Agenda

• 7 Steps to creating videos for your business. • Viral Videos • Equipment needed• Software needed• Video ideas and mindset• Lets go live and have some fun.

Think• You must have goals, what are you using the video for?

• Win new customers• Sell a home (more exposure)• Engagement and interaction on social media• Educate your customer• Help them remember you

–What do you want to film?• Steps to buying a short sale or foreclosure• Tip of the week (my personal favorite)• Testimonials from happy client• Event

http://budurl.com/tipideas

Get Easy to Use Camera

• They are simple touse, produce great picture quality and offer easy download via USB. No need to spend more than $200.

Create Shot List1. Here is what I got2. Here is how it will benefit you3. Here is what you need to do next.4. Example – Your in the left hand turn lane with wheels turned

to the left and…… BAAAMM. Guess what happens?– Safety, protect your family– Give me a call when your looking to make that turn

into a new home or need to sell your home.

Hold Steady

• If you can use a tripod• Get someone with steady hands ;)

Light & Sound

• You don’t need fancy lighting but turn on all available lighting at your venue

• Make sure they are standing or sitting by the window if possible so light is hitting their face

• Test, Test and Test• YOU MUST HAVE GREAT SOUND!!!!!– Get away from noise– No water or traffic– Always speak loudly

Editing

• iMovie for Mac• Adobe Premier Elements PC (Will show live)• Less than 2 minutes long• Commercials do it in 30 seconds ;)

Show The World

• The coolest video is useless if no one sees it.• Upload the video to YouTube, Vimeo and other

video platforms.• Embed it in your company’s website• Upload it to your Facebook page• Add links to your emails signatures and include it

in your e-mail newsletters• Get the word out on Twitter and other social

media channels.

Overcoming Camera Shyness

• Find a “Viral Video”

• Insert in an intro

• End with a call to action

• Your Intro “Viral Video” Your Call To Action

How You Benefit

• Your Intro “Viral Video” Your Call To Action

• Eliminates “camera shyness”• Eliminates “Don’t Know What To say”• They associate the video with you, they forward

to friends, family and co-workers. • You Still Get “Bonding & Trust”

Super cool to do in combination with your Favorite loan officer

Do Video Sandwhich with your loan officer &Then send to Insurance company database…..

Things You’ll Need

Kodak Zi8 or Flip CamWeb Cam

Things You’ll NeedVideo Extraction Software

$39

Things You’ll NeedEditing Software

$60-$99

Things You’ll NeedWebsites to get sounds and “viral” videos

• SoundRangers.com

• Break.com

• YouTube.com

Lets Start With The “Intro” Video

Your Intro “Viral Video” Your Call To Action

Grab Your Camera

Kodak Zi8 or Flip CamWeb Cam

Intro Video Needs To Be You

People do business with people they know, like, and trust

Video creates bonding and trust better than anything (other than 1 on 1 appointments)

You want “YOU” in the video so they bond & trust with you

The Intro Video

• Try to get out of office

• Let them get to know you

• Include friends and family

• Puppy dogs rule

The Intro Video

• Wear what you normally wear around town(so you’ll be recognizable)

• Don’t try to be CNN newscaster

• Be yourself

• Talk like you are talking to a friend(pick your best friend, and talk to that person)

“Hey, this is <insert name>. Check this out”

(Keep it short!!)

That Was The “Intro” Video

Your Intro “Viral Video” Your Call To Action

Picking A Viral Video

3 days

This Will Be The “Middle” Video

Your Intro “Viral Video” Your Call To Action

What Kind Of Videos Are Best

Humor Reigns King

That Ray Of Sunshine

What Kind Of Videos Are Best

What Not To Post

People Getting Hurt….

What Not To Post

For sure NOT!!!

Where To Find “Viral” Videos

“Funny Video” “Strange But True” “Funny People” “Funny Animals”

Where To Find “Viral” Videos

Break.com

What If The Video Has Been Seen Already By A Lot Of People?

• Many people still haven’t seen it

• Viral Videos get more viewers every day

• How many times have you watched a video more than once?

• Use it and send it out,

How To Extract The Viral VideoRealPlayer.com

How To Extract The Viral VideoRealPlayer.com

Downloading

Click Convert All

Choose WMV

Converting

You Now Have 2 Formats

This Is Where RealPlayer Stores Your Extracted Videos

My Sample Of Videos in “RealPlayer Downloads”

The One Problem

The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.

This Will Be The “Call To Action” Video

Your Intro “Viral Video” Your Call To Action

Time To Grab The Camera

Kodak Zi8 or Flip CamWeb Cam

Here’s Your Formula For Call To Action Video

1. “That was pretty cool wasn’t it”2. Here’s what I got3. Here’s how it will benefit you (so that)4. Here’s what I want you to do next

Here’s What I Got

• This is the thing that you do well, your unique selling proposition

• Examples: Fast closings, individual websites for their home for sale, credit challenged OK because you know of a great credit repair company, list of homes for sale for “pennies on the dollar”, etc…

Here’s How It Will Benefit YouHow will they benefit from your USP?Fast closings: So that you can move on and not have the worries of

“is this going to be ok”

Homes for sale for pennies on the dollar: So that we make sure you are getting the best home for a great price so that you will have a lower monthly payment, then take that saved money to take an extra vacation every year.

Individual Websites for their listing: So that you will have more people from all over the world seeing your home, including a virtual tour, so that people that ask to visit your home are already pre-sold, thus less “tire kickers”, all resulting in better offers, more of them, and a faster sale, so that you can move on.

Here’s What I Want You To Do Next

• Tell them exactly what to do next:– Call that number– Click that button– Forward this to your friends, family and co-

workers– Shoot me an email now– Subscribe, Share, & Forward

That Was The “Call To Action” Video

Your Intro “Viral Video” Your Call To Action

Where To Have Your Video Hosted

• YouTube.com

• FaceBook.com

Where To PostFacebook Video Link

• Chamber of Commerce Fan Page• Your Fan Page• Your Personal Page• With Referral Partners• Popular fan pages of your prospects

Where To Post• LinkedIn (groups)• Fiverr.com • Pinterest• Your website• Email out• Put a link on your newsletter• Put a link on referral partners newsletters

(insurance companies, local business)• YouTube.com• TubeMogul.com