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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected] AIESEC in Ethiopia First Quarter Report JULY - SEPTEMBER 2014

AIESEC in Ethiopia Quarter 1 Report

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Page 1: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

AIESEC in Ethiopia First Quarter Report

JULY - SEPTEMBER 2014

Page 2: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Who We AreAIESEC is the world’s largest youth-run organisation present in over 124 countries and territories globally with over 100,000 members. We are an independent non-governmental, not-for-profit and non-political organisation. AIESEC has been present in Ethiopia for 6 years now and has been fully operatoinal for 3 years now.

What We DoWe provide a platform for yong people to explore and develop their leadership potential as well as stive towards making a positive impact on society.

In order to achieve this, we have two different experi-ences we deliver to yong people; Tema experiences & International International Internship Experiences.With our team experiences, young people would have ac-cess to thousands of internship opportunities globally ei-ther as a volunteer where you work towards developing a community, solving societal issues, woring in a school or an NGO or as a corporate intern where you work towards profesional development and organisational growth.

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Page 3: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Hello AIESEC in Ethiopia, For the past three months, I have had the opportunity to serve and lead this organization together with my team, MC GURSHA Revolution. We started our term with a great ambition; “Collaborating for a Sustainable, Customer Centric and Globally Positioned AIESEC in Ethiopia”. We believe so far we are in progress despite the challenges faced, from day to day we keep learning and improving our strategies. Together with you all, we had a relative growth of 34% in the number of exchange experiences delivered and a Net Promoter Score of 51 in the quality expe-riences we are delivering to all our customers.

In regard to our global positioning within the network AIESEC in Ethiopia has engaged itself in several global initiatives including but not limited to the International Congress in Taiwan, GIS Piloting, TXP Summit in Rotterdam among others. After our quarter review, we were quite pleased with our results nonethelsess we believed there is still much room for improvement and that is why we stick to our stand as a team, to “BE THE ULTIMATE, CHALLENGE THE STATUS QUO”.

It is time for us to capitalize on our learnings and mistakes, to deliver more powerful experiences, we will always put our customers first. We believe youth development matters and that is what brings fulfillment as a team. We are ever ready to take more brave actions with you all to make it happen in AIESEC in Ethiopia. It has been an honour serving this generation of AIESEC Ethiopia members for the past three months and nothing will limit us from driving massive growth in the next 9 months of our term with you.

Lets be the Game Changers, That settle for nothing less than perfect

Enjoy reading our Quarter 1 Report..

Message from the President

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

CONTENTS

Who We Are 2

What We Do 2

Message from the President 3

NATIONAL TEAM 5

Organisational Goals 6

Internship Programmes 7

INCOMING GLOBAL COMMUNITY DEVELOPMENT PROGRAMME 8

Outgoing exhange 10

Business Development & Incoming Global Internship Programme 12

MEMBERSHIP DEVELOPMENT 14

Marketing & Communications - Information Systems 16

Quarter Financial Breakdown 20

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

NATIONAL TEAM

Edna KaviPresidentAIESEC in Ethiopia

Hiwote NegashOutgoing ExchangeAIESEC in Ethiopia

Hindekie AmsaluFinance & LegalAIESEC in Ethiopia

Beza DanielTalent ManagementAIESEC in Ethiopia

Olaide OgungbesanBusiness

Development& Incoming Global

InternshipsAIESEC in Ethiopia

Nebiyu SultanIncoming Volunteer Internship (iGCDP)AIESEC in Ethiopia

Maximillian EffahMarketing & CommunicationsAIESEC in Ethiopia

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Organisational Goals

Planned vs Achieved

6

05

1015202530354045

iGCDP oGCDP iGIP oGIP

4340

5 3

17

27

52

Planned Achieved

As an organization that delivers high quality integrated experiences to young people to explore and develop their leadership potential, we have chosen our key drivers as iGCDP (Incoming Volunteer intern-ships) and oGCDP (Outgoing Volunteer Intenships)to facilitate the growth of the organization in Ethiopia. After an intense planning session at the beginning of July, the entity came up with specific and meas-urable goals for each quarter to achieve the overall goals for the entity over the 2014.2015 AIESEC year. Diagram 1 shows the overall exchange performance for AIESEC in Ethiopia for the 2014.2015 year and what has been achieved thus far at the end of the first quarter. Diagram 2 shows the planned vs. achieved exchange goals for the quarter.

