Mult i Benef i t Technology

Anti-Aging Shampoo

- Incorporates benefits from multiple salon categories, anti-aging and growth technologies - Maximizes the potential of any hair type- Adapts to the needs of the individual user

- Exceptional lather + viscosity, dense yet light- Light fragrance – leaves hair fresh- Provides silky, non-static hair that retains its volume and style- Leaves hair and scalp balanced, in perfect state

- Sulphate, paraben and gluten free – biodegradable- Multiple surfactants - coconut derived- Foaming agents - coconut derived- Fragrance – ginger root derived - Formulated for / well tolerated for sensitive and allergic skin types- Non build up formulation

Multi Benefit Technology

Experience of use

Base

Extend • Repair • AmplifyAn essential part of your daily care regimen. Multiple salon benefits, scalp therapy, anti-aging components, and active stimulators that adapt to the individual user’s needs. Ionic technology provides static, dust and contaminant protection - giving you cleaner hair between washes

Coconut based, sulphate, paraben, gluten and cruelty free. Next generation care for your hair

- Emu Oil- Taurine- Hydrolyzed Vegetable + Soy Protein- Caffeine- Panthenol- Biotin- Reishi Mushroom- Arginine- Grape Seed Extract- Ginseng Root- Piroctone Olamine- Arctium Majus Root- Trichogen – TM- Rooibos- Folicusan - TM - MSM- Saw Palmetto

- Multiple anti-inflammatories- Multiple DHT inhibitors- Multiple anti-oxidants- Multiple growth stimulators / promoters- Multiple anti-fungal properties- Multiple anti-bacterial properties- Multiple skin conditioning agents- Lengthens growth (anagen) phase- Increases absorption capabilities of skin and hair follicles- Prevents, reverses and eliminates Perifollicular Fibrosis (hardening of collagen around follicle)- Accelerates speed of growth- Anti-stress protection for follicle (physical + psychological)- Soothes red, dry or itchy scalp- Increases collagen production- Increase blood flow to hair follicle (mimics Minoxidil)- Increases keratin production in the hair shaft- Increases hair shaft thickness

- Anti-static *- Anti-tangle * (Neutralizes the negative charge on a hair strand that will cause hair to become statically charged and tangled)- Anti-frizz- Great wet combability - enhanced glide and slip- Humidity protection- Heat protection - Color protection- Improves elasticity and tensile strength- Reduces breakage- Reduces shedding- Repairs bonds of the inner hair strands- Increases moisture retention - Increased flexibility- Softens and removes minerals from hard water- Smoothens + protects the cuticle and hair shaft - Increases sheen + refractory shine- Increased body + volume- Provides style memory- Corrects texture of hair shaft that has been physically or chemically damaged- Does not weigh hair down- Provides texture + separation- Provides anti-buildup - Increases UV absorption

Mult i Benef i t Technology

Anti-Aging Shampoo

Base benefits Anti Aging / Growth Tech + Benefits:

Notable Ingredients:

Mult i Benef i t Technology

Anti-Aging Conditioner

Extend • Repair • Amplify

- Incorporates benefits from multiple salon categories, anti-aging and growth technologies - Maximizes the potential of any hair type- Adapts to the needs of the individual user

- Light feel, easy coverage- Provides great finger or comb “slip”- Light fragrance – leaves hair fresh- Provides silky, non-static hair that retains its volume and style- Leaves hair and scalp balanced, in perfect state

- Sulphate, paraben and gluten free – biodegradable- Conditioning agents - coconut and plant derived- Fragrance – ginger root derived - Formulated for / well tolerated for sensitive and allergic skin types- Non build up formulation- Plant based Anti-static, conditioning and combability agents from the Brassicaceae family – (flowering plants commonly known as the mustards, the crucifers, or the cabbage family)- Enhanced absorption of nutrients in the hair and hair shaft

Multi Benefit Technology

Experience of use

Base

This hydrating and weightless conditioner nourishes the hair and scalp with Anti-Aging properties while maximizing volume and density. UV and dry/cold weather shielding provide an extra layer of protection. A perfect complement to our shampoo

- Shea Butter- Avocado Oil- Jojoba seed oil- Soybean Oil- Panthenol- Tocopherol- Arginine- Salsphere Caffeine- Hydrolyzed Soy Protein

