Getting to Know Alfredo Becerra Jr.

Marketing Coordinator

An Introduction of my Professional Experience

Background

For the bulk of my career, I worked in the gift and table industry for a custom private label company implementing successful marketing plans that generated year over year multimillion-dollar revenue growth.

From the beginning, I developed a keen business acumen in the B2B marketplace. Using both selling and marketing concepts, I designed and implemented programs boosting revenue, increasing brand awareness and building customer relationships. My focuses were on streamlining lead generation, integrating customer relationship management concepts, creating an e-commerce site, maintaining our client and product database, providing sales support, and setting social media initiatives.

The following slides just a few highlights of my successes throughout my career. Feel free to leave me a comment on my LinkedIn page or email at abecerrajr@comcast.net,

I look forward to hearing from you.

Alfredo Becerra Jr.

Areas of Expertise

Lead Generation Implementation Integrating Customer Relationship Management

Concepts Creating B2B e-Commerce site Enhancing e-Mail Marketing Campaigns Collecting and Analyzing Market and Competitive

Intelligence Creating Social Media Initiatives Project Coordination Streamlining Sales and Marketing Process Creative Marketing Campaign Development Graphic Design

Success Story

Lead GenerationBuilding Clients

Early in my career, I was challenged to generate leads and convert them into sales opportunities. I devised a pipeline that improved lead qualification, sales-marketing alignment and shorten sales cycles.

After a year of implementation, we generated over $2.0 M in new business growth and converted an additional 40% of leads into clients.

Clients such as Wal-Mart, Coca-Cola, Dunkin Donuts, and Borders were among the many that I had acquired.

Identify

Action

Lead

CRM

Success Story

Customer Relationship ManagementBuilding Stronger Relationships

Once we were successful in obtaining and converting leads into clients. My next challenge was to build, nurture and develop our client relationships. I gathered individual client data from all touch points; analyzed it in depth and applied my results to build stronger relationships. It was a cost effective and profitable strategy for us; increasing client loyalty and a 50% increase in sales.

SalesCustomerService

TradeShows

E-Mail Billing Touch Points

Account

Data Process

Action

Success Story

e-Commerce Marketing in the Internet Age

In 2007, we launched our very own tabletop line marketing to B2B and B2C clients. I took the responsibility of creating a B2B e-commerce site to serve new customers, serve current customers more effectively and obtain buying efficiencies and better prices. Once the site launched we obtained 1,000 new registrants within 72 hours and within three months it generated 22% additional revenue.

Success Story

Social MediaCommunicating with Our Customers

Once we were successful in obtaining and converting leads into clients. My next challenge was to build, nurture and develop our client relationships.

I gathered individual client data from all touch points; analyzed it in depth and applied my results to build stronger relationships.

Fig (1.2) is a basic diagram of collected data and the applied action for a client.

It was a cost effective and profitable strategy for us; increasing client loyalty and a 50% increase in sales.

Success Story

Marketing CampaignsExamples

Gift Card Holders2007 - 2009Generated $5M in revenue

Glass Candle Vessels2008 - 2010Generated $2M in revenue

Success Story

Marketing Graphic DesignPortfolio

Where to Find and How to Contact Me

M 714 402 2512P 650 393 4982

SociallySocially

Email MeEmail Me

Call MeCall Meabecerrajr@comcast.net

Thanks For Stopping ByAnd I Hope We Connect

All The Best,Alfredo Becerra Jr.