Planned vs Achieved

Fourth Quarter

Third Quarter

Second Quarter

OGX, 29

ICX, 22

First Quarter51

Quarter Performance

Diagram 1

Diagram 2

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

GCDP: This is the Global Community Development Pro-gramme (GCDP) experience. This programme provides younge people to develop entrepreneurial and responsible leadership by creting direct positive impact through an in-ternational volunteer exeperience.

iGCDP / iGIP: (Incoming GCDP/ Incoming GIP) These re-fer to GCDP/GIP opportunities for young peopel to experi-ence within Ethiopia

Exchange Participant (EP): These are young people who have enlisted to participate in the GCDP/GIP experiences provided by AIESEC in Ethiopia

Match: This is a term that is used to explain when an EP (Exchange Participant) has ben assigned to a international AIESEC internship experinence

Realize: This is a term that is used to describe the situation whereby the EP (Exchange Participant) has started living and experiencing the international AIESEC internship.

Internship ProgrammesDefinition of Terms

GIP: This is the Global Internship programme experience. This programme provides young people to develop entre-preneuial and responsible leadership by lving a cross-cul-tural professional developpent experience.

OGX: Outgoing Exchange

oGCDP/ oGIP: (Ougoing GCDP / Outgoing GIP) These refer to the opportunities provided for young people to de-velop entrepreneurial and responsible leadership by living cross cultural professional development experiences in another country.

Raise: This is a term used to explain when an AIESEC internship opportunity is created or when a prospective in-tern has signed up to live an international AIESEC intern-ship experience.

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

After a slow start earlier in the quarter, in which most of the goals for the moths July andAugust were not achieved, there was more improvement in the month of September. Overallthe plan for the month has not been achieved. Projects that run in this quarter includedEdupower Underprivileged and EduPower Unchained for Local Committee (LC ) Addis Ababa University (AAU); FLAT for LC Unity; andGlobal Ambassador for LC Ethiopian Institute for Architec-ture, Building Constructions & City Planning (EiABC). The rest of the LCs, namely Hawassa and Mekelle did not have any running projects in the quarter. Additionally there was a national Trainee (TN) taker that was raised.

Two (2) EPs from Tanzania and Kenya were Realized.

Another activity that took place is the implementation f the social business model in thedesigning of projects. Although the model has not been fully implemented nationally, all LCs havereceived trainings on how to use it, and are awaiting a tem-plate that will simplify the processof implementing it.

EventsThere have been three (3) small events that have taken place in the past quarter. Two (2) were organized around the Edupower projects of AAU and the other was a global village organized by EiABC and Unity, in which interns showcased their cultures to the Ethiopian society.The iGCDP portfolio also drew key partnerships over the quarter. The three major ones were that of JAPAN, TANZANA, and SINGAPORE. These new partnerships are bound to open doors for the comingyears and will establish ground works for future partnerships for high international exchange numbers.

INCOMING GLOBAL COMMUNITY DEVELOPMENT PROGRAMME

60

4042

20

1517

0

10

20

30

40

50

60

70

Raised Matched Realised

iGCDP Entity Performance

Planned Achieved

Planned vs Achieved iGCDP

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Projects Run iGCDPThink & Go GreenEntity: AIESEC in Ethiopia (MC)

Partner Organization: Pan-African Chamber of Commerce & Industry (PACCI)

Description:AIESEC interns were assisting in the organization on the Think & Go Green Conference/event which was organ-ized by the Pan African Chamber of Commerce & Indus-try.

Number of Realizations: 2

EDUPower UnchainedEntity: LC AAU

Partner Organization: Lideta Juvenile Correction Center

Description: the project is centered on kids in Addis Ababa’s only Juvenile Detention Center. The project aims to give the kids power and a second chance through education and support.

Number of Realizations: 1

FLAT ProjectEntity: LC Unity

Partner Organization: Multiple

Description: This project is designed to provide a world-wide used language trainings and teachings to university students in Ethiopia.

Number of Realizations: 1

EDUPower UnderpriviledgedEntity: LC AAU

Partner Organization: Fresh & Green Academy

Description: This project is concerned about giving English trainings to underprivileged children while also instilling a global mindset within them.

Number of Realizations: 7

Summer CampEntity: LC EiABC

Partner Organization: MHO

Description: Summer Camps for children and young people. Workshops: Games, dance, songs, cultural un-derstanding, education. This project gives the opportunity to volunteers to live a unique experience while camping with youth and children everywhere and the chance to develop their leadership potential through teaching their native language.

