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NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Sustainability case study on ITC Ankit Kumar TD-VI
S u b m i t t e d t o : M s r a c h n a k h a t r i
Acknowledgement I would like to convey my sincere gratitude and cordial deference to Ms. Rachna for her extremely helpful guidance, constant supervision and painstaking efforts during the assignment and her help in understanding the subject. I hope this document would stand up to my facultys expectation.
Thanking Sincerely, Signature (Faculty)
INDEXIntroduction Goals of ITC Hotels of ITC ITC efforts ITC recyclable papers & packaging Waste of wealth Recycling of paper Achievement & awards Bibliography
Introduction ITC is an Indian public conglomerate company its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. Indian Tobacco Company in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC limited. ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house. In 1975 the Company launched its Hotels business with the acquisition of a hotel. ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology, and more recently, Ozone bleaching in India. ITC's focus on being a carbon-positive, water-positive, zero-solid waste disposal organization leads it to constantly develop ways of reducing, reusing and recycling. ITC has been Carbon Positive for five years in a row, Water Positive for eight consecutive years and Waste Recycling Positive for the last three years.
Goals of ITCITC goals is minimizing the environmental impact of its operations and in fostering a better environment in the communities. Towards a low-carbon future
ITC recognize that businesses must contribute more effectively to efforts that help in mitigating climate change. ITC has already taken several steps towards this objective. While itc largescale afforestation initiatives help in sequestering twice the carbon emitted from the Companys operations, the propagation of sustainable agricultural practices and watershed development help adapt to the harsh realities of climate change, particularly for the poor in rural India who are more vulnerable to the ill effects of global warming. These actions are complemented by our effort to continuously enhance energy efficiency and conservation as well as invest in cleaner and renewable energy capacity. Nearly 31% of the energy consumed by ITC comes from renewable sources. They plan to further step up their investments in wind energy to enhance their renewable energy portfolio. Investments have also been made in green boilers to tap biomass based energy. As a testimony to its low carbon philosophy, ITC has invested in creating benchmarks in green buildings. The ITC Hotel Royal Gardenia in Bengaluru has received the Platinum LEED certification making it the largest hotel in the world to achieve this milestone. They will strive to ensure that all new buildings constructed by ITC will conform to the green norms of excellence. ITC has 8 registered projects under the United Nations Framework Convention on Climate Change under the Clean Development Mechanism (CDM). These projects have started earning carbon credits.. ITCs climate change mitigation and adaptation initiatives support a large majority of the objectives set out in the Governments National Action Plan on Climate Change. They all are well positioned to leverage the opportunities that are expected to emerge in the future as market based mechanisms are introduced globally to encourage low carbon growth strategies. ITC proposes to progressively conduct detailed Life Cycle Analysis of some of its businesses to help enhance its environmental responsibility efforts. It will also examine the possibility of extending its sustainability practices to some of its supply chain network partners in the near future. Nift Bangalore 5
Eco friendly hotels of ITCITC green Centre building is one of the world's largest green buildings with space of over 170,000 square feet. At ITC Green Centre, energy consumption has been reduced significantly through design integration. The building has been designed to maximize the effect of natural light during daytime.
In the world of luxury business hotels, ITC Hotelss new The Royal Gardenia, Bengaluru comes as a breath of fresh air, quite literally. Based on the concept of marrying luxury and eco-friendliness, this new property takes that purpose to a whole new level, while retaining the unique charm and local flavour of the city popularly called the Garden city of India. Located in the heart of Bengaluru, the new ITC The Royal Gardenia attempts to blend into the citys ethos with its focus on integrating greenery and cultural influences into its architecture and dcor. Now, that would sound like a big deal if you consider the level of attention that has been lavished into making every little aspect of the hotel green The eco-friendliness focus is per se nothing new. But often, in many hotels, it doesnt go beyond mere lip-service. Attempts at reducing their carbon-footprint start and stop with a placard in the bath that urges guests to save water. It is also a fact that beyond a certain degree it becomes difficult to weave in ecofriendliness without compromising on the level of luxury that can simultaneously be offered. And often, it is also the lack of materials that can be the cause of the handicap in being more eco-conscious.