- Multiple anti-inflammatories- Multiple anti-oxidants- Anti-fungal- Provides growth stimulation- Lengthens growth (anagen) phase- Accelerates speed of growth- Increases collagen production- Increases hair shaft thickness

- Anti-static - Anti-tangle- Anti-Frizz- UV Protection- Multiple skin conditioning agents- Hydrates + strengthens from the inside of the hair shaft- Reduces Hygal Fatigue (the swelling an shrinking of hair as it gets wet and dries that can weaken the hair fibers over time)- Great wet combability - enhanced glide and slip- Smoothens + protects the cuticle and hair shaft - Increases sheen + refractory shine- Corrects texture of hair shaft that has been physically or chemically damaged- Improves elasticity- Increases moisture retention - Increased flexibility- Reduces breakage- Volumizes the hair shaft- Humidity protection- Heat protection- Color protection- Provides style memory- Does not weigh hair down – no build up- Softens and soothes dry irritated scalp- Leaves scalp soft, pliable and nourished- Protects hair and scalp against cold + dry weather

Mult i Benef i t Technology

Anti-Aging Conditioner

Base benefits Anti Aging / Growth Tech + Benefits:

Notable Ingredients:

Mult i Benef i t Technology

Ageless Daily Topical

- Incorporates benefits from multiple salon categories, anti-aging and growth technologies - Maximizes the potential of any hair type

- Cosmetically transparent- Water based formulation- No color- No smell- No residue- Goes on like water- No staining of pillow / sheets

Multi Benefit Technology

Experience of use

Maximize your BeautyUse this weightless topical alongside your daily care regimen to bring back the youth, volume and fullness of your hair. Incred-ible results for anyone wanting to improve the quality of their hair or scalp health, or counteract hormonal, stress, damaged or diffuse areas. Simply have an amazing hair day every day. A must for anyone using extensions

- Conditions, softens, moisturizes + soothes the skin - Reduces skin flaking, and increases suppleness- Anti-static protection- Anti-graying properties- Hair is stronger with more elasticity and reduced breakage- Mends inner hair fibers and increases hair strand fiber production- Volumizes hair shaft- Increases absorption capabilities of skin and follicle

- Multiple anti-inflammatories (5)- Multiple DHT inhibitors (2)- Multiple anti-oxidants (6)- Multiple growth stimulators (4)- Multiple anti-bacterial properties (3)- Anti-fungal (1)- Reduces or eliminates shedding- Penetrates hair shaft and follicle to deliver benefits- Increases cellular repair and turnover- Prevents, reverses and eliminates Perifollicular Fibrosis (hardening of collagen around follicle)- Accelerates speed of growth

- Anti-stress protection for follicle (physical + psychological)- Increases collagen production- Increases keratin production in the hair shaft- Increase blood to hair follicle (mimics Minoxidil)- Increases hair shaft thickness- Lengthens growth (anagen) phase of the hair

- Retinol- Biotin- Apigenin- Oleanolic Acid- Majus Root- Taurine- Adenosine- Arginine- Castor oil- Prokapil - TM- Radish Root- Arginine- Zinc Gluconate- Pantothenic Acid - Copper Peptides- Resveratrol

- For any woman using extensions- For any woman who wants to maximize their daily potential with longer, stronger, healthy hair and a perfect scalp- For women that are noticing differences in their hair due to age or hormonal changes- For women that have light to moderate diffuse thinning in the frontal, temporal, part line area, or over their entire scalp.- For post natal shedding in women- For men that are not losing their hair due to MPB – Male Pattern Baldness, but want to significantly improve their hair and scalp health and or provide powerful anti-aging benefits

Mult i Benef i t Technology

Ageless Daily Topical

Anti Aging / Growth Tech + Benefits:

Notable Ingredients:

Notable Usage Scenarios:

Base benefits

Corrective Daily Topical

Mult i Benef i t Technology

- Incorporates benefits from multiple salon categories, anti-aging and growth technologies - Maximizes the potential of any hair type

- Cosmetically transparent- Water based formulation- No smell- No residue- Goes on like water- No staining of pillow / sheets

Multi Benefit Technology

Experience of use

Advanced RepairPowerful results for moderate to advanced corrective needs in men and women – this lightweight topical provides maximum potential hair count. A denser hair and hairline, with increased shine, texture, volume and speed of growth. Amazing results without surgery