Number of Realization: 6

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Outgoing exhange(GCDP & gip)

Quarter ActivitiesOGX is done by all the LCs and expansions of AIESEC Ethiopia. LC AAU, EiABC, Mekelle, Unity, Hawassa and expansion Commerce.

After planning was done by national team, the national OGX strategies were communicated to leaders of AIESEC in Ethiopia which helped the LCs to own the national plan and work towards achieving AIESEC 2015 as the same focused goal.

There was also the creation and detailing of the nation-al Umbrella brand for OGX that was done at the second training camp on August 13th and 14th, 2014. The team also came up with a raising campaign for August and Sep-tember to improve the number of exchanges over the next peak periods.

With multiple discussions in July and August the OGX brand finally came up with the brand designs and a key value proposition to suit the different target market seg-ments.

OGX “GUZO” Brand

Entity PartnershipsDuring the AIESEC International Congress in Taiwan, key entity partnership meetings were held with Tanzania, Tur-key, Uganda and South Korea.

The partnership meetings yeilded agreements between the following countries in terms of the number of people that would be received from Ethiopia

India - GCDP 50, GIP 10 Tanzania - GCDP 30

Over the quarter there was the release of applications for the National Projects of OGX. There are three (3) major projects;1. Global Youth Internship Programme This is a project which goes on throughout the year where different ac-tivities such as (Branding Africa, I was there, etc…) will be realized. This project will create awareness about the essence of exchange through these events and campaigns and will help AIESEC in Ethiopia raise, match and realize about 127 EPs. This national project goes throughout the year.

2. Ethio-Global Top Talent ProjectThis is a project which goes on throughout the year where AIESEC part-ners with universities to cover students’ costs for going on exchange op-portunities to East African countries. This project will help AIESEC in Ethiopia raise, match and realize about 107 EPs. This national project is going to be realized with the partnership of universities where AIESEC is located in. And it also goes throughout the year.

3. Fredskorpset (FK) National ProjectFredskorpset [FK] is a Norwegian Organization which facilitates ex-change between 2 organizations funded by the Norway government. This year AIESEC Ethiopia and AIESEC Uganda partnering up to do GIP exchange, applied and have won the grant under FK south to south program. As a national strategy this will drive our GIP performance. So both entities applied to win and get grant approved. The project grant is around 108,210 USD for both AIESEC Uganda and AIESEC Ethiopia. The first money transfer would be in January. The team created a budget and shared it with AIESEC Uganda and will be requesting AIESEC Ethi-opia to fund as will be getting reimbursement when the team gets the money from AIESEC Uganda in January

National OGX Projects

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

National OGX Results

67

5149

18

24

29

0

10

20

30

40

50

60

70

80

Raised Matched Realized

OGX Planned vs Achieved

Planned Achieved

22

12 2

01

0 0 01

0

5

10

15

20

25

India Kenya Poland Mainland China Belgium

OGX Country Distribution

GCDP GIP

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

BUSINESS DEVELOPMENT

The Business DEvelopment Portfolio manages the corporate relationo fthe organization with the followiing goals; 1. Ensure Financial sustainablity of th eorganisation through partnerships 2. Develop core Work Products that generate financial resources for the long term 3. Support LCs to improve performance and sales on TN Raising, Fund Raising & Part-ners Raising 4. Sustain all existing National Partnerships and generate new ones 5. Create a strong exposure and image of AIESEC in our stakeholders group 6. To ensure profiling and representation of AIESEC at appropriate events

Incoming Global Internship Programme&

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Business DevelopmentOver the quarter the business development portfolio has been working with Marketing in the creation of essential CRM databases for the entity. The first CRM database cre-ated was the AIESEC in Ethiopia Company List.

AIESEC in Ethiopia Company ListThe company list is the database that was create to effec-tively track the target companies that the entity plans on contacting over the year. It is also to serve the purpose of ensuring that more than one Local committee doesn’t ap-proach a company/institution/organization that has already been approached by another AIESEC Local entity.All LCs where provided a tab on the google spreadsheet database where they were expected to state their various target companies.Bidding for the companies were opened for 1 week which permitted all LCs to have ample time to bid for the compa-nies they wished to approach.

AIESEC in Ethiopia Event BiddingThe opportunity for LCs to bid for AIESEC events in the 2014/2015 AIESEC was opened over the last month. The Goal behind this was to allow LCs to be fully participative in the events that were to be hosted sometime during the year.The events that were up for bidding included;a) Anuual Stakeholders Dinner & Awards Nightb) Business Breakfastc) Career Faird) Innovation Cafée) Social Conversationf) Youth to Business Forumg) Youth to Diplomats / Global villageh) Kick Off Conferencei) National Planning ConferenceThe bidding for events ends in the first week of September, 2014. After bids have been cast the next step would require the bidding LCs to present their plans on how they are going to make the events they are bidding for successful.

