Annual General Meeting November 8, 2018 · Niagara Pumphouse Arts Centre, Annual General Meeting: November 8, 2018 6 . Our financial performance this year was due to the following

Niagara Pumphouse Arts Centre, Annual General Meeting: November 8, 2018

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Annual General Meeting

November 8, 2018


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Table of Contents

Agenda ............................................................................................................................................... 3

Minutes from 2017 Annual General Meeting ................................................................................ 4

Board Chair Report ......................................................................................................................... 10

Treasurer Report .............................................................................................................................. 18

Chartered Accountants Review Engagement Report .............................................................. 21

Director, Art Centre, Report ........................................................................................................... 30

Gallery and Exhibits Chair Report .................................................................................................. 32

Marketing Chair Report ................................................................................................................... 34

Fundraising and Corporate/Retail Sponsorships Co-Chair Report ........................................... 36

Membership and Volunteer Relations Chair Report .................................................................. 37

Biographies of Board Nominees 2018 ........................................................................................... 38

Biographies of Returning Board Members .................................................................................... 39


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Agenda

1. Call to Order; Establishment of a Quorum

2. Introduction by Chair of the Board

3. Approval of Minutes of the 2017 Annual General Meeting

4. Board Chair Report

5. Treasurer Report

6. Approval of Treasurer Report and Budget

7. Appointment of Chartered Accountants

8. Director, Art Centre, Report

9. Committee Chairs Reports

• Gallery and Exhibits

• Marketing, Fundraising and Sponsorships

• Membership and Volunteer Relations

10. Questions from the Audience

11. Confirmation of the Acts of the Directors

12. Election of Candidates to the Board of Directors

13. Acknowledgement of Retiring Board Members

14. Closing of the Meeting


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ANNUAL GENERAL MEETING MINUTES – November 28, 2017THE NIAGARA PUMPHOUSE ARTS CENTRE

Board members present:

Lise Andreana – Chair

Cindy Grant - Treasurer

Chris Phibbs - Secretary

Jolanta Janny - Artists and Exhibits Chair

Andrew Porteus – Vice Chair; Grants and Governance Chair

Ron Planche – Marketing and Communication Chair

Deedee Alexandre – Membership and Volunteer Relations Chair

Debbie Whitehouse – Special Events Chair

Betty Disero – Town Representative

1. Call to Order

Guests and members were welcomed to the 24rd Annual General Meeting by

the Pumphouse Chair, Lise Andreana, who called the meeting to order at 6.35

pm.

2. Establishment of a Quorum

The secretary confirmed that there were 26 members present (including 9

Board members) and 18 proxy votes for a total of 44. These members and

Board members constituted a quorum according to our constitution.

3. Introduction of the Chair of the Board

Lise Andreana introduced herself and fellow Board Members.

4. Minutes of the last Annual General Meeting (November 29, 2016)

Motion: that the minutes of the last annual general meeting be verified as

correct.

Made by Laura Jeffrey, seconded by Lynn Weiner; Carried

5. Chair Report

Lise Andreana advised that everyone at the meeting had been handed a

briefing package containing the full copies of the committee chairs reports,

she summarized her report –

A Few Accomplishments

• Adherence to the Strategic Plan – Hitting our Goals

• Review and Update of our Constitution and Bylaws

• Established new guidelines for fundraising


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• Review of membership and program fees

• Conducted industry wide compensation review

Review of Strategic Goals

• Increased awareness within the town

• Revenue increased 32%

• Near balanced budget

• 400 name Fundraising database

• Focus on viable projects

• New programs and more attendees

Reasons to be Grateful

• More than 40% of revenue comes from donations, government grants

and fundraising events

• Volunteer hours make up 43% of labour

5 Priorities for next year based on Strategic Plan

• Strengthen our organization and build capacity to allow us to:

• Create a more powerful communications strategy

• Secure additional sources of funding and support

• Upgrade and expand our facilities, systems and processes

• Continue to improve and expand our programs and services

• Continue to manage in a fiscally responsible manner

6. Treasurer’s Report

Cindy Grant summarized her report.

2016/17 Financial Performance

Total Revenue $ 165,068

Total Expenses $ 169,520

Net Revenue/Loss $ (4,452)

Total assets for 2016/17 $ 199,644

2015/16 $ 199,534

Net increase $ 110

The 2016/17 budget projected a deficit of ($2,534): our final results are slightly more

than projected, however, this years end result is significantly better than the

2015/16 year end deficit of ($14,398)


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Our financial performance this year was due to the following revenue items that

substantially out-performed budget projections as follows:

• Programs 111%

• Exhibits 180%

• Membership 136%

• Donations 122%

Our overall revenue increased by over 32% from last year

2017/18 Budget

For fiscal year 2017/18, the Board has approved the following budget:

Total Revenue $ 183,820.00

Total Expenses $ 186,698.00

Net Revenue/Loss $ (2,878.00)

Management Review by Bridgman & Durksen Chartered Accountants Inc.

• A Management Review examines all aspects of the accounting and control

practices in effect at the Pumphouse

• It is a slightly less rigorous examination than an audit while meeting CRA

requirements

• Key Finding: “These financial statements are in accordance with accounting

standard for not-for-profit organizations.”

Motion: that the Treasurers report be adopted.