- Accelerates speed of growth- Anti stress protection for follicle (physical + psychological)- Increased blood flow to hair follicle (mimics Minoxidil)- Increases hair shaft thickness- Lengthens growth (anagen) phase of the hair

- Retinol- Biotin- Majus Root- Taurine- Adenosine- Castor oil- Prokapil- Trichogen- Arginine- Zinc Gluconate- Copper peptides- Resveratrol- Caffeine- Azelaic Acid- Reishi Mushroom- Apple stem cells- Grape seed extract- Phyllanthus Emblica- Piroctone Olamine

- For any man that is losing his hair due to MPB – Male Pattern Baldness - For any woman that is losing her hair due to FPHL – Female Pattern Hair Loss- For any woman whose thinning is advanced– where a prominent amount of scalp is easily able to be seen through general or overall thinning of the hair- Post chemo therapy in both men and women- Alopecia in both men and women- Thyroid issues in both men and women

- Increases absorption capabilities of skin and follicle- Reduces skin flaking, and increases suppleness- Stabilizes sensitive, irritated skin- Enhances cellular + DNA repair- Conditions, softens, moisturizes + soothes the skin- Mends inner hair fibers and in creases hair strand fiber production

- Multiple anti-inflammatory (7)- Multiple DHT inhibitors (7)- Multiple anti-oxidants (7)- Multiple growth stimulators (10)- Multiple anti-bacterial properties (4)- Multiple anti fungal properties (3)- Penetrates hair shaft and follicle to deliver benefits- Prevents, reverses and eliminates Perifollicular Fibrosis (hardening of collagen around follicle)- Reduces or eliminates shedding- Increases collagen production- Increases keratin production in the hair shaft

Mul t i Benef i t Technology

Corrective Daily Topical

Base benefits

Anti Aging / Growth Tech + Benefits:

Notable Ingredients:

Notable Usage Scenarios:

Lets take a look at many of our advanced ingredients:AdenosinePerforms similar to 5% minoxidil for hair loss, recent scientif-ic studies have also show that Adenosine, which is native to the human body, in comparison to Minoxidil and Finasteride, has no side effects. A 12-month usage of Adenosine leads to an improvement of hair condition in 84% of all cases

AnagelineANAGELINE® is extracted from sweet white lupine. Rich in glutaminated peptides, oligo-elements and vitamins, it controls the hair cycle by regulating the hormonal balance, reactivating the microcirculation and stimulating cell metab-olism

Azelaic AcidA non-toxic chemical, opposes hair loss through the inhibi-tion of excess sebum, which is laden with pathogenic DHT. In one clinical trial, a 1% concentration of azelaic acid was demonstrated to inhibit the activity of 5α-reductase DHT between 35 to 46 percent

CaffeineInhibits 5-alpha reductase, the enzyme responsible for the conversion of testosterone to dihydrotestosterone or DHT, while prohibiting DHT-induced miniaturization of the hair fol-licle. The beneficial effects of topical application of caffeine provides improvement in barrier function, follicular penetra-tion, stimulation and promotion of hair growth

Cinnamomum Zeylanicum Bark Extract Contains chemical compounds like eugenol and cinnama-dehyde. These offer antiviral, antifungal, antibacterial and many other benefits, which can help with hair problems by preventing fungal and bacterial infections of the scalp

Emu Oil A powerful anti-inflammatory, emu oil is also very highly absorbent. Emu Oil has also been shown to be a strong 5 alpha reductase inhibitor or DHT, in target tissues when topically applied

Extrapone RooibosExtrapone® Rooibos GW (by Symrise) acts as an antioxi-dant. It is a plant extract derived from Aspalathus Linearis and possesses anti-aging, anti-allergenic, antimicrobial, pro-tective and skin soothing properties. It also offers protection to the hair color

Follicusan™ DPFollicusan™ DP (by CLR Chemisches) vitalizes hair follicles and reduces hair loss. It is a milk-based bioactive, contain-ing active signaling molecules, which stimulate the dermal papilla cells. It vitalizes the scalp and hair follicles and is proven to counteract accelerated hair loss. Follicusan™ DP improves both hair density and hair thicknessIngredients: Panthenyl Ethyl Ether, Inositol, Milk Protein, Lactose, Acetyl Cysteine, Acetyl Methionine, Sodium Citrate

GHK-CU solutionA naturally occurring copper peptide complex, provides numerous benefits such as anti-inflammatory properties, DNA repair, nerve regeneration, stem cell stimulation, and increased collagen production. Using copper peptides topically on the scalp will help strengthen existing hair, while stimulating growth in areas that are lacking thickness

Hydrolyzed Soy ProteinIncreases the ability of the hair to bind moisture and spe-cifically improves the tensile strength of hair. It mitigates damage due to bleaching, perming, and hot combing

at Ethica we believe in sharing the ingredients work with, so our customers can understand the products they are using.