Partnerships & MeetingsPartnershipsOver the month there has been the review of partner-ships that the entity has. A lot of focus has been put in recovering various missing proposals, MoU’s and contracts.Priority has been given to renewing and strengthening the partnerships between AIESEC and ACCA, British Council Diageo and Ethiopian Airlines.

Currently all the stated companies are being engaged with the end game of resigning and potentially upscaling their partnerships with AIESEC in Ethiopia.

A new partnership proposal has been sent to the Afri-can Union to facilitate both AIESEC in Ethiopia and the African Union to collaborate on improving the outlook of volunteerism in Ethiopia and the African continent as a whole. The chances of having the proposal signed is still on a knives edge.

The portfolio did not focus on raising a new GIP TN over the month, however there has been the signing of a contract to receive an intern within the shortest pos-sible time. The contract entered into between AIESEC in Ethiopia under the signature of Maximillian Effah and Cambridge Industries under the signature of the Manag-er Samuel Alemayehu.The TN fee in the sum of USD 380 has been fully paid.

Two meetings were held with Al Bhuruj over the quarter. The former GIP TN taker emphasized on how delicate the relationship with AIESEC currently is.

The meeting which was headed by Mehmet (formerly an AIESEC intern) also revealed that there is the opportuni-ty to for 3 GIP interns to have under the tab of Al Bhuruj.

Meetings with Alle,(an Ethiopian FMCG company) and VSO were also scheduled over the quarter to work out various means of collaborating between all entities.

iGIP Partnerships

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

MEMBERSHIP DEVELOPMENT

Team Member Programme: The Team Member Programme (TMP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership by living a practical team experience at a local, national, regional and/or local level.Team Leader Programme: The Team Leader Programme (TLP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership trough leading and guding others in their work and experience at a local , national, regional and/or global level.Engagement with AIESEC: Engagement with AIESEC (EwA) is any person who is engaged within one of our four leadership development pro-grammes. (GCDP, GIP, TMP, TLP)Raise: This happens when an opportunity (a role on a team) to have a team experiene is created on the AIESEC system via which members would have to apply for.Match: This happens when a member has been allocated to a team opportunity.Realize:This happens when a member who has been matched to a team oportunity has begun working in the team which lasts for at least 8 weeks.

Definition of Terms

Talent Management

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Membership DevelopmentOverview

The first quarter focused on the development of structures and frameworks would support LC and member develop-ment in the entity. The key things worked on included by was not limited to; 1. National Planning Conference 2. National Strategic Summit 3. Training Camps 4. Review of Membership criteria 5. Local Committee (LC) Coaching

National Planning ConferenceThe National Planning conference is an annual event that takes place once every year to facilitate the efficient and proper planning of the entity for the year ahead. This year’s conference took place in the first week of July at the Addis Ababa Science & Technology University (AASTU). The coference served as the first steps for the LCs to begin their planning process. The conference brought together over 50 leaders from AIESEC in Ethiopia

National Strategic Summit.The National Strategic summit occured for the first time ever in AIESEC in EThiopia. The summit was aimed at consolidating the plans of the LCs & the MC as well as providing a clear sense of direction to the LC executives as to how AIESEC in Ethiopia can contribute massively towards the achievement of the goals of AIESEC 2015.

The Summit took place shortly after NPC which allowed LCs time to complete their plans and put their structures in place as to how to implement their plans. The summit also provided the opportunity for LCs to present their plans to the National Executive Board as well as to the other LCs so as to get constructive feedback and solu-tions to potential troubles they may encounter.

Training Camps

In a bid to improve LCs knowledge in the various func-tional areas, specific training camps took place over the quarter for the various functional areasTraining Camps that took place over the quarter involved the sharing of strategies and plans as well as further edu-cation of the following functional areas.

1. iGCDP Training Camp 2. OGX Training Camp 3. iGIP & BD Training Camp 4. Finance, Legal & Administration Camp 5. Marketing & Communications Camp 6. Talent Management & Local Committee Development Camp

Review of Membership CriteriaThe review of the LC membership criteria also took place over the quarter. The review was required to ensure that all LCs complete the required procedures needed for them to remain as full members of AIESEC in Ethiopia. The review came with a rejuvinated boost of activities from the LCs.After the review of the membership criteria, the following shows the LCs that are full members and those that are in alert.

