B Y W A L E E D D O D H Y

ANALYSIS OF MUSIC MAGAZINE

INTRODUCTION

Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global

Media. It was first published on November 1, 1894, and is distinguished as being among the oldest trade magazines in the

world. The magazine originally focused on bill posting and outdoor amusements before specializing in the music industry in

the 1960s. Billboard maintains several internationally-recognized record charts, which track the most popular songs and albums across several categories on a weekly basis. Its primary charts, the Billboard Hot 100 and the Billboard 200,

respectively rank the top songs and albums regardless of genre, and are based on digital downloads,

radio airplay, and internet streaming. Its data is largely based on the Nielsen Sound Scan tracking system, which it has used since

1991.

TARGET AUDIENCE

Billboard has a wide range of target-audience starting from the teenage life to mid-sixtees. This

magazine is appealing to everyone(males/females). It consists of different pictures of stars and what

those actors are upto. This is appealing to most of the people.

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INTRODUCTION

Rolling Stone is a magazine published every two weeks that focuses on politics and popular culture. In

1967, Rolling Stone was founded in San Francisco, California, by Jan Wenner – who is still the magazine's

chief editor – and music critic, Ralph J. Gleason.Rolling Stone was known for its musical coverage and for

political reporting by the enigmatic and controversial gonzo Journalist, Hunter S. Thompson. In

the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented

television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style

over substance

TARGET AUDIENCE

The target audience for Rolling Stone Magazine is adults between the ages of 18 and 30. The ratio between male and female is 60% male and 40%

female. This magazine is quite popular in the United States.

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INTRODUCTION

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication

predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down

production in Summer 2009, Vibe was purchased by the private equity investment fund Inter Media

Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly

young, urban followers of hip-hop culture. As of April 2013 Vibe is currently owned by Spin Media.

TARGET AUDIENCE

The magazine's target demographic is predominantly young, urban followers of hip-hop

culture.

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