Anil Subramaniam Director Rural Skills Division (DDU-GKY) … · · 2018-01-2211 July 2014 Standard Operating Procedures (SOP) notified ... •Placement linked Skill Development

Anil Subramaniam

Director

Rural Skills Division (DDU-GKY)

Ministry of Rural Development,

Third floor, Eastern Wing,

Thapar House,

124, Janpath,

New Delhi-110001

Mob:9891101040

Tel: 23743625-26 Ext: 303

Fax: 23743627

Email: [email protected]

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mailto:[email protected]

Rural Skills Division, Ministry of Rural Development, Government of India

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India - the skilling challenge

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282 million

55 million

67% of India’s emergent youth

bulge lives in its villages (National

Census 2011)

502.1 Mn workers

49% of all workers in Agriculture,

16% of the Economy.

Training and repurposing them

for upward mobility out poverty (Worker Estimate, Budget 2015/16 documents)

CORE TARGET: Youth aged

between 15 & 35, from poor

families, currently unemployed or

marginally employed

400 million

Skilling target identified in the National Policy for Skill Development &

Entrepreneurship 2015 (NPSDE)

250 Mn existing

workersUnskilled or semi-skilled workers

in the current pool of 487.3 Mn

workers who need to be skilled(NPSDE 2015)

109.73 million

Demand across 24 key sectors

by 2022 (NPSDE 2015 – NSDC Skills

Gap Analysis)

DDU-GKY, a Placement linked skill development program

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Transform- induce the highest degree of change

rural poor youth- between 15 and 35 years of age

into an economically

independent- as a family

and globally relevant- in keeping with global benchmarks to facilitate

mobility across borders

workforce- economically and socially productive

Vision led achievement:

SANDEEP KUMAR PK

Sole earning member supporting his aged parents, wife and 2

yr. old child from Thrissur, Kerala. He quit his low paying job at a

restaurant to get trained in Housekeeping under Hospitality

sector.

Today he is a Flight Housekeeping Attendant in Cabin

Appearance Department with Qatar Airways in Doha

Earning Rs. 30,000/- monthly + TA + House allowance +

Overtime

He can be contacted at +97466463198

DDU-GKY Timeline

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16 March 1999

IRDP → SGSY

15% of SGSY allocation set apart for Special Projects

26 June 2010SGSY → NRLM15% of NRLM allocation set apart for Special Projects5% for innovative projects

1 May 201315% allocation increased to 25%

16 June 2005

Guidelines for placement-linked skilling programmes under SGSY notified

20 September 2013Guidelines for Aajeevika Skills notified*

Extensive consultative process for SOP

11 July 2014Standard Operating Procedures (SOP) notified

25 September 2014DDU-GKY announced onAntyodaya Diwas

Transition from

SGSY to

Aajeevika Skills

Transition from

Aajeevika Skills

to DDU-GKY

July 2016

CNN compliant

DDU-GKY

DDU-GKY - Features

• Placement linked Skill Development Program with minimum 70% placement

• Targeted at Rural Poor Youth of age group 15 to 35 years using SECC data

• Mandatory coverage of SC & ST (50%), Minority (15%) and Women (33%) of candidates trained

• Implementation through Project Implementation Agencies (PIAs) in PPP mode

• PIA selection through online appraisal process

• Training programs in NSQF courses aligned with Common Norms notified by Govt.

• Assessment & Certification independently through NCVT / Sector Skill Councils / Other NSQF courses

• 3 tier concurrent monitoring involving 13 inspections per Training center annually and regular audits

• PFMS based fund release

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Coverage of DDU-GKY

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27 Roshni (LWE) Districts

Himayat (Jammu &

Kashmir)

Legend

Jammu &

Kashmir

Himachal

Pradesh

Rajasthan

Gujarat

Maharashtra

Madhya

Pradesh

Uttarakhand

Uttar

Pradesh

Karnataka

Goa

Telangana

Andhra

Pradesh

Tamil

Nadu

Orissa

Chhattisgarh

Jharkhand

West

Bengal

Bihar

Arunachal

Pradesh

Assam

Tripura

Mizoram

Manipur

Sikkim

Nagaland

Meghalaya

Haryana

Punjab

All States except Goa are now Action Plan States

A& N Islands

Puducherry

Lakshadweep

DDU-GKY Performance – FY 2012-17

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212000

250000

210000

177986200014

217997201019

86120

270392

162586168502

137417

54196

134744

84900

FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17

Training Target Training Achievement Placement

Target 10.50 Lakhs

Trained 9.38 Lakhs

Placed 5.80 Lakhs

Physical Achievements FY 2017-18

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Achievement FY 2017/18 (till 30 June 2017)