Local Committee CoachingWith the allocation of LC coaches during the NPC earlier in the quarter, LCs have been receiving regular support and advice from their assigned MC coaches. The coach-ing system has been successful thus far seeing LCs im-proving a lot in their activities as well as staying on track with their plans or reviewing them based on their realities.

Full Member LCs1. LC AAU2. LC EiABC3. LC Hawassa University

Member in Alert1. Unity University2. Mekelle University

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

MARKETING & COMMUNICATIONS

Information Systems Management

Marketing and Communications is to serve the purpose of monitoring customer satisfaction with AIESEC in Ethiopia’s producst as well as develop proper branding strategies for AIESEC in Ethiopia. The portfolio as the name impliess also takes charge of Market research and subsequent segmentation based on the researched Markets. The portfolio is also tasked with the management of AIESEC in Ethiopia’s virtual and physical communication platforms.

Markting & Communications plays a crucial part in supporting the activities of all the other portfolios within AIESEC especiall those of Membership Development (Talent Management) and Business Development as well as the internship programmes.

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

MarketingThe Marketing function over the first Quarter focused its key activities on: 1. GIP Market Research & Segmentation 2. Marketing Events 3. Awards & Recognitions 4. T.V & Radio Presence

GIP Market Research & Segmentation

The activities under the GIP market research was aimed at ensuring that the National entity has adequate information about its target companies to which it plans on selling GIP to. Based on that information adequate segmentation may be made to ensure that the right product is sold to the right company (customer), as well as ensure reasonable pricing models be adopted for different clusters of companies.

Based on this Companies researched into over the month were; 1. Cambridge Industries Ltd. 2. Alle FMCG 3. East Africa Holding S.Co. 4. Huawei Technologies 5. Saygin Industries 6. African Union Commission 7. agp Systems

Based on research studies conducted on the above stat-ed 7 institutions, A contract was entered into with Cam-bridge Industries Ltd. which requested for an intern for 6 months. Cambridge Industries being a Green Energy Pro-duction company based in Addis and is currently working on building a 50Mw Energy plant.Research conducted on East Africa Holding S.Co. also yielded key information that the company stands the po-tential of being a prime GIP partner. This is based on their interest and understanding of the need of international ex-pertise within the company. There is yet to be a physical meeting with the company to find out more the right GIP sub-products to sell to them

Research conducted into Huawei Industries was instigat-ed due to the Chinese Tech Giants large scale operations in Ethiopia. With assembly plants across the country, the company uses locally hired labor to assemble its products within the country. The ideal products identified to sell to them fell in both GIP as well as support for National LC Projects within the field of IT. No physical approach was made to the company thus far for reasons of having other priorities.

Research into Saygin Industries was short and not very thorough. The company sits on the outskirts of Addis Aba-ba and currently AIESEC suffers strained relations with the company. The company is into the manufacturing of building materials as well as clothing materials for sewing of clothes.

African Union Commission was also researched into to find more ways in which both organizations may collab-orate and work with each other to achieve mutual goals. Currently undergoing a long process to find a suitable pro-posal to submit, research was also focused on finding mu-tual areas of collaboration between both parties [AIESEC & AUC]

Finally researched into was agp Systems Technologies. The enterprise being a small scale printing and design company based in Addis Ababa already showed interest in working with AIESEC. Based on research conducted, partnering with agp Systems Technologies as the official printing partner would be of great benefit to both parties.

T.V & Radio Presence

With research being made into one major Radio Station being AFRO FM. and initial contact being made with staff of the stations show African Drive Time Show, it has prov-en to be a ripe partner to work with in showcasing the ac-tivities of AIESEC in Ethiopia and across the continent. Next key steps is to approach the station from the BD point of view and come into some agreement.

With regards to information supporting systems, priority was given to the newly launched GIS. A campaign was run to raise awareness and excitement about the all new sys-tem which is going to be a replacement for the outdated myaiesec.net

In doing this, key activities that occurred over the quarter included; 1. Education of Pioneer LCs 2. Creation of a testing group 3. Introduction of the GIS to the national plenary 4. Developing an R&R system 5. Templates Development 6. Online Databases

Information Systems

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Website & Social Media ReachSocial Media AnalyticsOver the Quarter emphasis on social media was placed on integrating online social media platforms whilst increasing the diversity of the platforms AIESEC in Ethiopia is present in. New platforms the entity moved on to were Podio and LinkedIn. The move was both aimed at making AIESEC in Ethiopia better positioned to be noticed by the professional world and allow faster and easier interactions with people within those realms.Current Facebook analytics and reach over the quarter are explained in the chart above; which in e f f e c t clearly showcases that the highest peak in Facebook overall reach was during the July period. The month of August, seeing a total of 888 people reached in overall interactions depicts a drop in the overall reach. All reach stated in the diagram above are organic reach.