The Royal Gardenia deals with this in a bold and unique way. For a start, the hotels Atrium lobby is not air-conditioned. Leading you into the hotel is just a simple glass arch. There are no doors and the whole lobby is wind-cooled. In addition to a square lotus fountain in the middle, the lobby features vertical hanging gardens with a mix of plants that are watered using drip irrigation. The atrium leads out to the central courtyard garden, in the midst of which is the multi-pillared Lotus Pavilion. With sloping roofs covered with a unique lawn of fresh green grass, the Pavilions pillars and structure has been inspired by Tipu Sultans Summer Palace at Srirangapatna. The local, cultural influences of Karnataka can be seen all around in the choice of table dcor and artifacts, the Tiger style chairs and parrot-shaped pillar adornments inspired by the Mysore palace and in the friezes and murals on the walls. The hotels vertical gardens are built on steel structures and are irrigated by a state-of-the-art drip irrigation system that is placed on the top. The water drips evenly and after providing moisture to all the plants, collects at the base and is recycled for use again. Rainwater harvesting is also practiced at the hotel, with the collected water being recycled for use. Garden lighting has been provided from natural sources or through an energy-efficient lighting system. Most of the plants being used are of the Philodendron family and have been locally grown in Bengaluru. Royal Gardenias eco-friendliness has also been extended into the architecture with the choice of fly-ash bricks, double-sandwiched cladding glass, huge roof gardens and use of eco-friendly piping. Further, the wood that has been used for the flooring and doors at the hotel are all engineered wood that has been certified by the Forest Stewardship Council.
Responsible Luxury & sustainability is manifest in ITC Hotels in many ways:In achieving the prestigious LEED (Leadership in Energy & Environmental Design) Platinum rating for all its luxury hotels, a firstof-its-kind achievement in the world. In ITC Sonar being the only hotel in the world to earn carbon credits under the UNFCCC (United Nations Framework Convention on Climate Change) Kyoto Protocols Clean Development Mechanism. In product design that is at the heart of these efforts in the form of green buildings that are energy efficient, utilize renewable energy, conserve and recycle water while taking concrete steps to preserve the eco-system around them. In several other initiatives that have been implemented with great success including ISO 14001 certification, rain water harvesting, solar heating, auto power sensors in rooms, recycling water for gardens, turning kitchen waste to compost and so on. In line with ITCs commitment to achieve zero effluent discharge by treating/recycling all the wastewater generated in its units, its hotels have also initiated measures towards achieving rainwater harvesting and 100% waste water recycling. Only treated recycled water is used for flushing, landscape treatment, cooling tower and miscellaneous cleaning while sensor operated waterless urinals, dual-flush water closets result in further reduction of water consumption, considerably below the U.S. Green Building Council standards. In addition, to achieve 100% waste recycling, measures have been introduced for waste segregation at source, with more than 99% of the total solid waste either reused or recycled through recycling programmes. Organic waste is converted into manure by an Organic Waste Converter in several properties. In addition, in most Hotels, wet garbage is converted into manure, through the `Wealth to Waste programme. Sustainable material sourcing also enhances the positive environmental footprint of ITCs hotels. More than 50% of ongoing consumables used at several properties are either local or recycled.
