1m on a $5m pre money valuation
• First 100K of investment gets tokens on a 10:1 basis
• Next 400K of investment gets tokens on a 5:1 basis
• Last 500K of investment gets tokens on a 2:1 basis
• Equity investors get token pre-sale rights at a 50% discount of final retail price
• No lockup
Page 10
Supporting Documentation TOC
• Engine• Crowds do a better a job
• It’s not that simple
• Trive Engine
• Trive Flow Chart
• How it Works – Trive Application for Consumers
• Statistics• Trust Itself is Changing
• Media Distrust is Top 3 Concern for Consumers
• All Demographics See Fake News as a Problem
• Confused Consumers Seek Trust in 3rd Parties
• Trust in Media is at an All Time Low
Page 11
Crowds do a better job …
Page 12
But it’s not that simple …. (of course)
• A crowd is smarter when:
• it isn't defining its own questions,
• the quality of an answer can be
valuated by a simple result (such as a
single numeric value), and
• the information system which informs
the collective is filtered by a quality
control mechanism that relies on
individuals to a high degree.
• In some cases crowds … are smarter
than the smartest people in them.
• The three conditions for a group to
be intelligent are diversity,
independence & decentralization.
• The best decisions are a product of
disagreement and contest.
• no need to chase the expert.
Page 13
Page 14
Submits a new story to the marketplace
Consumer
Stories Marketplace
Contains a list of stories to be researched submitted by clients.
Each story will have a number of tokens associated with it donated by consumers and truth seekers
Consumers will be able to buy Trive tokens on exchanges or on the marketplace from Trive Co. directly via BTC or FIAT.
Marketplace will be seeded by Trive Co. at first as a market maker
Stories that are assigned but not completed within the assigned time burn the tokens donated + tokens staked
Bids on a story for with a price of V and a max of PDifference between V and P – C is her profit
If she wins the bid, she Publishes a the claims sheet, a list of article claims opens the case by staking the expected # of tokens to be spent based on the
number of claims (n) starts the timer
Bids on a story
Curator
#Score
Research
Researchers (1..n)
Review
If a Verifier wants to challenge a researchers claim, e.g. it’s false, they
can create their own rebuttal reserch and submit
to a jury as an exception.
Acceptance
One of the narratives is selected via a time
sensitive pollPoll results are bundled
with the package
Consumers(1..10)
#f(#)
#
#
#
#
Verifiers(1..n)
#f(#)
#
#
#
#
Trive Engine
Step 1
Step 2
Step 3
Consumes Trive.news via browser plugin
Plugin is owned, managed and distributed by Trive Co.
Monthly subscription cost of $1/m paid to Trive Co. allocates a # of coins at market preferred pricing.
Plugin intercepts URL’s on supported pages and changes the opacity. Less visible for negative, more visible for positive.
Stories are unique on URL - Anchors
Can submit stories to the marketplace with 0...n tokens.
Tokens accumulate from all participants
Greater # of tokens creates greater incentive for curators to pick up the story.
Top 10 token submitters (by size of donation) when the story is picked up get approval rights. Approval is 1 wallet=1vote no matter how many tokens
Consumption Production
Exception
#
#
Verifiers(1..n)
Jury(Curator &10 witness)
#f(#)
#
#
#
#
Claims
Trive Co. Trive DAC
Page 15
Trive Dac(Wallet in Tray)
Final Research file
JSON call for each URL on supported
page
Media ClientsCNN/Breitbart/Huff Po
Ben Swann/Mike Shapiro
Trive Corp
Consumers
Other Use/Cases
Truth Consumption
TriveStorageModule
Trive Browser Plugin
Curator
Viewers/Jury
Researchers (1..n)
Verifiers(1..n)
Marketplace of Stories
Truth Production
How it Works - Trive Application for Consumers
Page 16
• Browser Plugin
• User choice:
• True vs False Scores, story visible
• Story gets darker as the falsehood is
stronger
• Story doesn’t appear at all
• $1/month
• Can earn Trive tokens by participating in the
flagging of inaccuracies
• Positive reputation events when participating in
the process
Trust Itself is Changing
http://www.pewinternet.org/2017/08/10/the-fate-of-online-trust-in-the-next-decade/http://fortune.com/2016/09/15/trust-in-media/ Page 17
Media Distrust is Top 3 Concern for Consumers
Page 18
All Demographics See Fake News as a Problem
Page 19
Frustrated Consumers Seek Trust in 3rd Parties
84% are
confused
Page 20
Trust in Media at an All Time Low
Page 21