Aim: To understand the relationship and conflicts between aims,
missions, objectives and strategies. Objectives: Discuss the aims
and objectives of various businesses. Describe the stakeholders
affected by strategic decision making. Debate the conflicts of
interest surrounding strategic decision making. Analyse and
evaluate measures of strategic development.
Slide 3
Discuss the aims, objectives, mission statements and strategies
of our businesses.
Slide 4
Firm Shareholders Employees Managers Investors Society Local
Residents Government
Slide 5
Slide 6
Slide 7
Expect business to maximise profits, to get best return on
investment. Shareholders Expect promotion, status and financial
reward opportunities. Managers Higher pay rewards. Employees Value
for money, competition, quality Customers Regular increasing
purchases Suppliers High tax revenue, legal compliance. Government
Healthy balance sheet Investors Responsible attitude from
businesses towards the environment, and ethical issues.
Society
Slide 8
Government Discourage moves overseas, which create unemployment
Support training and development in UK Offer incentive for
investments Customers Pressurise business to improve its ethical
responsibility. Creditors/ Investors Investors need assurance of a
good financial return. Creditors want to be paid on time. Society
Media Pressure Groups