Highlights of the hotels buildingUse of glass, which has 19%, recycled content helped ITC to get points in recycle content. Use of other recycled and recyclable resources, with materials like fly ash based cement etc. More than 10% of the building materials used are recycled, refurbished or salvaged from other sites 40% of the total raw materials used were procured within 500 miles of the project site such as double glazed glass faade and window framing, 250mm thick auto-claved and aerated concrete block wall Daylight and views: Views to external glazing from at least 90% of regularly occupied areas Use of solar photo voltaic for emergency lighting 6. Use of green material to reduce heat gain from rooftop / building envelope with high performance glazing and proper insulation material CFC/HCFC free HVAC equipment is used to combat ozone depletion. Installation of solar hot water system and solar concentrator for kitchen Use of green material to reduce heat gain from rooftop / side walls. Low cost version of this idea is to paint the rooftop white or roll out gunny bags in summer
GREEN FEATURES OF THE BUILDINGFly Ash based cement used Autoclave Aerated Concrete (AAC) Blocks Double glazed windows with low-e coating Rain water harvesting Water saving techniques CFC, HCFC & Halon free airconditioning system Energy efficient lighting (T5 lamps with electronic ballast, high Efficient luminaires) Water efficient landscaping Sewage treatment plant and waste water recycling.
Use of Low VOC, rapidly renewable & certified materials Eco friendly house keeping chemicals & practices Carbon dioxide (co2) monitoring indoor chemical & pollutant Source control (Dedicated copy printer room with independent Exhaust) indoor air quality (iaq) system. Optimized energy performance through efficient designs light Pollution reduction ozone protection ( by using cfc, hcfc & halon free refrigerants) water use reduction storm water management Use of recycled materials CO2 monitoring systems in AHU (operates when internal co2 is 530ppm Or more than external atmosphere)20 days flush out of entire building air prior to occupation
Differences between existing building & new construction hotel building of ITCExisting building All hotels use 18-29% (average) less energy than USEPAs (U.S. Environmental Protection Agency) Reduction of water consumption by 50% in the last five years No chemicals are used for management More than 99% of the total solid waste is either reused or recycled through recycling programs or converted into manure by Organic Waste Converter. New construction building 100% of electrical energy demand is met through renewable sources i.e. Wind and Solar 100% waste heat utilization for hot water genera- tion Use of Solar energy for cooking. 40% saving of fresh water consumption. 100% low Volatile Organic Compounds paints, 50% Forest Stewardship Council certified wood, 10% recycled material and 5% rapidly renewable wood is used
ITC Efforts Carbon Positive Water Positive Solid Waste Recycling Positive
Carbon PositiveThe phenomenon of Climate change, a result of global warming, is caused principally by large-scale emissions of gases such as carbon dioxide (CO2). Global warming exacerbates the challenges of poverty and environmental degradation and poses a threat of far reaching consequences. ITC has been at the forefront of corporate India's initiatives to progressively reduce Green House Gas emissions. Its businesses continue to enlarge the Company's positive carbon footprint through energy conservation, use of renewable sources of energy and identifying ways of mitigating the adverse effects of climate change caused by global warming. ITC has implemented several CDM projects under the Kyoto Protocol and ensured carbon dioxide (CO2) sequestration through large-scale social and farm forestry initiatives. ITC has proactively aligned its strategies and joined international efforts in mitigating/delaying the adverse impacts of climate change. All ITC businesses strive to minimize energy consumption and wherever possible use environment friendly sources of energy. Sequestration is a scientifically well-established technique to reduce the total carbon dioxide in the atmosphere. ITC's social and farm forestry initiatives have created a green cover of over 100,000 hectares, consolidating its position as a 'Carbon Positive' corporation for five years in a row. ITC invests significantly in research and development to create clonal saplings that are disease resistant, grow faster, and have higher survival rates. These are provided to farmers to enable them to convert their private degraded wastelands into viable pulpwood plantations. In addition, it provides sustainable raw material sources for the Company's Paperboards business, and also creates livelihood opportunities for disadvantaged tribals and farmers in rural areas. This initiative has already created over 46 million person days of employment. Energy efficiency practices of ITC have helped in achieving world-class standards of energy utilisation in several units. Through a rigorous process of audits supported by benchmarking, specific energy consumption has been reduced year on year. 30.9 % of ITCs energy consumption is from renewable sources. Flowing from its commitment to the triple bottom line philosophy, ITC has chosen Wind Energy as a focus area for enhancing its positive environmental footprint. The Company has already invested in wind energy generation in Tamil Nadu to meet the requirements of its Packaging business in Chennai. This 14 megawatt Clean Energy Initiative has delivered performance parameters which exceed original projections. The Companys investments in Wind Energy are eligible for Carbon Credits under the Clean Development Mechanism of the Kyoto Protocol, resulting in substantial cost savings. Nift Bangalore 13