Made by Deedee Alexander, seconded by Jolanta Janny. Carried

7. Appointment of the Chartered Accountants

Motion: that the accounting firm, Bridgman & Durksen, be appointed as our

external accountants to review the financial statements for the fiscal year

ending August 31, 2018

Made by Cindy Grant, seconded by Jolanta Janny. Carried

8. Interim Director, Art Centre, Report

Guided by the Strategic Plan and fueled by the efforts of dedicated staff,

board of directors and volunteers, The Pumphouse has made enormous strides

in increasing public awareness of and participation in its activities and

programs. The achievements and successes belong to them, as does the

credit. The numbers prove the vitality and service to the community that have

been achieved in one short year.


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The following are examples showing increases from the previous fiscal year

• Community involvement: People participating in activities increased from

6,960 to 10,940

• Educational Programs: Participants in classes and Workshops increased from

534 to 696

• Membership increased from 333 to 359

New Outreach

• Arts in medicine Program (Walker Family Cancer Clinic)

• Chartwell Niagara LTC Beta Program

• The Art-trepreneur Business Skills Training

9. Committee Chair Reports

The following Committee Chairs briefly summarized their reports: (full reports in

AGM pack)

• Artists and Exhibits – Jolanta Janny

• Special Events – Debbie Whitehouse

• Fundraising and Sponsorship – Lise Andreana

• Marketing and Communication – Ron Planche

• Membership and Volunteer Development – Deedee Alexandre

• Grants and Governance – Andrew Porteus

10. Revised Constitution and By-Laws

Motion: that the revised Constitution be ratified.

Made by Lynn Weiner, seconded by Chris Phibbs. Motion carried

Motion: that the revised By-Laws be ratified.

Made by Lynn Weiner, seconded by Deedee Alexandre. Motion carried

Discussion:

Following the presentation of the Board Reports, questions or comments were

invited from the floor, and are summarized below with the Board responses:

Question: Howard Kudlats asked Cindy Grant, Treasurer why, if there was a

revenue increase this year, the Pumphouse did not show more of a profit

Answer: Cindy answered that expenses grew too and there was more

spending on marketing.

Question: Carol Gray asked how the closing of the Niagara Advance would

affect marketing.

Answer: Lise answered that indeed they had given us good exposure and that

we would have to look into alternatives as the closure just happened.


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Question: Jerry Kowalchuk asked how we subsidize the deficits.

Answer: Cindy answered that this is done through the reserve but that this year

we did not have to use the reserve fund.

Question: – Carol Gray asked several questions:

1. What was the $8,000 grant from the town used for?

Answer: Lise answered that this was used for general operating costs,

branding, work towards creation of an Artists Guild and increased opportunities

for Community involvement.

2. Did the fees charged to exhibiting artists increase?

Answer: Jolanta answered that the fees were still 25% (of sale price) for

members and 30% for non-members.

Carol commented that this was a very good deal and reasonable for a

community gallery.

3. What is the Pumphouse policy concerning original art in the Gallery? Carol

commented that she was disappointed to see that 1 show was mostly Giclée.

Answer: Jolanta answered that after this incident, a committee was formed

and that the policy now sates that no Giclées will be allowed in Main Gallery.

Question: Margret Walker asked why the opening receptions for Gallery Exhibits

had been changed to Thursday evenings

Answer: Lise answered that more people were available to attend at that time

Question: Linda Hanken asked who paid the taxes for the Pumphouse.

Answer: Cindy responded that the town pays the taxes.

Question: Lorraine Joyner asked how many people could be included in a

family membership.

Answer: Brian answered - as many as were in the family with 1 vote per family.

11. Confirmation of the acts of the directors

Motion: that all the acts, proceedings, contracts, by-laws, appointments,

elections, payments enacted, made, done by and taken by the directors of

the corporation since the last annual general meeting as recorded in the

minutes of the meetings of the directors or on the books or records of the

corporation, be ratified and confirmed.

Made by Chris Phibbs, Seconded by Debbie Whitehouse; Carried

12. Election of candidates to the Board of Directors

According to Article 5 of our revised Constitution, a full Board is 8 members


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plus our Town Representative for a total of 9 members

In order to facilitate the transition to a 3 year term (as indicated by the revised

constitution), it was decided that the nominees this year would be elected for

specific terms.

Motion: As there were no nominations from the floor, Diane Debenham made

the motion to elect the following roster of candidates to the Board of Directors

of the Niagara Pumphouse Arts Centre for the following terms

Made by Diane Debenham, seconded by Ron Planche; Carried

Deedee Alexandre (3 years).

Lise Andreana (3 years).

Ron Ferguson (2 years)

Jolanta Janny (2 years)

Chris Phibbs (1 year)

Victoria Wisdom (3 years)

13. Acknowledgement of Board Members who are leaving

Before closing the meeting, Lise Andreana thanked those people who had

served on the Board during the past year, namely:

Cindy Grant, Treasurer

Ron Planche – Marketing and Communications

Andrew Porteus – Vice Chair; Grants and Governance

14. Closing of the Meeting

There being no other business, the meeting was closed at 8.10 pm

Reported By:

Chris Phibbs

Secretary to the retiring Board.


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AGM 2018

Board Chair Report: Lise Andreana

On behalf of the Board of Directors of The Niagara Pumphouse Visual Arts Centre, I

am pleased to welcome you to this year's Annual General Meeting. Before we

begin, I would like to present The Niagara Pumphouse Visual Arts Centre staff.

Thank you to the staff of 2017/2018 for their dedicated efforts and impressive results

on behalf of The Niagara Pumphouse Visual Arts Centre achieved in 2018. Our staff

faced many challenges this past year, which they met with good will, hard work

and passion.

