Alcohol situation, its impacts and control measures in Sri LankaPubudu SumanasekaraExecutive DirectorAlcohol and Drug Information centre (ADIC)Sri Lanka15.07.2009-Stop Drinking
ADIC OUTREACH 23 OUT OF 25 DISTRICTS ARE COVERED USING VARIOUS MICHANISAMS.
WORKING DIRECTLY WORKING THROUGH OTHER NGOO VARIOUS PROJECTS
COMMONWEALTH AWARDInternational Awards Received WHO AWARD IFNGO AWARDDURING THE YEAR 2001 ADIC(SRI LANKA) WAS INVITED TO THE ALCOHOL POLICY STRATERGY ADVISORY COMMITTEE OF THE WORLD HEALTH ORGANIZATION TO REPREESENT THE SOUTH EAST ASIAN REGION.
ADIC Programmes Social mobilization(School, Community and Media) Strategic intervention Policy Advocacy and Litigation Human Development and Innovative Intervention Research and Information Plantation Prevention of transmission of HIV/AIDS among drug users Finance and Accounts
Rural communities spend 1/3rd of their family expenditure on alcohol (Mirisankotuwa Research).
Estate sector spend half of their family expenditure spend on alcohol (ADIC Plantation Research).
Source Statistics of Ministry of health , Government of Sri LankaHealth Indicators in Sri LankaNumber of cases of hospitalization on Alcoholic Psychosis , Alcohol Dependence and Alcohol withdrawal (Excludes data from private sector medical institutions)
NUMBERSSource Statistics of Ministry of health , Government of Sri Lanka Health Indicators in Sri Lanka Hospitalization due to Chronic Liver Disease (Excludes data from private sector medical institutions)
Other problems ViolenceDiscipline Relationship AbsenteeismProductivity Nutrition levels
Source Spot Survey 2008 DecemberAlcohol Prevalence
Alcohol Production Source Excise reports
Attitudes on AlcoholSource Spot Survey 2008 DecemberReasons for alcohol useReasons for not using alcohol
Major Health Risk Factors
Source: World Health Organization 2004Australia, Brunei Darussalam, Japan, New Zealand, SingaporeCambodia, China, Cook Islands, Fiji, Kiribati, Lao People's Democratic Republic, Malaysia, Marshall Islands, Micronesia (Federated States of), Mongolia, Nauru, Niue, Palau, Papua New Guinea, Philippines, Republic of Korea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu, Viet NamIndonesia, Sri Lanka, ThailandBangladesh, Bhutan, Democratic People's Republic of Korea, India, Maldives, Myanmar, Nepal
Moralistic ?Religious ?Scientific ?Do users really enjoy alcohol?Why youth start consuming alcohol while knowing the harm and unpleasantness
The highest number of smoking incidents in the past 12 years has been recorded in movies featuring the Indian super star Sharuk Khan.The second highest is noted in films featuring the South Indian superstar Ragini Kanth.
Opinion makers and professionalsThe approach MediaPolicyField level (communities)women IndustrychildrenyouthNon - usersusers
Reduce the attractiveness of the image alcohol Reducing unfair privileges attached to alcohol useImproving recognition of the real harm form alcohol useCounteracting the forces that promote increased consumptionEncouraging quitting or reduction of useFormulation and implementation of effective policies local and beyond etc.
Strategies to address alcohol problems
Do not alienate usersMobilize every single structure in the communityDevelop expertise within the community and transfer ownership of the programme to the community through empowering peopleInclude everyone in the community (sellers, users, non users, children, youth, women, political leaders) while using target group specific systemsIntegrate prevention activities in to the community agenda and daily life of the peopleMake prevention activities fun simple and attractive