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Advocacy Briefing & Prep. Advocacy Briefing & Prep Overview. Nature of Persuasion (or Advocacy) Building the Advocacy Brief Organization Patterns Delivery Tips Evaluation Procedures. Nature of Persuasion (or Advocacy). Persuasion or advocacy is… - PowerPoint PPT Presentation
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Advocacy Briefing & PrepAdvocacy Briefing & Prep
Advocacy Briefing & Prep Advocacy Briefing & Prep OverviewOverview
• Nature of Persuasion (or Advocacy)
• Building the Advocacy Brief
• Organization Patterns
• Delivery Tips
• Evaluation Procedures
Nature of Persuasion (or Advocacy)Nature of Persuasion (or Advocacy)
• Persuasion or advocacy is…
•Communication that influences and changes
•the beliefs, feelings or behavior of a listener
• 3 reasons to persuade or advocate:• Convince• Inspire• Motivate
Nature of Persuasion (or Advocacy)Nature of Persuasion (or Advocacy)
• Briefing to convince - to alter beliefs, judgments
Examples:• Prosecuting attorney tries to convince jurors a
defendant is guilty
• Legislator attempts to convince others that a tax increase is best way to solve the deficit problem
Nature of Persuasion (or Advocacy)Nature of Persuasion (or Advocacy)
• Briefing to inspire – reinforces, intensifies feelings or beliefs of a listener
Examples:• Coach gives the football team a pep talk to
generate enthusiasm and a winning spirit
• A political leader makes a Veterans Day speech to rekindle patriotic feelings
Nature of Persuasion (or Advocacy)Nature of Persuasion (or Advocacy)
• Briefing to motivate - inspires audience to actExamples:• American Red Cross worker encourages
participation in the upcoming blood drive
• Candidate asking for votes
Building the Advocacy BriefingBuilding the Advocacy Briefing
1. Select a Topic - 2 sides or multiple
solutions– Key to a Successful Topic:
• Commitment to issue
• Appropriate supporting material
• Organization of supporting material
Building the Advocacy BriefingBuilding the Advocacy Briefing
2. Analyze your audience
3. Conduct research– Library sources, internet
– Testimonies, statistics, and examples
– If evidence does not support your position or viewpoint, be willing to modify the topic
Building the Advocacy BriefingBuilding the Advocacy Briefing
4. Write position statement– Write a sentence, your position statement, that
• you can provide a solution for or • you can confidently side with• acts as focal point for arguments and supporting materials• reveals a clear point of view on a controversial topic
Examples:1. The military must play a bigger role in US drug interdiction
efforts. or2. The military must not play a bigger role in US drug
interdiction efforts.
Building the Advocacy BriefingBuilding the Advocacy Briefing
5. Argument strategy (cont)– Use logical arguments (see T&Q, pp42-53)
– Use facts, evidence, and rationale reasoning
– Use organizational patterns to help audience understand and believe
Goal: to influence your audience to consider and ultimately accept your point of view
Organization Patterns Organization Patterns
• Problem-Solution
• Pro-Con Plus 1
Organization Patterns: Organization Patterns: Problem-SolutionProblem-Solution
• Show a problem exists, then discuss possible solutions, ending with proposed solution
• Often used for proposition of policy: advocating a course of action or change in future policy
• Usually contains the word “should” in the
statement
Organization Patterns: Organization Patterns: Problem-SolutionProblem-Solution
Position StatementPosition Statement: The government should use the military to combat the illegal drug problem in the US.
ProblemProblem: Illegal drug problem in the US is a pressing national issue today.
Possible SolutionsPossible Solutions: 1. Law enforcement 2. Social programs 3. Military intervention
Proposed SolutionProposed Solution: Military intervention
Organization Patterns:Organization Patterns:Pro-Con Plus 1Pro-Con Plus 1
1. State both sides of issue evenly
2. Follow with “extra” support for your view not previously discussed, or refute the cons
This final Pro or Con equals the “Plus 1”
Organization Patterns:Organization Patterns:Pro-Con Plus 1Pro-Con Plus 1
Position StatementPosition Statement: The military must play a bigger role in US drug interdiction efforts.
ProsPros: Decreases crime & drug-related health problems
ConsCons: Undermines constitutional liberties and detracts from military training
Plus 1Plus 1: Reduces indirect cost to the nation and slows the degradation of our social structure
Delivery Tips Delivery Tips
• Avoid “I think” or “I believe” comments• Only use “ in my opinion” if you are an expert and set
yourself up accordingly• Stress research sources to build credibility• Use eye contact and gestures to emphasize arguments• Use facial expressions and voice to express emotions• Stay behind the podium, except to emphasize a point• Show passion and energy & Practice, Practice,
Practice!
Briefing Grade SheetBriefing Grade Sheet
• Informative vs Advocacy Briefings
• Introduction, Conclusion
• Support Material
Position Paper Evaluation Position Paper Evaluation
• Requirements
• Turn-in prior to briefing
• Format same as Background Paper
• See T&Q (2004), pp 217-218
Summary: Summary: Advocacy Briefing & PrepAdvocacy Briefing & Prep
• Nature of Persuasion (or Advocacy)
• Building the Advocacy Brief
• Organization Patterns
• Delivery Tips
• Evaluation Procedures
“You have to be able to articulate your position.”
And now look who’s governor of California!
Tim Russert, moderator of “Meet the Press” said, Tim Russert, moderator of “Meet the Press” said, referring to Arnold Schwarzenegger, on the referring to Arnold Schwarzenegger, on the
“Today Show,” 24 Sep 03:“Today Show,” 24 Sep 03: