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Anheuser Busch InBev
Team Number 11:• Chris Cianciola• Tyler Chestnutt• Andrew Hardee• Andrew McNeil
History• Started by a man named Eberhard Anheuser, who bought out a pre-existing brewery.
•He named it E. Anheuser & Co.
•Adolphus Busch met Anheuser and they eventually merged and formed a partnership.
History Continued..• Adolphus Busch wanted to create a new and appealing type of beer
•In 1876, he created an American-style lager beer called Budweiser.
•This name appealed to German immigrants, and could be easily pronounced.
•Became the company’s flagship brand beer.
History Continued..
•In the early 1870’s, Busch became the first brewer to incorporate pasteurization
•Later on in the 1880’s, he also introduced artificial refrigeration.
•In 1879, the company was renamed Anheuser Busch in order to credit Busch’s efforts.
Industry•Anheuser Busch competes in the Beverages-Brewery industry, and is the leader of the industry.
•The main competitors are Heineken, SABMiller, and Carlsburg.
Competitive Strategies•This Company uses Porters Five Forces Model to formulate a competitive strategy to remain on top.
•Can be categorized into two groups: Forces related to competition and forces related to Supply Chain Bargaining power.
IS-Programmable Logic Controller• “Digital Computer used for automation
of electromechanical processes in the factory”
• Designed for multiple levels of inputs and outputs such as extending temperature ranges of the liquid in machines during the brewing process
• Eliminates a lot of human work and helps cut costs and improve speed of production
• Because of this more time is now spend on planning and managing the systems
Web Presence
• Extensive website that features a ton of information on AB’s heritage, brewing operations, and current events.
• Also features a great interactive segment that provides information about every different beer in the family
• They also have a Twitter and Facebook account
AmBev• IT Simplification Project
• Citrix
• Thin Client Desktop Applications
AB InBev & IBM• Smarter Commerce
Program
• Supply Chain Management
High-Jump Software• Global provider of supply chain software
• Manages routes, hand-held devices, and delivery schedules
• Easy-to-use interface
Triple Point Technology• Global provider of on-premise & in-cloud Commodity
Management software
• Commodity XL
Anheuser-Busch Effective IS 1. Anheuser-Busch is a huge economic force in America.
2. They have expanded into almost all of the beer markets globally.
3. This forces them to constantly adapt and figure out how to compete in various ways.
4. Anheuser Busch has responded to the demand for these styles of beer by buying up many different foreign and craft breweries.
5. Belgian Stella Artois or Goose Island
More Effective IS policies…
Anheuser Busch’s buying power has allowed them to buy these higher quality beers
Their global distributing to provide these better products while still offering their exceptional service is improving A-B stock.
What may surprise you about Anheuser Busch: In 1920, when national prohibition was introduced, the company diversified into a long line of products including ice cream and truck and bus bodies.
Anheuser-Busch operates 12 breweries in the US, 14 in China and one in the UK.K.
Anheuser-Bush employ more than 150,000 people worldwide.
Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters.
Official beer sponsor of Major League Baseball, NBA, World Cup, USOC, and NASCAR. World-Renowned Super Bowl and Budweiser Clydesdales