All the marketing in the world means nothing without the correct formulation. We do not “fairy dust” our products to say something is in there, if it is not providing a result that is backed by clinical studies, we leave it out. We are open with our ingredients, why they are there and what they do.

Anti-Aging and hair regrowth is extremely complicated and technical, there is no single ingredient that is the perfect solution, that is why using a precise combination of the correct ingredients will yield maximum results across multiple pathways for the broadest range of people.

Anti-Aging is a complicated market;

Active Ingredients

Kapilarine™Kapilarine™ (by Greentech USA) is a blend of botanicals that acts to prevent hair loss by inhibiting alpha reductase or DHT activity, boosting microcirculation and cellular metabo-lism in the scalp, and by reducing inflammation contributing to seborrheaIngredients: Kigelia Africana Fruit Extract, Ginkgo Biloba Leaf Extract, Salvia Sclarea (Clary) Extract, Cinnamomum Zeylanicum Bark Extract

Kopexil™Kopexil™ (from Kumar Organic) is a chemical compound similar to minoxidil. It increases the volume of hair in the growth stage while increasing blood flow to deep with-in the root structure so that stronger, healthy hair growth can persist with maximum anchoring efficacy. Additionally it reverses and inhibits perifollicular fibrosis, a condition in which collagen around the roots becomes rigid, tightens, and pushes the hair out. KOPEXIL™ also does not allow for miniaturization of hair follicles

L ArginineBecause L-Arginine improves capillary blood circulation through the vasodilation attributed to its product, nitric oxide, it is believed that the improved perfusion of the cells of hair follicles contributes to hair regrowth by stimulating the production of new hair follicles. Therefore, L-arginine inhibits the chain reaction leading to weak hair follicle shafts and stunted follicle development

Oleanolic AcidInhibits and reduces the 5 alpha reductase type I and II, the enzymes involved in the production of dihydrotestosterone or DHT, up to 68%. This compound, found in olive tree leaves, encourages hair growth by stimulating the peripheral blood flow in the scalp and activating hair cells. It also fur-nishes alopecia-preventing and dandruff-preventing effects

Piroctone OlamineAn alternative to the better-known ingredient Ketoconazole, both act as a powerful antifungal and inflammation reducer. However, Piroctone Olamine has been studied to be far su-perior to Ketoconazole to stimulate hair growth. Compared to Ketoconazole, Piroctone Olamine ensures an increase in the number of hairs in the growth phase (anagen phase) by more than 10%. 88% of people experienced a significant increase (more than 10%) of the hair diameter over Keto-conazole (10% larger diameter means that the hair became 20% thicker)

Procapil™Procapil™ (by Sederma) Strengthens hair and prevents hair loss naturally. It combines vitaminated matrikine with apigenin and oleanolic acid to form 2 powerful functions that target the main areas of hair loss. The first function facilitates the communication of cells and holds these cells together in order to prevent the effects of DHT. The second function increases blood flow in the scalp, while activating a number of genes responsible for tissue repair mechanisms, which provides protecting and repairing effects. Clinical tests have

proven that Procapil™ can boost new hair growth by up to 121% along with reducing hair loss by 58%

Prohairin™ B4Prohairin™ B4 (by Caregen) acts as a hair growth promo-tion active. It is a double-layered encapsulated biomimetic peptide, which helps increase cell growth and migration. It promotes hair growth by activating the stem cells of hair follicle

Reishi MushroomThis mushroom is a powerhouse of antioxidants and provides anti-inflammatory properties while improving the circulation of blood. All these actions work in coordination, enabling a stronger set of hair follicles and shaft. Reishi showed the most percentage of 5α-reductase DHT inhibi-tion of any mushroom, reducing between 70 and 80% in clinical studies, beating Minoxidil, or Propecia in efficacy