We are pleased to welcome Rima Boles back from her maternity leave as Director,

Arts Centre

2017/2018 was an exciting year where we made several key decisions which

required time-consuming commitment from all board members. I would like to

thank the Board members for their huge contribution during the past year. The

Board held nine Board meetings and one AGM planning meeting in 2017/2018 as

well as numerous committee meetings. The following Human Resources experts

were sought out for their expertise: Clair Mather, HR expert and legal experts from

Pallett Valo LLP, who were consulted by the Board on their rights and obligations to

ensure fair treatment for all parties.

A Few Accomplishments

2017/2018 was another successful year for The Niagara Pumphouse Visual Arts

Centre.

1. We continue to adhere to the strategic plan as set out in 2016.

2. We achieved strong financial results, achieving the goals set out in our five-

year strategic plan - three years ahead of schedule. We have done so while

simultaneously eliminating the deficit, two major accomplishments we can all

be proud of. Work continues on updating our Policies & Procedures. As we

grow, we expect this to be an ongoing exercise, one which strengthens our

offerings, clarifies roles and leaves a blueprint for those who will follow in our

footsteps

3. This past year, with the help of The Town of NOTL grant, The Niagara Pumphouse

Visual Arts Centre was able to successfully undergo a rebranding exercise. With

thanks to Cheryl Morris and Victoria Wisdom, we now have a logo which better

reflects our Mission as an Arts Centre within the community. This was a major

undertaking, one which has us showing off a fresh new look. The results are:

Adult and Sophisticated. Our new logo has moved the focus from a “historical


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building” to an “Arts Centre” A place where the whole community can create,

celebrate and appreciate the visual arts.

4. Niagara Pumphouse Arts Centre Ian Butler Scholarship Fund.

Finally, after many years of waiting to achieve a suitable fund size, Chris Phibbs

& Deedee Alexandre were able to complete the criteria for accomplishments,

and selection of candidates.

Ian Butler was one of the founding members of the Niagara Pumphouse Visual

Arts Centre that opened in 1994. The ‘Niagara Pumphouse Arts Centre Ian

Butler Scholarship Fund’ for Art Education was set up after Ian’s death in 2010.

The purpose of the fund was to support an annual scholarship award to a

deserving Niagara-on-the-Lake graduating secondary school student pursuing

a recognized post-secondary Visual Arts Program. Contributions from the

annual ‘Art at the Pumphouse’ event and other designated donations are

regularly added to this fund.

In 2018, it was decided that up to three $200 scholarships (one for each of the

designated publicly-funded secondary schools for Niagara-on-the-Lake

students) would be considered for this year. Staff at the designated secondary

schools (A.N. Myer S.S., Laura Secord S.S. and Holy Cross S.S.), were asked to

select the appropriate scholarship recipients. We are pleased to announce that

there was one winner this year, Molly Bowron, from Holy Cross Secondary

School. Molly was very pleased to receive her scholarship and to post digital

images of her work on our website.

5. 25th Anniversary Planning for the 2018/2019 year

As any party planner can tell you, a milestone event that will engage all of the

community in celebrations involves a lot of planning and begins long before

the big day. We thank our community partners who will make this celebration

possible - Walker Industries, Parks Canada, and Sobeys (the food sponsor for

2019.)

6. The Walker Industries Art Competition will be made possible by Walker

Industries’ generous financial support, funding both prizes and marketing costs.

7. Building our Board – One Skill Set at a time.

When I look back to 2016 and the turnover of 80% of the Pumphouse Board, led

by the only person brave or foolish enough to take on the role of Chair, I am so

proud of our accomplishments. Determined to seek out the unique skill sets,

complementary to those of the existing Board members takes time and

patience. Today I am proud to say, we have an exemplary Board. Each

member brings a unique ability to further the vision of the Pumphouse and

secure its long-term health.

This year we welcomed Mark Skeffington as Gallery and Exhibits Chair. Mark

comes with experience running an online gallery and has a background in the


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not for profit sector and journalism.

Gwen Laing is a professional in the health sector who brings process, order and

a good dose of common sense. Currently a member at large, Gwen is in

training to take over the position of Secretary from Chris Phibbs, who is retiring

after successfully completing her 3-year term.

Cheryl Morris has put her name forward as a Board member at large. The

Board could not be happier. Cheryl brings a wealth of experience from her long

career as a graphic artist, marketing professional and special event planner.

Her efforts for the Canada 150 Celebration and the design of the Pumphouse

logo distinguished her as a hardworking, creative professional.

Betty Disero, whose calm demeanor underscores her penchant for doing her

homework and understanding the issues at hand, offers advice only when it

cuts to the heart of the issue. Betty, I will miss your ability to craft a well-worded

motion on the fly.

Victoria Wisdom, Marketing Chair is tireless and loves the chase. A born

perfectionist, she and I have gone to make our fundraising “pitch” only when

we are prepared to win. Victoria and I are looking forward to meeting many

more of our local merchants in our fundraising efforts.

Ron Ferguson, in the role of Treasurer, has brought clarity to our budgets and

has advocated for expenditures, such as marketing, that have the potential to

increase revenue.

Deedee Alexandre, Membership and Volunteer Relations Chair, brings her

organizational flair coupled with good humor and a willingness to step forward

to accept any task no matter how small or large. Thank you, Deedee for your

contributions in so many areas this past year, many of which were well outside

your mandate.

8. Application for Trillium Capital Grant.

Thanks to Barb Vanzante and Cheryl Morris for their tireless efforts on a short time

frame. Cheryl and Barb were able to complete the grant application with less

than three weeks’ notice and Rima followed up with the final required

documents before the deadline! I am forever indebted to these women for

their contributions. If successful, The Niagara Pumphouse Visual Arts Centre will

see its first major interior renovation in 25 years, sometime in 2019.


