HEALTHCARE PARTNERSADVANCED

Changing the Business of Healthcare

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@AHPartners

www.AdvancedHealth-carePartners.com

HEALTHCARE PARTNERSADVANCED

HEALTHCARE PARTNERSADVANCED

S U M M A R Y O F S E R V I C E S

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HEALTHCARE PARTNERSADVANCED

HEALTHCARE PARTNERSADVANCED

Mission To create a new standard of healthcare by providing our partners with a strategic business platform that will deliver the highest level of quality care for customers and patients

Vision To change the business of healthcare

Values • Be fun to be around• Give back• Add value...always• Always push the status quo• Be selective

“AHP has a genuine passion and belief in the systems and practices we instill in our partners’ businesses. Our energy and creativity—coupled with our commitment to you and your company—provides the platform and partnership necessary to ensure your company’s goals are reached.”—Jimmy St. Louis, CEO

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Strategic Advisory Committee

Brian Fox An experienced entrepreneur and private equity investor, Mr. Fox is co-founder and Chairman of Millennium Physician Group, LLC, a Florida-based healthcare provider. Mr. Fox is also co-founder and director of Mesh Venture Partners, a healthcare incubator. In addition to multiple healthcare ventures previously led and founded, Mr. Fox holds a MBA from Harvard and he graduated cum laude with a degree in Systems Engineering from the University of Pennsylvania.

Charles Herman, M.D. Medical Director of Plastic Surgery at Pocono Health SystemsDr. Charles K. Herman is an internationally published, Board-Certified Plastic Surgeon who specializes in cosmetic surgery of the face, breasts, and body, as well as reconstructive surgery of the face and breasts. An active academician as well as clinical surgeon, he is on the faculty of Albert Einstein College of Medicine in New York City, Medical Director of Plastic Surgery at Pocono Health Systems, a member of the American Society of Plastic Surgeons, a Fellow of the American College of Surgeons, an award-winning researcher, and an author of numerous publications.

Linda McClintock, M.D. Medical Director, Age-Less Medicine Dr. McClintock supervises all aspects of Age-Less Medicine’s delivery of care. She has received advanced hands-on training in the use of cosmetic filers and anti-aging techniques. Dr. McClintock also served as Medical Director of Greco & Associates Consulting, Inc. Dr. McClintock supervises all aspects of Age-Less medicine’s delivery of care. She has received advanced hands-on training in the use of cosmetic filers and anti-aging techniques. Dr. McClintock also served as Medical Director of Greco & Associates Consulting, Inc. which dealt primarily with health care issues from national and international perspectives.

Sid Morgan COO, JSA HealthcareA thought leader and expert in the insurance industry, Mr. Morgan currently oversees operations with JSA Healthcare. Mr. Morgan was previously responsible for the overall commercial operations of Humana’s Central Florida market and also served as market president for Blue Cross Blue Shield of Florida where he developed and executed market strategy and established business relationships with key constituents.

Sidd Pagidipati Founder & Chief Operating Officer, Freedom HealthcareMr. Pagidipati managed daily operations, including sales and marketing, and was responsible for receiving state and federal health insurance licenses. In 2004, the company had 3 employees and $0 in revenue and by 2010 Freedom Healthcare was the 4th largest Medicare Health Plan in Florida with $500M in revenue and 400 employees.

Steven Klasko, M.D. MBA, CEO, USF HealthDr. Klasko builds unique partnerships among colleges of medicine, nursing and public health, physical therapy, and biomedical science to create modern clinical, educational, and research programs based on the entrepreneurial-academic model. He currently serves on the faculty of the Governance Institute and is often invited to speak throughout the country regarding his research on physician motivation and negotiation.

Brian SmithBrian Smith is co-founder and Managing Partner of the LCG companies. With regional offices, LCG has facilitated over $3 billion of transactions across a variety of sectors for an array of clients. Prior to founding LCG, Mr. Smith was a Vice President of Textron Financial Corporation. As TFC’s resident healthcare expert he participated in the management of the firm’s healthcare interests across several operating divisions, which exceeded $250 million in total value.

HEALTHCARE PARTNERSADVANCED

Advanced Healthcare Partners (“AHP”) is a leading healthcare management and consulting company that focuses on increasing revenues through a strategic approach to sales, marketing, and financial strategies for high potential, forward thinking healthcare practices, platforms, and concepts.

We tailor our scope of service to each individual operation that we manage by gaining a deep understanding of our partners’ operations and designing a program that is conducive to the healthcare providers’ goals. Our attention to an expansive array of key best practices produces economies of scale and a platform for growth both internally and externally.

Advanced Healthcare Partners is truly differentiated by our strategic partnerships with industry thought leaders and our proven ability to create and operate advanced business platforms for healthcare with efficiency and effectiveness. Through this approach, Advanced Healthcare Partners is Changing the Business of Healthcare.