SphinganineA potent inhibitor of 5-α-reductase type I that prevents the conversion of testosterone to dihydrotestosterone – DHT

SalSphere CaffeineSalSphere™ Hair Stimulator (by Salvona) is a technology designed to stimulate new hair growth. It is based on a sub-micron sphere delivery system with a core infused with caffeine, and a shell that is composed of a hydrophilic layer. The spheres enable targeted delivery to the hair follicle, forming a reservoir from which the caffeine is slowly re-leased, providing longer-lasting benefits via targeted delivery to the hair follicles. Caffeine inhibits 5-alpha reductase, the enzyme responsible for the conversion of testosterone to dihydrotestosterone – DHT

Saw PalmettoContains a unique mix of fatty acids, alcohols, and phytos-terols, with a hair-growth method of action similar to sys-temic finasteride (Propecia), but without loss of libido or the other known side effects of that drug

TaurineTaurine benefits hair loss in multiple ways, most significantly by inhibiting a process termed perifollicular fibrosis, a rigid-ification process that occurs in response to inflammation of the skin and hair follicles, a condition in which collagen around the roots becomes rigid, tightens, and pushes the hair out. It is also a very important amino acid and a power-ful anti-inflammatory

Trichogen™Trichogen™ VEG LS 9922, (designed by BASF Care) is a cutting edge blend of botanicals and amino acids. It im-proves hair strength, decreases hair loss, stimulates growth, improves scalp conditions, and counteracts hair-loss disor-dersMain Ingredients: Panax Ginseng Root Extract, Arginine, Acetyl Tyrosine, Arctium Majus Root Extract, Hydrolyzed Soy Protein, Polyquaternium-11, Calcium Pantothenate, Zinc Gluconate, Niacinamide, Ornithine HCl, Citrulline, Glucos-amine HCl, Biotin

Active Ingredients

Gender: Male: 47 Years oldCondition: Male pattern baldness / fine hairProducts used: Shampoo: 4+ times weekly Corrective Topical: 7 sprays applied twice dailyTimeframe: 6 monthsAfter timeframe: Significant regrowth in the crown, vertex and frontal areas. Improved quality of existing hair. More texture, body and coarseness overall when comparing 4 month to 6 month mark

All testimonial photos have not been retouched

4 months 6 months

Gender: Female: 28 years oldCondition: Weak temporal and frontal area / fine overall hair / compromised hair quality Products used: Shampoo: 3+ times weekly Conditioner: Used after Shampoo Ageless Topical: 5-7 sprays twice dailyTimeframe: 8 weeksAfter timeframe: Significant new growth in temporal and frontal areas. Over hair quality greatly improved, more shine, smoothness, body and strength of existing hair Before

After

After

Testimonials

Gender: Female: 30 years oldCondition: Uses extensions / colour treated hair / weak temporal region / overall damage from chemical and extension treatments Products used: Shampoo: Once weekly Ageless Topical: 7 sprays applied once dailyTimeframe: 7 weeksAfter timeframe: Significant strengthening in temporal and front hairline areas. Large overall improvement in quality of hair. More shine, smoothness, body and overall health.

Gender: Female: 29 years oldCondition: High frontal hairline / weak frontal part line / fine overall hairProducts used: Shampoo: 4+ times weekly Conditioner: Used after Shampoo (no conditioner for first 5 months) Ageless Topical: 3-4 sprays in frontal area, Alternating between applying once + twice every 2 days Timeframe: 10 monthsAfter timeframe: Significant improvement, new growth and strength in frontal hairline, part line filled in. Existing hair is stronger, added shine, texture and body and overall health.

Testimonials

Gender: Male: 3.5 years oldProducts used: Shampoo: Once every 2-3 weeksHair Quality: Rockstar hair status

Gender: Female: 49 years oldCondition: Advanced diffuse thinning in part line and frontal area. Light diffuse thinning overall. Hair is aged, damaged and fine.Products used: Shampoo: 3+ times weekly Conditioner: Used after ShampooTimeframe: 3 monthsAfter timeframe: Significant regrowth in part line area, overall density greatly improved. Moderate improvement in frontal area. Overall hair quality improved, more shine, smoothness and health of hair.

Testimonials

* Note - Adding Ageless Topical to

this regimen would have provided

significantly stronger results in the frontal

hairline area

Testimonials

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