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Origin Green
Sustainability and Success for Irish Seafood
Ali Sheridan
Sustainability Development Manager
Bord Bia
Overview
• Marketplace Drivers
• Development & Roll Out of Origin Green
• Communicating to Customers
Global Challenges
Sustainable Living Plan
Depend on suppliers to achieve these goals
Fourth consecutive year as largest retailer of MSC seafood First major UK retailer to launch ASC River Cobbler Joint first in Marine Conservation Society (MCS)
Supermarket Seafood Survey First major UK retailer to launch RSPCA Freedom Food
approved loch trout Gave away seven tonnes of lesser known seafood through
our Switch the Fish campaign Top spot in Greenpeace’s tuna league table 2014
Growing the success of Irish food & horticulture
Viewed as green &
natural…
We now need to prove it...
And improve it…
Perceptions of Ireland…
Growing the success of Irish food & horticulture
What is Origin Green?
• National sustainability programme uniting
government, private sector & food
producers
• Structure to collate facts and figures
• Business to business initiative
•Help our customers achieve their targets
•Build relationships
Every level of the supply chainsigns up to the sustainability agenda…
Measuring what matters…
Accreditation, independent verification…
Performance based on science innovation and best practice…
Conditions for success
Growing the success of Irish food & horticulture
Measuring What Matters
Traceability Welfare
Environment Health
Food Safety
Energy Waste Water
Biodiversity Socio-economic data
Growing the success of Irish food & horticulture
ISO
17065
Accreditation, independent verification…
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
COMPANY RECRUITIMENT PIPELINE
507 Companies Registered95% of exports
184 companies at workshop/
plan development phase
144 plans being processed
179 plans acceptedOver 85% of exports
Growing the success of Irish food & horticulture
Independent
Verification
Supplier Certification | Sustainability Initiatives
Raw Material Sourcing
Energy | Emissions | Waste | Water | Biodiversity
Manufacturing Processes
Health & Nutrition | Community Initiatives | Employee Wellbeing
Social Sustainability
Growing the success of Irish food & horticulture
52 Workshops
1,200+ Feedback Reports
15 hours one to one support
100+ companies took
online course
Growing the success of Irish food & horticulture
Growing the success of Irish food & horticulture
164Raw material
sourcing targets
83Members committing to
source from suppliers with
recognised certifications.
RAW MATERIAL SOURCING
KEY METRICS
39Members committing to
specific sustainability
initiatives with suppliers.
ENERGY
KEY METRICS
11%Reduction in energy usage per
unit of output by 2014.
16%Reduction in energy usage per unit of
output by 2017.
€12 millionThe reduction in energy usage
projected by 2017.
26% Largest reductions in the
Horticulture and Meat sectors.
SOCIAL SUSTAINABILTY
KEY METRICS
208Targets
132Community based targets.
27Health and nutrition
targets.
49Employee wellbeing
targets.
Retail and Foodservice
ORIGIN GREENIntegrated Marketing Plan
Growing the success of Irish food & horticulture
Advocates of Origin Green
“Just last year, I had an opportunity which was phenomenal. I had the opportunity to experience firsthand the great work
that we’re doing in Ireland and the industry leading approach that Ireland
has taken to agriculture‘
Don Thompson, CEO McDonalds
Ireland is leading the way in another important area – climate smart agriculture. Its Origin Green program has mobilized Irish farmers and food producers to set and achieve measurable sustainability targets......we’re helping other countries learn from this model
Jim Yong Kim, World Bank President
Sustainable sourcing commitments
Growing the success of Irish food & horticulture
Enhancing our Impact on Societya focus on health and wellbeing
Creating a Showcase of Sustainabilityclosing the loop at home
Collaborating and Innovatingto improve performance
Sharing the Visionmaintaining momentum
Lowering our Environmental Footprintprioritising emissions, biodiversity & water quality
Origin Green: The Road Ahead
Growing the success of Irish food & horticulture
Saving Resources
Winning Business
Building Reputation
Origin Green
Sustainability and Success for Irish Seafood
Ali Sheridan
Sustainability Development Manager
Bord Bia
