AMORE Final

8/8/2019 AMORE Final

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Group Members

Sriram Jagdale A-16

Manasi Sohani A-52

Snehal Deshmukh A-11

Amar Kondekar B-25

Tassavur Shaikh A-43

Dhananjay Nikam A-28


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Amorey Meaning

y Romance of Amore

y The Amore Team

y Beliefs

yValues


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Director

Retail Manager

Supervisor Supervisor Supervisor

Area Manager Area Manager Area Manager

Team Member Team Member Team Member


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Sales OrganizationStructureyWhy?

y

Evolved From the needs of the businessy Basic types of Sales Organization Structure

Line

Line and staff

Functional

Committee


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Liney Smaller firms and in firms with the small no of

selling personals

y limited geographical area or sell a narrow productline

y Each one is responsible only to one next personhigher level

yAdvantages

y Disadvantage


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GM

SM

SALES

PEOPLE

SALES

PEOPLESALES

PEOPLE

OFFICE

STAFF

ASSISTANT

SM DIV-1

ASSISTANT

SM DIV-2

ASSISTANT

SM DIV-3

ASSISTANT

SM OFFICE

GeneralStructure OfLine Sales

Organization


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Director

Retail Manager

Supervisor Supervisor Supervisor

Area Manager Area Manager Area Manager

Team Member Team Member Team Member


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Line And Staff SalesOrganisation

Functional SalesOrganization

y large & medium-sized firmsemploying number of salespersons

y Selling diversified productlines over wide geographicareas

yAdvantages

y Disadvantages

y Each individual have fewdistinctive duties as possible

y Advantages

y Disadvantages

Committee SalesOrganization


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Effective Sales Executive

y Make decisions and to see to it that others carrythem out

y Functions of the sales executivey Operations

y Planning

y ( type of products, The size of company ,The typeof supervisory organization)


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Sales Department Relationsy Maintain effective relations

between all levels ofemployees for the overall

growth of the organization( EveryWednesday)

Example..Flavor Of the Week


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Promotional Tools

yAficionado-Card-Front

y Big Flix Gift Voucher


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Sales Force Management


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y Selection & Recruitment

y

Training

y Motivation


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RECRUITMENT

TRAINING

MOTIVATION

y Mainly Team Members (Direct

Sales)

y Should Have Good CommandOver English

y Pleasant & PresentablePersonality


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RECRUITMENT

TRAINING

MOTIVATION

Trained In Script For Up Selling &

Suggestive Selling

Uniform Standards For TeamMembers

Hygiene And Food Safety

Training For Inventory

Management

Billing Machine / Bradma(Software)


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RECRUITMENT

TRAINING

MOTIVATION

Provided For An Outlet As An

Entity And Not To The Individual

Informal Recognition To TheOutlet By Director Or Retail

Manager

Now Coming Up With TheConcept Of Employee Of The

Month

Cash Awards And Incentives


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Sales Budgety Yearly, monthly and weekly

y New outlet

Location

Other outlets

Six months review

y

Festivalsy Seasonal


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Sales Territoryy Bandra

y 1st outlet, carter road

y Water field roadyAndheri

y Mall kiosks and mutlipe kiosks

y High streets

y Central railway line

y Kiosks

y High street


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Selection Of An Outlety 3 size outlet

y kiosk(64 120 sq ft)

y parlor (160- 350 sq ft)y caf (350 700 sq ft)

yVetrina size

y Number of Flavors

y Located especially near Gelato Italiano/ Naturals


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Expectations Of Amore From

Franchisery Identify a suitable location

y

Financing of the equipment and refurbishing ofthe outlet as per the specifications of Amore

y Manage local recurring overheads

y Manage the shop at the local level

y Carry out local marketing initiatives


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Amores Facilitation To

Franchiseey Manufacture and distribute fresh gelato to the

retail outlet

y Train outlet staff and the franchisee

y Specify layout design and provide guidance /project management for outlet refurbishment

yAbsorb all unconsumed product to preserve servefresh everyday USP


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y Provide local training and support by Italiantrained technical team

y Offer 3 year maintenance program at costy Offer site specific display cabinets ranging from 6-

24 flavours


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Advantages to the Franchisery No time loss to source, negotiate and import

equipments

y Freedom from arranging set up, training chef anddisplay team

y Substantial saving in time and managementdistraction

y Low investment and attractive ROI


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Formats For The Outlety Kiosk (64-120 sq. Ft)

y Parlour (160-450 sq. Ft)

y Cafe (450-600 sq. Ft)


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Investment and Franchisee Feey 7 Lacs To 20 Lacs

y Nominal Franchisee Fee

y One Time Security Deposit


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Logistics And Supply ChainLogistics And Supply Chain

ManagementManagement


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Gelato Sorbetto

All images except the logo are representational


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E L


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Raw Material


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Raw Materialsy Shelf life of raw materials

y No repetition of flavors

y Reduced inventory


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Raw Materials in

Kitchen


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After Preparation in Machines


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Container Trays


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In

Freezersat - 20oC


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Supplied through trucks to outlets


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Trays transferred to the Vetrina in outlets


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Ready toServe!


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y Finished Product

Inventory

y Manufacturing Facility


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established network of seed keepers and organic

producers spread across 16 states in India.

A large number of ingredients for Amoresgourmet gelatos are sourced from Navdanya.

organic sugar, vanilla beans, dried figs,walnuts, cashew nuts, sesame

pioneers in food sovereignty, seed

sovereignty and sustainable agriculture.

partnership with Navdanya is founded ontheir shared belief in fair trade, prosperityfor the farmer and the preservation of theenvironment.


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Building And Promoting Socially EngagedBusiness And Organic Food.

An Ethical, Organic Certified Company ThatSustains Rural Farmers And Bee-keepersWho Produce Honey

NGO Facilitator


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Rural micro-businessesy Provide Market Access To Rural Micro-business

Units

y Provides Education, Health And LivelihoodSupport To 280 Villages In Tamil Nadu.

y Offers Job Opportunities To Women From VillagesProducing Handmade Eco Friendly Paper And

Paper Products From Cotton Waste And BananaFiberWith No Use Of Chemicals.


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Documents

AMORE Final