P A N O R A M A

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Highlights

Founded

Employees

Agency Partners

2011 Community Service Projects

Headquartered

Profits to CovenantValues.org

2007

130+

30+

20+

20%

Chattanooga, TN

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Information Accessibility

Real-time Reviews

New Platforms

Addressability of Audiences

Time & Space Shifting Connecting & Sharing

Digitization of Everything

Consumers’ Changing Expectations

Fragmentation of Media

User Generated Content

Everywhere Commerce

Speed of Innovation CONSUMER CLIENT

The complexity of reaching the consumer is increasing.

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There are many trends and factors that drive this complexity and act as a barrier. Here are a few of the barriers brands face. These trends are reshaping the consumer communication landscape:

Information Accessibility

Real-time Reviews

New Platforms

Addressability of Audiences

Time & Space Shifting Connecting & Sharing

Digitization of Everything

Consumers’ Changing Expectations

Fragmentation of Media

User Generated Content

Everywhere Commerce

Speed of Innovation

…But so are the opportunities.

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For brands that can overcome and leverage these complex barriers, the rewards are even greater than before. Which presents more opportunities to engage with consumers.

46% of US consumers

reported the internet as the main influencer

for purchase decisions2

97% of consumers now use

online media when researching products

or services in their local area1

43% of smartphone owners

use their device to search in response

to TV ads4

93% of B2B customer

decision making in 2012 was influenced by online catalogs3

79% of consumers wanted to

learn more about a brand, product, or service by following a company through social media5

Purpose-built for digital

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AREA203 didn’t add or adapt to digital – we built our agency for these digital opportunities. To help brands reach consumers in this complex, ever-evolving environment.

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AREA203 reaches consumers by connecting them with answers. All throughout the decision process, consumers are looking for answers to different questions. AREA203 provides those answers where and when they are most relevant.

CONNECTING CONSUMERS WITH ANSWERS

Purpose-built for clients

What We Do

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CONNECTING CONSUMERS WITH OUR CLIENTS

Listen

Learn

Create

Engage

Methodology

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In order to position our clients as answers to consumers, we use a specific methodology to understand and engage them. We: Listen, Learn, Create, Engage, and Optimize.

Optimize

Types of Engagement

BRANDING MARKETING STRATEGY

CAMPAIGN DEVELOPMENT

CAMPAIGN IMPLEMENTATION

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In working with our clients there are four main types of engagements we do, to help our clients reach consumers.

T H A N K Y O U

AREA203.com | AREA2oh3.com

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