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Carbonated

Soft Drinks

Group 10 Sec A

Sandeep Kumar Bodha (081146)Shardool Gautam (081147)

Shivjeet Rajput (081148)

Smriti Tiwari (081149)

Subhojit Goswami (081150)

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The No.1 Beverage Sector

42%

32%

11%

8%7%

Carbonates

Bottled Water

Still Drinks

Fruit Juices

Dilutables

Bottled water is the fastest growing soft drink, up by 9% in 2007

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Soft Drinks Market in India

USD 2.5 Billion market.

Opened to global players in early 90s.

Dominated by Cold Drinks. 1991-1993: PepsiCo and Coca-Cola entered

the newly liberalised Indian market

Level of pesticides in Cold Drinks is 36 timeshigher than European standards.

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Global Market

Global consumption rising by 5% per year.

Biggest market- United States-24% of global

share.

U.S., Mexico, China- leaders in bottled water

and CSD.

The top five fastest growing countries over thepast five years - Asia, East Europe and Middle

East.

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Market Players

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The History of Coca-cola

1886 It was produced by

Dr.John S Penbarton.

1887 It was launched in Americaby E G Candler

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Coca-Cola The Coca-Cola Company offers nearly 400 brands inover 200 countries, besides its namesake Coca-Cola

beverage.

Company also produces a number of other soft

drinks including Fanta, Sprite, Limca and Thums Up.

Coca-Cola India's market share was 52.5%.

http://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Fantahttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Thums_Uphttp://en.wikipedia.org/wiki/Thums_Uphttp://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Sprite_(soft_drink)http://en.wikipedia.org/wiki/Fantahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Colahttp://en.wikipedia.org/wiki/Coca-Cola

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Character

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Interesting Facts

Coca cola owns more than of the worlds

beverages

Coke was first advertised as a remedy for

headaches and exhaustion

Coca-Cola contained cocaine until 1903

They had to remove it from the ingredients

because people were becoming addicted to the

drink

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The history of PEPSI

The originator of PEPSI is

Caleb D. Bradham in 1898 The brand was trademarked on June on

June 16, 1903

http://en.wikipedia.org/wiki/June_16http://en.wikipedia.org/wiki/1903http://en.wikipedia.org/wiki/June_16http://en.wikipedia.org/wiki/June_16http://en.wikipedia.org/wiki/1903http://en.wikipedia.org/wiki/1903http://en.wikipedia.org/wiki/June_16http://en.wikipedia.org/wiki/June_16

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PEPSI

PepsiCo brands are available in nearly 200 countries

and territories.

Pepsi beverage brands include Mountain Dew,

Mirinda and 7 Up

Pepsi India's market share was 37.5%.

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Character

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Interesting Facts

Pepsi: How Refreshing! this slogans Chinese

translation was Pepsi is a dog-man that is chasing

your child with a stick.

Mmmmmm...Pepsi! which came out as The CEO ofPepsi personally challenges your grandmother to a

fistfight.

Pepsi: We Hate Your Stupid Language. Eat Me,

China. translated as Pepsi: Tasty Sugar Drink

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Other players

There are too many local brands to list, made by smallregional producers

In 2005, they constituted about 5% of the market share