Delivering world-class turnkey solutions

2013

OUTPERFORMANCETHROUGH LEADERSHIPAND STRATEGY

LEADERSHIP STYLESCONSULTATIVE | COLLABORATIVE | CONDUCIVE TO LEARNING

All key decisions taken in due consultation with team members, and authority matrix is used to guide decision making process

Senior Leadership team regularly interacts with major stakeholders to keep them updated and share future plans

Al Fara’a employees are encouraged to take ownership of their tasks, and continuously learn and grow

CONSULTATIVE

COLLABORATIVE

CONDUCIVE TOLEARNING

LEADERSHIP OF ORGANIZATIONAL CULTURE

VISIONTo be the clients' first choice in turnkey solutions for specialised and integrated construction requirements across the GCC and Asia

MISSIONWe achieve our vision through adhering to the highest safety,quality and environmentally centric practices while completing our projects on time and within budget. We continuously invest in technological capabilities and innovation to ensure market adaptability. We are dedicated to empowering our employees to warrant their professional growth with rewarding careers. We are devoted to their safety, health, and job security.

VISIONTo be the clients' first choice in turnkey solutions for specialised and integrated construction requirements across the GCC and Asia

MISSIONWe achieve our vision through adhering to the highest safety,quality and environmentally centric practices while completing our projects on time and within budget. We continuously invest in technological capabilities and innovation to ensure market adaptability. We are dedicated to empowering our employees to warrant their professional growth with rewarding careers. We are devoted to their safety, health, and job security.

THE 9 E’sEthics

Excellence

Exceeding Expectations

Entrepreneurship

Empowering Employees

Emphasis on Quality

Ensuring Safety

Environmental Leadership

Enduring Social Investment

LEADERSHIP IN ACTION THROUGH

STRATEGYANALYSIS | DEVELOPMENT | IMPLEMENTATION

ANALYSISIdentifying and understanding theneeds of our stakeholdersand integrating these learningsinto our policies and processes

PARTICIPATION IN SEMINARS & CONFERENCESUAE | KSA | India

INFORMATION COLLECTION METHODSSWOT | PESTEL ANALYSIS | Financial ForecastsExpense & Budget Forecasts | Break Even Analysis etc.

MONITORING TECHNICAL DEVELOPMENTSTrade fairs | Business Development inputs | Membership in professional bodies | Sharing of infoWithin Group companies

KRA & KPI OUTPUTResults and performance are measuredagainst balanced scorecard to determine areas forimprovement

ANNUAL BUSINESS PLANS

STRATEGY MAP & BALANCED SCORECARDBased on the HOSHIN KANRI methodology

UTILIZING THE ISO MODELMaintaining process frame work | communicating and deploying procedures | outlining controlled documentation

DEVELOPMENTCreating the road map for thecompany’s journey towardsExcellence

Divisional and departmental plans emphasizing short-term and long-term goals that get cascaded through all employee levels via well-defined KRAand KPI’s

BALANCED SCORE CARD IN 4 KEY AREAS

ENTERPRISE RESOURCE PLANNING

STRATEGY and MANAGEMENT REVIEW

PERFORMANCE MANAGEMENT SYSTEM

IMPLEMENTATIONDriving strategy and visionacross the length and breathof the chain of responsibilities

Finance | Customer | Internal Process | Learning & Growth

Automating and streamlining processes throughcutting edge technology

SRMs held quarterly | MRMs held monthly

Managing employee performance to facilitate effectivedelivery of strategic goals and objectives

WE ARE ABLE TO OUTPERFORM THROUGH LEADERSHIP AND STRATEGY BY…

Introducing highly qualified people in the leadershippositionClearly defining roles through delegation and authority matrixIncorporating HOSHIN KANRI methodologies inStrategy developmentImplementing KRA | KPI system to measure performance

Institutionalizing Performance Management System

Regularly tracking progress through SRMs and MRMs

Aligning the organizational structure to deliver strategy

LEADERSHIP RESULTS

AWARDS | STRONG TURNOVERS | CUSTOMER & EMPLOYEE SATISFACTION |

SUCCESS STORIESCSR

THIRTY AWARDS RECEIVEDWITHIN FIVE YEARS

CSR

MOHAMMED BIN RASHID AL MAKTOUM AWARDfor AFGCO in 2012 and for Unibeton in 2011

SHEIKH KHALIFA EXECELLENCE AWARDfor ASEM in 2012 and Unibeton in 2011

DUBAI QUALITY AWARDfor AFGCO and ASEM in 2010, and Unibeton in 2009

CONSTRUCTION WEEK AWARDSIn 2011 and 2012

STEVIES INTERNATIONAL BUSINESS AWARDS In 2011 and 2012

STRONGTURNOVEREmerging victorious despite the downturn by…

Leveraging on Group capabilities

Sound management systems

Expanding global footprint to countries such as KSA, India and Qatar

CONSISTENTLYPOSITIVE EMPLOYEESATISFACTION SCORESAcross 10 Categories

80%CUSTOMERSATISFACTIONINDEX

Communication

Customer andQuality Orientation

Empowerment

Identificationwith thecompany

Management

InvolvementAnd Participation

PerformanceRecognition

Teamwork

Living conditionsand companyaccomodation

Work Demands

THANK YOU!