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Market Research Report AIESEC in Universitas Andalas

[AIESEC UNAND 1415] Summer Market Research Analysis in UNAND

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Market Research Report

AIESEC in Universitas Andalas

This result will define marketing strategy(G-T-C-M)

Date : Dec 27, 2014 – Feb 16, 2015

Number of Responden : 136

Entity : AIESEC UNAND

Market Research Report | AIESEC in Universitas Andalas

Questionnaire Report

Questionnaire Report | AIESEC in Universitas Andalas

General Information

62% 38%

Questionnaire Report | AIESEC in Universitas Andalas

Field of study :30% Medical

22% Economics

0,05 % FISIP

15% Law

10% Pertanian

14% FIB

97% of them need self-development program

Medical

Include:Psychology

MedicalPublic Health

Nursery

Total respondent: 4276% are in the year 2013, 2014

Questionnaire Report | AIESEC in Universitas Andalas

Medical

95% of them, think Self-Leadership-Development is important.

62% of them think of Leadership Training & Public Speaking skill when they heard self development program

Questionnaire Report | AIESEC in Universitas Andalas

62% of them don’t want to go to the program because not interested with the program & have no time

57% of them want to go to the program because they want to develop their potential

Medical

Based on research in Medical Faculty, the results are :- Socio economic status : 52% would spend >Rp 500.000- Do they need AIESEC’s program or not : Yes (based on

their assumption on the importance of leadership development)

- Channel that we can use : 66% through social media/blog & Website (online channel)

Message and content : Knowledge, Information, Motivation

Questionnaire Report | AIESEC in Universitas Andalas

Medical

40% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

95% of them think leadership development program is important

Questionnaire Report | AIESEC in Universitas Andalas

to Medical Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

Medical MOTIVATION

(Path)

Main Words:

• Knowledge• Trend/Existence

What motivates Medical students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

MedicalMESSAGES

(Path)

Main Words:

• Postivism• New Places

• Information/References

What kind of message Medical student looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

Medical CREDIBILITY (Path)

Main Words:

• Close Friends• If make sense

• Booming/Popular

What makes Medical student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

Medical BARRIER(Path)

Main Words:

• Jaringan/Loading• Too personal

What makes Medical student unwilling to use Path

Questionnaire Report | AIESEC in Universitas Andalas

to Medical Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

MedicalMOTIVATION(Instagram)

Main Words:

What motivates Medical student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

• Information• Interetsting

pictures• More

wider/universal

MedicalMESSAGE

(Instagram)

Main Words:

• Motivation• Online Shop

•Updates from Friends

What kind of message Medical student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Medical CREDIBILITY(Instagram)

Main Words:

• If make sense• Documentation

• Source

What makes Medical student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

MedicalBARRIER

(Instagram)

Main Words:

• Network• Spam/Hoax

• Unecessary infos

What makes Medical students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Economics

Include:Management

AccountingEconomics

Total respondent: 3080% are in the year 2013, 2014

Questionnaire Report | AIESEC in

Economics

100% of them, think Self-Leadership-Development is important.

40% of them think of Public Speaking when they heard self development program

Questionnaire Report | AIESEC in

33% of them don’t want to go to the program because have no time & 30% because the program is boring

83% of them want to go to the program because they want to develop their potential

Economics

Based on research in Economics Faculty, the results are - Socio economic status : 50% spend >Rp 500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 76% prefer to Website &

Social Media/Blog- Message and content :

Questionnaire Report | AIESEC in

Economics

50% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

100% of them think leadership development program is important

Questionnaire Report | AIESEC in Universitas Andalas

to Economics Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

Economics MOTIVATION

(Path)

Main Words:

• Information• Up-to-date/New

things

What motivates Economics students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

Economics MESSAGES

(Path)

Main Words:

• Motivation• Quotes

• New things/Up-to-Date

What kind of message Economics student looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

Economics CREDIBILITY (Path)

Main Words:

• Sumber• Teman

What makes Economics student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

Economics BARRIER(Path)

Main Words:

• Jaringan/Loading• Membosankan

• Spamming

What makes Economics student unwilling to usePath

Questionnaire Report | AIESEC in Universitas Andalas

to Economics Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

Economics MOTIVATION(Instagram)

Main Words:

• Informasi• Gambar-gambar

menarik

What motivates Economics student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Economics MESSAGE(Instagram)

Main Words:

• Motivasi• Online Shop/Jualan

• Hiburan/Lucu• Gambar yang

menarik

What kind of message Economics student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Economics – CREDIBILITY(Instagram)

Main Words:

• Testimoni• Dokumentasi/Ada

Foto

What makes Economics student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

Economics – BARRIER(Instagram)

Main Words:

• Spam• Jaringan• Alay (?)

