Analytical Report on Biscuit Industry

8/8/2019 Analytical Report on Biscuit Industry

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³MARKET SURVEY ON

BISCUIT INDUSTRY IN

INDIA´

PRESENTED BY:- RASHID BEG

RIJO MATHEW

SHAIVYA SINGH

SUBODH SINGH

PGDRM 2009-11



BISCUIT INDUSTRY

Indian biscuit industry is largest among allfood industries and has a turn over of aroundRs.3000 cr.

There are around 150 -medium to small biscuitfactories in India.

Industries are now facing problem from the increaseof raw material price (+Govt. VAT upto 12.5% ).

Biscuit consumption per capita in India hasgrown to 2.1kg per capita in comparison to10kg per capita consumption in USA ,UK andEurope .

Indian biscuit industry is the 3rd largestindustry , just behind U.S.A. and China.



Biscuit Industry Contd

The biscuit industry in India witnessed annual growthas 15% in 2003-04, 14% in 2004-05 and 2005-06, 13%in 2006-07, 15% in 2007-08 and 17% in 2008-09.

The organized biscuit manufacturing industrys annual

production were around 1.1 million tons in 2003-04, 1.25 million tons in 2004-05, 1.4 million tons in2005-06, 1.6 million tons in 2006-07 and 1.7 tons in2007-08.

Biscuit consumption pattern in the country areNorthern India 25%, Western India 23%, SouthernIndia 24% and Eastern India 28%.Export share is around 15% of total production .



MajorCompanies

Britannia

Parle

ITCPriya Gold

Elite

Cremica

Dukes

Anupam

Horlicks



Main Categories of Biscuits-

Glucose

Marie

Salty

Cream

Milk



Business Consumption

25

2324

28

Biscuit Consumption

Northen zone

Western zone

Southern zone

East and North





RESEARCH METHODOLOGY

SampleSize:- The sample size for the study wastaken to be 120.

Sampling Method:- The sampling method usedfor this research project was Convenience

Sampling. This method was adopted keeping in

mind the number of respondents, which was 120.

Scope of Research:- The scope of research

extended up to the region of NCR, Greater

Noida, Ghaziabad and its nearby areas.



METHODOLOGY CONTD

Method of Data Collection:- The primary

data was collected mainly through

questionnaires and telephonicinterviews.

The secondary data sources were

internet websites and magazines.



Ques.1) Do you eat biscuits?

YES-113

NO-7



Ques.2) Frequency of

consumption of biscuits:- EVERYDAY-31

ONCE IN A WEEK-47

OCASSIONALLY-48



Ques.3)Types of biscuits

that consumers prefer toconsume:- SALTY-23

MARIE-35CREAM-47

ALL-8



Ques.4)Brand preference of

consumers for biscuits:- ITC-34

BRITANNIA-50

PARLE-15 PRIYAGOLD-9

CREMICA-4

OTHERS-1



Ques.5)Source of knowledge

about the manufacturer:- BRANDCONSCIOUS-29

ADVERTISEMENTS-34

FRIENDS-36 BRAND LOYAL-13

OTHERS-1



Ques.6)Most frequently

purchased quantity:- 100gms-22

200gms-43

500gms-14 Family Pack -34



Ques.7)Basis of selecting

the brand:- QUALITY-47

BRANDNAME-43

PRICE-19 PACKAGE-4





Ques.9)Family income:-

<1 LAKH-13

1-3 LAKH-80

3-5 LAKH-17

>5 LAKH-3



Ques.10)Number of children

in the family:- 1-24

2-64

3-20

>3-5



Recommendations

A good pricing strategy must be adopted.

Necessary product differentiation required.

Quality should be enhanced.

There must be more quality variants of the weaker companies inthe market.

Try to adopt competitors strategies at times, wheneverrequired.

The number of effective advertisements should be increased.

Health oriented biscuits should be introduced.



CONCLUSION

It is now a booming market because it is notrestricted to small children but also to aged

person.

The increase in purchasing power of buyers

have bound them to change the company·s

strategies.

There is a significant difference between

preferences of biscuits among different customersaccording to taste, quantity

purchased, income, family size and age group.



Documents

Analytical Report on Biscuit Industry