More than a traditional healthcare management company, AHP brings a differentiated approach to healthcare through our proven track record of business operations, sales and marketing, financial strategy, clinical operational excellence, and strategic planning. This comprehensive experience has led to industry leading success in a variety of areas of healthcare. 

AHP has a team of strategic advisors and business associates, comprised of subject matter experts and recognized thought leaders from throughout the medical industry, who serve as resources for our healthcare partners. This team of thought leaders offers a deep understanding of healthcare innovation, insurance practices, software development and electronic medical records integration, healthcare law, clinical excellence, and business strategy.

The transformation of healthcare will require unique and creative partnerships which allow us to better coordinate and manage care in a patient centered manner. AHP will have the opportunity to develop those partnerships and be a major player in the future of healthcare in Tampa Bay and beyond.— Dr. Steve Klasko, USF Health

Advanced Healthcare Partners has kick-started the clinical trials process for our company which will speed up the healing process for thousands of future patients and propel our company towards rapid growth. — Ryan Brandt, OroGen Biosciences

Partnerships

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Advanced Healthcare Partners specializes in bringing business strategy to healthcare operations. Our proven approach to business operations has earned AHP and our partners ongoing and growing success. Through a combination of strategies related to marketing, sales, finance, clinical operations, and research, we partner with our clients to deliver an optimal business platform customized to our partners’ internal and external business factors. This tailored approach to healthcare management has created nationwide credibility for AHP.

The basis of the AHP strategy is to understand the client, the client’s market and environment, and the client’s goals and to devise and execute business strategies to help the client gain significant market share and, in turn, help its patients and customers receive the highest level of service and medical outcomes.

AHP’s “bottom-up” approach to strategy development begins with the research and study of your organization to ensure that we are a good fit for each other. The AHP team will work hard to get to know you, your team, and your goals and will create and help execute strategies to drive you toward your goals. Next, AHP’s strategic advisory committee will perform an assessment of your company to assure that it fits into our scope of expertise.

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Multi channel lead generation platform

• Website Development, engineering and Search

engine optimization

• Brand Strategy integration and deployment

• Marketing Dashboard development and execution

• Dashboard development and execution

• Marketing Model definition

• Lead Model Definition

• Cost Per Quality lead and Cost per surgery

definition

• Website testing

• Content development strategy

• Organic Ranking optimization

• Physician Seminar Strategy

• Speaking engagement Strategy

• Third Party Validation Strategy Third Party Vendor

Selection and Negotiation

In my experience as the founder of Freedom Health, one of the nation’s fastest growing companies, I have come across some very impressive healthcare management strategies and companies. None of these companies can match the skill, experience, and results that Advanced Healthcare Partners produces.— Sidd Pagidipati, Chamber.com

Integrated and Diversified Sales Model

• Patient Screening Model

• Patient Qualification Model

• Conversion Rate definition

• Sales Script and Language

• Staff hiring and training

• Call Center Software template development

• Commission and incentive development

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Business Strategy Development

• Executive Summary Documentation

• Go to Market Strategy alignment

• Vision and Mission Development

Documentation

• Strategy Map development and execution

• Balanced Scorecard development and

execution

• Process engineering and re-engineering

• Integrated Medical and Business approach

• Values Statements Documentation

• Stakeholder interviews Documentation

• Research Strategy Development

• FDA strategy approach to include clinical

trial partnership

and research partnership

• Integrated and metric driven geographic

expansion strategy

• Medical Efficacy testing and go to market

strategy of

new treatment options

• Equipment acquisition

AHP has developed a sophisticated collection of strategic, initiative-driven marketing concepts that encompass scalable multi-channel marketing and lead generation platforms. Working with subject matter experts in relevant fields and with a full understanding of our clients’ treatments, procedures, and/or products, AHP will develop a multi-dimensional marketing strategy with achievable goals and offer previously unrealized marketing opportunities.

AHP has developed performance improvement processes for a number sales-related strategies designed around the customer acquisition cycle unique to your business. Through step-by-step analysis of the life cycle of your customers’ experiences, we are able to develop a program that monitors outcomes and adapts to resulting changes. We will continually seek the most recent data to ensure that your practice and our strategies stay ahead of industry standards.

We want to change the business of healthcare by looking past the current standards of operation in the medical industry and introducing new strategic methodologies. The methodologies we promote have proven greatly successful for AHP’s current partners.

Staffing, Recruiting, & Retention

• Surgeon profile definition• Employee compensation model • Bonus alignment with company initiatives• Commission alignment with group sales initiatives• Recruiting timeline• Staff licensing

The Share of Voice for AHP has been continuously improving while that of most competitors has declined.AHP is leading with overall online market share (% visits to

website). All other competitors maintain a consistent share well below that reached by AHP.

Creating Marketing and Sales Strategies in Your Operation

Creating Financial Strategy in Your Operation

AHP’s financial strategy is directly based on the business strategies created by you and the AHP team. The financial strategies are specific to your business, your industry, and your enterprise and company goals. AHP will align the financial aspects of your treatment, product, or procedural portfolio with the revenue goals of your operation, all while taking into account your bottom-line goals.

