Affiliate Marketing based on Internet

Changlong Jiangcj2214@columbia.edu

Do you know these Websites?

Affiliate Marketing Referral Commission Internet Affiliate Network

LinkShare Performics Commission Junction

Difference with Credit Card Reward

Figure from : wikipedia

Advantage

Pay for performance CPA (Cost per Action)

Merchants: promote their products Consumers: Easy to find/compare

Affiliate Business Models

Comparison Shopping

Affiliate Business Models

Coupon Malls

Affiliate Business Models

Content

Affiliate Business Models

Loyalty/Reward

Earned cash back

Transaction history

Mechanism

From: PerformicsImplementation Guide 20

03

Test

Tracking Method

Simple Direct URL Links Cookie Tracking Instant API Call Pixel Tracking Batch Tracking

Conclusion

Efficient Marketing model Need standard to follow Need improve tracking accuracy

Thank you !