ITC businesses have already registered 8 CDM projects, with the CDM-EB (Clean Development Mechanism - Executive Board), set up by UNFCCC (United Nations Framework Convention on Climate Change) under the Kyoto Protocol which include two unique projects one on social forestry, the first of its kind in India and ITC Sonar, the only hotel in the world to earn carbon credits. ITC invests significantly in research and development to create clonal saplings that are disease resistant, grow faster, and have higher survival rates. These are provided to farmers to enable them to convert their private degraded wastelands into viable pulpwood plantations. ITC has implemented several CDM (clean development mechanism) projects under the Kyoto Protocol and ensured carbon dioxide (CO2) sequestration through large-scale social and farm forestry initiatives.
Water PositiveIndia faces a turbulent water future. Home to over 17% of the global population and having access to less than 4% of its fresh water resources, India's water scarcity is likely to worsen over the years. ITC's sustainability initiatives, in the area of water, focuses on: 1. Achieving the lowest specific water consumption (water used per unit of production) through conservation, audit and benchmarking. 2. Zero water discharge - treating and recycling all waste water, thereby not only reducing fresh water intake but also preventing pollution of fresh water resources.
3. Creating a positive footprint - through rainwater harvesting, both within our own units and across different watershed areas. ITC continues to make progress on its sustainability initiatives relating to water through Conservation to achieve the lowest specific water consumption (water used per unit of production); Zero Effluent Discharge by treating and recycling all waste water. Rainwater harvesting both at watershed development projects ITC's water positive status for 9 potential so far developed by the consumed by its operations. the Company premises and through external in socially relevant areas have consolidated consecutive years. Total rainwater harvesting Company is more than 2 times the total water
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Zero water dischargeThe principle of zero discharge is recycling of all industrial wastewater. This means that wastewater will be treated and used again in the process. Because of the water reuse wastewater will not be released on the sewer system or surface water.
What is LEED ?LEED (Leadership in Energy and Environmental Design) Green Building Rating System is a feature-oriented rating system that awards buildings points for satisfying specified green building criteria. The six major environmental categories of review include: Sustainable Sites, Water Efficiency, Energy and Atmosphere, materials and Resources, Indoor Environmental Quality and Innovation and Design. LEED can be applied to all building types including new construction, commercial interiors, core & shell developments, existing buildings, homes, neighbourhood developments, schools, retail facilities and healthcare.
Solid Waste Recycling PositiveWaste management, in India, is an area of serious concern, with significant proportions of waste being disposed through land filling and dumping. Most landfills and dumping sites are serious health hazards to people living in the neighbourhood and can also cause soil and water contamination.
Cigarette factories at Bengaluru, Saharanpur, Munger and Kolkata, Leaf Threshing Units at Chirala & Anaparti, Paperboards & Specialty Paper Units at Tribeni, the ITC Green Centre at Gurgaon, Surya Nepal's Cigarette factory at Simra, and ITC Hotels - Maurya, Maratha, Grand Central, Sonar, Windsor, Mughal, Kakatiya & Sheraton Hotels New Delhi & Rajputana reused/ recycled almost the entire waste generated (more than 99%) out of their operations. All ITC units/businesses, apart from minimizing waste generation, are mandated to recycle 100% of waste generated by their operations. Waste recycling provides solutions for saving natural resources and energy. It also reduces costs and environmental pollution. ITC has been using fly ash for constructing building since 1998. 100% of fly ash generated is converted into bricks and used for construction of building. Plastic Waste:- 100 % plastic waste generated at SFT, and 100% of HDPE generated is recycled by various partners who collect this waste for use in other industries. Chipper dust:- 40 % of chipper dust is used for steam generation in our coal fed boiler, there by reducing the demand for coal. The balance is sent to other industries as a fuel for their boilers. Slivers:- 100% of slivers generated are distributed for use as a wood fuel substitute. ETP Sludge:- ETP sludge is converted into thick sun dry board sheets, and these are utilized as protective packaging in-between packed reels while being transported to avoid transit damages. Domestic Waste:- Waste collected from the housing colonies is converted into bio-fertilizers by composting.
