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Indeed, it is easy to change when motivated by each other’s support. We need only agree to mutual responsibility. This is our “red carpet” to the future we all desire, a life of balance, peace, prosperity, and security. Responsibility is an ability to choose how we respond to our egoism, and at this stage in our individual and collective evolution, we are required to start using it to serve our common interest. A question may arise: If it is so easy, why haven’t we done this before? The truth is that our egoism has been evolving, and until now, we couldn’t recognize its magnitude and how far it is willing to push us in pursuit of pleasure. We convinced ourselves that the ego helps us advance through competition and winning, and that it drives progress, both personal and collective. We did not regard it as destructive. Yet, look at how we’ve grown apart. We are separated, alienated, and engrossed in self-entitlement. We never dreamed that this would lead us to the devastating destruction that we are witnessing today. Only now are we beginning to realize the treacherous path we have been treading, the perilous condition we are in. Therefore, now is the time to understand that the only way to reform ourselves is to build a new society. Like an incubator or a greenhouse, this mutually responsible society can make able and willing to rise above personal interests for the sake of common good. And the amazing part about it is that with everybody’s support and participation, even our egos will get their pleasures since society will value the unique input of each and everyone of us, for our unique contributions are both crucial and desired. Our Website: www.mutualresponsibility.org Our Facebook: http://on.fb.me/mutualresponsibility Got questions? [email protected] SeXY IS hE NeW t Imagine how incredible our future will be if all of humanity begins to apply egoism in positive, benevolent ways, so when a person connects with others, he or she will feel affinity and affection toward them, as if we are all family, or a single organism. We will be able to feel and understand every person and the entire world. Once we begin this process, we will be able to experience humanity within us. We will realize that Nature has brought us to this remarkable stage in our evolution in order for us to feel that we are an integrated collective made of all and every one. When we can feel it, we will be able to utilize the main driving force of our lives correctly—our egoism, which distinguishes us from and lifts us above the animal level. Using it constructively, we will transform ourselves and rise above the human level in which we were born, and into the humane level of existence. a l Truism

Altruism is a New Sexy

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Page 1: Altruism is a New Sexy

Indeed, it is easy to change when motivated by each other’s support. We need only agree to mutual responsibility. This is our “red carpet” to the future we all desire, a life of balance, peace, prosperity, and security. Responsibility is an ability to choose how we respond to our egoism, and at this stage in our individual and collective evolution, we are required to start using it to serve our common interest.

A question may arise: If it is so easy, why haven’t we done this before? The truth is that our egoism has been evolving, and until now, we couldn’t recognize its magnitude and how far it is willing to push us in pursuit of pleasure. We convinced ourselves that the ego helps us advance through competition and winning, and that it drives progress, both personal and collective. We did not regard it as destructive.

Yet, look at how we’ve grown apart. We are separated, alienated, and engrossed in self-entitlement. We never dreamed that this would lead us to the devastating destruction that we are witnessing today. Only now are we beginning to realize the treacherous path we have been treading, the perilous condition we are in. Therefore, now is the time to understand that the only way to reform ourselves is to build a new society.

Like an incubator or a greenhouse, this mutually responsible society can make able and willing to rise above personal interests for the sake of common good. And the amazing part about it is that with everybody’s support and participation, even our egos will get their pleasures since society will value the unique input of each and everyone of us, for our unique contributions are both crucial and desired.

Our Website:www.mutualresponsibility.org

Our Facebook:http://on.fb.me/mutualresponsibility

Got [email protected]

SeX

YIS

h

E Ne

Wt

Imagine how incredible our future will be if all of humanity begins to apply egoism in positive, benevolent ways, so when a person connects with others, he or she will feel affinity and affection toward them, as if we are all family, or a single organism. We will be able to feel and understand every person and the entire world.

Once we begin this process, we will be able to experience humanity within us. We will realize that Nature has brought us to this remarkable stage in our evolution in order for us to feel that we are an integrated collective made of all and every one.When we can feel it, we will be able to utilize the main driving force of our lives correctly—our egoism, which distinguishes us from and lifts us above the animal level. Using it constructively, we will transform ourselves and rise above the human level in which we were born, and into the humane level of existence.

alT

ruis

m

Page 2: Altruism is a New Sexy

When we examine nature and human behavior, we discover that it is driven by ego, which cares about only two things: feeling pleasure and avoiding pain.

If we examine ourselves closely, we will realize that apart for basic necessities, we inherit all desires from the society we live in: what we eat, how we dress, the jobs we choose, the goods we covet, and our attitudes toward the rest of the world. We acquire our preferences from those whom we are taught to respect and admire.

Moreover, once our basic needs are secured, some develop a desire to rule over others and take advantage of them. Once we determine what we want, we start looking for ways to get what we want. This is why we are so dependent on the society – it is a supplier of our desires and the means to satisfy them.

For this reason, if we build a society that values cooperation and compassion for others, we will avoid selfishness, over-consumption, and pursuit of fame, fortune, and power in order to gain others’ recognition and approval.

One way or the other, the ego demands connection with the society while envisioning itself as the ruler. But society can “implant” us with the opposite values, without shattering the ego: Do be great, be proud, be all you can be and more! But do it in a constructive way rather than destructive.

In other words, through the influence

of the society we are in, the ego that is currently geared toward personal benefit at the expense of others can gradually be transformed.

Picture a person running for office. What are his or her objectives? To be in power, to prove that they know best! They want to run the government, make new laws, and establish a new order. Yet, what do they say to the public? Something along the lines of “I will serve everyone, work for the common good; I will treat you all as my own family.”

This is an example of how one’s connection with the society compels a person to show an altruistic attitude, even if it is empty words, even when one simply strives toward personal gain. Imagine what we could achieve if society could, in fact, cultivate altruistic attitudes within us rather than mere words!

When candidates at an election make promises—“I will create jobs,” “I will provide housing, financial security,” and so on—the society must hold them accountable.If candidates wish to be elected, they must know that they are expected to be accountable for the promises they made. In return, the people will value and recognize their leadership. The leaders will gain respect, power, and social approbation according to their efforts to serve their constituencies.

Likewise, we need not complain, blame, or demand someone to change since it is pointless and unrealistic. Instead, we can influence a person (be it a leader or not) indirectly, through public feedback, into gladly accepting the assigned responsibilities and following through on them.

Such an approach would create an encouraging environment for a person to adapt behaviors in accord with the nature of society, just as a plant grows and acts in accord with the temperature, moisture, atmospheric pressure, and other conditions in its environment. Moreover, the process itself would be enjoyable and rewarding, just as a child enjoys playing with others and learning at the same time.

There is little point in discussing how each of us should change since everyone is shaped by one’s immediate environment—family, school, and society. If, however, we begin to act as if we are playing a fun game called “altruism,” it will become the most engaging game we have ever played, a life-changing one. It will be so much fun that we will gladly dedicate all our free time to building a good environment, founded on mutual responsibility. Our egos will gladly join the game because all the ego cares about is feeling good.