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Winter 2013

Advika Winter 2013 Lookbook

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Beautiful pashminas, scarves and wraps made of the finest cashmere, wool and silk. Hand woven and embroidered in the Kashmiri tradition.

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Winter 2013

The brandAdvika specialises in handmade shawls and scarves in beautiful designs from exotic places.

The name Advika means ‘unique.’ It signifies not only the originality of each design, but the uniqueness of the item’s wearer, you.

Advika offers timeless style and collectible investment pieces for unending style and joy. The shawls

Cashmere, fine merino wool and silk. Most of the collection is handmade with many featuring delicate hand embroidery applied by artisans who have perfected the technique over generations.

The collection – Winter 2013For work, play or special occasions, an Advika shawl or scarf will take you wherever you want to go. From soft and delicate palettes to rich and vibrant designs, drape yourself in exotic luxury.

Front cover: model wears Saigon Nights. Fabric: fine merino wool. Size: 200cm by 72cm

Model wears Tangerine DreamSilk Wool

200cm x 72cm

Silk wool weaves pure mulberry silk with fine merino wool for the ultimate combination of warmth,

drape and sheen.

Model wears Tapestry Sky. Fabric: cashmere. Size: 194cm x 72cm

Model wears Arabian RougeFabric: cashmereSize: 194cm x 72cm

These beautiful, hand-woven shawls feature a hand embroidery technique known as sozni, which is traditional to the Vale of Kashmir. Fine needlework is used to embroider motifs along the borders or over the entire garment. Taking days, weeks or even months, the value of each shawl is determined by the amount and quality of the embroidery.

Each piece in our Cashmere Sozni range is a unique, one-off creation.

Model wears Midday CabaretFabric: fine merino wool

Size: 200cm by 72cm

Model wears Flamingo DaysFabric: fine merino woolSize: 200cm by 72cm

These fine merino wool shawls feature aari embroidery - a speciality of Kashmiri artisans who create it in fine, concentric rings of chain stitch using a long hooked needle known as a crewel. Taking days, weeks or even months, the value of each shawl is determined by the amount and quality of the embroidery.

Our Merino Aari range includes a mix of unique, one-off creations, as well as some limited edition, machine loomed pieces.

Model wears Azzure Splash. Fabric: mulberry silk. Size: 188cm by 72 cmModel wears Crimson Cascade. Fabric: mulberry silk. Size: 188cm by 72cm

A blend of elegance and style, pure silk shawls are a symbol of luxury. These shawls are

made using pure mulberry silk with a blending of colours in a fine texture for a beautiful silk

sheen and softness.

Model wears Happy Days - taupeFabric: cashmereSize: 210cm by 74cm

Beautifully soft and perfect across the seasons. These hand woven cashmere pieces can be worn as scarves or wraps and are equally suited for wearing to the office of for keeping you company on relaxed weekends.

Model wears Emerald Plains. Fabric: cashmere. Size: 210cm by 74cm

www.advikashop.com.au • www.facebook.com/Advikashop • For stockist enquiries [email protected]