This image is suitable for my campaign because I didnt alter it
so much that it looks fake, I've altered just enough that it
lightens it up and can clearly see the clothes on display without
seeing any brand names. I brightened the photo up because it was a
little darker than I wanted and also I adjusted the contrast the
really show the difference in colours of the clothing. I think that
the quality of the photo is perfect for the campaign as the model
is perfectly in the middle of the screen and that the focus is
completely on the clothing making them completely stand out. Advert
2
Original Enhanced Evaluation
This image is suitable for my campaign because I did very little
to the image so it still looked as natural as possible while still
being appealing to the target audience. All I did to alter the
image is brighten it because the original photo was quite dark and
dull, I also adjusted the contrast up again so that you can really
tell the difference in the colours. I thing the quality of the
image is great for my campaign as the model isnt straight in the
centre of the photo following the rule of thirds and that the focus
is mainly on the clothes not on the model while not showing off and
brand names.
Advert 3
Original Enhanced Evaluation
This image is suitable for my campaign because again I have done
very little enhancing but still making it look very appealing to
the target audience. All I did to the photo is again brighten it up
because the original was quite dark and turn up the contrast so you
can really tell the difference in colours and be able to tell apart
the pants from the shirt. I think the quality of the image is
perfect for my campaign as the model isnt directly in the centre of
the shot following the rule of thirds. The model also takes up a
great deal of the photo making the clothes the main part of the
image. I have also used shutter speed to add a little shadow and
give it a bit more edge. The photo is also completely in focus on
the model again showing off the clothes as much as possible without
showing and brand names.
