Film marketing or film promotion is a practice of promotion within the film industry. Film studios  will

invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal anywhere between half or three times the production budget. Publicity is generally handled

by the distributor and exhibitors.

Viral video’s distribution of the trailer.Links to blogs and emails to help promote the film

Creation of film based websites.Internet marketing, paid advertisements online help broadcast

the film, this is called social media marketing.

Trailers are also a huge part of Marketing a film, described as a Mainstay of promotion, targeting movie-Goers everywhere! There to add maximumAppeal in only two and half minutes. Film posters thereIs a variety of different posters used shape and sizes toHelp show the film. Paid advertisements in magazines And newspapers.

Promotional tour when the actors or

actresses and directors take part

interviews across the media, this may be on television radio etc.

Merchandising comes in different formsExample co-advertising good example

Aston Martin and James Bonda product in the film, so when selling Aston

Martin also promote Bond films.Also another way is to give promotional

Giveaways, competitionsHelp entice the public.

• Good and interesting cinematography- 3D, more creative camera work the more interesting the film is to watch.

• An exciting plot a good story- You want the films plot to come across it to be exciting and story that grabs the audience straight away. Emotional engagement to the audiences.

Story that is new and exciting gains imagination, so you don’t get bored quickly.

• A good leading cast/ popular stars- This can play an important part in gaining audiences, example if there is a well known actor/actress people will be more compelled to

go as they know that the acting will be at a high standard. Unlike if the actor was unknown or just starting out, also many viewers may go watch the film if there favourite actor/ actress is featuring in

the film.

• A film that gives you something to think about- Important to gain a response or perspective, might controversial or social issues. Get stimulation.

• Good soundtrack- Music that goes with the action, or connects well with the mood. Instantly attracts attention.