HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN

PROJECT AND ANCILLARY TEXTS? Evaluation

Our main and ancillary texts are both recognizable as one campaign as both follow the same basic principles which identifies them as one. What makes them be part of one campaign is the consistency of the typography in the film poster and trailer. The film magazine however was matched with the magazine title as most major magazines keep the same titles in order to give it a smoother look. 

What we had to do is create a brand image which would be recognizable to our target audience. What we have done throughout all texts is use the same font which was Futura with the same colour. The use of a darker red connotes many things but what we give to our audience is A dead love, as his wife dies, this interlinks with his anger. Also it connotes action and violence as it's the same colour as blood. Our background is mainly dark and gloomy to signify the actors bad past and traumatic experience of his family dying which. This juxtaposition is links the ancillary products with the trailer as both have red font and black background, while in the trailer it gets dark after the death is shown. At the beginning we have a white inter title, rather then red to show that there is peace, peace reflected on a black background which takes more space, sucking in the pureness and hinting that the negative forces are stronger and something bad will happen. 

We have used the software Live-Type to create our Title for our Trailer. From the Initial Cracked font to Futura which was more elegant and sharp, like our protagonist. We wanted to implement the forms and conventions, we followed every aspect in our two ancillary texts, such as rule of third, eye contact with audience. We also added the facebook website at the bottom of our Film poster, making it even easier to find the Profile of Deranged online were consumers are awarded with more content.  

This cohesion and synergy between the three products and the convergence of social media have helped create a brand image which would be easily recognizable for our audience.