Amul

INTRODUCTION

v Amul is the acronym of Anand Milk Union Limited which means "priceless" in Sanskrit. It was formed in 1946, is a dairy cooperative in India.

v It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India.

v Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1050 million (200607).

Amul Headquarters

Amul plant at Anand featuring the Milk Silos

Amuls First Productv Amul Butter was Amuls first product and it was launched officially on 1946.

v It has been 4 decades since it has become the market leader.

Consumer choice factor

AMUL is preferred by large number of consumers because of its taste and quality

It is easily available in the market

People also prefer Amul because of its brand name and effective advertising

Amuls Growth - An uphill over the years

CAGR - COMPOUND ANNUAL GROWTH RATE

Verghese Kurien Verghese Kurien is called the father of the White Revolution in India.

He is also known as the Milkman of India.

He was the chairman of the Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF).

He is recognized as the man behind the success of the Amul brand.

Amul had a revenue of $1b USD in 2006-07

Another reason for success

The utterly butterly girl in the Amul Butter Advertisement has also become a reason to attract many people

CONCLUSION

q Amul has conquered many hearts by using a very good strategy for selling the product

q Products of Amul are used in all segment

Thank You

By Manoj

MuruganandhamAzaad saifJahir sherif

Ashwin

Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12