What makes economics students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Law

Include:-

Total respondent: 2190 % are in the year 2013, 2014

Questionnaire Report | AIESEC in Universitas Andalas

Law

95% of them, think Self-Leadership-Development is important.

47% of them think of Public Speaking skill when they heard self development program

Questionnaire Report | AIESEC in Universitas Andalas

52% of them don’t want to go to the program because the program is boring and Expensive

42% of them want to go to the program because they want to develop their potential

Law

Based on research in Law Faculty, the results are - Socio economic status : 42% for Rp 1.000.000 – Rp

3.500.000 and 28% for < Rp 500.000 - Do they need AIESEC’s program or not : Yes- Channel that we can use: 52% Social Media/Blog &

Website- Message and content :

Questionnaire Report | AIESEC in Universitas Andalas

Law

57% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

95% of them think leadership development program is important

Questionnaire Report | AIESEC in

to Law Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

Law MOTIVATION

(Path)

Main Words:

• Universal/Luas

What motivates Law students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

LawMESSAGES

(Path)

Main Words:

• Quotes• Update dari Teman

What kind of message Law student looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

Law CREDIBILITY

(Path)

Main Words:

• Dari teman• Tidak sepenuhnya

percaya

What makes Law student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

Law BARRIER

(Path)

Main Words:

• Hoax• Quota

• Maistream

What makes Law student unwilling to use Path

Questionnaire Report | AIESEC in Universitas Andalas

to Law Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

Law MOTIVATION(Instagram)

Main Words:

• Hal Menarik• Foto

• Online Shop

What motivates Law student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Law MESSAGE(Instagram)

Main Words:

• Hal bermanfaat• Online Shop• Beasiswa• Motivasi

What kind of message Law student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

Law CREDIBILITY(Instagram)

Main Words:

• Sumber

What makes Lawq student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

Law BARRIER

(Instagram)

Main Words:

• Kurang Lengkap• Membosankan

What makes economics students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas

FIBInclude:

English LiteratureHistory

Indonesian LiteratureLocal Literature

Japanese Literature

Total respondent: 2085% are in the year 2012, 2013

Questionnaire Report | AIESEC in Universitas Andalas

FIB

95% of them, think Self-Leadership-Development is important.

55% of them think of Public Speaking skill & Leadership Training when they heard self development program

Questionnaire Report | AIESEC in Universitas Andalas

80% of them don’t want to go to the program because Program is boring, Don’t have time & Not interested with program

45% of them want to go to the program because they want to develop their potential

FIB

Based on research in FIB, the results are - Socio economic status : 45% for Rp 1.000.000 – Rp

4.500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 32% Social Media/Blog &

Website

Questionnaire Report | AIESEC in Universitas Andalas

FIB

60% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

95% of them think leadership development program is important

Questionnaire Report | AIESEC in Universitas Andalas

to FIB Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

FIB MOTIVATION

(Path)

Main Words:

• Ikut trend• Ikut Teman• Informasi

What motivates FIB students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

FIBMESSAGES

(Path)

Main Words:

• Hiburan• Menarik• Positif

What kind of message FIB student looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

FIB CREDIBILITY

(Path)

Main Words:

• Bukti• Orang yang dikenal

What makes FIB student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

FIB BARRIER

(Path)

Main Words:

• Tidak terlalu percaya

What makes FIB student unwilling to use Path

Questionnaire Report | AIESEC in Universitas Andalas

to FIB Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

FIB MOTIVATION(Instagram)

Main Words:

• Informasi• Foto/Gambar

• Updates

What motivates FIB student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

FIB MESSAGE(Instagram)

Main Words:

• Menarik• Hiburan/Lelucon

What kind of message FIB student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

FIB CREDIBILITY(Instagram)

Main Words:

• Gambar• Sumber

What makes FIB student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

FIB BARRIER

(Instagram)

Main Words:

• Spam• Informasi tidak penting

What makes FIB students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas

FISIP

Include:Sociology

State AdministrationInternational Relations

Communication Science

Total respondent: 8100 % are in the year 2012

Questionnaire Report | AIESEC in Universitas Andalas

FISIP

100% of them, think Self-Leadership-Development is important.

