ANTI-AGRESSION CAMPAIGN

SOCIAL MARKETING

Team IDINTERCESSOR

MBA 6th

FACULTY OF MANAGEMENT AND ADMINISTRATIVE SCIENCES

BACKGROUND & PROBLEM

Growing rate of aggression

Lack of tolerance

Violent and aggressive behavior of people

Both illiterate and literate are the victims of

aggression

AIM OF CAMPAIGN

Convert aggressive behavior of people into calm behavior

by making them aware from the benefits of staying

calm.

STRATEGIC MARKETING MIX:

PRODUCT:The product which we will be offering

to public is calm behavior.

PRICE:The cost of our product is related to

controlling the aggressive emotions.

PLACE: Gujrat city.

PROMOTION:Advertising through social media, viral

marketing and road shows.

SWOT ANALYSIS:STRENGTH: Control over family.

WEAKNESS: Loss of temperament and cause high blood

pressure.

OPPORTUNITY: Use aggression in positive way to do better work for society or country.

THREAT:It causes frustration and anxiety which leads can toward violence.

CAUSES OF AGGRESSION

INTERNAL FACTORS :Person’s factorPersonality Beliefs of a person

EXTERNAL FACTORS (situational factors):Presence of provocation Aggressive cue

MONITORING AND EVALUATION:

MONITORING:Build rapport and be understandingControl your body language and tone of voiceStay calm Offer a way outDiscourage bystanders Wait for the right momentDon’t make threats and deal appropriately with threatsMaintain safety

EVALUATION:After an incident is overOutcome Measures

FUNDING:Budget is a proxy for any project planning.For budget allocation we will run campaign in

university and all colleges in Gujarat.Purpose of that is also creating awareness among

students and to our target peoples who show aggressive behaviors.

Running campaign at local levels and on seminars. Spending is totally for direct expenses our project

member provides their services totally free of cost in this social cause.

Sponsorship.