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Review of Strategic Goals:

Goals -Strategic Plan Results 2018

Build identity as a cultural asset within

the Niagara Region

Revenue increase- 10% annually

Be in a positive net income position by

2020

Strengthen our organizational structure

Expand our programs

New Logo – increased advertising budget

$15,000.

Revenue increased 32% in 2017 followed

by a 19% increase in 2018 -

Achieved a balanced budget,

eliminating the deficit 2 years ahead of

schedule

New software to manage our internal

processes – New Social Media Manager

Program Revenue has increased by 22%

Review of 5 PRIORITIES from 2017. How did we do?

Strengthen our organization and build capacity to allow us to:

Create a more powerful communications strategy

• Media data base

• Fundraising templates

• Social Media – addition of staff

Secure additional sources of funding and support

• Dec. Donation matching promotion

• Updating Data Base

• Thanksgiving letters / Save-a-line letters

• Seeking new grant opportunities

Upgrade and expand our facilities, systems and processes

• Application Trillium Capital Funding Grant

• Volunteers clean up our storage areas

• New software applications – eg. “Submittable” has been purchased for the

coming year to streamline the application and jury process for Exhibits and

Special Events

Continue to improve and expand our programs and services

• Rotary support for programs

• Ongoing

• Consideration for new programs /services that are financially viable

Continue to manage in a fiscally responsible manner.

• Ongoing and High priority - the Board closely monitors


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The Board is pleased to report progress has been made in each category!

• While members pay and support the Pumphouse through membership fees, by

attending programs and through purchases in our galleries, these revenues

continue to cover only 60 cents (approx.) of each dollar required to keep the

Pumphouse doors open.

• The remaining 40 cents (approx.) are the direct contributions of: government

grants - 10% (a decrease of 5% over last year), fundraising /special events - 24%

(an increase of 2% over last year), and donations - 7% (an increase of 3% over

last year)

• We owe a debt of gratitude to those who provide revenue through grants,

donations and sponsorships. Much of these results come through the efforts of

our team of volunteers. Without them, prices would have to increase by 40% to

cover the shortfall.

• At this time, I would like to recognize our instructors for the role they play in the

Pumphouse success adding 46% to our revenue this past year. Thank you.


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• Compensation to staff and contract workers continues to represent our single

largest expenditure.

• With the cost of running programs in second place, keep in mind that programs

generate 46% of revenue.

• With a new marketing budget in place, Marketing /Advertising expenses

represented 8% of expenses, well within general standards of 5%-10%. As a

general rule of thumb, organizations should spend around 5 percent of their

total revenue on marketing to maintain their current position. Companies

looking to grow or gain greater market share should budget a higher

percentage—usually around 10 percent. With room to grow, it is important to

consider the role a well thought out marketing plan can have on increasing

revenue.

5 Priorities for Next Year – adhering to and growing upon last year’s priorities

Strengthen our organization and build capacity to allow us to:

• Create a more powerful communications strategy

• Secure additional sources of funding and support

• Upgrade and expand our facilities, systems and processes

• Continue to improve and expand our programs and services

• Continue to manage in a fiscally responsible manner.

In addition, we look forward to celebrating our 25th anniversary in 2019.

Programs21%

Sales1%

Member Fees1%

Special Events

3%

Marketing8%

Operations18%Prof/Ins

Fees3%

Staff45%

Expense Sources


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A brief list of events planned for our 25th Anniversary Celebration:

• Monthly Articles- featuring our Founding Members and Instructors

• Celebration Party – Recognition of key long-term Staff, Volunteers &

Instructors and years of service. Award certificates to feature our 25th

Anniversary logo

• Fashion Show- 25 Years of Advanced Style & Beauty on May 26th featuring

our Founding Members as models in the last run of the show as a tribute to

women who contributed and continue contributing to The Niagara

Pumphouse Visual Arts Centre

• Gallery Show – June 11th – June 28th with Opening Reception on June 13th –

Recognition by the Board of our Founding members. Presentation by one of

our Founding Members with a brief review of the PH early days and vision

• Walker Industries Art Competition announcement of winners and Award

Ceremony on Sunday Aug 4th 2019

• Trench Art- Ron Boaks Gallery show in collaboration with Fort George -

opening reception Sept 12th

Acknowledging Past Board Members

We have Board members who will not be returning. I extend to Chris Phibbs, Betty

Disero and Deedee Alexandre, my heartfelt gratitude for their contributions this

year.

Chris Phibbs, our dedicated secretary, has been our link with the Pumphouse past.

I am so grateful to you for your co-operative nature, ability to reach creative

common-sense solutions and of course your attention to detail. Yes “Minutes

Matter!” You will be missed.

Betty Disero. We have been fortunate to have Betty on our team as Town

representative. Always ready to keep us up to date on Town activities which may

impact the Pumphouse, Betty has added perspective and balance to our Board

meetings.

Deedee has become a dear friend and a reliable “ear”. She has demonstrated a

willingness to take on almost any task, large or small and her dependable advice

has helped us to negotiate some tricky areas. Thank you, Deedee. We wish you

every success in your new endeavors.

To those who are staying on, I am grateful for your hard work and dedication

throughout the year and look forward to working with you next year, a year I see

already shaping up to be better than ever.


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Closing remarks

Our objective is to transform The Niagara Pumphouse Visual Arts Centre from an

unknown gem for a handful of members to a popular destination for locals and

tourists alike, who are looking for an enriching cultural experience. We, the Board,

feel the best way to do this is by increasing public awareness of the visual arts and

bringing cultural tourists, art lovers and patrons to our beautiful waterfront location,

the historic Pumphouse, and to our Town.