62% of them think of Leadership training when they heard self development program

Questionnaire Report | AIESEC in Universitas Andalas

37% of them don’t want to go to the program because the program is boring

50% of them want to go to the program because they want to develop their potential , 50% of them want to go to the program because they Want to get new experience

FISIP

Based on research in FISIP, the results are - Socio economic status : 62% for Rp 1.000.000 – Rp

2.500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 87% Social Media/Blog &

Website

Questionnaire Report | AIESEC in Universitas Andalas

FISIP

75% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

100% of them think leadership development program is important

Questionnaire Report | AIESEC in

to FISIP Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

FISIP MOTIVATION

(Path)

Main Words:

• Positivism

What motivates FISIP students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP MESSAGES

(Path)

Main Words:

• Motivation/Positivism

What kind of message FISIPstudent looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP CREDIBILITY (Path)

Main Words:

• Source

What makes FISIP student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP BARRIER

(Path)

Main Words:

• Hoax/Untrusted

What makes FISIP student unwilling to use Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

to FISIP Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

FISIP MOTIVATION(Instagram)

Main Words:

• Updates

What motivates FISIP student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP MESSAGE(Instagram)

Main Words:

• Positivism/Motivation• Online Shop

What kind of message FISIP student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP CREDIBILITY(Instagram)

Main Words:

• Source

What makes FISIP student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

FISIP BARRIER

(Instagram)

Main Words:

• Private account• Hoax

What makes FISIP students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

PERTANIAN

Include:-

Total respondent: 14100 % are in the year 2013, 2014

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN

100% of them, think Self-Leadership-Development is important.

50% of them think of Leadership training & Public Speaking when they heard self development program

Questionnaire Report | AIESEC in Universitas Andalas

57% of them don’t want to go to the program because of expensive cost

71% of them want to go to the program because they want to develop their potential

PERTANIAN

Based on research in Pertanian Faculty, the results are - Socio economic status : 50< % for Rp 500.000- Do they need AIESEC’s program or not : Yes- Channel that we can use: 50% Social Media/Blog

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN

42% of them spent more than IDR 1.000.000 to develop theirselves beside formal education

100% of them think leadership development program is important

Questionnaire Report | AIESEC in Universitas Andalas

to PERTANIAN Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN MOTIVATION

(Path)

Main Words:

• Easy to use• References

What motivates PERTANIAN students to use Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

PERTANIAN MESSAGES

(Path)

Main Words:

• Motivation

What kind of message PERTANIAN student looked for on Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

PERTANIAN CREDIBILITY

(Path)

Main Words:

• Makes sense• Not entirely believe

What makes PERTANIAN student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

PERTANIAN BARRIER

(Path)

Main Words:

• Bad Connection

What makes PERTANIAN student unwilling to use Path

Questionnaire Report | AIESEC in Universitas Andalas

NO S

UFFI

CIEN

T DA

TA

to PERTANIAN Student (UNAND)

Customer Map Journey

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN MOTIVATION(Instagram)

Main Words:

• Easy to use• Fun/Enterntain

What motivates PERTANIAN student to use & share on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN MESSAGE(Instagram)

Main Words:

• Motivation

What kind of message PERTANIAN student looked for on Instagram

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN CREDIBILITY(Instagram)

Main Words:

• Source• Follower

What makes PERTANIAN student believe in any post on Path

Questionnaire Report | AIESEC in Universitas Andalas

PERTANIAN BARRIER(Instagram)

Main Words:

• Connection• Quota

What makes PERTANIAN students unwilling to use Instagram

Questionnaire Report | AIESEC in Universitas Andalas