Target 2,00,000

Trained 38,057

Placed 24,103

Current Status

No. of Projects 546

No. of PIAs 268

No. of Training Centres 651

Sectors covered 39

Job-Roles 329

Funds utilized - DDU-GKY

1022 August 2017

All Figures in Rs. Crores

850

180

569 568 580

794

375

FY 2012-13 FY 2013-14 FY 2014-15 FY 2015-16 FY 2016-17 FY 2017-18

Utilisation

DDU-GKY Social Inclusion

1122 August 2017

SC 32%

ST 16%

Minority 12%

Others Male 58%Female 42%

Social Inclusion Gender

Mobilization of candidates

• Rural youth from households covered in:

• Auto inclusion parameters in SECC

• MGNREGA worker household with completed 15 days of work in previous year

• RSBY

• Antyodaya Anna Yojana card

• BPL PDS card

• NRLM-SHG members

• Candidates mobilized through GP saturation

• PIAs assisted in mobilization by:

• Community Resource persons

• Gram Rozgar Sevaks

• Job Resource persons

• PIAs undertake screening of candidates before enrolment for training

Training under DDU-GKY

• Training in NSQF aligned courses under NCVT, SSC and other recognized standards

• Minimum duration of training- 576 hours

• Trainers to be certified

• Independent Assessment and certification

• Training on domain skills and non domain skills (Soft skills, Basic spoken English and IT awareness)

• 1/3rd of training duration could be OJT

• Tablet PC mandatory during training

• Quality assured through Standard Operating procedure and concurrent monitoring at 3-levels, i.e a Q-Team with PIA, SRLM and Central Technical Agency (NIRD and NABCONS)

• Aadhaar based Biometric attendance for trainers and trainees

• CCTV compulsory in all classrooms

Trade Spread in DDU-GKY

1422 August 2017

Top Ten Trades/

Job-Roles

1 Sales Person (Retail)

2 Accounting (Tally)

3 Sewing Machine Operator

4 Hospitality Assistant

5 BPO Voice

6 Food & Beverage Service –Steward

7 BPO - Non Voice

8 DTP and Print Publishing Assistant

9 Sales Associate

10Security Guard (General) & Personal

Security Guard

Sectors covered 39

Trades/ Job-Roles 329

Retail, 22%

IT-ITES, 20%

Tourism & Hospitality, 13%

Apparel, 12%

Telecom, 7%

Healthcare, 6%

Construction, 4%

Security, 3%

Automotive, 3%

Electrical, 2%Electronics, 2%

Others, 6%

Sector-wise distribution

Placements in DDU-GKY

Definition of Placement under DDU-GKY

• A continuous placement for three months in a job with a regular wage is considered as placement (same employer not necessary)

Accepted proof for a regular wage employment

• Salary slips from HR department of employer

• Certificate from employer:

• indicating wages paid,

• counter-signed by employee

• Supported with a bank statement that wages have been paid by crossed demand draft or money transfer

Verification of placements:

• Desk verification at two levels- PIA Q team and SRLM

• Physical verification on sample basis at three levels-PIA Q team, SRLM and CTSA

• Placement tracking by PIAs for 12 months

Implementation Architecture

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NATIONAL UNIT (NU) SRLM/ SSDM PROJECT IMPLEMENTING AGENCIES

• Policy making

• Technical Support and

Facilitation

• Monitoring and

Implementation support,

where needed

• Invest Central Government

component in projects

• Procurement of PIAs and

sanction of projects

• Ensure compliance with

Standards

• Monitoring and

Implementation Support

• Fund release to PIAs

• Skill gap assessment

• Match Skill Gap Analysis and

aspiration of rural youth

• Plan, implement skilling courses

and placements as per Guidelines

and SOPs

• Set-up center, Mobilize, Train and

Certify through Third-party

Assessor, where curricula is per

NCVT / SSCs

• Ensure 70% placements and

support graduates for 1 year post

placement

Role of State Government

• Establish Skills team at State, District & sub-district level

• Conduct Skill Gap Assessment

• Facilitate PIA in mobilization and identifying target groups in district

• Conduct project monitoring with its Technical Support Agency (TSA) and ensure PIAs maintain

quality of training

• Maintain MIS and report into Central database

• Ensure timely release of instalments to PIAs within timelines prescribed

• Other activities

• Establish Migration Support Centers

• Establish Career Guidance Centres

• Organize Job Melas

• Establish a DDU-GKY Skills alumni program

• Conduct training and capacity building programme for GP functionaries

PIA procurement procedure

• Eligible entities- organizations registered under:

• Indian Trust Acts or State Society Registration Act or State Co-operative Societies or Multi-State Co-operative Acts

• Companies Act, 2013

• Government/semi government/autonomous government organizations at the State and

National Level

• Eligible entities to register at http://ddugky.gov.in and obtain Permanent Registration Number (PRN)

• With PRN, PIAs can apply for projects 24X7 round the year in prescribed application format

supported by documentation.

