AIB Sales Guide

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AIB Sales Guide

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  • Social Media Solutions

    Mayfair Hotel & Spa

    February 7, 2011

    Product Overview


    contentsWho We Are ...................................................... 3Social Media Platforms ........................................ 4

    Search Engine Optimization ................................ 5

    Silver Package ................................................... 6

    Gold Package ..................................................... 7

    Executive Package ........................................ 8 - 9

    Interactive Presentation

    Throught the following presentation you will be given the opportunity to interect by utlizing your mouse or smartphone. For smartphone interaction, you must download a qr code reader. There are several that are free. Simply search for QR Code Reader on your applictions and follow the instructions.


    Who We Are...Associates in Business is a Marketing and Social Internet Solutions company that focuses on the clients needsensuring that the products and services being offered are in sync with the end user. This is the foundation of successful marketing that has made many businesses incredibly successful.

    The team at Associates in Business have worked on domestic and international companies that offer a variety of services and products. It is the goal of Associates in Business to implement a marketing communication strategy that will increase the Laya Centers online presence through the design and development of an engaging website and social media platforms.

    Programs: All programs and designs are customized to meet each of our clients needs. From design to applications, we work hand in hand with each company to ensure their expectation are met.

    Developement: The professionals at Associates in Business are always looking at new opportunitss to increase companys branding and exposure. Our out of the box thinking brings together new technologies and traditional marketing strategies that equal success.

    Optimization is key for online marketing. Each platform is researched to maximize the optimization process.

    The Associates in Business GET SOCIALiZD program brings all the key elements of Social Media and Web Marketing together to further extend marketing initiatives.

    Javier Morales, President and CEOAs Founder and President of Associates in Business, Javier Morales has spent his 20+ year career developing relationships and learning the ins and outs of marketing. His outside-the-box strategies have been instrumental for many of his career achievements.

    Javier has spent the last several years developing Associates in Business as a company that can create opportunities for all industries. He is currently representing Travelscream in the Caribbean; he has also been the Director of Marketing and Product Development for Air Jamaica Vacations. Prior to his employment with Travelscream and Air Jamaica Vacations, Morales held a variety of positions at hospitality-focused companies including Senior Account Executive for Travel Industry Sales at Marriotts Doral Golf Resort and Spa, Senior Account Executive for E-Commerce at Marriott Offshore Resorts, Product Manager for the Caribbean and Bermuda at Certified Vacations, Inc., Director of Promotions and Latin American Sales for Palm Beach Casino Line, International Market Manager for Latin America at the Palm Beach Convention and Visitors Bureau, and Sales Manager for the Florida Marlins Baseball Club, Travelodge Hotel Main Gate East and Dolphin and Majesty Cruise Lines

    Alex Thomas, Vice President Alex Thomas, a proven leader with a strong background in Marketing and Sales. He currently heads the production and operations for the team at Associates in Business. His role is to take the ideas and goals of their clients and turn them into result oriented action plans. His years of sales and marketing experience provide the background needed to fully understands various cultures, business trends, and consumer expectations of clientele seeking the professional and reliable services required to promote and expand business in highly competitive industries.

    Previously with the Einstein Noah Restaurant Group as the Regional Sales Manager, Alex Thomas was an outstanding sales leader that helped the company grow sales in his region with over 23% YOY growth for the last three years of his tenure. The professionalism and aptitude to generate organization profitability are the two overwhelming qualifications Alex Thomas brought to the Einstein Noah Restaurant Group and now delivers to the clients of Associates In business.


    Social Media ChannelsUtilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fans interest throughout the year.

    TwitterTwitteris a free social networkingservice that enables its users to send and read messages known astweets. Tweets are text based posts of up to 140 characters displayed on the authors profile page and delivered to the authors subscribers who are known as followers.

    Why Twitter? Brand Awareness

    Deal Distribution

    Use Twitter to gain Competitive Intelligence

    Engage with your target audience

    Online Reputation Management

    Promote your Blog Content

    Understanding Tool Feedback Mechanism

    Promotion SEO Boost

    Ask Questions Receive Answers

    HR ToolPress Release

    News Management

    FacebookFacebookis a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

    Why Facebook? More than 500 million active users

    50% of active users log on to Facebook in any given day

    Average user has 130 friends

    People spend over 700 billion minutes per month on Facebook

    More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

    There are more than 200 million active users currently accessing Facebook through their mobile devices.

    YouTubeYouTube is a video sharing website on which users can upload and share videos. This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.

    Why YouTube? People are watching over 2 billion videos per day.

    70% of YouTubes traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S for their vacations.

    YouTube is localized in 23 countries across 24 different languages.

    Every minute, 24 hours of video is uploaded to YouTube

    User base is broad in age range, 18-55 covering a large demographic

    Over 300,000.000 active accounts.

    Video sharing tools are available for many of the social media platforms.


    Search Engine OptimizationAs consumers and internet users search for products and services online, they traditionally use search Engines such as Google, Yahoo, or Bing to find what theyre looking for. Search Engine Optimization, SEO, is a technique we use to help our clients sites rank higher in the search results based on the keywords used by consumers and internet users. Most importantly, when consumers find your website through a specified search, that visitor has now become a qualified lead for your business.

    The key factors we incorporate into our SEO strategies include a Website Analysis, Onsite Optimization, Link Campaign, Social Media Integration, and Web Analytics to help track your progress.

    Website Analysis & Keyword Research Website Analysis

    Navigation/ Site Structure

    Analysis of Meta Tags

    Page Rank

    Inbound Link Popularity

    Analysis of Keywords uses to enter site

    Keyword Research

    Current ranking on Various Search Engines

    Online Optimization

    Meta Tag, H1 Tags and Title Optimization

    Optimize Keyword Density

    Create/ Update Site Map

    Create/ Update XML Site Map

    Internal Link Optimization

    Content Optimization

    Potential Implementation of Blog and/ or RSS Feeds

    Offsite Optimization

    Link Building Campaign

    Article Marketing

    Press Release Optimization

    Search Engine & Directory Submission

    Blog Development & Maintenance

    Social Media Integration

    Leverage the power of highly ranked Web 2.0 sites

    Article Optimization for Social Site Submissions

    Interlink Web 2.0 Sites

    Blog Submission

    Incorporate Social Media Buttons on Website

    Import Blog, RSS Feed and other relevant content


    Executive Package

    The Executive includes the development of customized pages and inter-linking of the platforms for easy management. The package includes:

    Facebook Micro- site

    customized Twitter Background and Facebook link where status updates are automatically pushed from Facebook to Twitter

    Customized YouTube Background and Facebook link where YouTube playlist is automatically pushed to Facebook video player

    Interactive e-brochure with links

    All platforms are SEO rich with links, keywords and content placement


    Silver Package

    The Silver package includes the development of customized pages for Facebook. The pages will carry the branding of the company and lin