ITC recyclable paperboard & packagingITC's Paperboards and Specialty Papers Division is India's largest, technologically advanced and most eco-friendly. ITC Units generated 578,865 tonnes of wastes, most of it being generated by the Paperboards & Specialty Papers Division. ITC's Paperboards and Specialty Papers business has also been a first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes.
Business wise break up of wastes recycling in ITC
Paper Boards & Specialty Papers Division - 91.04% Packaging & Printing - 3.69% Leaf tobacco - 2.13% Cigarette - 1.34% Hotels - 0.96% Foods - 0.61% Personal Care Products - 0.22% Offices - 0.01%
ITC's Paperboards and Specialty Papers business enjoys market leadership in the value-added paperboards segment, and also has a significant share of the Indian fine papers market. It is the largest exporter of coated boards from India. ITC takes great pride in servicing a large cross-section of industry requirements - from cigarette tissues to FMCG cartons, from electrical insulation papers to PLA Coated Boards, from decorative laminate base to writing and printing papers and much more. ITC straddles the entire spectrum of paperboards - from 100% virgin, food-grade boards, which are from renewable and sustainable resources to 100 %, recycled boards The Kovai unit currently focuses entirely on recycled boards, servicing requirements for both greenback and white back recycled boards, The Kovai unit is a benchmark in environmental performance - helping ITC turn solid waste recycling positive by consuming more paper waste generated than is generated internally. This is done by collecting waste from households and institutions and recycling it at this facility. ITC's Research and Development efforts in creating disease resistant, high yielding clones help farmers realize greater yields in a shorter time - from land that may be otherwise unproductive. More than 1,14,480 hectares of planted area stands testimony to ITC's commitment to sustainable forestry. Supporting the cause of clean technology, ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology, and more recently, Ozone bleaching in India. ITC's focus on being a carbon-positive, water-positive, zero-solid waste disposal organization leads it to constantly develop ways of reducing, reusing and recycling. ITC has been Carbon Positive for five years in a row, Water Positive for eight consecutive years and Waste Recycling Positive for the last three years. ITC's Paperboards and Specialty Papers business has also been a first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes. ITC reaches out directly to consumers with its Wealth Out of Waste (WOW) campaign, that has been successfully implemented in select locations across southern India, and has plans to expand into other locations across the Country. The BIR (Bureau of International Recycling) Paper Division, has conferred upon ITC Paperboards and Specialty Papers Business 'The Papyrus Award' 2009, in recognition of services and contribution to the recycling industry, in 2009.