We are well underway in guiding The Niagara Pumphouse Visual Arts Centre

through this transition period and are now seeing the impact of a large number of

initiatives implemented over the course of the past few years, including; building a

strong dedicated Board, rebranding, establishment of a marketing budget,

vigorous fundraising campaign and special events which attract a wide range of

participants, art lovers and art novices alike. In the coming years, we will remain

dedicated to expanding our geographic reach, growing our programs, working

with our community partners to the benefit of artists, those employed in the arts,

and The Niagara Pumphouse Visual Arts Centre's members alike. I'm confident that

The Niagara Pumphouse Visual Arts Centre is capable of demonstrating solid

growth in the years ahead, of maintaining a balanced budget and of growing into

an important contributor to the wellbeing of NOTL.

Thanks to each and every one of you who contributed to this year’s success. I

know many of you contribute your time* and or dollars, sometimes without

recording it. We the staff and the Board of the Pumphouse are grateful to all of

you.

*Recorded volunteer hours go towards credits for grants. Please speak to staff

about recording your volunteer hours and help us raise more dollars.


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Treasurer Report: Ron Ferguson

I thank the members for my appointment at the 2017 AGM. It's a

privilege to be a Director and Officer of the Niagara Pumphouse Arts

Centre.

At the 2017 AGM a summary of the Strategic Plan Goals was presented. Two

caught my attention:

• A revenue increase of 10% annually

• To be in a positive net income position by 2020

In the 2017/18 fiscal year both goals were achieved. Revenues increased

19.1% and we achieved a net income of $5,804.

To summarize:

Revenue

2017/18 2016/17 Percent Increase

Programs $90,767 $ 74,603

Exhibits/Gallery 7,671 5,847

Special Events 46,655 35,858

Grants 17,224 24,916

Memberships/

Volunteers 13,903 10,651

Donations 15,126 7,660

Rentals 4,865 5,315

Investment 124 49

Total revenue $196,335 $164,899 19.l

Expenses

Programs $ 40,552 $ 34,454

Exhibits/Gallery 1,313 1,798

Special Events 18,633 11,051

Grants 760 713

Memberships/

Volunteers 3,573 913

General expenses 125,700 120,422

Total expenses 190,531 169,351 12.5

Net Income/-Deficit $5,804 $ - 4,452


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With regard to the budget proposed for 2018/19 the Board submits the

following:

Revenue

Expense

Net Revenue/

Expense

Adult Programs/Workshops 89,000 40,900 48,100 Youth Programs/Camp 17,900 3,400 14,500 Exhibits/Gallery sales 8,700 1,900 6,800 Special Events 58,800 21,800 37,000

25th Anniversary event 5,000 5,000 Grants 27,300 27,300

Memberships/Volunteers 15,300 1,200 14,100 Donations 14,000 14,000 Rentals 5,600 5,600

Investment 1,500 1,500

243,100 74,200 168,900

General Expenses

General Advertising 7,000 Staffing 107,300 Professional Development

1,500

Systems Development 3,000 Office Expenses 10,300 Utilities 11,500

Cleaning Services 5,600 Repairs and Maintenance

2,600

Insurance 2,300 Bank Charges 7,000

Professional Fees 3,200 161,300

Net Income 7,600

See Appendix 1 for comparison with 2017/18 actuals.


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Appendix 1:

The Niagara Pumphouse Arts Centre

2017/18 Income Statement and Proposed 2018/19 Budget

Actual 2017/2018 Proposed 2018/2019

THE NIAGARA PUMPHOUSE VISUAL ART CENTRE

FINANCIAL STATEMENTS

YEAR ENDED AUGUST 31, 2018

(UNAUDITED)

BRIDGIVIAN & DURICSEN CHARTERED PROFESSIONAL ACCOUNTANTS

PROFESSIONAL CORPORATION

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BRIDGMAN & DURKSEN CHARTERED PROFESSIONAL ACCOUNTANTS


INDEPENDENT PRACTITIONER'S REVIEW ENGAGEMENT REPORT

To the Members of The Niagara Pumphouse Visual Art Centre

We have reviewed the accompanying financial statements of The Niagara Pumphouse Visual Art Centre which comprise the statement of financial position as at August 31, 2018 and the statements of changes in net assets, revenues and expenditures and cash flows for the year then ended, and a summary of significant accounting policies and other explanatory information.

Management's Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with Canadian accounting standards for not-for-profit organizations, and for such internal control as management determines is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

Practitioner's Responsibility for the Financial Statements

Our responsibility is to express a conclusion on the accompanying financial statements based on our review. We conducted our review in accordance with Canadian generally accepted standards for review engagements, which require us to comply with relevant ethical requirements.

A review of financial statements in accordance with Canadian generally accepted standards for review engagements is a limited assurance engagement. The practitioner performs procedures, primarily consisting of making inquiries of management and others within the entity, as appropriate, and applying analytical procedures, and evaluates the evidence obtained.

The procedures performed in a review are substantially less in extent than, and vary in nature from, those performed in an audit conducted in accordance with Canadian generally accepted auditing standards. Accordingly, we do not express an audit opinion on these financial statements.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that these financial statements do not present fairly, in all material respects, the financial position of The Niagara Pumphouse Visual Art Centre as at August 31, 2018, and the results of its operations and its cash flows for the year then ended in accordance with Canadian accounting standards for not-for-profit organizations.

