Agim Rudi ART Presentation

by Petrit RudiIMD 411 – Senior Research

Dr. Natalie HruskaJanuary 18, 2013

Petrit Rudi - IMD 411 Senior Research - Presentation1

Introduction

Client, Agim Rudi - Revolutionary sculptor and professor of art in Kosovo

•Produces rare, unexpected and educational works

•Sheds light on a difficult historical subject with an individual touch

•Art pieces inspire, move and speak to people

•International students, museums, galleries, art enthusiasts can benefit from exposure to art

•Interest in his work has grown since international exhibition in 2006, but no online presence

Proposed Project – Agim Rudi ART Website2

Product Description Agim Rudi ART Website

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Client Needs

• An efficient bridge is needed between client’s inimitable work and a wider audience

• Works are unseen by many in the art community due to the lack of an online presence

• Works are not promoted to an international audience

• Client cannot directly interact with audience and build relationships with art community online

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Product Design and Components

Pages: Homepage, Works, About, Blog, Contact

Features: Slider, Lightbox, Thumbnails, Category Dropdown, Social Media, Commenting, Testimonials

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Product Design Description

Design will incorporate:

•Minimalistic, simple styles

•An informative and effective layout in order to create an appealing and engaging experience for the audience

•An educational description of each piece for viewers to gain insight about the story of the work and artist’s inspiration

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Product Design Description (continued)

Design will enable users to:

•Connect through social mediums with artist

•Interact through comments on blog

•Build a new relationship with artist

•Be inspired by artist’s stirring biography and history of exhibitions (artist at exhibition)

•Have a new avenue to connect to the artist and his works, fostering a better understanding of his history, his style

•Increase awareness of his talent and works

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Product Specifications

Interactive Specifications (buttons, arrows, slider): All three shades of color white, grey and dark grey will be used throughout the site in order to create a rich user experience.

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Target Audience

• Demographics• Businesses with annual revenues of $500,000+,

interested in art or acquiring art• Art museums cultivating abstract or war-themed works• Art collectors with annual household revenue of

$100,000+• Students of art, ages 18-70• Individuals interested in history of Kosovo and Albania

• Geographic focus• United States, United Kingdom,

and English-speaking Europe

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Market Needs

• Rudi produces rare, unexpected, educational works desired by and lacking in art market

• Unique outlook on life wields his experiences creatively into his work, shedding light on difficult subject

• Interest in Rudi’s work has grown internationally since 2006 exhibition, but audience cannot connect online with artist or works

• Students of art around the world can benefit from exposure to his work as well as museums, galleries, art lovers and businesses 10

Competitive Matrix

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Competitive Analysis

Compared to portfolio exhibition sites of other international, contemporary abstract artists, Agim Rudi ART will have several additional/exceptional features

•Agim Rudi ART will give audience more user-friendly interactivity and organization through dropdown menus based on art category

•Navigating through the website will be easier/tailored to the user’s taste through art category dropdowns

•Lightbox image galleries to illuminate and explore the art further will be utilized

•A view all feature and a search box are important options for the user and will be included in the website

•The personalized blog and commenting feature will also be unique to Agim Rudi ART

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Cost-Benefit Analysis

Tangible/Direct Costs

•Hosting

•Domain

•CMS

•Cross-browser compatible

•Back-end development

•Lightbox image gallery and slider

•Homepage slider

•Product category selection

• View all products feature

• Search feature

• Dropdown navigation

• Blog with commenting feature

• Social media

• Contact form

• SEO

• QA

• Support and Maintenance13

Cost-Benefit Analysis (continued)

Intangible/Direct Cost

•Hosting complications

•WordPress issues

•Site security issues

•Risk of client or user dislike

•Social media

•Code/production errors

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Cost-Benefit Analysis Description

• CBA items were divided into two categories

• “Must haves” - necessary for the site to function• Domain, hosting, and a

navigation

• “Nice to haves” - elaborate and ornamental but would greatly enhance the site• Slider, search option,

contact form, the blog and others.

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Total Cost

Total Cost

Total professional cost to build website:

$10,000-$15,000 (with additional costs depending on maintenance)

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Timeline

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Due Date, Goals and Action Plans Weeks 1-4

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Due Date, Goals and Action Plans Weeks 5-6

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Information Architecture

All primary navigation links are connected

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Technology Requirements: Software

Agim Rudi ART website will be developed using:•WordPress•PHP•MySQL•jQuery

Website will incorporate:•Cross-browser compatibility•Cross-platform compatibility•Code Commenting - in order to manage pages and site architecture

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Technology Requirements: Hardware and Platform

• All users need access to Internet through computer/device • Tech specifications needed by users:

• No less than a Pentium III CPU, Windows 2000 or XP, and 512 MB RAM or MAC G3 with 512 MB RAM

• Internet Connectivity: Minimum 56k access to broadband high speed internet

• Browsers: • Firefox (PC or MAC), IE7-IE8 and up (PC), Safari 1.0 and up

(MAC or PC), Chrome, or Opera• Current plugins:

• Shockwave Flash and QuickTime may be required for viewing media

• Display: • 1024x768 screen resolution-supporting thousands of colors

(8-32bit)• Compatible Tablet or Handheld Devices

• iPad, iPhone, Android, or Windows 22

Technology Requirements: Hardware and Platform

Click the following link to view the Project Plan:

Project Plan for Agim Rudi ART Website

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Credits• Artist image credits to original Agim Rudi Art

• Client Needs slide image credit: http://blog.seelio.com/

• Market Needs slide image credit: http://blog.smu.edu/visitingartists/2007/09/04/visiting-lecturers-series-fall-2007-frank-porcu/

• Target Audience slide image credit: http://www.webresourcesdepot.com/free-vector-world-maps-collection/

• CBA slide 1 image credit: http://www.forbes.com/sites/steveodland/2012/02/15/5-ways-to-control-costs/

• CBA slide 2 image credit: http://www.ecommerce-blog.org/archives/website-security-auditing/

• CBA slide 3 image credit: http://toolboxes.flexiblelearning.net.au/demosites/series10/10_04/toolbox/resources/res2050/res2050.htm

• Total Cost slide image credit: http://hdwp.net/bag_of_money_wallpaper-wallpapers.html 24