• 3- stage project appraisal in a time-bound manner- 10 days for Initial Screening, 30 days for

Qualitative Appraisal and decision by PAC in 30 days

• Projects shortlisted by PAC sanctioned by States from its approved Action Plan targets.

http://ddugky.gov.in/

DDU-GKY – Cost components to PIAs

• DDU-GKY follows fixed-cost model- prescribed in Common Norms for Skill Development schemes

notified by MSDE

• Candidate training cost (Rs.28.80 per hour to Rs.40.40 per hour )

• Uniforms to candidates (Rs.1000 –Rs.2000 per candidate)

• Boarding & Lodging (Rs.175 to Rs.300 per candidate per day)

• Food and To & Fro charges in Non residential training(Rs100 per day)

• Post Placement Support (Rs.2000 to Rs.6000 per candidate)

• One Time travel support @Rs.4,500 per candidate

• Assessment and certification charges (Rs.1500 per candidate)

• Mobile Tracking support (Rs.600 per candidate annually)

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DDU-GKY – Cost components to States

• Skill gap assessment @ 1% of the total project cost

• IEC @ 1.5% of project cost

• Alumni Support @ 1.5% of project cost

• Capacity building @ 3% of project cost

• Monitoring and Evaluation @ 3.5% of project cost

• Job mela – Rs.50000 per job fair at GP level and Rs.100000 at Block level

• Migration support center @ Rs.10 lakhs per center per year

• Block support @ Rs.3.5 lakhs per block per year

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Fund release in DDU-GKY

• Action Plan with a defined skilling target prepared by States for a period of 3 years

• Empowered Committee for NRLM in Ministry approves Action Plans for each State

• Funds are released as Grants-in-Aid to State in installments against Utilizationcertificate and Audited financials

• Funding pattern- Central and State share in project funding-

• 90 : 10 (North East & Uttarakhand, Himachal Pradesh)

• 100% in J&K

• 60 : 40 in all other states

• States release project funds to PIAs in 4 installments against specified milestoneachievement on training, placements and fund utilization

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Fund release to PIAs

Installme

nt

% Release of project

cost

Condition(s) for release

1st 25% •On signing of MoU after project sanction

2nd 50% •On 60% fund utilization of 1st installment

•Achieving 40% corresponding physical targets for the funds

released

•Submission of audited reports

•Online updation of information on MIS

3rd 15% •On 90% utilization of funds disbursed

•Achieving 90% corresponding physical targets for the funds

released

•Submission of audited reports

•Online updation of information on MIS

4th 10% •On submission of project closure report

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DDU-GKY Success Stories

ATUL KR MISRA,

a 12th pass unemployed youth from

Hardoi District in Uttar Pradesh, is now

working with BCL Securities in New

Delhi and earns Rs. 11,000/- per month

with company provided accommodation.

He can be contacted at: +91-

8447514698

POOJA VERMA,

from Hamidpur District in Uttar Pradesh

aspired to work and serve in the area of

medicine. Today she is a Nursing

Assistant in the ICU department with

Jaypee Hospitals in Noida earning

Rs. 7,200/- monthly. She can be

contacted at: +91-8527230833

SANGEETA KUMARI

from Chatra District in Jharkhand, the

eldest child of an agrarian family of 5,

financially supported her father’s TB

treatment after working with Minacs (an

Aditya Birla Group BPO) in Ranchi,

earning Rs. 10,500/- per month.

She can be contacted at: +91-

9546383158

ANUPAM BORAH,

a 12th pass, farm labourer from

Lakhimpur, Assam is today working

at India’s foremost luxury hotel chains,

Vivanta by Taj in Housekeeping at

Guwahati, earning Rs. 7,200/- per

month + food. He can be contacted at:

+91-9401829428

BANITA BAGHE,

from Koraput District in Odisha belongs

to a fatherless family of 5. Proudly

contributing from her monthly salary of

Rs. 7,700/-, she recently won the ‘Best

Customer Service Award’ at Hypercity

Mall in Noida, where she works. She

can be contacted at: +91-8468824837

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DDU-GKY Successful Partnerships

“Partnering with

DDU-GKY as a

Champion employer,

we will save about

3% on our EBIDTA”

- President, HR

“DDU-GKY trainees

are more

disciplined, they

inform us where

they are going and

when they will get

back to work”

- Shop Floor Supervisor“Easy to induct

DDU-GKY trained

youth into the

system because

they are

aspirational,

committed… 6 out

of top 10 performers

are from DDU-GKY”

BENGALURU DELHI / NCR HYDERABAD

- Area Manager

“There are so many

hospitals… it’s the

quality of service that

makes the difference.