ITC Waste of wealth (WOW) program for paperITC launched its Wealth out of Waste programme to discourage recyclable waste from going into landfills or getting burnt which pollutes the environment . ITC's Wealth Out of Waste is a recycling initiative that works towards spreading awareness about recycling, and encouraging people to segregate and dispose waste responsibly. WOW is an internationally recognised initiative by Bureau of International of Recycling. BIR is a world wide international trade federation representing the world's recycling Industry, promoting recycling across the globe. In this programme, WOW reaches out to schools, institutions and homes through its awareness building teams, about source segregation of waste. After a stipulated period of time, the WOW team goes back to collect the waste kept aside by schools/institutions/homes, and pays them for the recyclables collected. While many countries have advanced systems of waste collection and regulations on source segregation, awareness in India regarding recycling and its benefits is low. There are basically two types of waste: dry waste and wet waste. About 40% of the dry waste can be recycled while wet waste can be converted into compost and can be used as manure. The WOW programme seeks to not only build awareness, but also to encourage people to segregate their waste at the source which is their households. This reduces the amount of waste filling up the landfills - and provides industries with clean raw materials.For example, ITC's Kovai unit is exclusively dependent on recycled fibre,as are some machines in Bhadrachalam as well. By end 2011, ITC PSPD would be using close to 210,000 tonnes of waste paper per annum. WOW helps ITC collect this raw material from India. Recycling of waste has huge environmental and economical benefits. Recycling of one tonne of waste paper saves 17 trees and 7,000 gallons of water. Through WOW, ITC helps to deal with various issues like environment protection, reduction of global warming, improving green cover, reducing landfills, improving ground water quality, general health and hygiene, reducing garbage handling costs, better civic amenities and providing cost competitive raw materials to industries.
The birth of WOWWhile continuing to increase the green cover through its plantations programme, ITC recognized the need to decrease the pressure on new resources also - especially when recyclable material is available in India. At itc factories, they adopt the "ReduceReuse-Recycle" philosophy in all our operations - however, they wanted to increase the scope of this philosophy beyond the boundaries of our factories. ITC launched its Wealth out of Waste programme to discourage recyclable waste from going into landfills or getting burnt which pollutes the environment.
WOW has been designed to manage waste from individual households and civic bodies level. As per a study conducted by ITC, on an average an Indian city generates around 2,500 tonnes of waste every day. Since there is hardly any recycling, the waste is used as a landfill, causing large scale air and water pollution. The collection of recyclables is predominantly from households, commercial, corporate offices and educational institutions.There are over 100 corporates supporting WOW and more than three lac households across South India are participating in WOW.Through WOW, ITC helps to deal with various issues like environment protection, reduction of global warming, improving green cover, reducing landfills, improving ground water quality, general health and hygiene,
Recycling of paperPaper is one the material that can be easily recycled. Recycled paper is paper that was Made from paper and paper products that has already been used and recovered. In Chennai, WOW ( waste out of wealth) has tied up with 30-40 IT companies including Infosys, IBM, Wipro which would sell their waste paper to ITC for recycling. A tonne of waste paper collected is equivalent to saving 22 trees 5,000 tonnes of waste paper can produce 4,000 tonnes of fresh paper In the WOW They collect small bits of paper, plastics, take them to school and get money in return Students. Though each student gets a small amount by collecting 7 to 8 kg of such materials each month The collected paper goes to the ITC mill in Coimbatore to be made in pulp and then board. The collected paper goes to the ITC mill in Coimbatore to be made in pulp and then board.
ProcessPaper is collected from the bin and deposited in the large recycling container along with the paper from the other recycle bins. Once the paper is collected from the recycle bins it is taken to the recycling plant where the waste paper is sorted and separated into types and grades. The second process is pulping. In this process large amount of water is addded to the waste paper to produce pulp. Once pulp is produced it is then passed through a series of screens to remove larger pieces of contaminants for eg: inks, staples, plastic film and glue. The clean paper pulp is then placed in the machine that uses centrifugal cleaning to spin more of the debris from the paper pulp. The paper is the left to dry and is rolled up to be sent to shops.
Recycling process of paper
Achievements & awards in sustainabilityITC Hotel Royal Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally. ITC also received the National Award for Excellence in Water Management
ITCs Social and Farm Forestry programme won the 2nd NASSCOM Social Innovation Honours 2010 for bringing about social change and development through technology ITC became the first Indian company to gain membership with WWF GFTN for responsible forestry Two World Star Awards for ITC Packaging & Printing Business TC Sonar has received the Green Initiative of the Year Award from Hotelier India for its CDM project on reduction of CO2 emissions
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