Website AnalyticsWith the updates to the website over the quarter and the integration of a new analytics code, the quarter has seen web-site traffic rise and fall. The coding was input mid-August, in line with the information updates on the website. This saw a surge in web traffic, however over the last month of September, traffic fell to an all-time low, as depicted in the chart below;

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Campaigns & EventsCampaigns that took place over the quarter included but where not limited to the following; 1. iGCDP Campaign 2. Pioneers Conference in Tanzania 3. IC Live (Online Participation) 4. GIS System usage/shutdownThe campaigns were run in collaboration with the other functional areas and were mainly via online media. All in all the main objectives of running each campaign was in an effort to ensure that AIESEC in Ethiopia is properly positioned within the global network as a destination of choice, and as an entity that contributes massively to the achievement of AIESEC 2015.

Customer Centricity has been a major focus for the entity particularly in terms of ensuring that we deliver high quality leadership experiences to our customers. Using the Customer Gauge analytics platform we see our customer’s views in terms of the quality of service we deliver.From the data displayed in the chart above, we have an NPS of 51 over the last quarter. This score comes from the responses of 35 customers with 22 being promoters and 4 being detractors.

Customer Centricity

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Quarter Financial Breakdown

20

Report & Analysis

Page 21: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Revenue Streams

GCDP TN Fees, 11%

GIP TN Fees, 9%

EP Fees, 15%

Travel Cost Sharing,

38%

Parntership Funds,

21%

Other Sources of Revenue,

6%

Revenue Streams

The first quarter saw a majority of its revenue streams coming in from AIESEC International’s Travel Cost Sharing (TCS) which was used to compensate costs of travelling for international meetings for members of AIESEC in Ethiopia. The next major source of revenue for the entity was from partnerships signed with companies over the quarter as well as other account receivables being paid to the entity from the 13.14 AIESEC year. There are still more account receivables to be paid and this is expected to show in the entities account within the second quarter. Fees from the over 20 Exchange Participants (EPs) that took on AIESECs International exchange experiences in places across the world provided the third highest source of revenue. The areas that brought in the least percentages of revenue for the quater was from revenues made from the charging of LCs for putting their GCDP TN fees on available. This contributed 11% to the total revenue accrued in the quarter. Next to the revenue generated from the GCDP TN fees is income generated from GIP TN fees, also contributing 9% of the total revenue generated over the first quarter. This is reflected from the single GIP TN form that was raised and put on available by the MC. The final contributing factor that provided 6% of the revenue generated over the first quarter was from other sources of revenue that predominantly were petty receivables from the 13.14 AIESEC year

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AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Marketing and Promotion Activites

3%

Administrative Expenses , 4% Conference

Expenses, 6%

Entity Fee , 5%

Accomodation and Utilities,

22%

MCP International Travel Cost

34%

MC Travel, 26%

Expenses Structure

Expenses Structure

The major expenses over the first quarter were due to international travels by the Member Committee Presi-dent (MCP) and the MC in general, with the MCP incuring 34% of the expenditure of the first quarter and 28% being exhausted by the MC respectively on travels. As stated earlier, these costs were predominantly taken out of the Travel Cost Sharing (TCS) provided by AIESEC International. The next major expenses made over the quarter were expenses spent on Accommodation and utilities bills for the accommodation of the Member Committee (MC) team. The influx of the accommodation expense was primarily due to the relocation of the MC house from a smaller Mekanissa apartment to a larger Lideta apartment which is a walking distance to the office. Other expenses were rather minimal particularly expenses incurred for the running of the National Planning conference earlier in the quarter which incurred 6% of the expenses of the MC for the quarter. Next to this was the entity fee that was paid to AIESEC International which was 5% of the total expenditure of the MC over the quarter. This affiliation fee is a one-time-payment that takes place every year at the International con-ference. Administrative Expenses and expenses incurred from Marketing & Promotional activites took 4% and 3% re-spectively of the expenses of the quarter.

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Page 23: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]

Page 24: AIESEC in Ethiopia Quarter 1 Report

AIESEC in Ethiopia ] P.O.Box 518, EiABC Lideta ] et.aiesec.org | [email protected]