With skilled manpower

as my strength, I am

confident of providing

excellent services”

RANCHI

- Medical Superintendent

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Best Practices 1/2

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TARGET ALLOCATION

DASHBOARD: An excel tool to allocate

targets in real time between districts and PIAs

proportional to the need of the districts based

scientifically on the number of deprived

households in that districts and the proportion

of urbanization.

KERALA ASSAM ODISHA

MOBILISATION BY DDU-GKY

STAR ALUMNI: A GP level, IEC driven

mobilisation campaign featuring ‘Star Alumni’

Shikhamoni Devi. Posters, leaflets, banners,

miking was done over 15 days before she

personally visited her peers at her hometown in

Nagaon district. The attendance on mobilisation

day rose by 150% than usual.

CANDIDATE LEVEL MIS: ORMAS has

developed and implemented a comprehensive

database which enables each candidate to be

registered as per census data and tracks them till

they are placed. This comprehensive database

thereby allows a thorough impact evaluation of the

program.

Best Practices 2/2

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TRAINING OF TRAINERS: MSRLM

conducted a program named I-Inspire, wherein urban

trainers lived the lives of their trainees through rigorous

mix of classroom training, outbound adventure and

thorough practice sessions. The overall program

enabled them to tweak their training delivery as per

trainee’s capabilities.

MAHARASHTRA TELANGANA

ANALYSING CLASSROOM CCTV

FOOTAGES TO ASSESS TRAINER’S

PERFORMANCE: Telangana State Skill

Development Mission in association with Australian

Retail College conducted the ‘Profiling and Analysis

of Competency Training’ that used an online data-

driven assessment to identify the Interpersonal,

Facilitation and Organisation skills of the trainers.

DDU-GKY in Andhra Pradesh

Nodal Agency designated by State for monitoring and implementing DDU-GKY projects

Society for Employment Generation and Enterprise Development in Andhra Pradesh Employment Generation Mission (SEEDAP-EGM)

No. of districts covered 13

Target for the State as per approved Action Plan for 2016-19 57966

Total outlay 2016-19 Rs. 465.10 crores (including support cost) approved by the Empowered Committee for NRLM on 18th July 2016.

Central Share released to State Rs. 126.16 crores

Candidates trained last year (FY 2016-17) 12787 (only DDU-GKY)

Candidates trained during FY 2017-18 till 30th June 2017 5917

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DDU-GKY in Assam


Assam State Rural Livelihood Mission Society (ASRLMS)


Target for the State as per approved Action Plan for 2016-19

78508



Candidates trained last year (FY 2016-17)

8202 (only DDU-GKY)

Candidates trained during FY 2017-18 till 30th June 2017

1383

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DDU-GKY in Bihar


Bihar Rural Livelihood Promotion Society (BRLPS)



148500




8608 (only DDU-GKY)


2631

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DDU-GKY in Gujarat


Gujarat Livelihood Promotion Company (GLPC)



30000




2254 (only DDU-GKY)


80

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DDU-GKY in Himachal Pradesh


Himachal Pradesh State Rural Livelihood Mission (HPSRLM)







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DDU-GKY in J&K


Jammu and Kashmir State Rural Livelihood Mission (JKSRLM)



124180




7300 (only DDU-GKY)


209

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DDU-GKY in Karnataka


Karnataka State Rural Livelihood Promotion Society (KSRLPS)



118173




10909 (only DDU-GKY)


2794

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DDU-GKY in Odisha


Odisha Rural Development and Marketing Society (ORMAS)



173629




32108 (only DDU-GKY)


6454

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DDU-GKY in Rajasthan


Rajasthan Skills & Livelihood Development Corporation (RSLDC)



115008




3837 (only DDU-GKY)


275

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DDU-GKY in Sikkim


Department of Skills & Entrepreneurship, (DSE) Sikkim



Total outlay 2016-19 Rs. 11.89 crores




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Monitoring Parameters for DDU-GKY 1/2

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Name of

Districts

No. of candidates No. of Candidates completed Training Total no. of

Candidates

CertifiedTraining

Target

Joined

Training

SC ST Other Woman Minority

Training Data

Name of

Districts

No. of Candidates Placed No. of Candidates

SC ST Other Woman Minority Appointed in

jobs

Placed for

more than or

equal to 3

months

Tracked for

one year

Placement and Placement Tracking Data

Monitoring Parameters for DDU-GKY 2/2

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Name of Districts Total no. of Candidates Mobilised No. of GPs in which mobilisation

saturation achieved (all eligible

candidates covered)

Mobilisation of Candidates

Dedicated personnel for implementing DDU-GKY

Name of Districts Support fund Released to Block Deployment of dedicated Community

Resource Person at Block/sub-block

level for mobilisation and tracking

THANK YOU

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Documents

Anil Subramaniam Director Rural Skills Division (DDU-GKY) … · · 2018-01-2211 July 2014 Standard Operating Procedures (SOP) notified ... •Placement linked Skill Development