St. Catharines, Ontario

November 8, 2018 CHARTERED PROFESSIONAL ACCOUNTANTS


Authorized to practise public accounting by the Chartered Professional Accountants of Ontario

1 5 Race Street, St. Catharines, Ontario, L2R 3Ml 905-682-6677 Fax: 905-688-1881

One Henegan Road, P.O. Box 743, Virgil, Ontario, LOS 1 TO 905-468-1659 Fax: 905-468-2055

THE NIAGARA PUMPHOUSE VISUAL ART CENTRE

STATEMENT OF CHANGES IN NET ASSETS

YEAR ENDED AUGUST 31, 2018

(UNAUDITED)

General Fund

(Unrestricted)

Investment in Capital Assets

(Restricted)

NET ASSETS - beginning of year $ 91,571 $ 7,052

Deficiency of revenues over expenses (page 4)

Amortization on capital assets

NET ASSETS - end of year

5,788

(1,503)

$ 97,359 $ 5,549

See note to financial statements

CHARTERED PROFESSIONAL ACCOUNTANTS PROFESSIONAL CORPORATION

2018

$ 98,623

5,788

{1,503}

$ 102,908

2017

$ 104,862

(4,452)

(1,786)

$ 98,624

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Director, Art Centre, Report: Rima Boles

Returning to the Pumphouse after maternity leave enabled me to review our

successes with fresh eyes. I am so proud of the Pumphouse and how we have

grown over the years!

Thank you to our hard-working Board of Directors, volunteers, instructors and staff

for making this year such a success.

Some highlights from September 1, 2017 – August 31, 2018 are listed below:

Grants

The total in grants from September 1, 2017 – August 31, 2018 is $18,378

Support from all three levels of Government

• $7,500: Town of NOTL Discretionary Grant (Municipal)

• $6,720: Canada Summer Jobs (Federal)

• $3,658: Summer Experience Program (Provincial)

• $500: Niagara Community Foundation

Donations

The total in donations from September 1, 2017 – August 31, 2018 is $15,126

This represents an increase of 68% in donation revenue since 2016-2017.

Programs

The total number of students from September 1, 2017 – August 31, 2018 is 667 with a

net program revenue of $50,215.

Total number of Classes & Workshops (proceeding): 79

• Adult Classes/Workshops: 66

• Children & Youth Classes & Camps: 13

Number of teachers employed: 25

Total number of students: 667

• Adults: 536

• Children/Youth: 131

While our registration numbers have decreased slightly (4%), our net program

revenue has increased by 25% since 2016-2017.

Thank you to Pumphouse staff Rianna Ostryhon, Cheryl Morris and Sandra Stokes,

who managed the programming in my absence and Pumphouse instructors

without whom the success of programs would not be possible.

Communications & Marketing

Thank you to Victoria Wisdom, Brian Kremen, Cheryl Morris and Aimee Medina for

managing Marketing & Communications.

• Regular e-newsletters sent using Mailchimp

• Print ads in Lake Report & Advance


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• Social media presence has continued to increase for Facebook (16%) and

Pinterest (17%), a slight decrease in Twitter (-0.3%) and new addition of

Instagram.

Community Involvement

Total number of people visiting and participating in Pumphouse events: 8,765

Attendance:

Gallery: 3,497

Art at the Pumphouse: 2,000

Artful Treasures: 1,037

Exhibition Openings: 290

Family Friendly Drop-In Art Studios: 268

Celebration Party: 98

Artists’ Cafés: 159

Fashion Show: 62

Private Tours/Workshops: 142

Doors Open: 291

Moonlight Picnic: 256


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Gallery and Exhibits Chair Report: Mark Skeffington

I became Gallery & Exhibits chair at the end of April, half way through the 2017-18

fiscal year. As such, I can only give you a partial first-hand account of all the

activities and successes of the exhibits.

I wasn’t involved in the selection of artists for the 2018 season. The previous Gallery

& Exhibits chair Jolanta Janny and the selection committee did an excellent job in

lining up some high-quality artists. Those artists were a mix of Niagara-on-the-Lake

artists and ones from outside Niagara.

The 2017-18 fiscal year was very successful financially. The Pumphouse sold a total

of $25,945 worth of art through exhibits in the Main Gallery, the Walker Room and

the reception area. Of this, the Pumphouse received $6,921 in commission

revenue, while the artists received $19,023. After factoring in expenses, the

Pumphouse netted $6,386 in commissions, up $2,200 from the year before. That’s a

34% increase in 1 year.

During the year, the Pumphouse hosted 6 individual exhibits in the Main Gallery,

plus regular exhibits of members work in the Walker Room. There were also regular

displays of works by local artists and artisans in the reception area.

Main Gallery Exhibit Calendar

• September 2017: Steve Knapp.

• October & November 2017: Linda Hankin

• December 2017 – March 2018: Instructors Exhibit

• April 2018: Giancarlo Piccin

• May 2018: Sylvia Simpson

• June 2018: Cosmo Condina, Part 1

• July 2018: Marilyn Cochrane

• August 2018: Cosmo Condina, Part 2

Artistically, these exhibits featured an exciting mix of styles, scenes and mediums,

from photographs of Sicily to streetscapes of Toronto to vibrantly-coloured

watercolours to contemporary realism to paintings of Niagara plants and

vineyards.

Not all exhibits resulted in sales of works by the exhibiting artist. The most successful

financially was the Marilyn Cochrane show that resulted in the sales of paintings

valued at $12,000.

Opening receptions were held for each exhibit, attracting audiences of various

sizes. Of the openings I attended this year, attendance has varied from about 15

people up to about 90. As we might expect, local artists have attracted larger

audiences. We must continue to strive to reach more people and attract more

people to our openings. We must also continue to draw more attention to our

openings. We welcome ideas to do these things.