Our significant experience in pricing strategy, sensitivity testing, volume goal setting, and alignment with volume aspirations has resulted in the growth of our partners’ revenue and income.

In addition, AHP’s capital partners may be used to encourage the growth of our partners’ operations. Eligibility is evaluated as part of the initial underwriting process, and capital will be accessed when the right circumstances are presented. AHP has a strategic partnership with LCG Capital. LCG is a leader in providing a broad range of advisory services to its clients in connection with debt and equity placements, mergers and acquisitions, financial restructurings, and other strategic matters. LCG is engaged on hundreds of transactions annually in a variety of industries and maintains unsurpassed access to the capital markets.

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Strategic Project Planning

• Outline ‘Medical Functional Program’ - procedures, staff,

requirements

• Specify major ‘Medical Equipment’ requirements

• Complete ‘Design Program’ – required faculties, uses, SF

• Evaluate non medical factors - administration, interior design,

DOH requirements

• Review ‘Site Selection Matrix’ - location, markets, facilities

• Prepare ‘Conceptual Budget’ – define scope

Project Design Development

• Integrate above projecting planning into preliminary

‘Development Program’

• Refine physical requirements with site selection options

• Prepare ‘Test Fit’ layout with ‘Design Program’

• Detail project scope, equipment, interiors, site factors

• Prepare revised ‘Project Budget’ and schedule

• Analyze alternative solutions ‘Decisions’

Expansion Deliverables

• Facility design

• Construction Management

• Architectural Design negotiation

• Equipment and Mechanical, Electrical, Plumbing

planning coordination

• Detailed Lease Term Negotiation to meet short term

and long term

requirements of the enterprise

• Physical Expansion Strategy and operational

integration

• Leasehold improvement management and

negotiation

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Financial Modeling

• Operating Expenditure Definition and metrics• Revenue and Price sensitivity testing• Gross Medical Margin Definition and metrics• Staffing Model and metrics• Earnings before Interest, Taxes, Depreciation, and Amortization financial projections Model • Operational integration with key strategic development areas• Expansion Deliverables • Facility design • Construction Management• Architectural Design negotiation• Equipment and Mechanical, Electrical, Plumbing planning coordination• Detailed Lease Term Negotiation to meet short term and long term requirements of the enterprise• Physical Expansion Strategy and operational integration• Leasehold improvement management and negotiation - long term and development phases

Finance

• Review scope, budgets, schedule with financial requirements• Prepare ‘Cash Flow’ summary• Outline Lease Financials for lender• Outline Lender Financials

Strategic Project Planning - Real Estate Development and ExpansionThe integration of our constructions services is crucial to the success of every project. Our expertise compliments our clients’ goals and is combined in a skilled and thoughtful use of the full scope of development services. We begin with concepts or problems and produce results. We understand the time value of money and the cash flow management essential to success as we implement our full scope of experience and our direct approach.

Building Best Practices in Clinical OperationsAHP will develop, modify, implement, and manage an operations process and patient delivery model that ensures a beneficial alignment between corporate and medical operations and results in delivery of the highest level of quality of care with customer service initiatives and medical processes.

AHP will develop unique qualitative and quantitative metrics tailored to your organization’s process to establish and guide performance improvement initiatives that offer quality improvements and best practices. Successful implementation of this innovative approach has resulted in a flexible employee model and protocol based on staff quality of care statistics and metrics, innovation and advancement modeling, and integration based on an outcome and research model. AHP’s differential approach sets our partners up for accelerated success and advancement.

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Clinical Operations Process and Patient Delivery Model

• Definition of successful operating model• Medical Operations Best Practices • Capacity planning and management cycle• Flexible employee model and protocol• Medical cycle development• Detailed patient cycle and process related to every step of the patient care cycle• Post operative quality of care initiatives• Post Operative on call protocols• Quality and Compliance alignment• Medical Bi-law into patient care cycle• Standard of care definitions• Outcomes Mission• Training and Development Procedures• Integration of Quality of Care • Customer Service Modeling including patient satisfaction initiatives, wait time initiatives• Outcomes and Research Model• Innovation and Advancement Modeling and Integration to operations• Staff Quality of Care statistics and metrics• Quality improvement/Best practices

Source: Porter, Michael E., Clemens Guth, and Elisa Dannemiller, The West German Headache Center: Integrated Migraine

Care, Harvard Business School Case 9-707-559, September 13, 2007.

• Multiple specialty groups compete for resources,

economic outcomes and prestige

• Care is fragmented and duplicative

• Single economic unit, with one management team,

operating on a single IT and corporate platform

Highly Efficient,

Integrated Business

Typical Healthcare Organization AHP’s Singular Focus

Imaging

Center

Outpatient

Physical

Outpatient

Neurologists

Primary Care

Outpatient

Inpatient

Treatment

Superior Financial

Results

Focused Centers

Dynamic and Aligned

Management Team