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designandressa shu
table of contentsenvironmental designArchaic BridgeLightScapeLegoPinocchio’s Adventure
wayfinding designCSULB Signage
product designHALOAiRushGryphon
graphic designEvent FlyerFaisca
professional workConcept Design Productions Inc.
Sketches + renderingsHow to...Interior Space
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Site Plan
Archaic Bridge environmental design3
Cerritos Regional Park
Archaic Bridge environmental design4
Cerritos Regional Park is a family-friendly location that is surrounded by a residential area. It consists several types of recreation, such as outdoors gym equipment, basketball court, swimming pool, a trail around the pond area, and ect. The project introduces a new installment of a bridge in the northeast side of the park, where there is a fountain and waterfall nearby. Archaic Bridge brings attention to the visitors about the most primitive form of the passageway created by Mother Nature. The contour of the bridge takes shape of a tree trunk. As the visitor approaches the bridge, he/she can notice the subtle curvature that leads out to root forms on both ends. Neutral values are chosen for the bridge so that the installation can harmonize with the environment of the given destination. Stone and wood are the primary materials used to give variety in texture, creating visual diversity.
LightScape environmental design5
LightScape is a design that aims to build a safe and welcoming community for local residents and visitors. It is a place where families can come to enjoy outdoor recreation anytime during the day or evening.Attractive lighting fixtures are located throughout the area. Banners and a screen area for the dumpsters are used to enhance the beauty of the space.
LightScape environmental design6
Lampost
Sports Light Pole
Wall with Seating
Fencing Wall
Bench Seating
Parking
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THE ARMORYARMORY
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6 FENCE WALL WITH SEATING AT E COBRE WAY1
GATED FENCE ON MARS COURT2 BASKETBALL AND SOCCER PRACTICE FIELD3
7TH STREET
E COBRE WAY
MAR
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SEATING AT MARS COURT4 SEATING AT MARS COURT5 DUMPSTER SOLUTION6
Lego environmental design7
The concept of the display is to invite visitors to have hands on exposure and experience of the LEGO Company. The project proposes multifaceted functions, which is suited for people of all ages. It is a place where kids can discover their hidden imagination through exploration. Adults are also able to relive their childhood memories as they spend moments with their children to construct and create together. The installment is defined by several freestanding sculptures. The letters spell out L-E-G-O in yellow and red colors, allowing visitors to recognize the branding of the company at first sight. The display is primarily exhibited in an indoors setting, such as a shopping mall or an airport terminal.
FUNIMAGINATION CREATIVITY EXPLORATION
Lego environmental design8
Pinocchio’s Adventure environmental design9
Pinocchio’s Adventure environmental design10
Front View Perspective View
The Walt Disney Imagineering project, which proposes a new method of bringing happiness all around the states. The concept is the expansion of a greater design of enterntainment. It is breaking the walls and taking fantasy to the next level. Visitors who come to this temporarily installed entertainment will have the opportunity to enjoy a variety of activities. The outdoor events will be themed with Pinocchio’s life memories, bringing children and adults into the world of the fascinating wooden boy. At the center of the themed park, is an inclosed performance tent where Director Pinocchio and his friends create fun, magical experiences through a musical puppet show. As visitors are greeted with picnic areas, rock-climbing, workshops, and much more. Come and immersed yourself in this magical journey with Pinocchio!
Pinocchio’s Adventure placemaking design11
Entrance to Pinocchio’s Tent Tent Interior View
Picnic SpotCliff Climbing Theater Balloon Dart
CSULB Signage wayfinding design12
Orientational SignThe concept design of orientational sign is inspired by CSULB’s pyramid, hence forming a cohesive look and an iconic meaning.
Directional SignDirectional sign compliments the orientational sign with the blade and decorative cap of the finger pointer taking a similar pointy shape. Therefore, creating consistency in look and design.
Radius Post Shape:4” post/ 1”panelCustom Shape PanelDigitally Printed MapAluminum Message Bar
Octapoint Cap
Decorative Ring
Chevron Directional Blade
Typeface: Neuzeit Grotesk RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
PMS 7578C
PMS 346C
PMS 7688C
PMS 141C
About 33,000 - 38,000 students attend CSULB per semester. In Fall 2015, the freshmen class accounted for roughly 78% of the total number of attendees. Events such as home games, workshops, lecture series, plays are frequently held within the campus. Moreover, there are a number of outside guests that come to CSULB to participate in various sessions for body-building workout, rehabilitation, and ect. With all these matters taken into consideration, it is crucial that an accurate wayfinding system be implemented so that visitors and newcomers to the university campus may find their direction to their destination.
Typography
Vendor
Color Palette
CSULB Signage wayfinding design13
Signage Dimension & Scale
HALO product design14
AiRush product design15
Gryphon product design16
GryphonThe project aims to provide active cyclists with the most improved and innovative method of protecting one’s asset. Like the ancient mythological beast, Gryphon, the headlight serves as a guardian that secures the owner’s and possession.
Gryphon product design17
Gryphon
• Built-in app system that electronically locks the headlight to the bicycle• Alternative lock mode with traditional key• GPS tracking system that assists the user acquire the location of the bike• Hidden surveillance camera provides 24/7 livestream status• 3 Flash modes of lumen light• Amber side lightning for greater visibility • Keeps track of the user’s biking experience• Internal rechargeable batteries and easy file transfer via USB port• • Alarm systems goes off when the bicycle is removed and sends a notification to the user’s phone
Features
3.00”
3.00
”
1.75”
Gryphon product+app design18
Gryphon
Event Flyer graphic design19
Church Ministry Recruitment Flyer
Young Adult Weekend Event
Faisca graphic design20
Incorporating Adobe Photoshop functions to professionally demonstrate photo-realistic rendering of a designed table lamp. The motivation is to use the most economic and efficient working method to illustrate a mock-up of a prod-uct in its developmental stages.
CDP professional work21
Before
After
Product Element:ArcturasUsing Photoshop to create higher quality images for company website
Concept Design Productions Inc.Product Webpage
How to... sketches+renderings22
How to Apply Cream
How to... sketches+renderings23
How to Eat French Fries
How to Eat a Burger
Interior Space sketches+renderings24
Sketchup ModellingMarkers + Color Pencils Rendering
