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Presented by: Waqas Mazhar

Amir Adnan Retain Store

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Page 1: Amir Adnan Retain Store

Presented by:

Waqas Mazhar

Page 2: Amir Adnan Retain Store

HISTORY AND BACKGROUND

Dealing in menswear for more than 15 years. Targeting multicultural groups. 10 outlets in the world

5 outlets in Karachi 2 in Lahore 1 in Islamabad Dubai and USA

Page 3: Amir Adnan Retain Store

1990: dealing in variety of ties He got training from Italy 1992: designed first range of Jeans. He wanted to revive traditional dress of

native culture. Sherwani, traditional long coats

Page 4: Amir Adnan Retain Store

The modern day man had adopted the western three-piece suit as the only acceptable vision of grooms wear and Adnan vowed to change that.

That is his identity Amir Adnan, the name behind the label,

supervises the entire team of designers to maintain standards.

Page 5: Amir Adnan Retain Store

OBJECTIVES

"To be a global leader by providing maximum satisfaction through our products and services".

Page 6: Amir Adnan Retain Store

FEATURES OF AMIR ADNAN’S PRODUCT

Amir Adnan's main forte is hand embellishment, using fine silk or metal thread and incorporating precious and semiprecious stone, sequins, beads and other items of ornamentation to give every ensemble an unmatched exclusivity.

The method of embroidery, 16-18 stitches per inch is used in all products, providing a neater, flatter and stronger seam.

All products are equipped with pearl stitch buttons for a better look and durability.

A wide assortment of fabrics is used for both local and international markets, chosen for both suitability and style. The choice of fabric is the customers’.

Page 7: Amir Adnan Retain Store

RETAIL IMAGE MIX

Employee type and density Four employees Managers Education of employees

Merchandise type and density Sherwaniz, Shalwar kamiz, ties, children, etc

Page 8: Amir Adnan Retain Store

RETAIL IMAGE MIX (CONTINUE…)

Sound: Soft and pleasing Lights: bright yellow Visual: Distinctive wooden work

Page 9: Amir Adnan Retain Store

SHOP DISPLAY

Window Display Island Display Waterfall Display

Page 10: Amir Adnan Retain Store

STORE ATMOSPHERE

Exterior look: Made of wood Changes every two month Dealt by Marketing Department

Signature: Amir Adnan uses his signature as logo.

Interior: consist of fixture, lights, aisles, free movement of customers.

Page 11: Amir Adnan Retain Store

SPACE MIX

60% selling area Staple goods: USP cultural goods are kept at

center and deeper end of store. Convenience good: Kurta Shalwar Impulse Purchase merchandize: ties Shirts

Page 12: Amir Adnan Retain Store

SPACE MIX(CONTINUE…)

Section one: children wear, kurtis, ties, shirts, shalwar kamiz. Price 990-5000 rupees.

Section Two: Couture wear. Turbans, kameez with embroidery, Khussas. Price 5000-800,000 rupees.

Inventory turnover: 80-85%

Page 13: Amir Adnan Retain Store

MERCHANDIZING

Right product, right quantity, right place, at right price.

Markup

Page 14: Amir Adnan Retain Store

SUPPLY CHAIN MANGEMENT

Pre purchase orders and purchase orders Vendor management: different vendors,

purchase material at low cost Warehouse: No warehouse but store facility

Page 15: Amir Adnan Retain Store

RETAIL MARKETING STRATEGY

Branding: Recognized, Accepted name and confidence of customers They have defined their target market They are dealing with its target market for more

than 15 years. State of art embroidery Synchronizing cultural with modern.

Page 16: Amir Adnan Retain Store

RETAIL MARKETING STRATEGY(CONTINUE…)

Positioning: Market leader in providing quality apparels with

traditionalism being their forte. Trendsetters for menswear.

Page 17: Amir Adnan Retain Store

RETAIL MARKETING STRATEGY(CONTINUE…)

Retail Marketing Mix: Product Offerings Huma Adnan: bridal wearings Cutomers needs

Place: Price: Promotions and Events:

Decorate their outlets on special occasions. No such intense promotions They believe in word of mouth

Page 18: Amir Adnan Retain Store

RETAIL MARKETING STRATEGY(CONTINUE…)

People: Presentation: Amir Adnan thinks presentation

extremely important.

Direct Marketing: Database of buyers Discounts to loyal customers

Page 19: Amir Adnan Retain Store

RETAIL MARKETING STRATEGY(CONTINUE…)

Catalogues and Mail Order: “High” in house magazine Not for sell but given to those who shop more

than 5000 rupees. Telemarketing: Electronic retailing:

Page 20: Amir Adnan Retain Store

Advertising: Used to advertise in fashion magazine Now only in in-house magazine Point of Sale: materials, Writes up reviews for latest arrivals in fashion

Page 21: Amir Adnan Retain Store

RESEARCH

New concept development Feasibility of new products Cost pricing of product The material to use

Page 22: Amir Adnan Retain Store

CUSTOMERS SERVICE

Identify the expectation of customers. They believe they are efficient in identifying

customers expectation. For urgent orders employees work overtimes

Page 23: Amir Adnan Retain Store

CUSTOMERS SERVICE(CONTINUE…)

When customer not satisfied they can change the product without being charged extra.

Planning to introduce loyalty cards. Follow up calls to the customers.

Page 24: Amir Adnan Retain Store

CONCLUSIONS AND FUTURE OUTLOOK

Planning for six different outlets in Pakistan. Changing their website

Amir Adnan should focus on Direct Marketing. Many customers have not access to their in-

house magazine so They must go for advertisement in different fashion magazines.

Page 25: Amir Adnan Retain Store

Thank You All….