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I would like to thank the volunteers who have put in a lot of work to make our

opening receptions and exhibits a success. Thanks go out to Lise Andreana, Cheryl

Morris, Mariitta Maavara, Carol Anne Diguer, Terri Morris, Albertien Moxam, Jolanta

Janny. Forgive me if I’ve forgotten anyone.

Moving forward my intent is to continue to build the reputation of the Pumphouse

as a venue where artists want to display their work. My goal is to showcase high-

quality, interesting and even innovative art by a mix of Niagara, Ontario and

Canadian artists. My goal – and our goal – is to try to attract more people to our

exhibits and our opening receptions.

The majority of exhibits for the Main Gallery have been booked for the 2019 year

and I’m looking forward to an exciting year. I hope you will share the excitement.


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Marketing Chair Report: Victoria Wisdom Marketing Budget: $15,000

Overall Comment: All 2018 Marketing/Fundraising/Sponsorship goals were

successfully achieved.

The marketing team consisted of myself, Lise Andreana (Chair) and Cheryl Morris

(Consultant Programs and Events).

I would like to take this opportunity to thank all of our Volunteer Chairs who worked

with our marketing team to help reach our marketing goals. I specifically wish to

thank our Board Chair, Lise Andreana for her thoughtful, bountiful energy, who

goes to great lengths to foster worthy relationships and push for the greater good

of the Niagara Pumphouse Arts Centre. I would also like to thank Cheryl Morris for

not only her exceptional creative skills, but her speed and professional common

sense toward any task put in front of her.

Pumphouse Marketing Goals/Priorities for 2018 – Key Marketing Initiatives

▪ Develop a Strategic Communication Strategy

▪ Rebrand the PH to attract more people annually through

• Membership

• Attendance at programs/classes/lectures

• Attendance at exhibitions/events – See Lise Andreana’s Report

▪ Increase grants and donations – See Rima Boles Report

▪ Promote location as a destination

▪ Increase marketing budget through other means i.e. Corporate Sponsorships

and Donations

▪ Strengthen community relationships

▪ Increase overall revenue

Key 2018 Marketing Initiatives:

• Develop Strategic Communications Plan (in process) Branding tactics

created to “dial up the PH brand”, starting with a new corporate logo. This

was started January 2018 and is on-going.

• Create a Needs Analysis Questionnaire and Interviewed the Board for input in

final PH positioning. This was completed and final report presented to our

Chair.

• Orchestrated Board to rewrite and update their corporate biographies for our

website- completed January 2018.

• Assembled 3rd Party Customer Research to better understand our target

customer, for use in brand positioning and a creative brief. Demographic

Research Analysis – completed with official industry research - Vividata 2016

Q4 Readerships and Product Database- Demo: Respondents 18+ who attend

art galleries. This information is now in all corporate sales decks.


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• Prepared Creative Brief with Lise and submitted to Cheryl Morris for design of

revised PH logo (December 2017/January 2018).

• Consulted with “Industry Leaders” to gather their opinion/prospective of

NEW Corporate logo. After sign-off by the Board of Directors, the PH was

rebranded Jan 2018 – launched officially March 2018.

• Expand Market and Branding Initiatives - by building brand awareness

through “Media Legs” and establishing the PH as a destination on its own. List

of media contacts updated and defined and all collateral materials

redesigned to build the PH brand through new signage/brochures/print

advertising/promotional listings/digital and social media/our website and

press releases. This project has been successfully implemented and is on-

going to attract more people annually to the PH. Some media examples

are: Niagara On-The-Lake Advance, Newstalk 610 CKTB and ezROCK 105.7,

Lake Report, NOTL B & B Association, Destinations Ontario and extensive

outdoor signage for AATPH event.

• Strengthen Relationships with Community Partners, specifically with the Town

Council and the B&B Association. Lise and Cheryl expanded this initiative

• Public Relations – entrenched into marketplace by way of updated media

list. Cheryl Morris executed and managed weekly

• Increased Total Revenue Overall VS 2017 – 19.1%


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Fundraising and Corporate/Retail Sponsorships Co-Chairs Report:

Victoria Wisdom and Lise Andreana

MAIN GOAL– Increase Corporate Sponsor Revenue Overall – Cash/In-kind

Goal Achieved- 39% Increase vs 2017

Highlights

• Foundation Requests (cash only) currently in progress with The Trillium

Foundation, NOTL Rotary Club, CIBC Wood Gundy Children’s Miracle

Foundation, Optimist Club Niagara Falls

• Created a list of corporate sponsors to approach- completed Feb. 2018

• Customized all decks for selling purposes, including demographic and

psychographic research – recently completed template for our 25th

anniversary- 2019 - already in the field

• Corporate contacts status- updated monthly

• Corporate Sales – myself and Lise

• Contest Prizing - Lise

• Retail Sales - Lise

• 34 merchants participated in sponsorships of special events in 2018. 24

sponsored the annual Fashion Show

• 400 fundraising requests were sent out

• Audi was added as our 1st automotive sponsor at Art at the Pumphouse Event

• B&B Association sponsorship was added annually– 1st time

• Casino Niagara increased their sponsorship (AATPH) by 40% over 2017

• Walker Industries, annual supporter, have officially become the Naming

Sponsor of our first Art Competition, prizes to be announced at the Art at the

Pumphouse event 2019

• Sobeys Scott Street, St. Catharines – recently became a new sponsor for 2019

• BellMedia’s Newstalk 610 CKTB and ez ROCK 105.7 increased their sponsorship

value by 30% over 2017 and have confirmed their interest as “Official Exclusive

Radio Media Partner” for 2019

Thank you to all our Members and Students. Thank you to all our Foundation

Participants and Corporate Sponsors. Without all of you, the Niagara Pumphouse

Arts Centre would not exist.


