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BlueZooCreative.com Twitter.com/ccondray 3/13/2013

An Introduction to WordPress

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Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.

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Page 1: An Introduction to WordPress

BlueZooCreative.com

Twitter.com/ccondray

3/13/2013

Page 2: An Introduction to WordPress

Who we are – Collin Condray 16 years experience in web

development

Web developer

Programmer

Retail data analysis for multi-billion dollar companies (3M and Tyson)

Social media marketing Agency experience with

Collective Bias and Saatchi X

Local speaker at University of Arkansas, JBU, & Webster University

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Who we are – Eric Huber 25 years as a graphic

designer for both small businesses and Fortune 100 companies

Marketing, advertising, and graphic design for small businesses

Award winning designer

Instructor for the New Design School

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Our Team

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What is WordPress? Content Management System

Used to create, manage, store, and deploy text, image, and video content on Web pages

No longer need to know HTML, CGI, etc. to make a dynamic website.

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WordPress.com vs. Self Hosted

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.org

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Who uses WordPress?

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Why We Use WordPress? Easy to use

Saves time

Flexible

Expandable

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Updating Your Site Old School

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Updating Your Site New School

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Mobile Apps

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Microsoft LiveWriter

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Email Post

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Professional Looking

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Open Source

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WordPress Community Thousands of designers and developers worldwide

Support comes from community. Someone out there can help you with your problem.

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Plugins for Everything Plugins extend the

functionality of WordPress

At the time this slide was made there were 23,941 plugins!

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SEO

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Blog Is Built In Use it for your latest news

Search engines rank you higher if you update your site often.

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Multiple User Levels Controls what access a user

has to a site from full control to just visiting.

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Social Media Sharing

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Social Media Auto Posting

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eCommerce

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Advertising

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Affiliate Sales

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Membership

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Online Classes

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Establishing Credibility

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Contact Form

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Custom Post Types

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Business Directory

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Job Board

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Mailing Lists

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Wiki

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Social Network

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BlueZooCreative.com

Twitter.com/ccondray

3/13/2013