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Membership and Volunteer Relations Chair’s Report: Deedee

Alexandre

September 2017 to August 2018 was a very active time for the Niagara Pumphouse

and especially its volunteers! Moonlight Picnic made its debut in September

kicking off the fiscal year. Artful Treasures, the Fashion Show, Grand Bazaar, and

Art at the Pumphouse followed that. At each event, volunteers contributed to the

success.

This past year, black artist aprons, with the new Pumphouse logo, were purchased

for volunteers to wear when “at work”. The aprons look very smart and are a very

solid investment.

Artists’ Café continued throughout the year on the second Thursday of the month.

Most months featured an engaging guest speaker. Thank you to everyone who

took part.

In March, the Niagara Pumphouse hosted the Appreciation Celebration for the

volunteers. It was an excellent time where the numerous volunteers were

acknowledged and credited for their significant participation.

Number of Volunteers: 90

Number of Members: 359

Volunteers—please make sure you continue to report your monthly service hours to

the front desk. Thank you to everyone who has made the Niagara Pumphouse

Arts Centre a success.


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Biographies of Board Nominees 2018

Gwen Laing

Gwen is a Registered Nurse who moved to Niagara-on-the-Lake in 2016 and is

currently working part-time in an oral surgery office in St. Catharines. Before

relocating, she visited NOTL many times with her family, always enjoying and

appreciating this town's history, recreation, theatre and art galleries, including the

`Niagara Pumphouse Arts Centre`. She believes art has an important place in our

lives and in our community and that we need to encourage and support creativity

and imagination in every child and adult.

Gwen has held many leadership roles professionally and as a volunteer both in

Mississauga and Toronto. She hopes to bring her communication and

organizational skills to her new position of Secretary and looks forward to working

with all Board members and volunteers to celebrate art in our community. Gwen is

an avid reader and enjoys time cycling and hiking along nature trails in the

Niagara region.

Cheryl Morris

Cheryl Morris has been a volunteer with the Pumphouse since 2013, and was a

member of the Board of Directors in 2014-2015. With a background in corporate

communications, strategic innovation programs and event management, she is

comfortable using technology to improve processes to help people, and is

happiest when that can be combined with the arts. Cheryl has a Bachelor of Fine

Arts in Graphic Design from Concordia University in Montreal.

Cheryl was most recently the interim manager of the Niagara Pumphouse Arts

Centre. In 2017 she was the Special Events Coordinator for the Niagara-on-the-

Lake Sesquicentennial Committee. In her corporate career, she worked for Dell

Research, CA Technologies, and IBM Canada. Now that Cheryl is retired, she will

be spending time volunteering in NOTL, travelling and photographing landscapes

around the world.

Mark Skeffington

Mark is a Niagara art lover, collector, dealer and artist, with a strong passion for

Canadian art. He owns two online art galleries: FineArtCollector.ca, which features

works by major Canadian artists such as David Blackwood, and another devoted

to painter W.J. Hopkinson.

Mark’s passion for art led him to start painting and join the Pumphouse, St.

Catharines Art Association and the Niagara Artists Centre. Mark works in

communications/public relations, after a previous career spent as an award-

winning journalist working at several Ontario daily newspapers.


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Biographies of Returning Board Members

Lise Andreana

Lise Andreana is a retired Certified Financial Planner. She rose through the ranks of

London Life before being asked to join the elite Wealth and Estate Planning Group.

In 2002, Lise founded Continuum II, a highly respected boutique financial planning

firm in Burlington Ontario, which continues to this day. She served as Ambassador

to the Financial Planning Standards Council, becoming a respected source of

financial planning advice to the Globe and Mail, National Post and Toronto Star.

Lise is also the author of 3 financial planning books.

As an artist with commercial art training, Lise brings a deep love of the visual arts.

She served on the Board of Directors for Halton Women’s Place from 1998-2000

and established the Andreana Family Trust Fund to assist youth and their families in

2014.

Ron Ferguson

Ron was born and raised in Toronto. He worked for many years as a Chartered

Accountant for the Ontario Public Service, holding senior management positions in

the Ministry of Finance.

He has served as Treasurer on the Boards of Willowbank, The Rotary Club of

Niagara-on-the-Lake, the Niagara-on-the-Lake Bed and Breakfast Association and

St. Andrew’s Presbyterian Church.

Victoria Wisdom

Victoria’s lifelong involvement with the arts continued through her long career in

advertising and media sales. With an extensive background in sales management

and charitable fundraising, Victoria always enjoyed the “art of the sale”. From

Associate Publisher/Director of Advertising for Saturday Night Magazine, to an

integral role as Director of Advertising for the launch of Bravo! New Style Arts

Channel (CHUM Television 1994), to heading national sales on the relaunch of the

New Classical 96.3 FM (2006) and finally as Associate Publisher/VP Sales and

Marketing for Zoomer Magazine’s launch (2011), Victoria has always welcomed a

challenge.

Victoria was honored to serve on the Canadian Film Centre Board (1996-2007) and

most recently on the Board of War Child Canada. Now embracing life in the

Niagara-on-the-Lake area, Victoria has dedicated herself to this remarkable

enriching community.

Documents

Annual General Meeting November 8, 2018 · Niagara Pumphouse Arts Centre, Annual General Meeting: November 8, 2018 6 . Our financial performance this year was due to the following